What MJR Creative Group does

MJR Creative Group is a full-service creative agency founded in 1995 and headquartered in Fresno, California, serving enterprise and mid-market clients in the food, wine, and agriculture industries. The firm operates across seven integrated service verticals: Strategy + Consulting, Brand Development, Content Development, Campaigns + Activation, eCommerce, Websites, and Mobile Apps. Its work spans brand identity systems, packaging design, web and app development, digital and Connected TV campaigns, content partnerships with major publishers, and B2B eCommerce infrastructure. Notable clients include Olam International, Mission Produce, Handtmann, Capespan North America, Natural Delights, General Produce, and Scott Laboratories, with several multi-year engagements and an international delivery footprint tied to a 5-year Olam partnership across London, Chicago, Singapore, and Fresno.

The agency has been independently owned and operated since founding, with no disclosed parent company, institutional investors, or outside funding. Revenue is generated through project-based fees and retainer engagements typical of professional services creative agencies, with no public pricing, public listing, or disclosed revenue figures. The firm is recognized for measurable creative impact, most notably winning the inaugural 2020 Designalytics Effectiveness Award (in partnership with Dieline) for a Natural Delights Medjool Dates packaging redesign attributed with a 4% sales lift of approximately $2 million annually. Headcount is reported in the 11–50 range, and the firm continues to hire through an active careers page.

MJR Creative Group's competitive position rests on roughly three decades of category specialization rather than proprietary technology. Its core 'platform' is an in-house creative team spanning design, video, photography, and copywriting, which enables integrated execution. The technology underpinning its offerings is conventional — creative design and web development services — with no patented or proprietary technology disclosed and no AI/ML capabilities referenced. Geographic scope is primarily North America, though client work has extended internationally through cross-border engagements.

Name

MJR Creative Group

Legal name

MJR Creative Group

Website

https://mjrcg.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

MJR Creative Group is a Fresno, California-based full-service creative agency founded in 1995 that serves enterprise and mid-market clients in the food, wine, and agriculture industries across branding, packaging, web/app development, digital campaigns, and eCommerce.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), B2B/ABM Creative Agencies (MPAAAAAI), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand development
• Packaging design
• Digital marketing campaigns
• Food and agriculture marketing

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency providing strategy, branding, web development, content creation, digital campaigns, and eCommerce solutions to food, wine, and agriculture clients. Revenue is generated through project-based fees, retainer engagements, and potentially hourly/budget-based billing for creative services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MJR Creative Group is a full-service creative agency that delivers strategy, brand development, content production, multi-channel campaigns, eCommerce solutions, websites, mobile apps, and packaging design to enterprise and mid-market clients in the food, wine, and agriculture industries. Engagements are delivered through in-house creative teams across strategy, design, photography, video, copywriting, and digital implementation. Revenue is generated via project-based fees, retainer engagements, and budget/hourly billing.

Product overview

MJR Creative Group is a full-service creative agency specializing in food, wine, and agriculture industries. The company operates as a single integrated agency rather than a platform-plus-modules architecture, offering seven core service verticals: Strategy + Consulting, Brand Development, Content Development, Campaigns + Activation, eCommerce, Websites, and Mobile Apps. These services are applied across a portfolio of client projects spanning brand building, web development, packaging design, sales promotion, digital campaigns, consulting, and recipe photography and video production. The agency's work portfolio includes notable projects such as General Produce brand identity, Mission Produce web development, Natural Delights campaigns (award-winning), and various other food, wine, and agricultural industry clients. The agency has been recognized with the 2020 Designalytics Effectiveness Award for packaging redesign work.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy + Consulting Strategic advisory services for clients, including brand strategy, marketing strategy, sales strategy, qualitative and quantitative research, and positioning messaging.
• Brand Development Brand creation and refinement services covering naming, identity design, and packaging systems and design.
• Content Development Creative content production services including design, video, photography, and copywriting.
• Campaigns + Activation Advertising and marketing campaign services including native and promoted content partnerships, media planning, performance analytics, marketing automation, search engine marketing, influencer marketing, and event marketing.
• eCommerce Online commerce solutions including strategic planning, platform development, systems integration, audience development, and customer retention.
• Websites Website development services including strategy, sitemaps and wireframes, UX/UI design, programming, launch and deployment planning and coordination, and maintenance.
• Mobile Apps Mobile application development services including prototyping and app store launch and deployment.
• Food Packaging Design Award-winning food packaging design services including consumer research, custom-tailored design around marketplace goals, new product lines, revamping classics, and brand control.

Quantifiable outcome

• 4% sales growth ($2 million annually) attributed to packaging redesign for Natural Delights Medjool Dates

Named customers11 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Renowned design firm with brand identity, packaging, and editorial work that occasionally intersects with food/beverage clients. Comparable on creative/design work but not vertically specialized.
• Barkley: Independent full-service creative agency with CPG, food, and restaurant clients among its roster. Comparable service breadth (brand, campaigns, digital) but materially larger and broader in vertical mix than MJR.
• Droga5: Global creative agency (WPP-owned) with food/CPG clients and end-to-end campaign capabilities. Competes for the same premium branding and campaigns work MJR performs, but at materially larger scale.
• Landor & Fitch: Global brand consulting and design firm with significant food and beverage practice; competes for enterprise CPG/branding engagements but is broader and larger than MJR Creative Group.

Direct peers

• Sterling-Rice Group (SRG): Mid-sized independent creative agency with deep food and beverage specialization, similar in scale and vertical focus to MJR Creative Group. Operating model and client mix overlap closely — both serve CPG and produce clients with branding, packaging, and campaigns.
• Doe-Anderson: Long-standing independent ad and branding agency with a documented specialty in food, beverage, and CPG. Directly comparable on service mix (strategy, branding, packaging, digital) and on industry vertical focus.
• The VIA Agency: Independently owned creative agency with a strong food, beverage, and consumer brand practice. Mid-sized comparable to MJR on service scope (brand, content, digital, packaging) and vertical focus.
• CBX: Specialized branding and packaging agency focused on CPG, food retail, and private label. Overlaps with MJR on packaging design, brand identity, and food/wine clients.
• BVK: Independent marketing agency with strong food, agriculture, and consumer brand practices. Provides direct, response-driven creative and brand work for CPG and agribusinesses comparable to MJR's vertical mix.

Emerging players

• Motion PR & Design: Design and brand strategy studio serving food, beverage, and hospitality clients with branding, packaging, and digital work. Smaller and more boutique than MJR, but operates in the same vertical/creative lane.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mjr-creative-group
• Xx.com/mjrcg
• Facebookfacebook.com/mjrcreativegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MJR Creative Group