CHROFI
CHROFI is a private, award-winning Australian architecture practice headquartered in Manly, NSW, delivering residential, multi-residential, mixed-use, commercial, public, and urban design services to property developers, local government, and private clients across Australia.
- Company typePrivate
- Founded2000
- HeadquartersManly Vale, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CHROFI does
CHROFI (legal entity Choi Ropiha Fighera Pty Ltd ATF Choi Ropiha Fighera Unit Trust, ABN 22 365 257 187) is a private Australian architecture practice founded in 2000 and headquartered in Manly, New South Wales, with 11-50 employees led by Nominated Architects Tai Ropiha (6568) and Steven Fighera (6609) and founding partner John Choi. The firm provides full-service architectural design across concept, documentation, and site services for residential houses, multi-residential precincts, mixed-use developments, commercial and adaptive-reuse buildings, public/civic architecture, and urban masterplanning, with particular depth in site-responsive design, flood-adapted housing, sustainability, and a 'Connecting with Country' approach to Indigenous engagement developed in partnership with Bangawarra.
The practice's underlying technology is conventional architectural design tooling, with no proprietary software or AI/ML capability disclosed. Its project portfolio spans scales from a 96 sqm prefabricated Courtyard House (marketed via Fabprefab) to large masterplanned precincts such as the 3.2-hectare NINE @ Willoughby with Mirvac (445-460 apartments across 10 buildings) and the Gosford Alive competition win (approximately 650 homes) with Plus Architecture and Architecture AND. Notable completed works include the award-winning Maitland Riverlink, Little Manly House, The Crossing (Newcastle), Summer Place Pavilion (Albury), Pavilion Performing Arts Centre (Sutherland), and North Head Viewing Platforms.
Revenue is generated through project-based professional services fees from three primary customer segments: property developers (Mirvac, Frasers Property, Universal Property Group, DOMA Group, Iris Capital, Halix, Oakstand/Denwol), local government (Sutherland Shire, Blacktown, Manly, Burwood, and Albury City Councils), and private residential clients. Go-to-market is driven by winning design excellence competitions and direct commissions from repeat clients, with brand visibility amplified by a substantial record of AIA National, NSW, and Victorian awards, World Architecture Festival recognition, and the Better Futures World Design Awards Gold Award in 2025.
CHROFI firmographics
Firmographics- Name
- CHROFI
- Legal name
- Choi Ropiha Fighera Pty Ltd ATF Choi Ropiha Fighera Unit Trust T/A CHROFI
- Website
- https://chrofi.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CHROFI is a private, award-winning Australian architecture practice headquartered in Manly, NSW, delivering residential, multi-residential, mixed-use, commercial, public, and urban design services to property developers, local government, and private clients across Australia.
- Ownership category
- akta.pro rank
CHROFI industry classification
Industry- Product category
- Architectural Services
- NAICS
- Architectural Services (54131)
- akta.pro primary industry
- Community Engagement & Participatory Planning (BPAHAKAO)
- akta.pro secondary industry
- Landscape Architecture & Site Design (BPAHAKAC)
Keywords
Where CHROFI is headquartered
LocationHeadquarters
- HQ city
- Manly Vale
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
CHROFI business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Architectural Services: CHROFI generates revenue through architectural design fees for residential, commercial, public, mixed-use, multi-residential, and urban projects. Revenue is project-based, earned through design, documentation, and site services across various project types and scales.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
CHROFI product offering
Product offeringCore offering
CHROFI is an Australian architecture practice providing full-service architectural design including concept design, documentation, and site services across residential, commercial, public, mixed-use, multi-residential, and urban design projects. The firm delivers architecture for private residences, civic and community buildings, large-scale masterplanned precincts, and adaptive reuse developments, with emphasis on award-winning, site-responsive design that integrates landscape, urban context, sustainability, and Indigenous knowledge.
Product overview
CHROFI (Choi Ropiha Fighera) is an Australian architecture firm offering full-service architectural design spanning residential houses, multi-residential developments, public architecture, mixed-use, commercial, and urban design/masterplanning. The firm's practice areas include concept design, documentation, and site services. Key project types include private residences (Little Manly House, Courtyard House), public pavilions and civic buildings (Pavilion Performing Arts Centre, Summer Place Pavilion), multi-residential precincts (Nine by Mirvac, Bay Street Mezzo), and urban masterplans. Notable projects include the North Head Viewing Platforms (receiving the Nicholas Murcutt Award), the Maitland Riverlink (Walter Burley Griffin Award), and the NINE @ Willoughby development.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design Services Full-service architectural design covering concept design, documentation, and site services for residential, commercial, and public projects; offered to government clients, property developers, and private clients.
- Residential Architecture
- Public Architecture Civic and public space design including pavilions, viewing platforms, performing arts centres, and public realm improvements, delivered primarily to local councils and government agencies.
- Mixed-Use Development Architecture Multi-functional developments combining residential, commercial, and retail spaces in urban settings, typically commissioned by property developers.
- Multi-Residential Architecture Apartment buildings and residential complexes including masterplanned precincts with multiple buildings, delivered to property developers.
- Commercial Architecture Commercial building design including hotels, retail spaces, and adaptive reuse of existing structures, delivered to property developers and private clients.
- Urban Design and Masterplanning Masterplanning, urban strategies, and public domain design for large-scale precincts and city blocks, typically delivered to property developers, councils, and government clients.
Quantifiable outcome
- Nicholas Murcutt Award for Small Project Architecture (National)
- +3 more outcomes
Companies that use CHROFI
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
CHROFI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CHROFI partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, major, supporting and minor.
- BangawarracoreCHROFI worked closely with Bangawarra to nurture a deeply integrated Connecting with Country approach for the North Head Viewing Platforms, engaging with Indigenous knowledge and recognizing Country as a living entity.
- Plus ArchitecturemajorDesign team comprising Plus Architecture, Architecture AND, and CHROFI won design excellence competition for Gosford Alive development with Universal Property Group.
- Architecture ANDmajorDesign team comprising Plus Architecture, Architecture AND, and CHROFI won design excellence competition for Gosford Alive development.
- JMD DesignmajorCHROFI with JMD Design worked closely with Blacktown City Council on the Mount Druitt Pavilion project - a public space transformation in Western Sydney.
- TYRRELL STUDIOmajorBurwood Council working with CHROFI and TYRRELL STUDIO on the Burwood Urban Park, Arts and Cultural Centre project.
- Frasers PropertymajorCHROFI and McGregor Coxall won Midtown MacPark design competition from Frasers Property for Sydney's next great urban neighbourhood.
- MirvaccoreCHROFI collaborated with Mirvac for the NINE @ Willoughby project - a major mixed-use residential precinct on the former Channel 9 site. CHROFI was the masterplanner and worked with Mirvac Design on delivering 445-460 apartments across 10 residential buildings with 6,385 sqm of public space.
- McGregor CoxallcoreLandscape architecture partner for multiple projects including NINE @ Willoughby, Channel 9 Site Masterplan, Maitland Riverlink, Midtown MacPark, and Gosford Alive. Long-standing collaboration relationship with shared history of project success.
- Ethos UrbansupportingPlanning partner for Channel 9 Site Masterplan project with Mirvac.
- MIM DesignmajorInterior design collaborator on NINE @ Willoughby project as part of the design team delivering the mixed-use residential precinct.
- NBRScoreCHROFI collaborated with NBRS for the Pavilion Performing Arts Sutherland (formerly Sutherland Entertainment Centre), working on the design competition and delivery of the 4,500m2 performing arts centre.
- De Rome ArchitectsmajorDesign partner for The Crossing, Newcastle - a mixed-use development with De Rome contributing to the design team alongside Dezignteam for DOMA Group.
- FabprefabmajorFabprefab commissioned CHROFI for the Courtyard House - a prefabricated, off-grid, modern interpretation of the traditional Australian rural home, available through fabprefab.com.
- Doug & WolfminorAttribution on The Crest Hotel project as collaborators.
- Kann FinchcoreCHROFI and Kann Finch were selected through City of Sydney Design Excellence Competition to design Bay Street Mezzo Apartments - 213 new homes in Glebe.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CHROFI competitors and assessment
Company assessmentBroad incumbents
- Hassell: Large Australian-headquartered architecture practice with global offices and a broader portfolio spanning commercial, public, health, education, and urban design. Represents the large incumbent against which CHROFI competes for major civic commissions like the Midtown MacPark.
- Bates Smart: Long-established Australian architecture firm active across commercial, residential, public, and adaptive reuse sectors. Comparable in typological mix to CHROFI but substantially larger and more diversified across asset classes.
- Cox Architecture: One of Australia's largest architecture firms, operating across commercial, civic, residential, and education sectors. A broad incumbent whose civic and masterplanning work overlaps with CHROFI's mid-large project pipeline.
Direct peers
- Architectus: Australian architecture and urban design firm with offices in Sydney and Melbourne, comparable in scale to CHROFI and similarly active in residential, public, and urban design sectors. Operates in the same competition-driven market for civic and developer-led masterplans.
- Plus Architecture: Sydney-based Australian architecture practice of comparable scale, focused on residential, multi-residential, and mixed-use projects. Direct collaboration partner with CHROFI on the Gosford Alive competition, indicating overlapping client base and bidding behavior.
- Smart Design Studio: Sydney-based design-led Australian architecture practice with a focus on residential, multi-residential, and boutique commercial projects. Closely comparable in scale, Sydney base, and award-driven positioning to CHROFI.
- Jackson Clements Burrows (JCB): Mid-size Australian architecture firm with a comparable portfolio across residential, public architecture, and multi-residential typologies, and a similar competition- and award-led positioning. Reflects CHROFI's design-led, civic-minded practice profile.
- Kerstin Thompson Architects: Melbourne-based mid-size architecture practice recognized for award-winning residential and public architecture, including repeated AIA recognition. Directly comparable in headcount and design philosophy to CHROFI's public-architecture and houses portfolio.
- DKO Architecture: Australian architecture practice with comparable mid-size footprint, active in residential, multi-residential, mixed-use, and urban design across Sydney and Melbourne. Competes with CHROFI for developer-led masterplan tenders and award recognition.
Others
- McGregor Coxall: Australian landscape architecture and urban design firm that is CHROFI's most frequent design partner across NINE @ Willoughby, Maitland Riverlink, Gosford Alive, and Midtown MacPark. Included as an adjacent ecosystem participant that signals comparable scale and project scale in masterplanning work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CHROFI social profiles
Digital presenceCHROFI compliance and trust
Trust signalCompliance1 record
CHROFI financial estimates
Financial estimateRevenue estimate
Valuation estimate
CHROFI leadership team
Management profileNumber of profiles
Profiles3 records
CHROFI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CHROFI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CHROFI
What does CHROFI do?
CHROFI is an Australian architecture practice providing full-service architectural design including concept design, documentation, and site services across residential, commercial, public, mixed-use, multi-residential, and urban design projects. The firm delivers architecture for private residences, civic and community buildings, large-scale masterplanned precincts, and adaptive reuse developments, with emphasis on award-winning, site-responsive design that integrates landscape, urban context, sustainability, and Indigenous knowledge.
Is CHROFI a public or private company?
CHROFI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CHROFI founded?
CHROFI was founded in 2000. It employs 11 to 50 people.
Where is CHROFI based?
CHROFI is headquartered in Manly Vale, Australia, in the Oceania region.
How does CHROFI make money?
One revenue line is on record: architectural Services.
Who are CHROFI's main competitors?
Broad incumbents on record are Hassell, Bates Smart and Cox Architecture. Direct peers are Architectus, Plus Architecture, Smart Design Studio, Jackson Clements Burrows (JCB), Kerstin Thompson Architects and DKO Architecture. McGregor Coxall is listed as an others.
Does CHROFI have an API?
No public API is recorded for CHROFI.
What industry is CHROFI in?
CHROFI's product category is Architectural Services. Its primary akta.pro industry code is BPAHAKAO, Community Engagement & Participatory Planning, with a secondary code of BPAHAKAC, Landscape Architecture & Site Design. Its NAICS code is 54131.