What MULTISPORT Türkiye does

MultiSport Türkiye is the Turkish operating subsidiary of Benefit Systems International, a Polish corporate-wellness company founded in 2000 that runs the MultiSport employee benefits program in six European countries. Since commencing Turkish operations in 2021, the company has built a B2B subscription platform that gives employees of corporate clients access to a network of more than 4,400 contracted sports facilities covering 80+ disciplines across 33 cities, serving over 3,000 employer customers. Marquee customers span retail (IKEA, Teknosa, Decathlon, Hepsi Burada), banking (Yapıkredi), FMCG (Nestlé), technology (Accenture, Netaş, Apsiyon), automotive (Doğuş Otomotiv), pharma (Zoetis), and sports (Fenerbahçe SK), with headquarters in Istanbul and regional offices in Ankara and İzmir.

The product surface consists of two card tiers — MultiSport Classic (2,500+ facilities, 20 cities) and MultiSport Plus (4,400+ facilities, 33 cities, +1 family card option) — supported by the My MultiSport mobile app for facility discovery and QR-code access, an optional MultiSport Day corporate event service, and a separate MACFit channel partnership adding 150+ branded gym locations to the Plus tier. Access at partner facilities is verified via laminated physical cards at POS terminals or QR codes generated through the mobile app, both of which interoperate with the partner facility's existing check-in flow. International validity across all six Benefit Systems markets is included for traveling users.

The business model is a recurring B2B subscription priced on a quote basis that varies by enrolled headcount and selected financing structure: employer-paid, co-financed between employer and employee, or employee-paid. Contracts are sold directly to HR departments of companies with a minimum of five employees, supplemented by referral channels through existing corporate clients and partner facilities. Standard payment terms are 7 days. Pricing is not publicly disclosed, and revenue figures are not reported. The legal entity, BENEFIT SYSTEMS SPOR HİZMETLERİ LİMİTED ŞİRKETİ, is a Turkish private limited company wholly owned by the Polish parent; no independent funding rounds, M&A, or leadership changes are disclosed for the Turkish entity.

Name

MULTISPORT Türkiye

Legal name

BENEFIT SYSTEMS SPOR HİZMETLERİ LİMİTED ŞİRKETİ

Website

https://benefitsystems.com.tr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

MultiSport Türkiye is a B2B corporate wellness platform, operating as the Turkish subsidiary of Poland's Benefit Systems International, that provides subscription-based access to 4,400+ sports facilities across 33 cities for 3,000+ corporate clients and their employees.

Ownership category

akta.pro rank

Product category

Corporate Wellness and Employee Benefits

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

akta.pro secondary industries

Specialty Membership Clubs (Category-Focused) (CRAEADAI), Premium/Upmarket Membership Clubs (CRAEADAG)

Keywords

• Corporate wellness benefits
• Employee sports programs
• Multisport card access
• Fitness facility network
• Workplace wellness perks

Headquarters

HQ city

Kagithane

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Employee Benefits Subscriptions: B2B subscription model where companies pay for MultiSport cards/access for their employees. Pricing varies based on number of enrolled employees and financing model chosen (employer-paid, co-financed, or employee-paid). Revenue is recurring based on company contracts.
2. MultiSport Plus Premium Tier: Premium tier with broader network access (4400+ facilities vs 2500+ for Classic), higher geographic coverage (33 cities vs 20), and +1 card option for family members.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MULTISPORT Türkiye sells subscription-based employee benefit programs to companies, providing their employees with card- and app-based access to a network of 4,400+ contracted sports facilities across Turkey for once-daily use of 80+ sports disciplines. The company operates two tiers — MultiSport Classic (2,500+ facilities, 20 cities) and MultiSport Plus (4,400+ facilities, 33 cities) — and complements access with the My MultiSport mobile app and the MultiSport Day corporate event service.

Product overview

MULTISPORT Türkiye operates an employee benefits platform offering two card-based products: MultiSport Plus (premium tier with access to 4400+ facilities across 33 cities) and MultiSport Classic (entry tier covering 2500+ facilities in 20 cities). Both products provide once-daily access to over 80 sports disciplines including fitness, swimming, pilates, and more. The ecosystem is supported by the My MultiSport mobile app for facility discovery and QR code access, while MultiSport Day provides corporate event services to enhance employee engagement.

Differentiator

Problem solved

Functional benefit

Brands

• MultiSport Classic: Employee benefit program providing access to more than 2500 sports facilities in 20 different cities across Turkey, covering 80+ sports disciplines.
• MultiSport Plus
• My MultiSport App
• MultiSport Day

Products and services

• MultiSport Plus Premium employee benefit card providing employees of corporate customers with once-daily access to over 4,400 sports facilities across 33 cities in Turkey, covering 80+ sports disciplines including fitness, swimming, and pilates. Includes the additional option for a +1 card for family members.
• MultiSport Classic Entry-level employee benefit card providing employees of corporate customers with once-daily access to more than 2,500 sports facilities within the MultiSport network across 20 cities in Turkey, covering 80+ sports disciplines.
• My MultiSport App Mobile application enabling MultiSport card users to discover 4,400+ contracted facilities and 80+ activities, generate QR codes for facility access, receive updates about newly added venues, and manage their MultiSport membership. Available on Google Play and Apple App Store.
• MultiSport Day Corporate wellness event service offering professionally guided sports activities organized at offices, outdoor venues, or partner facilities to boost team spirit, employee motivation, and physical well-being among corporate client employees.

Quantifiable outcome

• Research shows exercising increases work motivation and helps employees be more productive
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Sports Facility Owners/PartnerscoreChannel Partner/ Reseller/ Distributor · 1 January 2021Sports facilities (gyms, pilates studios, swimming pools, tennis courts, dance studios, fitness clubs) join the MultiSport network to access new employer customer segments. Partners receive support for business growth, solution-oriented approach, and sustainable success through the partnership. Facilities must meet basic conditions and offer activities in specified categories.
• Benefit Systems InternationalcoreOthers · 1 January 2000MultiSport Türkiye is part of Benefit Systems International, founded in Poland in 2000. The parent company operates MultiSport programs in Poland, Bulgaria, Croatia, Czech Republic, Slovakia, and Turkey with 1.5M+ active users globally. Türkiye operations started in 2021.
• MACFit NetworkmajorChannel Partner/ Reseller/ DistributorMultiSport Plus provides access to over 150 MACFit facilities in addition to the broader MultiSport network of 4400+ facilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urban Sports Club: European corporate and consumer sports membership platform providing access to thousands of fitness and wellness facilities across multiple countries. Comparable business model, card-based access, and employer-led distribution.
• ClassPass: Subscription-based aggregator offering credits to access fitness studios and wellness venues globally. Direct competitor in the multi-sport access subscription category, with growing corporate channel.
• Wellbees: Turkish corporate wellness platform that helps employers offer wellness benefits including sports access, nutrition, and therapy. Direct competitor in the Turkish B2B wellness benefits space.
• Gympass (Wellhub): Global corporate fitness benefits platform offering employers subscriptions to a network of gyms and wellness partners. Closest direct competitor to MultiSport in operating model, with significantly larger scale and recent expansion into Turkey and Europe.
• MultiSport Poland (Benefit Systems): Original and largest MultiSport market operated by the parent company Benefit Systems International. Essentially the same product and brand from which the Turkish entity was launched, serving as the proven benchmark and operational template.

Broad incumbents

• Edenred: Global corporate benefits provider (meal benefits, mobility, wellness) with established presence in Turkey through Ticket Restaurant/Edenred. Adjacent competitor in the broader employee benefits wallet.
• Sodexo Benefits & Rewards: Global employee benefits and quality-of-life services multinational, including meal vouchers, sports, and wellness benefits. Overlaps with MultiSport's employee benefits category but operates across a much broader portfolio.

Emerging players

• Limeade: Corporate employee experience and wellness platform combining well-being, engagement, and inclusion programs. Adjacent in the corporate wellness category but differentiated by digital-first (vs. facility-access) approach.
• Mindbody: Business management software and consumer marketplace for fitness and wellness studios. Comparable as the operating layer on the partner-facility side that MultiSport's 4,400+ gyms rely on; also a partial overlap in wellness discovery.

Others

• MACFit: Large Turkish gym chain that is both a partner (within MultiSport Plus) and a potential competitor if it scaled direct corporate offerings. Relevant reference for the largest single facility partner and Turkish fitness market dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/multisport-turkiye
• Instagraminstagram.com/multisport_tr/?hl=tr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MULTISPORT Türkiye