Party Rent Group

What Party Rent Group does

Party Rent Group (operating brand Party.Rent) is a privately held European equipment-rental platform headquartered in Bocholt, Germany, and operating as the events-rental division of the Rent.Group holding company. Founded in the early 1990s, the company runs 30 locations across 11 European countries with a workforce of more than 1,150 employees and a catalog spanning 4,500+ product categories and over 6 million individual items, including designer furniture, tableware, catering equipment, lighting, stages, and partition systems sourced from brands such as Vitra, USM Haller, Fritz Hansen, HAY, and Knoll. The platform is delivered through a localized e-commerce webshop (party.rent) available in 11 country/language variants plus the Party.Rent Shop App on iOS and Android, with physical locations providing delivery, assembly, disassembly, and pickup services; pricing is usage-based on daily rental rates plus ancillary services.

The business model is asset-heavy and circular: customer-facing daily rental of event and office furniture and equipment, with a Share.me – Reuse.me reconditioning loop that the company uses to support a sustainability proposition (self-reported 70% CO2 savings versus purchase and a 96% perfect delivery rate). Customers span corporate event producers, trade-fair exhibitors, hospitality venues, private-event organizers, and office buyers across Germany, the Netherlands, Spain, Switzerland, Luxembourg, France, Austria, Norway, Sweden, Denmark, and Italy. Revenue, ownership structure beyond the Rent.Group parent, and detailed financial performance are not publicly disclosed; expansion is described as organic across the European footprint, with no disclosed funding rounds, acquisitions, or investor activity.

Name

Party Rent Group

Legal name

Party.Rent

Website

https://partyrent.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Party.Rent, the events-rental division of Germany's Rent.Group, rents designer furniture, tableware, catering equipment, and event staging across 30 locations in 11 European countries via its e-commerce webshop and mobile app, serving corporate event producers, trade-fair exhibitors, hospitality venues, and private-event organizers.

Ownership category

akta.pro rank

Product category

Event Equipment Rental

NAICS

General Rental Centers (5323), All Other Consumer Goods Rental (532289), Consumer Goods Rental (5322)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Corporate, Event & Staging Furniture Rental (Short-Term) (CRAIAOAG), Catering Equipment, Rentals & Setup (Non-decor) (HSACAGAL), Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Event furniture rental
• Catering equipment rental
• Trade fair furnishings
• Tableware rental
• Event equipment hire

Headquarters

HQ city

Bocholt

HQ country

Germany

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of furniture, tableware, and event equipment including seating, tables, catering supplies, decoration, and logistical materials. Pricing is based on rental duration with base rates per day plus additional costs for assembly, disassembly, and cleaning.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Party.Rent rents designer furniture, tableware, catering equipment, bars, buffets, partitions, stages, decoration, and lighting on a daily usage-based basis to corporate event organizers, trade fair exhibitors, hospitality venues, offices, and private customers across 11 European countries. Orders are placed through an online webshop and mobile app, with physical delivery, assembly, disassembly, and pickup handled via 30 local service points. The offering is sold as a complete temporary event solution rather than individual product purchases.

Product overview

Party.Rent is a European event and office equipment rental platform operated by Rent.Group, offering a comprehensive catalogue of over 4,500 product categories and over 6 million individual items across 30 locations in 11 European countries. The core offering consists of the Party.Rent Webshop for online ordering, supplemented by the Party.Rent Shop App for mobile access, and the Product.Prisma digital catalogue. Their product portfolio includes furniture rental (seating, tables, lounge, outdoor, office/conference), catering equipment (porcelain, cutlery, glassware, serving accessories, warming/cooling systems, kitchen equipment), bars and buffet systems, reception and partition systems, rugs, stages and presentation technology, and decoration items. They also offer curated 'Rent the Look' collections and support circular economy practices through their Share.me Reuse.me principle. The platform serves corporate events, trade fairs, hospitality venues, and office furnishings.

Differentiator

Problem solved

Functional benefit

Brands

• Rent.Group: Parent brand and enabler of temporary possession and circular use in Europe, encompassing Party.Rent, Fair.Rent, and Office.Rent divisions.
• Fair.Rent
• Office.Rent
• Product.Prisma

Products and services

• Furniture Rental Rental of seating, tables, lounge areas, outdoor settings, bar stools, and office/conference furniture by the day, for events, trade fairs, offices, and home occasions across 11 European countries.
• Catering Equipment Rental Rental of tableware and kitchen equipment including porcelain, cutlery, glassware, serving/table/buffet accessories, warming and cooling systems, table decorations, and table linen for event catering.
• Bars & Buffet Systems Modular bar and buffet system rentals for event hospitality setups, available across the European network.
• Reception & Partition Systems Rental of reception counters and room partition systems for configuring and subdividing temporary event, exhibition, and venue spaces.
• Rugs, Stages & Presentation Technology Rental of flooring (including rugs), staging, and presentation equipment for events and presentations.
• Decoration & Lamps Rental of decorative items and lighting solutions (including designer lamps from brands such as Jieldé) to create event ambiance.
• Rent the Look Curated, pre-styled furniture sets designed by the Party.Rent planning team, packaged into themed collections (e.g. Summer Lounge, Big Impression Small Budget, Lagom, Minimalistic, Color Rush, Private Viewing) for corporate and private events.

Quantifiable outcome

• Save up to 70% CO2 compared to purchasing equipment
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered minor.

• Acapulco DesignminorOthersDesigner furniture brand featured in Party Rent Group's product portfolio for event and hospitality equipment rentals.
• ArperminorOthersItalian designer furniture brand whose products are available through Party Rent Group's rental inventory.
• Carl HansenminorOthersDanish furniture manufacturer whose iconic designs are available in Party Rent Group's rental catalogue.
• CorminorOthersGerman furniture manufacturer whose contemporary designs are part of Party Rent Group's rental offerings.
• FreistilminorOthersDanish furniture brand available for rental through Party Rent Group.
• Fritz HansenminorOthersPremium Danish furniture manufacturer whose products including the iconic Egg chair are available for rental.
• HAYminorOthersDanish furniture brand whose modern designs are included in Party Rent Group's rental inventory.
• HettichminorOthersFurniture hardware and fitting manufacturer partnering with Party Rent Group.
• HOBREFminorOthersBrand partner in Party Rent Group's furniture rental network.
• Jasper MorrisonminorOthersDesigner whose furniture creations are available through Party Rent Group's rental catalogue.
• JieldéminorOthersFrench lighting designer whose lamps are available for event rental.
• KnollminorOthersAmerican furniture manufacturer with designs available in Party Rent Group's rental inventory.
• La PalmaminorOthersItalian furniture brand available for rental through Party Rent Group.
• MagisminorOthersItalian furniture manufacturer whose contemporary designs are available for rental.
• MepraminorOthersItalian tableware manufacturer whose products are included in Party Rent Group's catering equipment rentals.
• MontanaminorOthersDanish modular furniture system brand available in Party Rent Group's rental inventory.
• NardiminorOthersItalian outdoor furniture manufacturer whose products are available for event rental.
• Schott ZwieselminorOthersGerman glassware manufacturer whose crystal glass products are part of Party Rent Group's catering rentals.
• SteeliteminorOthersBritish tableware manufacturer whose products are available through Party Rent Group's rental services.
• USM HallerminorOthersSwiss modular furniture system whose iconic designs are available for rental.
• Vista AlegreminorOthersPortuguese luxury tableware brand whose products are available for event rental.
• VitraminorOthersSwiss furniture manufacturer whose designer pieces including Panton Chair are available for rental.
• Walter KnollminorOthersGerman premium furniture manufacturer whose products are included in Party Rent Group's rental catalogue.
• HEPPminorOthersProfessional tableware manufacturer whose products are available through Party Rent Group's catering equipment rentals.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Others

• Haworth: Haworth is a global office furniture manufacturer with a growing workspace-as-a-service and rental offering. Comparable via overlapping product categories (designer office furniture) and channel overlap with Office.Rent, but Haworth primarily manufactures and sells, rather than rents, its products.
• Office.Rent: Office.Rent is a sibling sub-brand of Party.Rent under the Rent.Group holding, focused on office furniture rental for corporate workplaces. Not an external competitor but a directly comparable operating model that demonstrates the parent's broader rental-platform play and cross-sell potential with Party.Rent's customer base.
• Steelcase: Steelcase is one of the world's largest office furniture manufacturers, increasingly offering subscription and circular-economy programs. Comparable via premium office furnishings (a segment Party Rent services via Office.Rent) and ESG/circular narrative, but Steelcase is primarily a manufacturer, not a rental operator.

Broad incumbents

• CORT: CORT is the largest US-based furniture and event rental company (now part of Brookfield), offering residential, office, and event furniture on flexible rental terms across North America and parts of Europe. Directly comparable in product mix (designer furniture, event rentals) and B2B/B2C rental model, though larger and broader in scope.
• Aaron's Holdings Company: Aaron's is a US-listed progressive leasing and rent-to-own company for furniture, appliances, and electronics. Comparable as a multi-category rental operator with similar working-capital-intensive inventory model, though oriented toward consumer lease-to-own rather than corporate event rental.
• Rent-A-Center: Rent-A-Center is a US-listed consumer goods rental company (furniture, electronics, appliances) operating a high-volume lease-to-own model. Comparable as a consumer goods rental business model, but very different customer (subprime consumer vs. event/corporate) and unit economics.

Direct peers

• Bright Event Rentals: Bright is a major US event rental company providing tables, chairs, linens, and event furnishings to corporate and private events. Highly comparable to Party Rent in product categories (tables, seating, tabletop) and event-customer focus, but operates exclusively in the US market.

Emerging players

• Hire Space: Hire Space is a UK-based online marketplace connecting event organizers with venues and suppliers, including furniture and equipment rental. Comparable as an event-rental discovery and booking channel serving the UK/European market, though it is a marketplace rather than an asset-owning rental operator.

Regional players

• SLV Group: SLV Group is a German event and trade fair service provider offering furniture rental, booth construction, and event logistics primarily in the DACH region. Directly comparable to Party Rent in product categories (event furniture, trade fair furnishings) and target customers, but operates at a smaller scale and primarily in Germany.
• Atelier Jungwirth: Atelier Jungwirth is an Austrian event and furniture rental specialist offering designer furnishings for corporate events and trade shows in Austria and Central Europe. Comparable in product range (designer event furniture) and customer segments, but smaller and concentrated in the DACH/Austrian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rent.group.global/videos
• Xx.com/partyrentgroup
• Facebookfacebook.com/partyrentgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Party Rent Group