Fleetwood Urban
Fleetwood Urban (now FORGE) designs, engineers, and constructs complex outdoor structures including bridges, boardwalks, skywalks, and playgrounds for Australian local governments, landscape architects, and property developers, using an integrated design-build methodology backed by an off-site pre-assembly facility.
- Company typePrivate
- Founded1974
- HeadquartersSydney, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Fleetwood Urban does
Fleetwood Urban (rebranded to FORGE in March 2025) is an Australian privately held specialty contractor that designs, engineers, and constructs complex outdoor structures for public spaces. Founded in 1974, the company has delivered more than 50 years of outdoor infrastructure including pedestrian and swing bridges, elevated boardwalks, skywalks, nature-inspired playgrounds, shade structures, arbours, and great-walk tourism infrastructure. Its product portfolio spans bespoke playground installations through to landmark multi-million-dollar projects such as the $18 million Tamworth Regional Skywalk and its role in the $56.4 million Dorrigo Escarpment Great Walk network.
The company's core differentiator is the Design Scoping Package™, a proprietary eight-step methodology that integrates design verification, structural engineering, manufacturing methodology, risk mitigation, and planning capability from day one of a project, replacing the fragmented design-bid-build model with a single integrated team. Production is supported by a brand-new pre-assembly facility in Corio (opened 2023) that enables controlled off-site manufacturing, and the company holds ISO 9001 (Quality), ISO 14001 (Environmental), and ISO 45001 (OHS) certifications.
Fleetwood Urban generates revenue through project-based contracts awarded by Australian local governments, leading landscape architecture firms, and major property developers. Pricing is project-specific based on scope, complexity, and materials, with no disclosed recurring or subscription component. The company operates offices in Sydney (HQ) and Melbourne, with the Corio manufacturing facility serving as its production backbone. Customers include more than 20 Australian councils, enterprise developers such as Stockland, Mirvac, Frasers Property Group, and Johnson Property Group, and long-term design partners including ASPECT Studios, McGregor Coxall, CHROFI, and GbLA. The business is sales-led, direct, and relationship-driven, with no disclosed outside funding or private-equity ownership.
Fleetwood Urban firmographics
Firmographics- Name
- Fleetwood Urban
- Legal name
- Fleetwood Urban
- Website
- https://fleetwoodurban.com.au
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fleetwood Urban (now FORGE) designs, engineers, and constructs complex outdoor structures including bridges, boardwalks, skywalks, and playgrounds for Australian local governments, landscape architects, and property developers, using an integrated design-build methodology backed by an off-site pre-assembly facility.
- Ownership category
- akta.pro rank
Fleetwood Urban industry classification
Industry- Product category
- Outdoor Structure Design-Build Services
- NAICS
- Landscape Architectural Services (541320), Highway, Street, and Bridge Construction (23731)
- SIC
- Fabricated Structural Metal Products (3440)
- akta.pro primary industry
- Landscape Architecture & Site Design (BPAHAKAC)
- akta.pro secondary industries
- Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF), Commercial Landscape Design & Installation (HSAIABAJ)
Keywords
Where Fleetwood Urban is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Fleetwood Urban business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Outdoor Structure Design and Construction: FORGE delivers complex outdoor structures including bridges, playgrounds, boardwalks, and shade structures for government and developer clients. Revenue is generated through project-based contracts from design through to construction and installation.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fleetwood Urban product offering
Product offeringCore offering
Fleetwood Urban (now FORGE) designs, plans, and builds complex outdoor landscape structures for Australian local governments, landscape architects, and property developers. Its core offering is the end-to-end delivery of bridges, playgrounds, boardwalks, skywalks, shade structures, and great walk infrastructure through a proprietary Design Scoping Package™ methodology that integrates design verification, structural engineering, off-site pre-assembly, and on-site construction.
Product overview
FORGE (formerly Fleetwood Urban) is a specialized outdoor structure company offering an integrated end-to-end delivery approach combining design, engineering, and construction for complex outdoor projects. The core offering is the FORGE Methodology powered by the Design Scoping Package™ — an 8-step process from Discovery through Handover. The product portfolio spans custom play structures and playgrounds, pedestrian bridges (including swing bridges and green bridges), boardwalks, shade structures and arbours, skywalks, and great walk infrastructure. The company serves local governments, landscape architects, and developers across Australia, with projects ranging from local park playgrounds to landmark infrastructure worth tens of millions of dollars. FORGE also operates off-site pre-assembly facilities to support controlled production and quality assurance.
Differentiator
Problem solved
Functional benefit
Products and services
- FORGE Methodology (Design Scoping Package™) Structured eight-step end-to-end delivery process (Discovery, Concept, Preliminary Design, Design Development, Procurement, Construction Documentation, Construction, Handover) integrating design verification, structural engineering, manufacturing methodology, risk mitigation, and planning capability from day one to reduce risk and provide delivery certainty for complex outdoor projects. Sold as the company's core service approach to local governments, landscape architects, and developers.
- Play Structures
Quantifiable outcome
- Tamworth Regional Skywalk spans nearly 1,500 metres with 121 metres of elevation
- +2 more outcomes
Companies that use Fleetwood Urban
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Fleetwood Urban technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fleetwood Urban partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- ASPECT StudioscoreLong-term collaborative relationship delivering award-winning projects including Ian Potter Children's Wild Play Garden, Pirrama Park, Casuarina Park and Ian Stromborg's Playspace.
- McGregor CoxallcoreDelivered multiple award-winning projects including The Paddocks Precinct, Ballast Point Park, Bunda Street Public Domain, Fairwater, and Little Bay Cove.
- CHROFIcoreCollaborated on multiple projects including the Elara Play Space and Dawson Mall Arbours, creating innovative and engaging public spaces.
- GbLAcorePartnership delivering innovative nature-inspired play spaces, including the 'Bandicoot Bum' of Brompton project inspired by Banjo Paterson.
- ACT GovernmentmajorGovernment client for various outdoor structure projects across the ACT region.
- AECOMmajorEngineering and infrastructure consultancy partnership for complex outdoor structure projects.
- GHDmajorEngineering consultancy partnership for infrastructure projects.
- City of SydneymajorMajor city council partnership delivering significant public space projects including Gunyama Park.
- Blacktown City CouncilmajorPartnership delivering the Blacktown Exercise Sports Technology Hub play space.
- Tamworth Regional CouncilmajorDelivering the $18 million Tamworth Regional Skywalk, a landmark project for the region.
- Johnson Property GroupmajorProperty developer partnership for Dora Creek Bridge project rising above 100-year flood levels for Lake Macquarie City Council.
- Frasers Property GroupmajorMajor property developer partnership for outdoor structures in residential developments.
- StocklandmajorMajor property developer partnership for master-planned community outdoor spaces.
- MirvacmajorProperty developer partnership for residential development outdoor structures.
- Various Local CouncilscorePartnerships with numerous Australian councils including Bayside, Byron, Central Coast, City of Gold Coast, City of Parramatta, City of Ryde, Fairfield, Georges River, Greater Shepparton, Hawkesbury, Hornsby, Innerwest, Ku-Ring-Gai, Maribyrnong, Northern Beaches, Port Macquarie Hastings, Sutherland Shire, The Hills Shire, Waverley, Wyndham.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Fleetwood Urban competitors and assessment
Company assessmentDirect peers
- Adventure+: Australian playground and outdoor play equipment manufacturer serving councils and developers. Comparable in product category (custom outdoor play structures) and end customers (local governments and developers), though typically with smaller scale than FORGE's landmark builds.
- Forpark Australia: Australian supplier and installer of commercial playground and outdoor recreation equipment to councils and developers. Comparable to FORGE as a domestic specialist serving the same government/developer segment with design-build outdoor play installations.
- Moduplay: Australian design, manufacture, and install specialist for playgrounds and outdoor play structures serving councils, schools, and developers. Highly comparable to FORGE on customer base (local governments), product category (custom play structures), and project-based delivery model.
- Leda Reserve: Australian playground, skate park, and outdoor recreation equipment manufacturer/installer serving local government and developers. Closely comparable on product mix (play structures, shade, outdoor amenities) and customer profile (Australian councils).
Broad incumbents
- KOMPAN: Global incumbent in playground and outdoor fitness equipment with operations in Australia. Overlaps with FORGE on council outdoor recreation projects, but competes from a standardized product catalog rather than FORGE's bespoke design-build model.
- Proludic: International designer, manufacturer, and installer of playground and outdoor sports equipment with Australian presence. Comparable on product category and government customer base, but competes from a more standardized, catalog-driven approach than FORGE.
- Richter Spielgeräte: European manufacturer of bespoke, high-design playground equipment exporting globally. Comparable in craft-led, design-driven outdoor play structures, but does not bundle engineering and construction services the way FORGE does.
- Lappset: Nordic manufacturer of playground, fitness, and outdoor activity equipment with global reach. Comparable on outdoor recreation equipment supplied to public-sector clients; less direct overlap on FORGE's bridge and boardwalk work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fleetwood Urban social profiles
Digital presenceFleetwood Urban compliance and trust
Trust signalCompliance3 records
Fleetwood Urban financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleetwood Urban leadership team
Management profileNumber of profiles
Profiles1 record
Fleetwood Urban funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleetwood Urban M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleetwood Urban
What does Fleetwood Urban do?
Fleetwood Urban (now FORGE) designs, plans, and builds complex outdoor landscape structures for Australian local governments, landscape architects, and property developers. Its core offering is the end-to-end delivery of bridges, playgrounds, boardwalks, skywalks, shade structures, and great walk infrastructure through a proprietary Design Scoping Package™ methodology that integrates design verification, structural engineering, off-site pre-assembly, and on-site construction.
Is Fleetwood Urban a public or private company?
Fleetwood Urban is a private company. It is classified as unknown and is currently operating.
When was Fleetwood Urban founded?
Fleetwood Urban was founded in 1974. It employs 101 to 250 people.
Where is Fleetwood Urban based?
Fleetwood Urban is headquartered in Sydney, Australia, in the Oceania region.
How does Fleetwood Urban make money?
One revenue line is on record: outdoor Structure Design and Construction.
Who are Fleetwood Urban's main competitors?
Direct peers on record are Adventure+, Forpark Australia, Moduplay and Leda Reserve. Broad incumbents are KOMPAN, Proludic, Richter Spielgeräte and Lappset.
Does Fleetwood Urban have an API?
No public API is recorded for Fleetwood Urban.
What industry is Fleetwood Urban in?
Fleetwood Urban's product category is Outdoor Structure Design-Build Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design, with a secondary code of BPABADAF, Landscape Design, Build & Installation (Hardscapes/Softscapes). Its NAICS code is 541320 and its SIC code is 3440.