VectorStock
VectorStock is a two-sided global marketplace founded in 2007 that licenses over 50 million royalty-free vector images to designers, digital creators, print-on-demand platforms, agencies, and hobbyists via subscription, credits, and pay-per-image models.
- Company typePrivate
- Founded2007
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What VectorStock does
VectorStock is a two-sided digital marketplace founded in 2007 that connects independent vector artists with buyers needing royalty-free vector graphics. The platform hosts over 50 million premium vectors and 1 million free vectors across multiple file formats (EPS, SVG, AI, PDF, JPEG), serving designers, digital creators, print-on-demand (POD) platforms, creative agencies, and hobbyists worldwide through a self-serve e-commerce interface. The company is headquartered in Auckland, New Zealand, operates as a privately held independent business with no disclosed parent company or venture funding, and is led by founder Stephen Green.
The underlying platform is a digital asset management system that ingests contributor artwork, supports format conversion and customization services, and includes AI-generated content within its searchable catalog alongside reverse-image-search functionality. Supplementary technical capabilities include a Vector Converter for cross-format interoperability, a Custom Image Service for artist-assisted modifications, and standard social-login integrations (Google OAuth, Facebook OAuth) gated by reCAPTCHA. Distribution is exclusively digital and global, with customer acquisition driven by SEO-optimized category pages, seasonal/event-themed content marketing, and social media presence on Pinterest, Facebook, and X.
VectorStock monetizes through three purchase mechanisms — Pay-per-Image at $14.99 per vector, Credits at $1 per credit (with a $30 minimum and 12-month validity), and Subscription from $9.99 per month for unlimited downloads. In November 2025, the company consolidated previous multi-tier licensing into a single Pro License covering personal, business, and commercial use including print-on-demand, with perpetual worldwide royalty-free rights. Ancillary revenue streams include Exclusive Buyout licensing for sole-use rights and a bidirectional sponsored-referral relationship with Shutterstock. The business is operated as a bootstrapped, profitable private company with no disclosed financial metrics.
VectorStock firmographics
Firmographics- Name
- VectorStock
- Legal name
- VectorStock
- Website
- https://vectorstock.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VectorStock is a two-sided global marketplace founded in 2007 that licenses over 50 million royalty-free vector images to designers, digital creators, print-on-demand platforms, agencies, and hobbyists via subscription, credits, and pay-per-image models.
- Ownership category
- akta.pro rank
VectorStock industry classification
Industry- Product category
- Stock Vector Graphics
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Stock Media, Asset Marketplaces & Licensing Platforms (BPAMAJAM)
- akta.pro secondary industries
- Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH), Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)
Keywords
Where VectorStock is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
VectorStock business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Infrastructure, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription - Unlimited Downloads: Recurring monthly subscription model offering unlimited vector downloads with Pro license. Plans start at $9.99/month. This is positioned as the best value option for frequent licensing needs.
- Pay-per-Image: One-time payment of $14.99 per vector with instant Pro license download. No ongoing commitment required. Ideal for one-off projects.
- Credits System: Prepaid credits at $1 per credit with $30 minimum purchase. Credits can be used to license vectors on a per-item basis. Credits valid for 12 months with option to renew for another 12 months at no cost.
- Pro License: The newly launched single license model that replaces traditional multi-tier stock licensing, targeting digital creators and POD platforms with simplified usage rights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription Plan - Unlimited Downloads |
| Unit Pricing | Pay-as-you-go | Pay-per-Image |
| Transaction based/ take rate | Pay-as-you-go | Credits System |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
VectorStock product offering
Product offeringCore offering
VectorStock operates a digital marketplace for royalty-free vector graphics, offering a library of 50M+ premium vectors and 1M+ free vectors supplied by independent designers worldwide. Customers can license vectors through three purchase methods — pay-per-image ($14.99/vector), prepaid credits ($1/credit, $30 minimum), or a monthly unlimited subscription (from $9.99/month) — each including the consolidated Pro License covering worldwide commercial use. The platform supports EPS, SVG, AI, PDF, and JPEG formats and serves designers, content creators, agencies, POD platforms, and hobbyists.
Product overview
VectorStock is a premium royalty-free vector stock image marketplace operated as a single unified platform with multiple purchase and licensing options. The core offering is a library of 50+ million premium royalty-free vectors and 1+ million free vectors, supported by a tiered monetization model comprising Pay-per-Image (individual purchases at $14.99/vector), Credits (prepaid at $1/credit), and Subscription (unlimited downloads from $9.99/month). The Pro License is the single-tier commercial licensing model applied to all paid downloads, supplemented by Free License, Editorial License, and Exclusive Buyout options for specific use cases. Ancillary services include Custom Image Service for artist-assisted customization and Vector Converter for format conversion. Content spans diverse categories including illustrations, logos, backgrounds, icons, and seasonal/holiday graphics, with AI-generated content now included in the searchable catalog.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 50M+ premium vector images available
- +3 more outcomes
Companies that use VectorStock
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
VectorStock technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature4 records
VectorStock partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World's Best Designers (Contributors)coreIndependent vector artists and designers contribute artwork to the VectorStock platform. The company provides global distribution, revenue sharing, and earnings potential for artists who sell on the platform.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
VectorStock competitors and assessment
Company assessmentDirect peers
- Vecteezy: Vector-specialist marketplace with freemium model, subscription, and individual licenses, plus a contributor community. Closely comparable vertical focus, buyer persona (designers and SMBs), and content licensing structure.
- Depositphotos: Microstock platform offering royalty-free photos, vectors, and video via subscriptions and on-demand pricing. Comparable in multi-format stock media, SMB designer buyer, and pricing tier structure, with vectors as a meaningful share of catalog.
- Freepik: Major vector and graphic resource marketplace with freemium model, subscription tiers, and AI image generation. Closely comparable in catalog scale, vertical focus on vectors/graphics, pricing structure, and target SMB designer and creator audience.
- 123RF: Royalty-free stock marketplace for photos, vectors, illustrations, video, and audio with subscription and credit plans. Comparable multi-format SMB offering, with overlapping vector and illustration focus and similar Asia-Pacific contributor base.
- Envato Elements: Subscription-based unlimited-download library covering graphics, templates, video, audio, and fonts. Comparable in its unlimited-download subscription positioning and designer/SMB target market, with broader template and font adjacencies.
Broad incumbents
- Pond5: Stock media marketplace owned by Shutterstock focused on video, music, SFX, and imagery including vectors. Comparable stock-marketplace mechanics and licensing structure, but stronger video-first identity and less depth in vector-only inventory.
- Shutterstock: Publicly listed, multi-format stock media giant offering photos, video, music, and vectors under subscription and credit packs. Directly comparable because VectorStock explicitly surfaces Shutterstock content as sponsored results and competes for the same SMB designer buyer, with Shutterstock's broader catalog representing a bundling threat.
- Adobe Stock: Stock library bundled into Creative Cloud, offering photos, illustrations, vectors, video, and templates with deep integration into Illustrator and Photoshop. Direct competitor for the same vector-buyer persona, with structural advantages from Creative Cloud distribution and AI Firefly generation.
- iStock (Getty Images): Getty-owned microstock platform offering royalty-free photos, illustrations, and vectors via credit packs and subscriptions. Direct competitor in the vector-licensing space with brand prestige and exclusive content positioning aimed at agencies and enterprise buyers.
Emerging players
- Pixabay: Free stock image and vector platform with contributor community, increasingly layering premium content. Comparable in targeting hobbyists and casual users via a free tier, overlapping with VectorStock's 1M+ free-vector offering; less mature on paid licensing depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
VectorStock social profiles
Digital presenceVectorStock financial estimates
Financial estimateRevenue estimate
Valuation estimate
VectorStock leadership team
Management profileNumber of profiles
VectorStock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VectorStock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VectorStock
What does VectorStock do?
VectorStock operates a digital marketplace for royalty-free vector graphics, offering a library of 50M+ premium vectors and 1M+ free vectors supplied by independent designers worldwide. Customers can license vectors through three purchase methods — pay-per-image ($14.99/vector), prepaid credits ($1/credit, $30 minimum), or a monthly unlimited subscription (from $9.99/month) — each including the consolidated Pro License covering worldwide commercial use. The platform supports EPS, SVG, AI, PDF, and JPEG formats and serves designers, content creators, agencies, POD platforms, and hobbyists.
Is VectorStock a public or private company?
VectorStock is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VectorStock founded?
VectorStock was founded in 2007. It employs 1 to 10 people.
Where is VectorStock based?
VectorStock is headquartered in Auckland, New Zealand, in the Oceania region.
How does VectorStock make money?
Four revenue lines are on record. Subscription - Unlimited Downloads are the primary driver. The others are pay-per-Image, credits System and pro License.
Who are VectorStock's main competitors?
Direct peers on record are Vecteezy, Depositphotos, Freepik, 123RF and Envato Elements. Broad incumbents are Pond5, Shutterstock, Adobe Stock and iStock (Getty Images). Pixabay is listed as an emerging player.
Does VectorStock have an API?
No public API is recorded for VectorStock.
What industry is VectorStock in?
VectorStock's product category is Stock Vector Graphics. Its primary akta.pro industry code is BPAMAJAM, Stock Media, Asset Marketplaces & Licensing Platforms, with a secondary code of CRAFAIAH, Digital Marketplaces for Downloadables (Creators/Assets). Its NAICS code is 516210 and its SIC code is 7330.