MAFIA

What MAFIA does

MAFIA is a privately-held Ukrainian restaurant chain founded in 2002, operating under the trade name "Сім'я ресторанів МАФІЯ" (Family of Restaurants MAFIA). The company runs six dine-in locations across Kyiv at prominent addresses including Khreshchatyk 6, Velyka Vasylkivska 76, and Bohdana Khmelnytskoho 27/1, and extends courier-delivery service into Kharkiv and Dnipro. Its menu spans Italian (pizzas, pastas) and Japanese (sushi, rolls, sets) cuisines alongside burgers, soups, salads, beverages, business lunches, children's menus, and banquet offerings — positioning it as a multi-cuisine casual-dining operator rather than a single-cuisine specialist.

The technology stack is built around a mobile application (iOS and Android) and a website (mafia.ua) for online ordering, with online order tracking, loyalty/bonus points, a referral program, gift certificates, and a 15% mobile-order cashback feature. Distribution is omnichannel: dine-in service at six physical locations, 24/7 courier delivery within Kyiv (free above 999 UAH), self-pickup with a 20% discount, and the mobile-app ordering layer. Complementary in-restaurant services — karaoke, children's rooms, kids' cooking clubs, birthday and event organization — extend the use cases beyond core food purchase.

The revenue model is primarily transactional food sales across dine-in, delivery, and pickup channels, supplemented by two adjacent streams: mobile-app-driven ordering (which also functions as a loyalty and retention engine via the cashback and bonus points program), and a secondary advertising revenue line that monetizes foot traffic through bill inserts, in-restaurant screens, flyers in delivery orders, and poster placements. Customer acquisition is driven by a multi-channel mix including the website, mobile app, TikTok (@mafia.ukraine), day-of-week promotional deals, referral mechanics, and loyalty rewards, targeting urban consumers, families, business professionals, and delivery customers in major Ukrainian cities.

Name

MAFIA

Legal name

MAFIA

Website

https://mafia.ua

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MAFIA is a privately-held Ukrainian restaurant chain founded in 2002 that operates six dine-in locations in Kyiv plus 24/7 food delivery across Kyiv, Kharkiv, and Dnipro, serving Italian and Japanese cuisine to urban consumers, families, and business customers via dine-in, courier delivery, self-pickup, and a mobile app with a loyalty program.

Ownership category

akta.pro rank

Product category

Restaurant Services

NAICS

Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Restaurant chain services
• Food delivery service
• Italian Japanese cuisine
• Mobile food ordering
• Loyalty program restaurants

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dine-In: Revenue from customers dining at restaurant locations. Restaurants offer full menu including Italian and Japanese cuisine, business lunches, banquet menus, and children's menus.
2. Food Delivery: Revenue from courier delivery service operating 24/7. Delivery is free for orders above 999 UAH. Also includes takeaway/self-pickup option with 20% discount.
3. Mobile App and Merchandise: Mobile app sales channel with loyalty points, referral program, and promotional offers. App features 15% cashback for mobile orders.
4. Advertising Services: Revenue from placing advertisements in restaurants including inserts in guest bills, video content on screens, flyers in delivery orders, and poster placement (A1 or A2 format)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MAFIA is a Ukrainian restaurant chain that prepares and sells Italian and Japanese cuisine (pizza, sushi/sets, burgers, soups, salads, drinks) through dine-in service at six Kyiv locations plus food delivery in Kyiv, Kharkiv, and Dnipro. The chain runs a 24/7 courier delivery operation supported by a website and iOS/Android mobile app with a loyalty program and 15% mobile cashback. Complementary on-premise services include children's rooms, karaoke, business lunches, gift certificates, and banquet/event organization.

Product overview

MAFIA is a restaurant chain offering Italian and Japanese cuisine with a multi-category food delivery and dine-in service. The product portfolio includes main food categories (sushi/sets, pizza, burgers, soups, salads/snacks, beverages), digital services (mobile application with loyalty program), and restaurant services (dine-in, business lunches, karaoke, children's facilities, gift certificates, and party organization). The core offering is food delivery (24/7 in Kyiv) and restaurant dining across 6 Kyiv locations, supplemented by a mobile app with exclusive discounts, and event services for celebrations.

Differentiator

Problem solved

Functional benefit

Brands

• MAFIA: Restaurant chain offering Italian and Japanese cuisine with 24/7 delivery service

Products and services

• Sushi and Sets (Суші та сети) Japanese cuisine category featuring sushi, rolls, and combination sets with salmon, shrimp, Philadelphia cheese, avocado, and other traditional ingredients, sold to individual consumers for dine-in and delivery.
• Pizza (Піци) Italian pizza category including classic varieties such as Carbonara, Margherita, Four Cheeses, and specialty large meter-long pizzas with various toppings, sold for dine-in and delivery.
• Burgers (Бургери) Gourmet burgers with beef patties, various cheeses, fresh vegetables, and sauces, served with french fries, sold to consumers via dine-in and delivery.
• Soups (Супи) Soup offerings including Tom Yam with seafood — a spicy coconut-based soup with shrimp, mussels, squid, rice, and Thai herbs — sold as dine-in and delivery items.
• Salads and Snacks (Салати та Закуски) Various salads and appetizers offered as side dishes and accompaniments to main courses, available for dine-in and delivery.
• Drinks (Напої) Beverage offerings including soft drinks, juices, mineral water, beer, wines, sparkling wines, and spirits, sold via dine-in and delivery.
• Other Menu Items (Інше) Miscellaneous menu items not classified under the main cuisine categories, available for dine-in and delivery.
• 24/7 Food Delivery Service (Доставка їжі) Round-the-clock courier food delivery service available throughout Kyiv, with free delivery on orders over 999 UAH, delivered via third-party courier contractors for dine-in menu items.
• MAFIA Mobile Application (Мобільний застосунок) iOS and Android mobile application for ordering food, with bonus program, gifts, secret discounts, and mobile-exclusive 15% cashback promotions.
• Restaurant Dine-In Services (Ресторанні послуги) In-restaurant dining services at six Kyiv locations, supplemented by karaoke, children's rooms, children's birthday party hosting, and a junior chef's club.
• Business Lunches (Бізнес-ланчі) Business lunch menu available for dine-in customers at restaurant locations.
• Gift Certificates (Подарункові сертифікати) Purchasable gift certificates usable at MAFIA restaurants, offered as gifts for friends and family.
• Karaoke (Караоке) Karaoke facilities available at MAFIA restaurant locations with published rules and guidelines.
• Children's Menu (Дитяче меню) Special food menu designed for children with kid-friendly dishes, available at restaurant locations.
• Bonus/Loyalty Program (Бонусна програма) Loyalty program offering points and rewards for regular customers, with associated secret discounts and mobile-exclusive cashback.
• Banquet and Holiday Organization (Ресторанний банкет) Party and event organization services including birthday celebrations, with dedicated event coordinators handling logistics at restaurant locations.
• Children's Birthday Party Hosting Hosted children's birthday parties at MAFIA restaurants, with dedicated children's rooms and age-appropriate entertainment.

Quantifiable outcome

• Over 400 daily guests per restaurant
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Polis.uaminorGTM or Marketing PartnerInsurance partner offering discounts on insurance policies for MAFIA customers as part of promotional campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McDonald's Ukraine: Global QSR incumbent with multi-city presence in Ukraine offering dine-in, drive-thru, and delivery; competes for the same urban consumer meal occasions as MAFIA.
• Domino's Pizza Ukraine: Global pizza delivery brand with Ukrainian operations; competes with MAFIA on pizza delivery convenience and digital ordering experience.
• KFC Ukraine: International QSR chain with dine-in and delivery in major Ukrainian cities; competes with MAFIA's burger and combo meal offerings.

Others

• Bolt Food: Food delivery aggregator operating in Ukraine; comparable as an ecosystem peer that shapes the economics of MAFIA's 24/7 delivery channel.

Direct peers

• Puzata Hata: Largest Ukrainian fast-food chain operating multi-cuisine casual dining across major Ukrainian cities, competing directly with MAFIA for urban, value-oriented, dine-in and delivery customers.
• Pizza Celentano: Established Ukrainian pizza delivery and dine-in chain with broad city coverage; directly competes with MAFIA's pizza category and delivery model.
• Mister Cat: Ukrainian pizza and sushi delivery-focused chain with strong nationwide delivery footprint; directly competes with MAFIA on pizza, sushi, and 24/7 delivery.

Emerging players

• Döner Kebab (local chains): Growing network of quick-service kebab and shawarma operators across Ukrainian cities; competes with MAFIA for low-ticket urban lunch and delivery occasions.

Regional players

• Tanuki: Sushi-focused restaurant and delivery chain operating across CIS markets; comparable to MAFIA on the Japanese cuisine and delivery pillars.
• Sushi Wok: Sushi and pan-Asian delivery chain operating across CIS markets; comparable to MAFIA on Japanese cuisine delivery and digital ordering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@mafia.ukraine
• Xx.com/MafiaUkraina
• Facebookfacebook.com/mafiaukraina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAFIA