What TLCD Architecture does

TLCD Architecture is a privately held architectural and interior design firm founded in 1965 and headquartered in Santa Rosa, California. The firm employs 11–50 people, including 15 licensed architects and several certified Interior Designers, and is the self-described leading architectural firm in California's North Bay (Sonoma, Marin, Napa counties), with selected projects extending into Lake and San Luis Obispo counties. Its practice is organized into six service areas — K-12 Education, Higher Education, Healthcare, Hospitality, Multifamily/Mixed-Use, and Municipal — and serves a mix of public-sector clients (community colleges, K-12 districts, counties, transit authorities) and private enterprises (healthcare systems, financial institutions, developers, wineries).

Revenue is generated through professional services fees billed on a per-project basis, with project scope and complexity negotiated per engagement. The go-to-market motion is sales-led: competitive bidding on public-sector RFPs, direct client engagement, and repeat work with anchor clients such as Kaiser Permanente (at least eight facilities) and Santa Rosa Junior College (at least eight projects). Distribution relies on regional direct sales rather than digital channels, supported by reputational marketing through blogs, social media, and industry/employer awards (AIA Redwood Empire Design Awards, CCFC awards, California Preservation Foundation, North Bay Business Journal Best Places to Work 2020–2025).

Core technology consists of Building Information Modeling (Revit), 3D rendering, study models, and VR visualization tools. The firm has invested in differentiated technical capabilities, including Cross-Laminated Timber podium design for mid-rise multifamily (Art House with developer Hugh Futrell Corporation) and Zero Net Energy design standards tracked against the Architecture 2030 Challenge. No proprietary software product, API, or AI/ML capability is offered; the firm is a fee-for-service design consultancy rather than a technology vendor.

Name

TLCD Architecture

Legal name

TLCD Architecture

Website

https://tlcd.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

TLCD Architecture is a private, 55-year-old architectural and interior design firm based in Santa Rosa, California, serving healthcare, education, municipal, hospitality, and multifamily clients across the North Bay and select California counties with BIM-driven design and innovative methods such as CLT and Zero Net Energy.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architecture and Interior Design Services: Professional architecture and interior design services billed on a per-project basis. Projects range from small remodels to large new construction, with fees based on project scope, complexity, and construction costs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

TLCD Architecture provides full-service architectural and interior design services for new construction and renovation projects across healthcare, education, hospitality, multifamily/mixed-use, corporate, and municipal sectors. The firm bills on a per-project basis with fees determined by project scope, complexity, and construction costs, and delivers services including BIM modeling, sustainable design (Zero Net Energy and CLT), interior design integration, and FF&E specification.

Product overview

TLCD Architecture is an architectural firm providing comprehensive design services rather than a software product company. The firm operates as a single unified service offering (architectural and interior design) organized into specialized practice areas including K-12 Education, Higher Education, Healthcare, Hospitality, Multifamily/Mixed-Use, and Municipal sectors. The portfolio includes building types such as schools, colleges, hospitals, wineries, residential complexes, and public facilities. The firm also runs the Mike Hauser Academy STEM program for youth education.

Differentiator

Problem solved

Functional benefit

Products and services

• Architectural Design Services Full-service architectural and interior design services for commercial, educational, healthcare, hospitality, multifamily/mixed-use, and municipal building projects across the North Bay region, including BIM modeling, sustainable design, interior design integration, and FF&E specification.
• K-12 Education Design Design services for elementary, middle, and high schools including classroom buildings, learning resource centers, modular classroom buildings, and TK classrooms.
• Higher Education Design Design services for community colleges and universities including academic centers, libraries, visual arts buildings, athletics complexes, and auditorium modernization.
• Healthcare Design Design services for hospitals, medical office buildings, behavioral health centers, oncology departments, VA clinics, and cancer therapy centers.
• Hospitality Design Design services for wineries, resorts, spas, and event centers including the Paradise Ridge Winery rebuild after the 2017 Tubbs fire and Carneros Resort and Spa.
• Multifamily and Mixed-Use Design Design services for residential mixed-use developments including 888 Fourth Street (90-unit 7-story building), Art House, and Boyes Food Center, often using innovative construction methods such as Cross-Laminated Timber (CLT).
• Municipal and Government Design Design services for government and public facilities including transit operations centers, maintenance facilities, courthouses, and museums.
• Interior Design Services Interior design services integrated with architectural projects, including furniture selection, finish specifications, and collaborative workplace design.

Quantifiable outcome

• Participating in Architecture 2030 Challenge to achieve carbon neutral buildings by 2030

Named customers14 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Hugh Futrell CorporationcoreStrategic or Co-development Partner · 1 January 2010Long-standing partnership with developer Hugh Futrell on multiple urban infill and adaptive reuse projects including Museum on the Square (TLCD's current office), 888 Fourth Street 7-story mixed-use high rise, and Art House project. Hugh Futrell Corporation develops market-rate housing projects in Santa Rosa.
• Wright ContractingcoreImplementation/ SI/ Consulting PartnerGeneral contractor partner on multiple projects including Paradise Ridge Winery rebuild, SRJC Burbank Auditorium modernization, and KAD modernization. Design-build collaboration on various projects.
• Mark Cavagnero AssociatescoreStrategic or Co-development PartnerArchitecture firm partner on College of Marin Academic Center (Award of Merit) and West Valley College Visual Arts Building. Collaborative design partnerships on higher education projects.
• ELS Architecture and Urban DesignminorStrategic or Co-development PartnerPartner with ELS Architecture on SRJC Kinesiology, Athletics and Dance modernization ($30M design-build project) alongside Wright Contracting.
• Agbayani Construction CorporationminorImplementation/ SI/ Consulting PartnerAwarded contractor for Sonoma Clean Power Advanced Energy Center construction in Santa Rosa.
• Alten ConstructionminorImplementation/ SI/ Consulting PartnerGeneral contractor selected for Loma Vista Immersion Academy modular classroom buildings using lease-leaseback delivery method.
• JL ModularminorImplementation/ SI/ Consulting PartnerModular building provider for Old Adobe Union School District classroom replacement project at Loma Vista Immersion Academy.
• Meehleis Modular BuildingsminorImplementation/ SI/ Consulting PartnerPre-fabricated modular building modules provider for SRJC Elliott Avenue swing space project (25,000 sq ft facilities) in Lodi.
• AECOMminorImplementation/ SI/ Consulting PartnerProject and construction manager for Napa County Courthouse repair project. TLCD was affiliated architect for ADA and Fire Life Safety design.
• TreanorHL (formerly Carey & Company)minorStrategic or Co-development PartnerHistoric architect on Napa County Courthouse restoration project after 2014 South Napa Earthquake.
• Sonoma County Film CommissionminorGTM or Marketing PartnerLocation scout liaison that connected TLCD with Geico Insurance for filming of motorcycle commercial at TLCD's office.
• MakerNexusminorStrategic or Co-development PartnerNon-profit based in Sunnyvale that provided face shield design and coordinated Bay Area maker network to produce PPE during COVID-19 pandemic. TLCD used laser cutter and 3D printer to produce shields.
• AIA Redwood EmpireminorGTM or Marketing PartnerAmerican Institute of Architects chapter that connected TLCD with Sonoma County Medical Association for PPE production during COVID-19 pandemic.
• Sonoma County Medical AssociationminorGTM or Marketing PartnerMedical association representing small practices that received 60 face shields produced by TLCD during COVID-19 PPE shortage. Association members struggled to compete for PPE against large hospitals.
• Larry BallingerminorImplementation/ SI/ Consulting PartnerFood service consultant on Clear Lake High School central kitchen and dining facility 'The Nest' project for Lakeport Unified School District.
• Keller Street CoWorkminorGTM or Marketing PartnerHost venue for IIDA North Bay City Center Spring Forum 'Design for the Future: Next Generation Workplaces' event.
• Community College Facility Coalition (CCFC)minorGTM or Marketing PartnerAnnual conference participant and presenter. TLCD presented Jeff Kunde Hall as workshop case study and received CCFC Award of Merit for College of Marin Academic Center.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ELS Architecture and Urban Design: Berkeley-based architecture firm that has partnered with TLCD on the SRJC KAD modernization and shares California-based K-12/higher education design focus, directly competing for community college and K-12 RFPs in the same region.
• Mark Cavagnero Associates: San Francisco higher-education-focused architecture firm that collaborated with TLCD on the College of Marin Academic Center and West Valley College Visual Arts Building, competing for the same CSU/community college design opportunities.
• LPA Design Studios: California-based integrated design firm with similarly diversified practice areas in K-12/higher education, healthcare, multifamily/mixed-use, and civic work — directly comparable in sector mix and California regional presence.
• Steinberg Hart: California architecture firm with strong higher education, multifamily/mixed-use, and civic portfolio, frequently bidding on California community college and CSU projects comparable to TLCD's KAD and SRJC work.
• WRNS Studio: Northern California architecture firm of similar size focused on civic, education, and multifamily projects, with comparable approach to sustainable community-oriented design.
• TreanorHL: Architecture firm with strong higher education and civic preservation practice, having partnered with TLCD on the Napa Courthouse restoration and competing for similar California higher-education/historic projects.

Broad incumbents

• SmithGroup: Major national architecture and engineering firm that competes with TLCD for healthcare and higher education projects at scale, particularly Kaiser Permanente and CSU systems.
• HOK: Large global architecture firm with deep healthcare and higher education practices, competing for marquee institutional projects that TLCD's local relationships can occasionally challenge.
• Page (formerly Page Southerland Page): National architecture and engineering firm with healthcare, higher education, and civic portfolios comparable to TLCD's, including specific Kaiser Permanente work across California.

Emerging players

• KieranTimberlake: Innovative architecture firm recognized for sustainability-forward design and mass timber expertise — mirrors TLCD's CLT and ZNE direction and represents the competitive frontier in sustainable architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tlcdarchitecture
• LinkedInlinkedin.com/company/tlcd-architecture
• Instagraminstagram.com/tlcd_architecture
• Xx.com/tlcdarch

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TLCD Architecture