Zdrofit
Zdrofit is a Poland-based fitness club chain operating 170+ locations across 14+ cities, monetizing via monthly memberships, premium Plus tiers, physiotherapy services, and corporate wellness packages under parent Benefit Systems S.A.
- Company typePrivate
- Founded2005
- HeadquartersWarszawa, Poland
- Headcount—
- GTM typeB2C
- OfferingServices
What Zdrofit does
Zdrofit is a Poland-based fitness club chain operating 170+ locations across 14+ Polish cities, including Warsaw (50+ clubs), Kraków (20+), Gdańsk, Gdynia, Katowice, Rzeszów, Lublin, Szczecin and Bielsko-Biała. The company is operated under Benefit Systems S.A., a publicly listed entity on the Warsaw Stock Exchange, and co-brands with sister chain Fabryka Formy. Zdrofit monetizes through a multi-tier subscription model — standard monthly karnety, premium 'Karnety Plus' offering 24/7 access and dedicated premium zones at flagship clubs — augmented by single-entry fees, physiotherapy services (the 'Zdrofit Zdrowe Miejsce' line offering manual therapy, massage, and physio-led group classes), and corporate wellness packages ('Pakiet dla Firm') sold directly to Polish enterprises on annual contracts. Its technology layer consists of a club management system, online class scheduling, and the Zdrofit+ mobile app (iOS/Android) for member self-service, class booking, and promotional offers; no public API, developer portal, or AI/ML features are referenced. Distribution is hybrid: owned retail club locations for individual direct-to-consumer sales, the Zdrofit+ mobile app for member self-service, a dedicated B2B sales motion ([email protected]) for corporate accounts, and B2B2C flow through the MultiSport / Benefit Systems benefit-card ecosystem (also MyLife, BeActive, active30, Fitprofit, FitSport, Medicover, PZU). Customer segments span individual fitness consumers (primary), corporate B2B clients, active seniors (Aktywny Senior classes), children and families (Aktywne Dzieciaki variants), women-only facility users, and rehabilitation/health-conscious members utilizing physiotherapy services. Content breadth is a notable asset — 150–200+ group class types spanning licensed Les Mills programs (BODYATTACK, BODYPUMP, BODYCOMBAT, RPM, etc.), Zumba, TRX, Pilates Reformer, martial arts (BJJ, MMA, kickboxing), water-based classes, and CrossFit-style / HYROX / OCR programming.
Zdrofit firmographics
Firmographics- Name
- Zdrofit
- Legal name
- Benefit Systems S.A.
- Website
- https://zdrofit.pl
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- Zdrofit is a Poland-based fitness club chain operating 170+ locations across 14+ cities, monetizing via monthly memberships, premium Plus tiers, physiotherapy services, and corporate wellness packages under parent Benefit Systems S.A.
- Ownership category
- akta.pro rank
Zdrofit industry classification
Industry- Product category
- Fitness Center Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Personal Training (In-Person & Virtual) (HSADAAAA)
- akta.pro secondary industries
- Dance Fitness Classes (e.g., Zumba) (HSADABAD), Cycling/Spin Classes (HSADABAE), Youth & Teen Personal Training (HSADAAAJ)
Keywords
Where Zdrofit is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices14 records
Markets served
Zdrofit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Individual Membership Fees: Recurring membership (karnet) fees paid by individual consumers for access to fitness clubs, with various tiers including standard memberships and premium 'Plus' memberships offering additional amenities and 24/7 access at select locations
- Corporate Wellness Packages: B2B revenue from企业提供健身包，包括企业健身卡、教练套餐、私人训练包、设施租赁、一次性入场券、squash和羽毛球场地券，以及企业健身卡折扣码
- Single-Entry Fees: One-time entry fees for non-members and individual class participation, including additionally paid classes such as Aerial Acro, Aerial Dance, Aqua Fitness
- Physiotherapy Services: Additional paid services including physiotherapy consultations, manual therapy, massage, and medical training programs at Zdrofit Zdrowe Miejsce locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard membership with access to basic club facilities and group classes |
| Subscription | Monthly | Plus membership tier with 24/7 access and premium facilities |
| Subscription | Annual | Corporate enterprise packages for employee wellness programs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Zdrofit product offering
Product offeringCore offering
Zdrofit operates a nationwide chain of fitness clubs and gyms across Poland, providing standard gym access, more than 150 types of group fitness classes (including licensed Les Mills, Zumba, and TRX programs), 24/7 access at select Plus-tier locations, and supplementary physiotherapy services. Members purchase recurring membership plans (Karnety) directly at club locations, while corporate clients access the network via dedicated enterprise packages and through the MultiSport benefit card ecosystem operated by parent Benefit Systems S.A.
Product overview
Zdrofit is a Polish fitness club network operated by Benefit Systems S.A., offering a platform-plus-modules product architecture. The core product is the Zdrofit Fitness Network — a nationwide chain of gyms providing standard gym access, over 150 types of group fitness classes (including Les Mills programs, martial arts, yoga, Pilates, water-based classes, and specialized training), and an online class scheduling system. The offering is extended by several supplementary modules: Karnety (membership plans including Karnety Plus), Pakiet dla Firm (corporate membership packages with trainer plans, vouchers, and room rentals), Fizjoterapia (physiotherapy services branded as 'Zdrofit Zdrowe Miejsce' offering consultations, manual therapy, massage, medical training, and Fizjoklasy), the Zdrofit+ mobile application for member profile management and class booking, and a Zdrofit Blog covering training and nutrition content. The network also integrates with employee benefit card programs (Multisport, MyLife, BeActive, Fitprofit, FitSport, Medicover, PZU, active30) and operates across approximately 180 locations throughout Poland.
Differentiator
Problem solved
Functional benefit
Products and services
- Zdrofit Fitness Network A nationwide network of fitness clubs and gyms (siłownie) providing standard gym access, group fitness classes, and various amenities to individual consumers across more than 14 Polish cities.
- Karnety (Membership Plans) Subscription-based membership plans for access to Zdrofit fitness clubs, with variants including standard and Plus tiers. Plus memberships offer 24/7 access and premium facilities at select clubs such as Gemini Park, Ursynów Kłobucka, and Szczecin Fabryka Wody. Pricing varies by club location and tier.
- Group Fitness Classes (Grupowe Zajęcia Fitness) Group fitness class programming covering Les Mills programs (BODYATTACK, BODYPUMP, BODYCOMBAT, BODYBALANCE, RPM, GRIT series), Zumba variants, dance (Bachata, Hip Hop), martial arts (BJJ, Boxing, MMA, Kickboxing), yoga, Pilates Reformer, water-based classes, and specialized training (CrossFit-style, HYROX, OCR, functional training). Includes additionally paid premium classes such as Aerial Acro, Aerial Dance, and Aqua Fitness.
- Pakiet dla Firm (Corporate Membership Packages) Corporate fitness packages sold to Polish businesses for employee wellness programs. Includes network-wide corporate memberships, trainer packages, personal training bundles, fitness room or pool lane rentals, single-entry vouchers, squash and badminton court vouchers, and discount codes on corporate memberships. Sold via dedicated enterprise sales channel ([email protected]) on an annual billing basis.
- Physiotherapy Services (Zdrofit Zdrowe Miejsce) Physiotherapy and rehabilitation services offered at select Zdrofit locations, including physiotherapy consultations, manual therapy, massage, and medical training programs. Includes Physio Classes (Fizjoklasy) — group sessions led by physiotherapists covering mobility, core stability, stretching, women's health, knee rehabilitation, and winter sports preparation. Available at select locations including 3 Stawy (Katowice) and Bemowo (Warsaw).
Companies that use Zdrofit
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Zdrofit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Zdrofit partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- MultiSport (Benefit Systems S.A.)coreZdrofit is part of the Benefit Systems S.A. ecosystem and accepts MultiSport benefit cards at all club locations. MultiSport is Poland's leading corporate employee fitness benefit program, enabling Zdrofit to access millions of potential customers through B2B2C distribution. The company also accepts related benefit cards including MyLife, BeActive, active30, Fitprofit, FitSport, Medicover, and PZU.
- Les Mills InternationalcoreZdrofit offers licensed Les Mills group fitness classes including BODYATTACK, BODYBALANCE, BODYCOMBAT, BODYPUMP, BODYSTEP, BODYJAM, RPM, SPRINT, GRIT series, Pilates, Shapes, Strength Development, Yoga (Hatha, Vinyasa, Yin), Breath, and Dance programs.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Zdrofit competitors and assessment
Company assessmentBroad incumbents
- Basic-Fit: Largest low-cost fitness chain operator in Europe with thousands of clubs across multiple countries. While not active in Poland at the same scale as Zdrofit, it represents the European low-cost reference model against which Zdrofit's mid-market positioning must compete.
- Benefit Systems S.A. (parent): Warsaw Stock Exchange-listed parent of Zdrofit operating the MultiSport corporate benefit platform across Poland plus multiple fitness and wellness brands. The publicly disclosed parent group, relevant as a benchmark for Zdrofit's overall valuation and a strategic counterparty that controls corporate distribution.
- Holmes Place: International premium health club chain with integrated spa, fitness, and physiotherapy services. Comparable to Zdrofit's positioning at the premium end with services like Zdrofit Zdrowe Miejsce, illustrating a benchmark for high-end health club service extension.
Direct peers
- CityFit: Polish fitness club chain offering subscription-based memberships in larger city locations with 24/7 access, group classes, and modern equipment. Direct competitor in the urban Polish market where Zdrofit also concentrates.
- Platinium Wellness & Fitness: Polish fitness and wellness chain operating premium club locations with spa, pool, and physiotherapy services. Comparable in its combined fitness-plus-health services positioning versus Zdrofit's Zdrowe Miejsce offering.
- Cal Fitness: Polish fitness club chain operating multiple locations across major cities with comparable subscription memberships, group classes, and corporate wellness offerings. Direct competitor in Zdrofit's primary geographies.
- Fabryka Formy: Sister fitness club brand under Benefit Systems S.A. operating clubs across Poland with comparable membership models, group class offerings, and MultiSport card acceptance. Most direct comparable given shared parent, brand positioning, and operational footprint overlap.
- McFIT Polska: German-origin low-cost fitness chain with significant Polish club presence. Directly competes for the same value-conscious Polish consumer through subscription-based memberships and standard gym access. Comparable in scale and digital booking experience to Zdrofit's mass-market tier.
- Fitness Zdrofit: Additional fitness club brand under Benefit Systems S.A. targeting a different price/positioning tier in Poland. Shares parent ownership, MultiSport distribution, and core operating model with Zdrofit, making it a directly comparable mid-market gym chain.
Others
- Multisport (Benefit Systems program): Poland's leading corporate employee fitness benefit program operated by Benefit Systems, accepted across multiple fitness club networks including Zdrofit. Indirect ecosystem partner — its B2B employer contracts dictate multi-club access economics that drive Zdrofit's captive footfall.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Zdrofit social profiles
Digital presenceZdrofit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zdrofit leadership team
Management profileNumber of profiles
Profiles2 records
Zdrofit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zdrofit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zdrofit
What does Zdrofit do?
Zdrofit operates a nationwide chain of fitness clubs and gyms across Poland, providing standard gym access, more than 150 types of group fitness classes (including licensed Les Mills, Zumba, and TRX programs), 24/7 access at select Plus-tier locations, and supplementary physiotherapy services. Members purchase recurring membership plans (Karnety) directly at club locations, while corporate clients access the network via dedicated enterprise packages and through the MultiSport benefit card ecosystem operated by parent Benefit Systems S.A.
Is Zdrofit a public or private company?
Zdrofit is a private company. It is classified as corporate owned and is currently operating.
When was Zdrofit founded?
Zdrofit was founded in 2005.
Where is Zdrofit based?
Zdrofit is headquartered in Warszawa, Poland, in the Europe region.
How does Zdrofit make money?
Four revenue lines are on record. Individual Membership Fees are the primary driver. The others are corporate Wellness Packages, single-Entry Fees and physiotherapy Services.
Who are Zdrofit's main competitors?
Broad incumbents on record are Basic-Fit, Benefit Systems S.A. (parent) and Holmes Place. Direct peers are CityFit, Platinium Wellness & Fitness, Cal Fitness, Fabryka Formy, McFIT Polska and Fitness Zdrofit. Multisport (Benefit Systems program) is listed as an others.
Does Zdrofit have an API?
No public API is recorded for Zdrofit.
What industry is Zdrofit in?
Zdrofit's product category is Fitness Center Services. Its primary akta.pro industry code is HSADAAAA, General Personal Training (In-Person & Virtual), with a secondary code of HSADABAD, Dance Fitness Classes (e.g., Zumba). Its NAICS code is 713940 and its SIC code is 7997.