CEO international

Name

CEO international

Legal name

(주)씨이오인터내셔널

Website

https://ceo.kr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Premium Fragrance and Beauty Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

akta.pro primary industry

Prestige Beauty & Luxury Cosmetics Distribution (CRAOAEAC)

akta.pro secondary industry

Natural, Organic & Clean Beauty Distribution (CRAOAEAM)

Keywords

• Premium fragrance distribution
• Luxury beauty retail
• Cosmetics brand distribution
• Department store beauty
• Fragrance and beauty imports

Headquarters

HQ city

Gangneung

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Premium Fragrance & Beauty Product Import and Distribution: CEO International generates revenue by importing premium global fragrance and beauty brands under exclusive distribution agreements and reselling through department store counters, brand flagship stores, e-commerce, and pop-up channels in South Korea.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

CEO International is the exclusive Korean distributor for over 25 premium and luxury global fragrance and beauty brands, including Maison Margiela, Miu Miu Beauty, Olaplex, Acqua di Parma, and Penhaligon's. The company operates 42 retail locations across South Korea, including department store counters, dedicated brand flagship stores, and the BTY Mall e-commerce platform, supported by two logistics centers in Icheon and Seoul.

Product overview

CEO International (주)씨이오인터내셔널 is a fragrance and beauty product distribution company based in Seoul, Korea. The company operates as an exclusive distributor for global luxury and niche fragrance brands in the Korean market, along with hair care and home & body care brands. The product portfolio consists of licensed international brands rather than proprietary products. The fragrance portfolio includes Maison Margiela Fragrances, Liberty Beauty (LBTY), Atelier Cologne, CHAMBRE52, Vilhelm Parfumerie, Juliette Has a Gun, Miu Miu Beauty, CULTI MILANO, Fragonard, Akro, John Varvatos, CLEAN, Brioni, Ralph Lauren, Ariana Grande, Sabrina Carpenter, Jennifer Lopez, Penhaligon's, Playboy Fragrances, Tommy Hilfiger, Mercedes-Benz, and TOCCA. Hair and body care brands include Olaplex (hair care), Bondi Wash (home & body care), and Rampal Latour (soap & body care). The company also operates BTY PARFUMS retail stores and manages distribution through department stores, online platforms, and their BTY mall e-commerce site (ceobeaute.kr).

Differentiator

Problem solved

Functional benefit

Brands

• BTY PARFUMS: Company-owned perfume retail stores operated by CEO International
• 씨이오파퓸스 (CEO Parfums)

Products and services

• Maison Margiela Fragrance Distribution Exclusive distribution and retail of Maison Margiela's Replica and other fragrance collections across department store counters, flagship stores, and online channels in South Korea. Targeted at premium fragrance consumers seeking niche designer scents.
• Miu Miu Beauty Distribution Exclusive distribution of Miu Miu Beauty fragrance and cosmetic products through retail and e-commerce channels in South Korea. Targeted at luxury beauty consumers.
• Olaplex Distribution Exclusive distribution of Olaplex professional and retail haircare products featuring the brand's proprietary bond-building technology, sold through salons, department stores, and online in South Korea.
• Acqua di Parma Distribution Distribution of the Italian luxury fragrance and grooming house Acqua di Parma across Korean retail and e-commerce channels.
• Penhaligon's Distribution Exclusive distribution of British heritage perfumery Penhaligon's fragrance and grooming line through department store counters and BTY retail in South Korea.
• BTY Mall E-commerce Platform Company-owned e-commerce platform aggregating the full portfolio of distributed premium fragrance and beauty brands for direct-to-consumer online sales in South Korea.
• BTY Parfums Retail Stores Multi-brand dedicated retail stores under the BTY Parfums concept, offering curated selections from the company's distributed premium fragrance portfolio to Korean consumers.

Quantifiable outcome

• KRW 50 billion in sales achieved in 2015

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered minor and core.

• Scent Beauty (Sabrina Carpenter)minorChannel Partner/ Reseller/ Distributor · 1 June 2026Exclusive distribution agreement for Scent Beauty's Sabrina Carpenter fragrance line, targeting Gen-Z consumers. New product 'My Espresso' launched October 2025 with Café Perrier collaboration.
• CHAMBRE52minorChannel Partner/ Reseller/ Distributor · 1 May 2026Exclusive distribution agreement launched May 2026 for CHAMBRE52, the French niche perfume brand. First store opened at Galleria EAST (May 29, 2026) following official Korean launch May 22, 2026.
• Culti MilanominorChannel Partner/ Reseller/ Distributor · 1 April 2026Exclusive distribution agreement signed April 2026 for Culti Milano, the Italian luxury home fragrance brand founded in 1990 by Alessandro Agrati. Known for world's first rattan stick diffuser; distributed via department stores and online.
• Culti Milano (via distribution agreement)minorChannel Partner/ Reseller/ Distributor · 1 April 2026Exclusive distribution agreement for Culti Milano, Italian luxury home fragrance brand (founded 1990). World's first rattan stick diffuser brand.
• Tommy Hilfiger FragrancesminorChannel Partner/ Reseller/ Distributor · 1 January 2026Exclusive distribution agreement via Give Back Beauty (GBB) for Tommy Hilfiger fragrances. New products 'Tommy NY EDP' and 'Tommy Girl NY EDT' launched October 2025.
• Atelier ColognecoreChannel Partner/ Reseller/ Distributor · 1 January 2026Exclusive distribution for Atelier Cologne, French niche fragrance house (founded 2009). Cologne Absolue & Cologne Rare collections launched March 2026 with refreshed packaging.
• Vilhelm ParfumerieminorChannel Partner/ Reseller/ Distributor · 1 January 2026Exclusive distribution for Vilhelm Parfumerie, the niche perfume house originating from art. Brand connects past and present, imagination and reality, New York and Paris through sensual fragrances.
• Juliette Has a GuncoreChannel Partner/ Reseller/ Distributor · 1 December 2025Exclusive distribution agreement signed December 2025 for Juliette Has a Gun, the French niche fragrance house founded by Romano Ricci (descendant of perfume and fashion royalty). Brand launched with 5 signature scents including Not A Perfume, with additional 5 classic variants added January 2026. Store opened at Shinsegae Centum City April 2026 and Hyundai Pangyo June 2026.
• Jennifer Lopez FragrancesminorChannel Partner/ Reseller/ Distributor · 1 December 2025Exclusive distribution agreement via Designer Parfums (signed 2013). Glow by JLo has been a top-selling women's fragrance in Korea for over 15 years.
• Miu Miu BeautycoreChannel Partner/ Reseller/ Distributor · 1 November 2025Exclusive distribution for Miu Miu Beauty launched November 2025 with new product 'Miutine EDP'. Pop-up store held at The Hyundai Seoul April 2026. Brand ambassador: Han So-hee.
• Ariana Grande FragrancescoreChannel Partner/ Reseller/ Distributor · 1 November 2025Exclusive distribution agreement via LUXE BRANDS (signed 2020) for Ariana Grande Fragrances. Products include Thank U, Next 2.0 EDP (October 2025), Wicked: For Good limited editions (November 2025, collaboration with film release), and more.
• CLEAN BeautycoreChannel Partner/ Reseller/ Distributor · 1 October 2025Exclusive distribution agreement (signed 2013) for CLEAN Beauty, the New York-based clean fragrance brand. Limited collaboration with PINGU character launched October 2025 at Olive Young. New Hair & Body Perfume Mist (4 variants) launched March 2026 at KRW 35,000 (88ml) / KRW 52,000 (236ml).
• John VarvatoscoreChannel Partner/ Reseller/ Distributor · 1 August 2025Exclusive distribution agreement via Elizabeth Arden (signed 2011) for John Varvatos, the No.1 men's fragrance brand in Korea. Artisan Forest EDP launched August 2025. Brand is recognized for rock-and-roll edge and craftsmanship.
• Maison Margiela FragrancescoreChannel Partner/ Reseller/ Distributor · 1 May 2025Exclusive distribution for Maison Margiela Fragrances via L'Oréal agreement (2020). Brand operates flagship store in Sinsa-dong/Garosu-gil (opened June 2025, Asia's largest), multiple department store counters, and conducted Grand Hyatt Seoul summer activation (Never-Ending Summer, May–October 2025).
• Bondi WashcoreChannel Partner/ Reseller/ Distributor · 1 April 2025Exclusive distribution agreement signed in April 2025 for Bondi Wash, the Australian natural home & body care brand. Products made with 99%+ natural ingredients featuring Australian botanical essential oils. Distributed through department stores and online channels.
• Liberty Beauty (LBTY)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive distribution agreement signed in 2025 for Liberty Beauty (LBTY), the super-niche fragrance brand from Liberty London. Brand launched in Korea in February 2025 with first store at Lotte Avenue&Y Jamsil, followed by Galleria EAST and Lotte Jamsil relocation.
• Penhaligon'scoreChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive distribution agreement via Puig (signed 2018) for Penhaligon's, the British Royal niche fragrance house. Multiple new product launches in 2025 including Portrait Collection Fortuitous Finley EDP, British Tales Daphne Bouquet EDP, and The Cut EDP. Holiday Collection Ski Jumpers launched for 155th anniversary.
• Playboy FragrancesminorChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive distribution agreement for Playboy Fragrances targeting Gen-Z consumers. Launched July 2025 with 10 fragrance variants and bold packaging design.
• Akro FragrancesminorChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive distribution agreement signed 2023 for Akro Fragrances, created by master perfumer Olivier Cresp. Brand philosophy: 'Addiction'. Distributed via department stores and online.
• Give Back Beauty (GBB) – Tommy HilfigerminorChannel Partner/ Reseller/ Distributor · 1 January 2025Exclusive distribution agreement via Give Back Beauty (GBB) for Tommy Hilfiger fragrances.
• OlaplexcoreChannel Partner/ Reseller/ Distributor · 1 January 2022Exclusive distribution agreement signed in 2022 for Olaplex, the premium hair care brand known for its patented Bond Building Technology. Olaplex has launched multiple product lines in Korea including No.3PLUS Complete Repair Treatment (June 2026), No.4 FINE & No.5 FINE (2025), and specialty masks (January 2026).
• LALIQUE (Brioni)minorChannel Partner/ Reseller/ Distributor · 1 January 2021Exclusive distribution agreement signed 2021 for Brioni fragrances via LALIQUE. Brioni is an ultra-luxury suit brand producing only 300 suits per day; brand's meticulous craftsmanship is reflected in its fragrances.
• Ralph Lauren FragrancescoreChannel Partner/ Reseller/ Distributor · 1 January 2020Exclusive distribution agreement via L'Oréal (signed 2020) for Ralph Lauren Fragrances. New Polo Earth collection with Polo Earth Pine EDP launched March 2026.
• L'Oréal (Maison Margiela & Ralph Lauren)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Exclusive distribution agreements signed in 2020 for Maison Margiela Fragrances and Ralph Lauren Fragrances via L'Oréal.
• TOCCAminorChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive distribution agreement signed 2019 for TOCCA, the American women's fragrance brand.
• Puig (Penhaligon's & Jean Paul Gaultier)coreChannel Partner/ Reseller/ Distributor · 1 January 2018Exclusive distribution agreements signed 2018 via Puig for Penhaligon's and Jean Paul Gaultier fragrances.
• FragonardcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Exclusive distribution agreement signed 2015 for Fragonard, the French perfume house based in Grasse since 1926. 2026 Flower of the Year 'L'Air de Grasse EDT' launched June 2026 for brand's centennial.
• Rampal LatourminorChannel Partner/ Reseller/ Distributor · 1 January 2012Exclusive distribution agreement signed 2012 for Rampal Latour, the 190-year-old French premium soap brand (founded 1828, Marseille). Made using traditional cauldron method; plant-based, eco-conscious formulations.
• Elizabeth Arden (John Varvatos & Juicy Couture)coreChannel Partner/ Reseller/ Distributor · 1 January 2011Exclusive distribution agreements signed 2011 via Elizabeth Arden for John Varvatos and Juicy Couture fragrances.
• Puig (Prada, Valentino, Nina Ricci, Paco Rabanne, Carolina Herrera)coreChannel Partner/ Reseller/ Distributor · 1 January 2010Exclusive distribution agreements signed 2010 via Puig for Prada, Valentino, Nina Ricci, Paco Rabanne, and Carolina Herrera fragrances.
• Coty (Davidoff, Jennifer Lopez, Marc Jacobs)coreChannel Partner/ Reseller/ Distributor · 1 January 2006Exclusive distribution agreements signed 2006 via Coty for Davidoff, Jennifer Lopez, and Marc Jacobs fragrances.
• P&G (Hugo Boss) & SATININE (Ferrari)coreChannel Partner/ Reseller/ Distributor · 1 January 1997Exclusive distribution agreements signed 1997: P&G for Hugo Boss fragrances; SATININE for Ferrari fragrances.
• FoundingcoreChannel Partner/ Reseller/ Distributor · 1 January 1995CEO International founded in 1995 in Sinsa-dong, Gangnam-gu, Seoul. Began as Korea's fragrance and beauty brand distribution company.

Scale indicators5 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Pacificglas Co., Ltd. Korea's largest cosmetics and fragrance distribution company, distributing global prestige brands (Estée Lauder, Tom Ford, Jo Malone, etc.) through Korean department stores and specialty retail. Closest direct comparable in business model — exclusive distributor for international beauty brands into the Korean market.

Broad incumbents

• Estée Lauder Companies Korea: Operates the Korean subsidiaries of Estée Lauder-owned brands (Estée Lauder, Tom Ford, Jo Malone, Le Labo, etc.). A direct competitor in the prestige fragrance distribution space — both are major occupants of department store beauty floors in Korea.
• L'Oréal Korea: Operates L'Oréal Luxe and Consumer Products divisions in Korea. While L'Oréal is simultaneously a principal partner of CEO International (Maison Margiela, Ralph Lauren), its owned brand distribution (Lancôme, YSL, Giorgio Armani Beauty) directly competes for the same department store prestige consumer.
• LG Household & Health Care: Major Korean beauty/personal care conglomerate (The History of Whoo, O HUI, SU:M37°) with deep department store presence and premium positioning. Competes for premium department store shelf space and prestige consumer mindshare.
• AmorePacific Corporation: Korea's largest beauty conglomerate (Sulwhasoo, Laneige, Innisfree) with its own retail and distribution network. Overlaps with CEO International in premium department store fragrance retail and consumer targeting, though AmorePacific is brand-owner rather than third-party distributor.
• Shiseido Korea: Subsidiary of Shiseido Group distributing prestige Japanese and global fragrance/beauty brands in Korea (SHISEIDO, Cle de Peau, NARS). Competes for department store beauty floor space and prestige consumers.

Regional players

• Kolmar Korea: Major Korean cosmetics and health functional food manufacturer (KolmarBNH). Like Cosmax, a large-scale Korean beauty company with global brand relationships; serves adjacent rather than overlapping business model.
• Cosmax Co., Ltd. Korea's largest cosmetics original design manufacturer (ODM) serving global beauty brands. Adjacent rather than direct — operates in the Korean beauty ecosystem with similar scale and global brand relationships, though focused on manufacturing rather than distribution.

Others

• Puig Korea: Spanish fashion and fragrance group that supplies Prada, Valentino, Penhaligon's, Jean Paul Gaultier, and Carolina Herrera to CEO International. Functions as a principal partner with the option to bring Korean distribution in-house, representing both opportunity and risk for CEO.
• Coty Korea: Global fragrance house that supplies Hugo Boss, Davidoff, Marc Jacobs, and celebrity fragrances to CEO International under exclusive Korean distribution agreements. Functions as a principal partner but also operates direct distribution in other markets, making it a partial structural competitor.

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bty.korea
• LinkedInlinkedin.com/company/ceo-international-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEO international