NOVOTEST
NOVOTEST is a Ukrainian manufacturer of non-destructive testing equipment — hardness, ultrasonic, coating, construction materials, and magnetic testing instruments — sold direct to industrial customers across aerospace, automotive, oil & gas, manufacturing, and construction via a multi-language e-commerce storefront.
- Company typePrivate
- Founded2009
- HeadquartersStuttgart, Germany
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What NOVOTEST does
NOVOTEST is a Ukrainian-founded (2009) manufacturer of non-destructive testing (NDT) equipment, self-described as the largest NDT manufacturer in Ukraine and one of the largest globally, operating with a headcount of 51-100 employees. The company designs and builds a broad portfolio of portable and bench-top instruments covering hardness testing (UCI, Leeb, combined UCI+Leeb, Shore, and Brinell/Rockwell/Vickers bench testers), ultrasonic inspection (flaw detectors, EMAT and conventional thickness gauges, probes, calibration blocks), coating testing (thickness, adhesion, strength, continuity, viscosity), construction materials testing (UPV strength meters, concrete rebound hammers, rebar detectors), magnetic testing (magnetometers, steel structure analyzers), and magnetic particle inspection (yokes, automated flaw detectors, MPI test blocks). Underlying technology includes proprietary Ultrasonic Contact Impedance (UCI) probes, Electromagnetic Acoustic Transducer (EMAT) non-contact thickness gauging, and the NOVOTEST Lab Bluetooth smartphone application for device control, calibration, data visualization, and cloud synchronization. Calibration accessories comply with ASTM E10, E18, E92, A956, A1038, E140, and ISO 18265 standards.
NOVOTEST operates a direct-to-consumer go-to-market model, selling through its own e-commerce storefront (novotest.biz) with publicly posted list pricing ranging from roughly $245 for entry magnetic equipment to over $10,500 for digital multi-method bench testers, supplemented by phone, email, WhatsApp, and Skype sales channels. The website is published in seven languages (English, German, French, Polish, Portuguese, Ukrainian, Russian), indicating an international customer base across aerospace, automotive, oil & gas, general manufacturing, construction, and heavy industry. Revenue is generated primarily from hardware sales of equipment, probes, and consumable calibration test blocks, with a smaller recurring layer from calibration certificates, software updates, and warranty services. The company is privately held with no disclosed funding rounds, acquisitions, or parent company, and reports no publicly disclosed revenue figure.
NOVOTEST firmographics
Firmographics- Name
- NOVOTEST
- Legal name
- NOVOTEST
- Website
- https://novotest.biz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NOVOTEST is a Ukrainian manufacturer of non-destructive testing equipment — hardness, ultrasonic, coating, construction materials, and magnetic testing instruments — sold direct to industrial customers across aerospace, automotive, oil & gas, manufacturing, and construction via a multi-language e-commerce storefront.
- Ownership category
- akta.pro rank
NOVOTEST industry classification
Industry- Product category
- Non-destructive testing equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Other Measuring and Controlling Device Manufacturing (334519)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)
- akta.pro primary industry
- NDT/NDE Inspection Equipment (Ultrasonic, eddy current, radiography, thermography) (IMAGAFAI)
- akta.pro secondary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
Keywords
Where NOVOTEST is headquartered
LocationHeadquarters
- HQ city
- Stuttgart
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NOVOTEST business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Hardware Sales - Testing Equipment: NOVOTEST generates revenue primarily through the sale of non-destructive testing equipment including hardness testers, flaw detectors, thickness gauges, and magnetic testing instruments. Products range from portable handheld devices to bench-top laboratory instruments.
- Accessories and Consumables: Sales of hardness test blocks, probes, cables, calibration accessories, and replacement parts for their testing equipment.
- Software and Calibration Services: NOVOTEST offers calibration certificates, software updates, and extended warranty options. PC software for data management and analysis is also provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Magnetic Testing Equipment - Entry Level |
| Unit Pricing | Pay-as-you-go | Magnetic Particle Inspection Equipment - Advanced |
| Unit Pricing | Pay-as-you-go | Construction Materials Testing Equipment |
| Unit Pricing | Pay-as-you-go | Hardness Test Blocks |
| Unit Pricing | Pay-as-you-go | Wireless Hardness Testers |
| Unit Pricing | Pay-as-you-go | Bench Hardness Testers - Rockwell |
| Unit Pricing | Pay-as-you-go | Bench Hardness Testers - Multi-Method |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
NOVOTEST product offering
Product offeringCore offering
NOVOTEST manufactures and sells non-destructive testing (NDT) equipment including portable and bench-top hardness testers (UCI, Leeb, Rockwell, Brinell, Vickers, Shore), ultrasonic flaw detectors and EMAT thickness gauges, coating thickness and adhesion testers, concrete strength meters and rebar detectors, magnetometers, steel structure analyzers, and magnetic particle inspection (MPI) equipment. The portfolio is supported by the NOVOTEST Lab Bluetooth smartphone application for calibration, data management, and cloud-synchronized reporting, plus calibration test blocks and probes sold as accessories.
Product overview
NOVOTEST is a Ukrainian manufacturer of non-destructive testing (NDT) equipment with the largest market share in its country and a significant global presence. The product portfolio comprises multiple interconnected product categories: (1) Hardness Testing Equipment including portable UCI hardness testers (T-U2, T-U3, Lab UCI Pro), Leeb hardness testers (T-D2, T-D3), combined UCI+Leeb testers (T-UD2, T-UD3), and bench testers (Rockwell, Brinell, Vickers, and multi-method instruments); (2) Ultrasonic Testing Equipment featuring flaw detectors, EMAT thickness gauges, thickness gauges, probes and cables, and calibration blocks; (3) Coating Testing Equipment for thickness, adhesion, strength, continuity, and viscosity testing; (4) Construction Materials Testing including strength meters (IPSM ultrasonic pulse velocity testers), concrete rebound hammers, and rebar detectors; (5) Magnetic Testing Equipment comprising magnetometers, steel structure analyzers, and MPI (Magnetic Particle Inspection) equipment; (6) Environment Testing Equipment. The ecosystem is unified through the NOVOTEST Lab smartphone application which connects to portable hardness testers via Bluetooth for device control, calibration, data visualization, and cloud synchronization. Calibration accessories (hardness test blocks for Brinell, Rockwell, Vickers, and Leeb methods) and specialized probes/stands complete the offering. The company positions itself as a one-stop solution provider for quality control and technical diagnostics across manufacturing, aerospace, automotive, and construction industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardness Testing Equipment Comprehensive range of hardness testing instruments including portable hardness testers (UCI and Leeb methods), bench hardness testers (Rockwell, Brinell, Vickers, Micro-Vickers, Shore), and hardness test blocks for calibration. Used by quality control labs, manufacturing plants, and field inspectors in aerospace, automotive, and metalworking.
- Ultrasonic Testing Equipment Non-destructive ultrasonic testing devices including flaw detectors, EMAT thickness gauges, thickness gauges, ultrasonic probes and cables, and reference calibration blocks. Used for defect detection and thickness measurement in metals, welds, and industrial components.
- Coating Testing Equipment Instruments for testing coating properties including thickness gauges, adhesion testing devices, strength and hardness testing of coatings, continuity testing on metals, and devices for liquid material viscosity testing. Used in coating applicators, inspectors, and quality control labs.
- Construction Materials Testing Equipment
Quantifiable outcome
- Ultrasonic probe allows more than 200,000 measurements without need for repairs or replacements
- +1 more outcomes
Companies that use NOVOTEST
Customer profileSegments6 records
Ideal customer profiles5 records
NOVOTEST technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
NOVOTEST partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
NOVOTEST competitors and assessment
Company assessmentDirect peers
- Sonatest: UK-based manufacturer of ultrasonic flaw detectors and NDT equipment serving aerospace, oil & gas, and manufacturing — a similarly-sized specialist competitor to NOVOTEST in portable ultrasonic NDT.
- Magnaflux: Long-established manufacturer of magnetic particle inspection (MPI) equipment, magnetic yokes, and NDT consumables. Direct competitor in NOVOTEST's MPI product line (MPD-DC, MPD-17P, EMY250 yokes) serving aerospace and automotive QA.
- Stresstech: Finnish manufacturer of non-destructive testing equipment for residual stress, hardness (e.g., portable hardness testers), and material evaluation. Comparable mid-sized NDT specialist with overlap on hardness and stress measurement.
- Mitech: Manufacturer of ultrasonic hardness testers, thickness gauges, and flaw detectors. Most direct product-line competitor to NOVOTEST's UCI and ultrasonic testing equipment, particularly in the portable hardness testing segment.
- Sonotron NDT: Israel-based manufacturer of ultrasonic NDT equipment, including flaw detectors and thickness gauges. Closely comparable mid-sized specialist competitor with similar product breadth in portable UT.
- Phase II Plus: US-based manufacturer of hardness testers (Rockwell, Brinell, Vickers, Micro-Vickers) and bench testing equipment. Closely comparable bench hardness tester product line (TS-BRV, TS-MCV equivalents).
Emerging players
- Testex: Manufacturer of NDT consumables and testing instruments (ultrasonic, thickness gauges). Adjacent competitor with partial product overlap in thickness gauging and coating testing equipment sold globally.
- Krystal NDT: Indian manufacturer of ultrasonic flaw detectors, thickness gauges, and MPI equipment. Comparable emerging-market NDT specialist competing on price in similar industrial verticals to NOVOTEST.
Broad incumbents
- Waygate Technologies (formerly GE Inspection Technologies): Global leader in industrial inspection and NDT equipment, spun out of GE. Sells ultrasonic flaw detectors, eddy current, radiography, and hardness testing systems into the same aerospace, power, and oil & gas customers NOVOTEST targets, but at higher price points with broader service infrastructure.
- Evident (formerly Olympus Scientific Solutions): Major incumbent in ultrasonic flaw detection, phased array, eddy current, and thickness gauging. Directly comparable product lines (portable flaw detectors, thickness gauges) and overlaps with NOVOTEST's ultrasonic and EMAT portfolios in target verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NOVOTEST compliance and trust
Trust signalCompliance7 records
NOVOTEST financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOVOTEST leadership team
Management profileNumber of profiles
NOVOTEST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOVOTEST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOVOTEST
What does NOVOTEST do?
NOVOTEST manufactures and sells non-destructive testing (NDT) equipment including portable and bench-top hardness testers (UCI, Leeb, Rockwell, Brinell, Vickers, Shore), ultrasonic flaw detectors and EMAT thickness gauges, coating thickness and adhesion testers, concrete strength meters and rebar detectors, magnetometers, steel structure analyzers, and magnetic particle inspection (MPI) equipment. The portfolio is supported by the NOVOTEST Lab Bluetooth smartphone application for calibration, data management, and cloud-synchronized reporting, plus calibration test blocks and probes sold as accessories.
Is NOVOTEST a public or private company?
NOVOTEST is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOVOTEST founded?
NOVOTEST was founded in 2009. It employs 51 to 100 people.
Where is NOVOTEST based?
NOVOTEST is headquartered in Stuttgart, Germany, in the Europe region.
How does NOVOTEST make money?
Three revenue lines are on record. Hardware Sales - Testing Equipment is the primary driver. The others are accessories and Consumables and software and Calibration Services.
Who are NOVOTEST's main competitors?
Direct peers on record are Sonatest, Magnaflux, Stresstech, Mitech, Sonotron NDT and Phase II Plus. Emerging players are Testex and Krystal NDT. Broad incumbents are Waygate Technologies (formerly GE Inspection Technologies) and Evident (formerly Olympus Scientific Solutions).
Does NOVOTEST have an API?
No public API is recorded for NOVOTEST.
What industry is NOVOTEST in?
NOVOTEST's product category is Non-destructive testing equipment. Its primary akta.pro industry code is IMAGAFAI, NDT/NDE Inspection Equipment (Ultrasonic, eddy current, radiography, thermography), with a secondary code of IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches). Its NAICS code is 3345 and its SIC code is 3823.