What Evoteq does

Evoteq is a Dubai-headquartered digital transformation company, founded in 2017, that builds and operates the traq Platform — a modular traceability framework with industry-specific modules (traqpharma, traqlogistics, traqfoods, traqluxury, traqparts) layered on a shared core. Its flagship deployment is Tatmeen, a national pharmaceutical track-and-trace platform implemented as a public-private partnership with the Emirates Drug Establishment and the UAE Ministry of Health, currently connecting 5,845+ medical institutions, 5,800+ partners, 4,613 distribution establishments, 601 distributors, and 546 manufacturers, and covering 7,300 registered pharmaceutical products and 7,800 import permits. Beyond pharmaceuticals, the company delivers Sapeq (a 500+ service municipal digitization project with Sharjah City Municipality), Amana (waste management with Al Madinah Municipality), the Office of the Future and a Smart Drone Solution with BEEAH, and adjacent smart-city solutions (smart parking, smart cycling, digital waste management).

The company's go-to-market is enterprise field sales targeting GCC governments and large enterprises, with revenue generated from platform licensing and implementation under national-scale transformation contracts, supplemented by professional services for digital transformation consulting. Pricing is quote-based and not publicly disclosed. Recent strategic partnerships — with TruTag Technologies (on-dose authentication) and Digital Access to Finance (DAF) Egypt — signal a deliberate expansion from a UAE-centric base into MENA and African pharmaceutical traceability markets. AI is positioned as an augmentation layer for process automation, anomaly detection, and near real-time monitoring rather than as a standalone AI-native product. Customer concentration is high, with most disclosed revenue tied to a handful of large government and quasi-government clients (Emirates Drug Establishment, Sharjah City Municipality, BEEAH, Al Madinah Municipality, DAF Egypt).

Name

Evoteq

Legal name

Evoteq

Website

https://evoteq.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Evoteq is a Dubai-headquartered digital transformation company that builds the modular traq traceability platform for government and enterprise clients, with flagship deployments including the UAE's national pharmaceutical track-and-trace system (Tatmeen) and municipal digitization for Sharjah, expanding into MENA and Africa.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Privacy, Consent & Compliance Management (HDAEADAG)

akta.pro secondary industries

Compliance, GRC Workflow & Audit Automation Platforms (HDAEAHAL), Records Management, Information Governance & Retention (BPAEAPAO)

Keywords

• Supply chain traceability
• Track and trace
• Digital transformation
• Pharmaceutical serialization
• Anti-counterfeit solutions

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Licensing and Implementation: EVOTEQ generates revenue through licensing its traq platform and implementing customized traceability solutions for government entities and corporations. The company works on national-scale transformation projects with public-private partnerships.
2. Professional Services: Digital transformation consulting and implementation services for government digitization projects.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Evoteq develops and operates the traq Platform, a modular traceability framework that delivers near real-time product tracking, authentication, and supply chain transparency across industries including pharmaceuticals, logistics, food and beverage, luxury goods, and automotive. The company delivers national-scale digital transformation projects through public-private partnerships with government entities, including the UAE's Tatmeen national pharmaceutical track-and-trace platform and the GCC's largest municipal digitization project (Sapeq with Sharjah City Municipality).

Product overview

EVOTEQ operates as a digital transformation company that delivers a modular platform architecture centered on the traq Platform — a core traceability framework on which industry-specific solutions are layered. The portfolio consists of the traq Platform itself and its vertical modules (traqpharma, traqlogistics, traq-foods, traq-luxury, and traq-automotive), alongside the SmartTrack advanced track-and-trace system that extends across pharmaceuticals, luxury goods, automotive, and halal food. EVOTEQ also deploys government-scale digital platforms including Tatmeen (national pharmaceutical track-and-trace in the UAE), Sapeq (municipal digitization of 500 services in Sharjah), Amana (waste management in Madinah), and smart city solutions (digital waste management, smart cycling, smart parking). The company augments its solutions with AI for supply chain automation, anomaly detection, and near real-time monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• traQ: Versatile traceability platform framework for creating tailored solutions across industries including pharmaceuticals, logistics, food safety, luxury goods, and automotive sectors.
• traqpharma
• traqlogistics
• traqfoods
• traqluxury
• tra-parts
• SmartTrack

Products and services

• traq Platform A versatile, modular traceability framework that combines adaptability, innovation, and industry expertise. It serves as the core foundation on which industry-specific modules (traqpharma, traqlogistics, traq-foods, traq-luxury, traqparts) are layered to deliver tailored solutions across multiple industries.
• traqpharma A specialized traceability module for the pharmaceutical sector that secures supply chains to combat counterfeits and drug shortages, providing near real-time tracking of medical products from manufacturer to patient with GPS coordinates and timestamps.
• traqlogistics A logistics-focused traceability module that streamlines transport, warehousing, and inventory management for retailers and manufacturers.
• traq-foods A traceability solution for the food and beverage sector that ensures food safety, supply chain traceability, and regulatory compliance.
• traq-luxury A traceability module that protects high-value products such as luxury goods and electronics from counterfeit markets.
• traqparts (traq-automotive) An automotive-focused traceability solution that streamlines manufacturing, shipping, warehousing, and inventory management for automotive dealerships.
• SmartTrack An advanced track-and-trace system providing near real-time monitoring of products across supply chains with analytics capabilities. Initially developed for the pharmaceutical sector and adapted for luxury goods, automotive, and halal food verification.
• Tatmeen A national track-and-trace platform implemented as a public-private partnership with the Emirates Drug Establishment, providing nationwide pharmaceutical and medical product tracking in the UAE, monitoring supply chains from manufacturers to end-users.
• Sapeq GCC's largest municipal digitization project, implemented in partnership with Sharjah City Municipality, transforming 500 public services through digitalization.
• Amana A digital platform designed to enhance waste management services in Al Madinah, Saudi Arabia, addressing waste collection, transportation, and landfill management challenges.

Quantifiable outcome

• Successfully integrated over 5,845 medical institutions onto the Tatmeen platform
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Digital Access to Finance (DAF)flagshipStrategic or Co-development Partner · 29 January 2025EVOTEQ partnered with DAF, the Egyptian company managing the Egyptian Drug Authority's national track-and-trace system. This collaboration brings cutting-edge traceability solutions to Egypt, marking a pivotal step toward redefining medicine traceability, enhancing patient safety, and combating counterfeit drugs. The MOU was signed in the presence of Dr Ahmed Afifi, CEO Egyptian Company for Medical Investment, at Arab Health 2025. This partnership builds on EVOTEQ's proven success in the UAE and aims to expand across MENA and Africa.
• TruTag TechnologiescoreTechnology or Integration · 29 January 2025Strategic collaboration showcased at Arab Health 2025 combining EVOTEQ's traqpharma traceability platform with TruTag Technologies' on-dose product authentication solution. The partnership enables patients to verify medicines directly, providing real-time data including GPS coordinates and timestamps for each medication. This technology aims to transform patient safety, enhance adherence to prescribed regimens, and improve clinical trial accuracy.
• Emirates Drug EstablishmentflagshipStrategic or Co-development PartnerPublic-private partnership implementing the Tatmeen track and trace platform nationwide for pharmaceuticals and medical products in the UAE. This national-scale transformation project is supervised by EVOTEQ and serves as a technological bridge with the Ministry of Health and Community Protection.
• BEEAHcoreStrategic or Co-development PartnerCollaboration with BEEAH on multiple projects including the Office of the Future (first AI-enabled building in the region and Smartest building in the world) and Smart Drone Solution for enhanced security and waste management.
• Sharjah City MunicipalitycoreStrategic or Co-development PartnerPartnership for the Sapeq project - GCC's largest municipal digitization project transforming 500 services. This project demonstrates EVOTEQ's capability in large-scale government digital transformation.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SAP: Enterprise software incumbent offering supply chain management, IoT, and blockchain-based traceability within its broader portfolio. Competes on national and large-enterprise supply chain transformation deals.
• Oracle: Major enterprise software vendor with supply chain and track-and-trace capabilities embedded in its broader cloud applications suite. Likely competitor in GCC government digitization RFPs.
• IBM: Provides blockchain- and IoT-based supply chain traceability solutions as part of its broader services and platforms portfolio. Competes for large public-sector digital transformation mandates.

Direct peers

• OPTEL Group: Canadian global supplier of traceability systems for pharmaceuticals, food, and consumer goods, including serialization and aggregation. Comparable modular traceability stack and regulated-industry go-to-market.
• TraceLink: US-based provider of pharmaceutical track-and-trace and serialization platforms operating across multiple national drug supply chain mandates. Highly comparable to Evoteq's Tatmeen / traqpharma offering in function and buyer profile.
• Antares Vision: Italian-listed provider of inspection, serialization, and track-and-trace solutions for the pharmaceutical and life sciences industries. Competes head-on in pharma traceability RFPs that Evoteq targets.
• Systech: Provider of serialization, track-and-trace, and authentication solutions used by pharmaceutical manufacturers globally. Direct functional overlap with traqpharma and SmartTrack.
• Movilitas (Körber): Consulting and software provider specializing in serialization, traceability, and supply chain visibility, now part of Körber. Closely matches Evoteq's modular vertical approach to traceability.

Emerging players

• FarmaTrust: UK-based pharma supply chain authentication and track-and-trace player leveraging blockchain and AI. Comparable emerging player targeting national and global pharma serialization mandates.
• Authentic Vision: Provides anti-counterfeiting and product authentication solutions across pharmaceuticals, luxury, and consumer goods. Comparable authentication-and-traceability capability to SmartTrack/traq-luxury.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evoteq