What Hugh Futrell Corporation does

Hugh Futrell Corporation (HFC) is a privately held, integrated real estate development, construction, and property management firm headquartered in Santa Rosa, California. Founded in 1979 by Hugh Futrell and co-owned with Executive Vice President Dave Walter, the company operates across planning, entitlement, general contracting, construction management, and ongoing asset/property management for both owned and third-party assets. Its portfolio spans mixed-use midrise buildings, boutique hotels, market-rate and rent-regulated multifamily residential, single-family subdivisions, adaptive-reuse commercial office, and healthcare facility projects, primarily across Northern California's North Bay (Sonoma County), with one project in Spokane, Washington. Notable delivered projects include Hotel E (a $18 million boutique hotel in the historic Empire Building opened in 2019 in partnership with Greystone Hotels), Art House (a 39,000 sq ft mixed-use property completed in 2021), 888 Fourth Street (a 2023 North Bay Excellence in Construction Award winner), Museum on the Square (a 100,000 sq ft adaptive reuse of a former AT&T switching station), and The Humboldt Apartments (52 rent-regulated affordable units).

HFC's business model combines three revenue streams: development and entitlement fees on real estate projects, general contracting and construction management services spanning receipt of plans through warranty period, and ongoing property and asset management for both owned properties and third-party clients. The firm pursues projects through direct business development, public agency RFPs, and long-term relationships with municipalities, investors, and co-development partners, supported by an ecosystem of architectural collaborators (TLCD Architecture, Hedgpeth Architects, Jon Worden Architects) and operating partners such as Greystone Hotels. The customer base is project-based and regional, with named enterprise tenants in HFC-owned assets including Luther Burbank Savings, VisiQuate, and TLCD Architecture, and nonprofit healthcare client Santa Rosa Community Health for post-2017 Tubbs Fire rebuilding work.

HFC has no proprietary technology stack, no AI/ML capabilities, and operates with a reported 1-10 person core team supplemented by project-based contractors. The company is self-funded with no external venture or private equity investment, no subsidiaries, and no acquisitions. Distribution relies on project portfolio visibility, regional earned media (North Bay Business Journal, Press Democrat, SF Business Times), community leadership, and industry award recognition rather than active digital marketing. Recent growth signals include an active careers page, expanding into affordable housing and healthcare facility project management verticals, and nascent geographic exploration outside the core North Bay market.

Name

Hugh Futrell Corporation

Legal name

Hugh Futrell Corporation

Website

https://hughfutrellcorp.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Hugh Futrell Corporation is a privately held, integrated real estate developer, builder, and property manager founded in 1979, serving Northern California's North Bay with mixed-use, hospitality, residential, and adaptive-reuse projects for municipalities, investors, and commercial clients.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Real Estate Property Managers (53131), New Multifamily Housing Construction (except For-Sale Builders) (236116), Land Subdivision (23721)

SIC

Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

akta.pro secondary industries

Corporate & Executive Short-Term Housing Management (BPAJAIAH), New Development / Declarant Transition Management (BPAJAHAK)

Keywords

• Real estate development
• Construction management
• Property management
• Mixed-use development
• Affordable housing

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Development Fees: Fees earned from planning, entitlement, and development of real estate projects including mixed-use midrise buildings, single-family subdivisions, multifamily residential projects, hotels, office and retail complexes, and healthcare facilities.
2. Construction Services: General contracting and construction management services for residential and commercial projects, providing oversight from receipt of plans through warranty period.
3. Property Management: Asset management and property management services for owned and third-party properties including residential apartments, commercial office space, and hospitality properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hugh Futrell Corporation is an integrated real estate developer, general contractor, and property/asset manager serving Northern California. The company plans, entitles, builds, and manages mixed-use midrise buildings, single-family subdivisions, market-rate and affordable multifamily housing, boutique hotels, and office/retail complexes for municipalities, investors, and private developers.

Product overview

Hugh Futrell Corporation is an integrated real estate planner, developer, builder, and asset manager operating primarily in Northern California. The company operates across multiple real estate product categories: mixed-use midrise buildings, single-family housing subdivisions, market-rate and rent-restricted multifamily residential projects, boutique hotels, office/retail complexes, and healthcare facilities. The product portfolio includes Hotel E (a boutique hotel), Art House (mixed-use with hospitality and residential), 888 Fourth Street (market-rate apartments), Museum on the Square (commercial office renovation), The Humboldt Apartments (affordable housing), The Burbank (condominiums), North McDowell Commons (single-family housing), and 200 Fourth Street (mixed-use). Projects are developed, constructed, and often retained for ongoing property management.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel E A 39-room upscale boutique hotel property developed in downtown Santa Rosa, occupying the historic Empire Building. Features meeting space and a lobby wine bar, operated by Greystone Hotels.
• Art House A 39,000 square foot mixed-use property featuring 36 hotel rooms, studios, and apartment suites with a lobby gallery lounge and private garage in downtown Santa Rosa. Designed by Hedgpeth Architects and TLCD Architecture.
• 888 Fourth Street A mid-rise apartment community offering one- and two-bedroom apartments plus penthouses with mountain views in downtown Santa Rosa. Awarded the 2023 North Bay Excellence in Construction Award.
• Museum on the Square A 100,000 square foot adaptive reuse project converting a former AT&T switching station into Class-A mixed-use office space, now occupied by Luther Burbank Savings, TLCD Architecture, and VisiQuate, Inc.
• The Humboldt Apartments A five-story mixed-use midrise comprising 52 rent-regulated affordable apartments (one, two, and three bedrooms) over ground floor retail/office space and a private garage, featuring an elevated podium garden. Designed by Jon Worden Architects.
• The Burbank A five-story boutique residential condominium project with clock tower featuring studio and two-bedroom flats and lofts, private parking, and ground floor commercial space. The only midrise residential condominium project in Santa Rosa to date.
• North McDowell Commons An infill development of 34 duet and stand-alone rental and for-sale homes integrated around the historic Hansen farmhouse in Petaluma, California. Designed by Hedgpeth Architects.
• Real Estate Development Services Planning, entitlement, and development services for mixed-use midrise buildings, single-family subdivisions, multifamily residential, hotels, office and retail complexes, and healthcare facilities. Served municipalities, investors, and property developers in Northern California.
• Construction Management Services General contracting and construction management services for residential and commercial projects, providing oversight from receipt of plans through the warranty period. Includes permitting, contract negotiations, buy-out, daily project management, and oversight of construction staff.
• Property and Asset Management Services Asset management and property management services for owned and third-party properties including residential apartments, commercial office space, and hospitality properties.

Quantifiable outcome

• Multiple award-winning projects including North Bay Excellence in Construction Awards, Infrastructure Champion Awards, and project of the year recognitions

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Greystone HotelscoreStrategic or Co-development Partner · 1 January 2019Strategic partnership with Greystone Hotels for development and operation of Hotel E in downtown Santa Rosa. Greystone Hotels is the operating partner while Hugh Futrell Corporation serves as developer and general contractor for the boutique hotel project on Santa Rosa's Old Courthouse Square.
• TLCD ArchitecturecoreStrategic or Co-development PartnerDesign partner for Museum on the Square renovation project, transforming AT&T's former switching station into a downtown business hub. TLCD Architecture worked with Hugh Futrell Corporation on the adaptive reuse project that opened the windowless concrete building to daylight.
• Hedgpeth ArchitectscoreStrategic or Co-development PartnerArchitectural design partner for North McDowell Commons (developed around historic Hansen farmhouse) and Art House hotel project. Hedgpeth Architects designed the modernist glass and steel Art House in Santa Rosa's downtown core.
• Jon Worden ArchitectscoreStrategic or Co-development PartnerDesign architect for The Humboldt Apartments in downtown Santa Rosa, a five-story mixed-use midrise with ground floor retail/office space and 52 rent-regulated affordable apartments. Jon Worden also designed the striking mural on the north façade.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MidPen Housing: Bay Area nonprofit developer of affordable and workforce housing, including rent-regulated multifamily. Comparable to HFC's affordable housing work such as The Humboldt Apartments, with similar focus on California multifamily development.
• BRIDGE Housing: California-based affordable and mixed-income housing developer. Comparable to HFC's multifamily and affordable housing segment, with similar public-private partnership expertise in Northern California.
• Webcor: Bay Area-based general contractor and construction manager with deep regional presence across residential, commercial, and mixed-use projects. Comparable as a California construction firm operating at the intersection of development and general contracting in the same geography.
• The NRP Group: National multifamily developer specializing in market-rate, affordable, and mixed-income rental housing. Comparable to HFC's multifamily development pipeline (888 Fourth Street, The Humboldt) at a larger scale.
• Nibbi Brothers General Contractors: Bay Area general contractor specializing in residential, mixed-use, and commercial construction. Comparable to HFC's construction services arm, with a similarly long-tenured, values-driven approach to Bay Area building.

Broad incumbents

• Lendlease: Global real estate developer and construction firm with significant U.S. multifamily, mixed-use, and community development operations. Comparable as a large-scale integrated developer-builder operating in California residential and mixed-use markets.
• Related California: Major diversified U.S. real estate developer with significant California mixed-use, multifamily, and affordable housing operations. Comparable as a much larger competitor pursuing the same downtown infill, mixed-use, and affordable housing categories HFC serves.

Regional players

• Republic Urban Properties: Bay Area infill developer focused on mixed-use, transit-oriented, and urban residential projects. Comparable to HFC's downtown Santa Rosa mixed-use and midrise developments.
• Codding Enterprises: Sonoma County-based real estate developer active in North Bay mixed-use, residential, and commercial projects. Comparable as a long-established, locally-rooted developer with deep Sonoma County municipal ties and an integrated build/own approach similar to Hugh Futrell Corporation.
• Oliver & Company Real Estate Services: Sonoma County-based property management and real estate services firm serving North Bay residential and commercial owners. Comparable to HFC's third-party property management operations for local owners and investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HughFutrellCorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hugh Futrell Corporation