Just Creative
JUST Creative is a Sydney-based, founder-owned branding and design agency that offers brand strategy, identity, and digital product services alongside an industry-leading design blog, podcast, and paid community for creative professionals.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Just Creative does
JUST Creative is a privately held, founder-owned full-service branding and design agency headquartered in Sydney, Australia, founded by Jacob Cass in 2007. The firm operates a dual business model: a professional services agency offering brand strategy, brand naming, logo design, brand identity, website design, packaging, and copywriting for ambitious business owners, and an industry-leading design blog and education hub that publishes content, courses, fonts, and resources for designers and creative entrepreneurs. Revenue is generated through six streams: project-based agency engagements (quote-based pricing after free Brand Flair™ discovery calls), one-time digital product sales (e.g., the $197 'Become a Brand Master' course, the JUST Sans® font family), sponsored posts and featured articles, affiliate commissions from design software partners (Adobe, Canva, Envato, Amazon Associates), and a paid Brand Builders Alliance™ membership community. The technology stack is deliberately simple — a WordPress website with WooCommerce for e-commerce, Stripe/PayPal/GPay for payments, Printful for merchandise fulfillment, and Accessibe for accessibility — with proprietary assets including the Brand Flair™ methodology, JUST Sans® font, and Stand The Flock Out™ positioning framework registered as trademarks. Distribution runs through direct founder-led sales, an organic content/SEO engine (76 Domain Rating, ~500,000 monthly page views, ~500,000 backlinks), the Top 10 Global JUST Branding podcast, an annual Branding Summit, and multi-platform social media. The agency is operationally lean with approximately 17 team contributors supporting content, community, SEO, and video functions while Jacob Cass remains the principal client-facing designer and strategist.
Just Creative firmographics
Firmographics- Name
- Just Creative
- Legal name
- JUST Creative
- Website
- https://justcreative.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JUST Creative is a Sydney-based, founder-owned branding and design agency that offers brand strategy, identity, and digital product services alongside an industry-leading design blog, podcast, and paid community for creative professionals.
- Ownership category
- akta.pro rank
Just Creative industry classification
Industry- Product category
- Branding & Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Just Creative is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Just Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Branding & Design Services: Full-service branding agency offering strategy, logo design, brand identity, website design, packaging, and copywriting. Services are priced project-based with quotes provided after discovery calls. Primary revenue driver.
- Digital Products (Courses): Online branding courses including 'Become a Brand Master' sold for $197. Course includes video content, templates, workbooks, and hands-on projects.
- Digital Products (Fonts & Assets): Sale of proprietary fonts including JUST Sans® and design asset packs. E-commerce shop for digital downloads.
- Affiliate Revenue: Earns affiliate commissions from Amazon Associate program and software partnerships (Adobe Creative Cloud discounts, Canva, Envato Elements, and other design tools). Revenue generated when readers purchase through affiliate links at no extra cost to buyer.
- Sponsored Posts & Featured Articles: Variable-fee sponsored posts and product reviews. Accepts article insertions and dedicated sponsored content for brands wanting to reach JUST Creative's design audience.
- Brand Builders Alliance Membership: Premium membership community providing mentoring, resources, and support for brand builders and creative entrepreneurs. Paid membership with exclusive content and networking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Become a Brand Master Course - One-time purchase |
| Other | Multi-year contract | Full-service branding services (logo design, brand identity, strategy) |
| Other | Pay-as-you-go | Sponsored posts and article insertions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Just Creative product offering
Product offeringCore offering
JUST Creative is a full-service branding and design agency offering brand strategy (naming, positioning, messaging, brand story), brand design (logo design, identity systems, style guides), and brand growth services (website design, packaging, digital marketing, copywriting). The firm packages these through a guided three-step process: free Brand Flair™ discovery call → strategy and brand design → grow your business, selling project-based engagements directly to ambitious business owners.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Brand Strategy & Design Engagements End-to-end branding services spanning brand strategy (naming, positioning, messaging, brand story, purpose), brand design (logo, identity system, style guides, branded touch points), and brand growth (website design, packaging, digital marketing, copywriting, brand management). Sold project-based via a guided three-step process: free Brand Flair™ discovery call → strategy & brand design → grow your business. Targets ambitious business owners across SMB and select enterprise engagements.
- Become a Brand Master Course Online branding course teaching brand-building fundamentals. Includes 48 minutes of video content, a brand workshop template, a brand strategy workbook, and full Branding Briefcase access with hundreds of free resources. Sold as a one-time perpetual license for $197 via the WooCommerce storefront.
- JUST Sans® Typeface JUST Sans® — a clean, modern sans-serif font family designed by JUST Creative, available in regular and outline weights (ExtraBold and Regular). Sold as a digital download through the firm's WooCommerce shop.
- Design Assets & Resources Shop E-commerce shop selling downloadable digital products including design asset packs and fonts. Self-serve purchase flow via WooCommerce.
- Brand Builders Alliance Membership Premium recurring membership community for brand builders and creative entrepreneurs providing mentoring, exclusive resources, and peer networking support.
- Sponsored Posts & Featured Articles Paid sponsored article insertions and dedicated sponsored posts offered to brands targeting JUST Creative's design and creative-business audience. Variable pricing; requires direct outreach to the editorial team.
Quantifiable outcome
- San Francisco city rebrand received and won numerous awards
- +1 more outcomes
Companies that use Just Creative
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles3 records
Just Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Just Creative partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ContentMarketing.iocoreCollaborated with ContentMarketing.io for the State of Brand Report 2023, combining industry expertise to survey 267 professionals across 25 countries and compile key insights on branding trends, challenges, and strategies.
- PayPal, Stripe, GPaycorePayment processing partners enabling e-commerce transactions. Accepts payments through PayPal, Stripe, and Google Pay for course and product purchases.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Just Creative competitors and assessment
Company assessmentBroad incumbents
- Saffron Brand Consultants: Independent global brand strategy consultancy advising on brand purpose, naming, and identity. Competes directly for the same mid-market to enterprise brand strategy engagements.
- Landor & Fitch: WPP-owned brand consulting and design network serving global enterprises with strategy, identity, and experience design. Larger, agency-network competitor in the same brand strategy and design space.
- Pentagram: Large, partner-led independent design firm covering branding, identity, and strategy for global brands. A scaled incumbent operating in the same branding category but at significantly greater capacity and client budget tier.
- Siegel+Gale: Global brand strategy and design consultancy with a strong brand-simplification positioning. Overlaps with Just Creative's brand strategy and naming services at the enterprise tier.
Emerging players
- Tailor Brands: Automated branding and logo platform targeting small business owners with self-serve brand identity tools. Competes with Just Creative's SMB-focused agency offering on accessibility and price.
- 99designs (by Vista): Global design marketplace connecting SMB clients with freelance designers for logo, identity, and branding projects. Competes with Just Creative on price-driven SMB logo and identity work.
- Designhill: Online design marketplace and tools platform for logo design, branding contests, and creative services. Competes for the same SMB customer seeking affordable brand identity services.
Direct peers
- Ramotion: Boutique digital branding and design agency specializing in brand identity, UI/UX, and marketing for tech startups. Closely comparable in size, boutique positioning, and full-service branding scope.
- UnderConsideration (Brand New): Long-running branding-focused design blog and creative studio publishing brand identity work and industry commentary. Mirrors Just Creative's dual blog-plus-agency model and audience of designers/brand professionals.
Regional players
- MetaDesign: International brand and design agency with strong roots in European markets, covering strategy, identity, and experience design. Comparable offering with broader geographic focus outside Just Creative's primary Australia/US/UK audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Just Creative social profiles
Digital presenceJust Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just Creative leadership team
Management profileNumber of profiles
Profiles6 records
Just Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just Creative
What does Just Creative do?
JUST Creative is a full-service branding and design agency offering brand strategy (naming, positioning, messaging, brand story), brand design (logo design, identity systems, style guides), and brand growth services (website design, packaging, digital marketing, copywriting). The firm packages these through a guided three-step process: free Brand Flair™ discovery call → strategy and brand design → grow your business, selling project-based engagements directly to ambitious business owners.
Is Just Creative a public or private company?
Just Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Just Creative founded?
Just Creative was founded in 2007. It employs 1 to 10 people.
Where is Just Creative based?
Just Creative is headquartered in Sydney, Australia, in the Oceania region.
How does Just Creative make money?
Six revenue lines are on record. Branding & Design Services are the primary driver. The others are digital Products (Courses), digital Products (Fonts & Assets), affiliate Revenue, sponsored Posts & Featured Articles and brand Builders Alliance Membership.
Who are Just Creative's main competitors?
Broad incumbents on record are Saffron Brand Consultants, Landor & Fitch, Pentagram and Siegel+Gale. Emerging players are Tailor Brands, 99designs (by Vista) and Designhill. Direct peers are Ramotion and UnderConsideration (Brand New). MetaDesign is listed as a regional player.
Does Just Creative have an API?
No public API is recorded for Just Creative.
What industry is Just Creative in?
Just Creative's product category is Branding & Design Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541430 and its SIC code is 7310.