What Lifetri Group does

Lifetri Group (Lifetri Groep B.V.) is a Dutch insurance group headquartered in Maarssen, Netherlands, with operating roots stretching back approximately seventy years and its current corporate form dating to Sixth Street's 2018 investment. The company services over 550,000 customers with guaranteed pension, funeral, death risk, and savings/annuity (lijfrente) insurance products. Its portfolio is predominantly closed: Lifetri acquired pension obligations and insurance portfolios from Stichting Pensioenfonds Allianz Nederland Groep (effective 1 January 2021) and Coöperatieve Klaverblad (effective 1 May 2022), and no new insurance products are actively being sold. The company is supervised by De Nederlandsche Bank and Autoriteit Financiële Markten, reported a Solvency II ratio of 157% at year-end 2024, and operates with a balance sheet of approximately €2 billion.

Core operations revolve around administering the transferred guaranteed insurance contracts, including pension schemes with annual indexation linked to the HICPxT European price index, funeral insurance in both natura (direct settlement with funeral director) and capital (lump-sum payout) forms, term life (death risk) cover, and savings/lijfrente products. The technology stack is conventional for a Dutch insurer: a WordPress-based website, Google Analytics, Google Maps, YouTube and LinkedIn for communications, LiveAgent for customer inquiry forms, and integration with the Stichting CIS fraud prevention register. Distribution is conducted through insurance intermediaries and brokers served via a dedicated portal (eHerkenning-authenticated), supplemented by direct call center and self-service channels. Revenue derives from recurring insurance premiums on the in-force book plus investment returns on technical reserves.

In October 2025, Lifetri's ownership and operating scale were transformed through a joint venture with Achmea and its principal shareholder Sixth Street. Sixth Street contributed Lifetri and paid €461 million to Achmea to acquire a 20.45% stake in the new joint venture, Achmea Pensioen & Levensverzekeringen N.V. (Achmea holds 79.55%). The combined entity serves over 2.1 million customers and positions itself as a top-3 Dutch pension and life insurer targeting a 20% share of the €20-30 billion Dutch pension buy-out market, with approximately €100 million per year in incremental capital generation expected from 2028. Under the arrangement, Lifetri's 500,000+ customers are serviced under the Centraal Beheer brand, and operational control has passed to an Achmea-installed leadership team led by Arthur van der Wal.

Name

Lifetri Group

Legal name

Lifetri Groep B.V.

Website

https://lifetri.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Lifetri Group is a Dutch insurance group administering guaranteed pension, funeral, death risk, and savings/annuity insurance for over 550,000 individual policyholders, primarily through legacy portfolios acquired from Allianz Nederland and Klaverblad, now combined with Achmea in a top-3 Dutch joint venture.

Ownership category

akta.pro rank

Product category

Life Insurance

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Whole Life Insurance (FSAIABAA)

akta.pro secondary industries

Level Term Life Insurance (FSAIAAAA), Basic Group Term Life (Employer-Paid) (FSAIADAA)

Keywords

• Pension insurance
• Funeral insurance
• Term life insurance
• Annuity insurance
• Pension buy-out

Headquarters

HQ city

Maarssen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Insurance Premium Revenue: Lifetri generates revenue primarily through insurance premiums paid by policyholders on their pension, funeral, death risk, and savings/lijfrente insurance products. The company manages in-force portfolios inherited from acquisitions of Allianz Nederland and Klaverblad pension and life insurance books.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lifetri Group is a Dutch insurance company that administers and services in-force portfolios of guaranteed pension, funeral (uitvaart), death risk (overlijdensrisico), and savings/lijfrente insurance products. The company primarily services existing policyholders — including former employees of Allianz Nederland and Coöperatieve Klaverblad whose pension obligations were transferred to Lifetri — rather than actively selling new policies. Following the October 2025 joint venture with Achmea, the combined entity also pursues Dutch pension buy-out mandates from corporate pension funds.

Product overview

Lifetri Group is a Dutch insurance company with a seventy-year history, offering a portfolio of pension, funeral, death risk, and savings/annuity insurance products. The company services over 500,000 customers with pension insurance through acquired portfolios from Allianz Nederland and Klaverblad, funeral insurance in both capital and natura forms, term life insurance, and savings/annuity products. Following a strategic partnership announced in 2024 and completed in October 2025, Lifetri's operations were combined with Achmea's pension and life insurance business into the joint venture Achmea Pensioen & Levensverzekeringen N.V., with Lifetri's consumer services now continuing under the Centraal Beheer brand.

Differentiator

Problem solved

Functional benefit

Brands

• Lifetri Uitvaart Kapitaal: Capital funeral insurance product - pays out a lump sum amount for funeral costs
• Lifetri Uitvaart Natura
• Allianz Pensioenregeling
• Klaverblad Pensioenregeling

Products and services

• Pension Insurance (Allianz and Klaverblad portfolios) Guaranteed pension insurance products administered by Lifetri following portfolio transfers from Allianz Nederland (effective 1 January 2021) and Coöperatieve Klaverblad (effective 1 May 2022). Pensions include annual indexation based on the HICPxT European price index and cover events such as marriage, divorce, emigration, and death.
• Lifetri Uitvaart Kapitaal (Funeral Capital Insurance)

Quantifiable outcome

• Balance sheet grew from €200 million to over €2 billion under CEO Philippe Wits
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• AchmeacoreStrategic or Co-development Partner · 1 November 2024In November 2024, Achmea, Lifetri, and Sixth Street announced a strategic partnership creating the joint venture Achmea Pensioen & Levensverzekeringen N.V. The JV combines Achmea's and Lifetri's pension and life insurance portfolios, serving over 2.1 million customers. Achmea holds 79.55% and Sixth Street 20.45% of the JV. The JV aims for 20% market share in the €20-30 billion Dutch pension buy-out market. Lifetri's 500,000+ customers will be served under the Centraal Beheer brand. The partnership was finalized and approved by regulators in October 2025.
• Achmea Investment ManagementcoreTechnology or Integration · 1 November 2024Achmea Investment Management, a leader in impact investing in the Netherlands, will shape the joint venture's ambition to align financial returns with social impact and climate objectives. This covers the investment management function for the JV's assets.
• Coöperatieve KlaverbladmajorStrategic or Co-development Partner · 1 May 2022Coöperatieve Klaverblad transferred all pension rights to Lifetri effective May 1, 2022. Lifetri also acquired Klaverblad's life insurance (including savings/lijfrente) and funeral insurance portfolios. Existing policy terms, advisors, and conditions remained unchanged after the transfer.
• Stichting Pensioenfonds Allianz Nederland Groep (SPANG)majorStrategic or Co-development Partner · 1 January 2021Stichting Pensioenfonds Allianz Nederland Groep transferred all pension rights and obligations to Lifetri effective January 1, 2021. Lifetri became responsible for executing the pension scheme of former Allianz Nederland employees, with all pension terms and benefits remaining unchanged plus annual indexation.
• STAP Algemeen PensioenfondsminorStrategic or Co-development PartnerSTAP Algemeen Pensioenfonds and Lifetri entered a long-term strategic relationship for pension administration services.
• Legal & GeneralminorStrategic or Co-development PartnerLegal & General and Lifetri announced a Dutch Pension Risk Transfer Initiative, a joint initiative to address pension risk transfer opportunities in the Dutch market.
• Contact LifetriminorOthersContact Lifetri was the entity that selected CACEIS for asset management outsourcing. This may represent a historical corporate structure or subsidiary.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Klaverblad Verzekeringen: Dutch insurance company whose pension, life, and funeral insurance portfolios were transferred to Lifetri. Remains a peer in the Dutch funeral and pension insurance market, directly competing for similar customer segments and intermediary relationships.
• ASR Nederland: Major Dutch life and non-life insurance company with a sizable pension and life insurance portfolio. ASR is a direct competitor in the Dutch pension buy-out market and has executed significant buy-out transactions, making it a directly comparable peer in scale, product mix, and market positioning.
• Monuta: Dutch funeral insurance specialist and cooperative offering both natura and capital funeral insurance products. Directly comparable to Lifetri's uitvaartverzekering business, with a similar product structure (natura direct settlement vs. capital payout) and Dutch consumer focus.
• DELA: Dutch cooperative offering funeral insurance (uitvaartverzekering) and broader financial services. Directly comparable to Lifetri's funeral insurance portfolio, with overlapping customer base of Dutch consumers seeking funeral cost coverage.
• NN Group: Leading Dutch life insurance and pension provider (parent of Nationale-Nederlanden) with substantial legacy guaranteed pension liabilities and active in pension risk transfer. Directly comparable in product set, target market, and Dutch market focus, with similar exposure to interest rate and UFR sensitivity.
• Vivat (Vivat Verzekeringen): Dutch insurance company (backed by Anbang/Now China Tonghai) offering life and non-life insurance products, including pension and funeral insurance. Comparable as a Dutch life insurance competitor with similar product breadth and customer segments.
• Achmea: Lifetri's joint venture partner and the largest insurance group in the Netherlands. Centraal Beheer (Achmea brand) now services Lifetri's customers, and the combined entity competes in the same Dutch pension and life insurance market. Direct overlap in product offerings, target customers, and Dutch market positioning.
• Athora Netherlands: European life insurance consolidator with Dutch operations (formerly Zwitserleven/REAAL). Specializes in acquiring and managing legacy life insurance portfolios, making it a directly comparable peer in run-off/legacy life insurance book management and pension buy-out market participation.

Broad incumbents

• Allianz: Global insurance giant and source of the legacy Allianz Nederland pension portfolio now serviced by Lifetri. Operates broadly across life, P&C, and asset management, with Dutch operations that overlap Lifetri's product set, though Allianz operates at vastly larger scale and across many geographies.

Emerging players

• Legal & General: UK-based pension risk transfer specialist and asset manager. Existing partner in Lifetri's Dutch Pension Risk Transfer Initiative, with directly comparable activity in the European PRT market and similar capabilities in long-term liability management and investment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lifetri

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifetri Group