Cycle City Tours

Name

Cycle City Tours

Legal name

Cycle City Vancouver

Website

https://cyclevancouver.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bike Tour and Rental Services

NAICS

Recreational Goods Rental (532284), Tour Operators (561520)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Cycling, Mountain Biking & E-bike Adventures (THAJABAF), E-Bike Rentals (THADAGAE)

Keywords

• Bike tour services
• Bike rental services
• Guided city tours
• Electric bike rentals
• Bike repair shop

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Guided Bike Tours: Revenue from guided bike tours including Grand Tour, Stanley Park Tour, Epic Electric Bike Tour, Family Stanley Park Tour, and Private Group Tours. Prices range from $83-$145 CAD per person.
2. Bike and E-Scooter Rentals: Hourly, half-day, and full-day rental fees for various bike types including city bikes, electric bikes, performance road bikes, gravel bikes, tandem bikes, and e-scooters. Discounts offered for online advance booking.
3. Premium Performance Bike Rentals: Higher-margin rentals of Specialized performance road and gravel bikes including Roubaix SL8 Pro at $80-160/day with $1000 security authorization required.
4. Bike Shop Sales and Repairs: Downtown Vancouver bike repair shop and retail store offering bike sales, tune-ups, and professional repairs with quick turnaround times.
5. Luggage Storage: Downtown luggage storage service at $10/bag/day, with 50% discount for bike rental customers and free with guided tour bookings.
6. Demo-to-Purchase Program: Rental customers can apply half-day rental fees toward purchase of new bicycles from their shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cycle City Tours operates a Vancouver-based bike tour and rental service from two downtown locations (648 and 646 Hornby Street). It offers guided bike tours (Grand Tour, Stanley Park, Family Stanley Park, Epic Electric Bike, and Group Private Tours), bike and e-scooter rentals (city, electric, performance road, gravel, tandem, youth bikes plus kids accessories and trailers), self-guided tour routes, a retail bike shop with sales and professional repairs, and downtown luggage storage. All rentals include helmet, lock, basket/bag, and map.

Product overview

Cycle City Tours operates as a bike tour and rental service in Vancouver, BC. The company offers two distinct service lines: (1) Guided Bike Tours including The Grand Bike Tour, Stanley Park Bike Tour, Family Stanley Park Bike Tour, Epic Electric Bike Tour, and Group Private Tours; and (2) Bike & Equipment Rentals including city bikes, electric bikes, e-scooters, performance road bikes, gravel bikes, tandem bikes, and youth/children's equipment with trailers and child seats. Additional services include self-guided tour maps for routes like Capilano Suspension Bridge, Cherry Blossom, UBC & Kitsilano, Stanley Park, and Queen Elizabeth Park, plus luggage storage and a bike shop with repairs. All rentals include helmet, lock, basket/bag, and map. The company operates two locations in downtown Vancouver at 648 and 646 Hornby Street.

Differentiator

Problem solved

Functional benefit

Products and services

• The Grand Bike Tour 5-hour, 20km moderate-difficulty guided bike tour covering Stanley Park, Granville Island Market, Chinatown, and Gastown along AAA bike paths. Priced at $125.08 + GST per adult.
• Stanley Park Bike Tour 3-hour, 12km easy-difficulty guided bike tour exploring Stanley Park's rainforest, totem poles, seawall, and wildlife. Priced at $99.64 + GST per adult.
• Family Stanley Park Bike Tour 3.5-4 hour, 12km family-friendly guided tour with frequent stops, playground breaks, and ice cream stops. Available June 15 to September 2 for families with children 10 years and under. Adults $99.64, Children $83.74 + GST.
• Epic Electric Bike Tour 4-hour, 18-21km moderate-difficulty electric pedal-assist bike tour including Prospect Point, Stanley Park Seawall, False Creek, and historic neighborhoods. For riders 16+. Priced at $145.22 + GST per adult.
• Group Private Tours Customized private and group bike tours with personalized itineraries, departure times, and pace. Suitable for families, corporate events, and school groups. Custom pricing based on group size and requirements.
• Premium Comfort E-Bike Rental Mid-drive pedal-assist electric bike rental with hydraulic disc brakes and up to 90km range. 2-hour minimum $46; half day $69; full day $92. Includes helmet, lock, basket/bag, map. Compatible with kids trailers, dog trailers, child seats, and trail-a-bikes.
• E-Scooter Rental (Segway Ninebot Max G2) Electric scooter rental with dual suspension, up to 70km range per charge, capped at 25 km/hr. For riders 16+. Hourly (1hr min) $20; half day $60; full day $80.
• Specialized Roubaix SL8 Pro Road Bike Rental High-performance carbon road bike rental with Shimano Ultegra Di2 electronic shifting, Future Shock suspension, and hydraulic disc brakes. 2-hour minimum $80; half day $120; full day $160. Requires $1000 credit card authorization.
• Specialized Allez Comp Road Bike Rental Lightweight aluminum road bike rental with Shimano 105 12-speed shifting and hydraulic disc brakes for fast, long-distance road cycling. 2-hour minimum $46. Minimum age 18.
• Specialized Diverge Expert Carbon Gravel Bike Rental Lightweight carbon gravel bike rental with SRAM AXS electronic shifting, hydraulic disc brakes, and 42c tires for off-road and trail adventures, including North Shore trails and Sea to Sky Corridor.
• City Touring Step-Through Bike Rental Comfortable city bike with low step-through frame, upright riding position, and 7 gears for leisurely cruising along Vancouver's scenic routes.
• City Touring Cross Bike Rental Versatile 16-speed hybrid bike with hydraulic disc brakes and aluminum frame, suitable for heights 4'8\" to 6'6\".
• Tandem Bike Rental Ferrari red or silver tandem bikes with 24 speeds and disc brakes for couples, families, or riders with varying abilities.
• Group Bike Rentals Bike rentals for groups over 10 riders including school groups, corporate events, and team outings with student and non-profit discounts.
• Kids Bikes and Family Accessories Rentals Rentals of youth bikes (20-inch and 24-inch), Trail-A-Bike (ages 4-6, up to 85lb), rear-mounted Yepp child seats (ages 1-4, up to 18kg/40lb), Burley Bee kid's trailer (ages 18 months+, up to 100lbs), and Burley Tail Wagon pet trailer (dogs up to 75lbs, $50 cleaning fee if soiled).
• Stanley Park Self-Guided Tour 15km self-guided scenic ride around Stanley Park Seawall with free map. Easy route, approximately 2 hours to half a day.
• Capilano Suspension Bridge Self-Guided Tour 22km self-guided bike route from downtown to Capilano Suspension Bridge via Stanley Park Seawall and Lions Gate Bridge. Moderate/intermediate route.
• Cherry Blossom Self-Guided Tour 23km self-guided route through Vancouver's cherry blossom-lined streets to Van Dusen Botanical Garden and Queen Elizabeth Park. Available mid-March to mid-April.
• UBC & Kitsilano Self-Guided Tour 31km self-guided waterfront ride to UBC campus including museums and gardens. Easy to moderate route with e-bike recommended.
• Queen Elizabeth Park Self-Guided Tour Self-guided tour to Queen Elizabeth Park featuring scenic views and gardens, suitable for picnicking.
• Luggage Storage Downtown luggage storage service near transit hubs. $10/bag/day standard, $20/bag/day oversized. 50% off with bike rental; free with guided tour booking.
• Bike Shop, Sales and Repairs Downtown Vancouver bike repair shop and retail store at 646 Hornby Street offering professional tune-ups, repairs, and top bicycle brands. Includes demo-to-purchase program where rental customers can apply half-day rental fees toward bike purchase.

Quantifiable outcome

• 7320+ satisfied customers with 5.0 TripAdvisor rating
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Destination VancouvercoreGTM or Marketing PartnerOfficial tourism partner featured on Destination Vancouver website as recommended bike tour and rental provider for Vancouver visitors
• Destination BCcoreGTM or Marketing PartnerOfficial tourism partner featured on Destination BC website as recommended activity provider in Vancouver
• Experience Vancouver GroupcoreGTM or Marketing PartnerFeatured partner in Experience Vancouver Group marketing materials and booking recommendations
• FareHarborcoreTechnology or IntegrationBooking technology platform powering online reservations for tours, rentals, and luggage storage with real-time availability and 10% online discount integration
• TiqetsminorChannel Partner/ Reseller/ DistributorTicket distribution partner for Capilano Suspension Bridge entries, allowing advance booking of attraction admissions with bike rentals
• The TelegraphminorGTM or Marketing PartnerMajor UK travel publication featuring Cycle City as recommended activity in Vancouver travel coverage

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lime: Major shared micromobility operator with e-bikes and scooters across global cities. While primarily dockless scooter/bike share, Lime competes with Cycle City's e-bike/e-scooter rental offering for the urban tourist and casual rider segment.

Direct peers

• Trek Travel: Premium guided and self-guided cycling tour operator offering multi-day destination experiences. Directly comparable to Cycle City's guided bike tour product line, particularly the performance/gravel bike rental component targeting serious cyclists.
• Discover Vancouver Tours: Local Vancouver tour operator offering city sightseeing tours (hop-on-hop-off bus, walking tours). Competes for the Vancouver tourist activity budget though in a different modality, positioning both as complementary or substitutable activities.
• Butterfield & Robinson: High-end guided cycling and walking tour operator running multi-day itineraries across global destinations. Comparable on guided-tour product category though positioned at a higher luxury price tier than Cycle City.
• Escape Adventures: Guided cycling tour and rental operator in Western Canada and US mountain towns including Vancouver-adjacent areas. Comparable product mix of multi-day tours and bike rentals targeting adventure travelers.
• Vancouver Bike Rentals: Direct local competitor offering bike and e-bike rentals in downtown Vancouver with similar Hornby-area proximity. Head-to-head competitor for the rental customer segment.
• Unlimited Biking: Urban bike tour and rental operator in NYC and other major cities offering guided city tours, bike rentals (including e-bikes), and family equipment. Closest comparable business model to Cycle City Tours in terms of bundled tours+rentals+family equipment.
• Bike and Roll: Multi-city bike tour and rental operator in major US and Canadian destinations. Operates similar tour-and-rental combined offerings with audio guides and city tours. Comparable scale and product mix to Cycle City.

Emerging players

• Spinlister: Peer-to-peer bike rental marketplace. Represents a potential alternative distribution model that could compete with Cycle City's premium bike rental offerings by aggregating inventory from private owners.

Regional players

• Comor Sports Centre: Established Vancouver bike shop offering bike sales, service, and rentals. Comparable in retail bike shop and repair operations but does not focus on guided tours, making it an adjacent regional peer rather than a tour competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cyclevancity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cycle City Tours