Society of Urologic Nurses and Associates

What Society of Urologic Nurses and Associates does

The Society of Urologic Nurses and Associates (SUNA) is a 501(c)(3) non-profit professional association founded in 1977 and headquartered in Washington, D.C., with corporate domicile in Oregon. It serves more than 2,000 urology nurses, nurse practitioners, medical assistants, technicians, and other healthcare professionals working in urology settings, providing specialty certification through its wholly owned subsidiary the Certification Board of Urologic Nurses and Associates (CBUNA), continuing nursing professional development (NCPD) accredited by the ANCC, peer-reviewed publications, and the annual uroLogic conference. Approximately 600 professionals currently hold CBUNA credentials (CURN, CUNP, CUA).

SUNA's core product portfolio comprises the bimonthly Urologic Nursing Journal (now offering Gold Open Access), the Core Curriculum for Urologic Nursing (Second Edition), CBUNA certification and recertification programs administered at U.S. testing centers, the uroLogic annual conference (scheduled for October 22–25, 2026 in Las Vegas), the UroChat webinar series, online NCPD packages, position and consensus statements, and patient education resources. Its technology footprint is a standard association web platform (suna.org, members.suna.org, library.suna.org) with no disclosed proprietary AI or software product; digital publications are distributed through third-party platforms including Perlego, R2 Digital Library, VitalSource, and Apple iBookstore.

Revenue is generated through membership dues, CBUNA certification and recertification fees (ranging from $150 to $445 per transaction), publication sales, conference and workshop registrations, corporate sponsorships (Platinum $2,000, Gold $1,500, Silver $1,000, Urodynamic Workshop $10,000), and CBUNA accreditation services for corporate education providers ($5,000–$7,500 per program). The go-to-market is community-led: SUNA acquires and retains members through its website, social media, journal, webinars, and the UroConnect networking platform, while relying on corporate partners such as UroGen Pharma, Ambu, Hollister, and Sagent Urology for sponsorship support. No financial figures are publicly disclosed.

Name

Society of Urologic Nurses and Associates

Legal name

Society of Urologic Nurses and Associates

Website

https://suna.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

SUNA is a 501(c)(3) professional association founded in 1977 that educates, certifies, and connects more than 2,000 urology nurses and associates in the United States through its CBUNA subsidiary, the uroLogic conference, the Urologic Nursing Journal, and accredited continuing education.

Ownership category

akta.pro rank

Headquarters

HQ city

Sewell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for nurses and associates in the urology field
2. Certification and Recertification Fees: CBUNA certification exams and recertification fees for CURN, CUNP, and CUA credentials. Exam fees range from $325-$445 for initial certification and $225-$345 for retakes. Recertification fees range from $150-$325 depending on credential and membership status.
3. Publications and Resources Sales: Sale of publications including Core Curriculum for Urologic Nursing, clinical guides, and the Urologic Nursing journal subscription
4. Conference and Event Registration: Revenue from uroLogic annual conference, workshops, and UroChat webinar series including contact hours/NCPD
5. Corporate Sponsorships: Sponsorship tiers for uroLogic conference and CBUNA programs including Platinum ($2,000), Gold ($1,500), Silver ($1,000), and Urodynamic Workshop ($10,000)
6. Accreditation Services: CBUNA accreditation program for healthcare industry education/training providers - initial accreditation $7,500 plus site visit expenses, reaccreditation $5,000 plus site visit expenses

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Society of Urologic Nurses and Associates (SUNA) provides professional development, certification, and continuing education products and services to urology nurses and associates. Its sellable offerings include membership, CBUNA specialty certifications (CURN, CUNP, CUA), the Urologic Nursing Journal, the annual uroLogic conference, online NCPD continuing education, urodynamics workshops, the Core Curriculum for Urologic Nursing, patient education resources, position statements, and the UroChat webinar series.

Product overview

The Society of Urologic Nurses and Associates (SUNA) is a professional nursing organization offering a comprehensive suite of products and services centered around urologic nursing education and professional development. The core offerings include the peer-reviewed Urologic Nursing Journal, CBUNA certification programs (CURN, CUNP, CUA), annual UroLogic conferences, online continuing education (NCPD), urodynamics workshops, and the Core Curriculum for Urologic Nursing publications. Additional services encompass patient education resources, position statements, UroChat webinars, and digital publication access through multiple platforms. SUNA operates a member portal (members.suna.org) for certifications, memberships, and online store functionality, while the main website (suna.org) serves as the public-facing resource center.

Differentiator

Problem solved

Functional benefit

Products and services

• Urologic Nursing Journal (UNJ)
• CBUNA Certification Programs
• UroLogic Conference
• Online Education / NCPD
• Urodynamics Workshop
• Core Curriculum for Urologic Nursing
• Patient Education Resources
• Position Statements & Publications
• UroChat Webinar Series
• Digital Publication Access

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Society of Urologic Oncology Clinical Trials ConsortiumcoreStrategic or Co-development PartnerCollaboration on the PRESERVE pivotal trial for NanoKnife System in prostate cancer treatment. The trial enrolled 121 patients across 17 U.S. clinical centers.
• American Urological AssociationcoreStrategic or Co-development PartnerPartnership on the Early Detection of Prostate Cancer Guideline (2026 amendment) with 35 recommendations covering PSA screening, biopsies, and emerging technologies.
• UroGen PharmaminorChannel Partner/ Reseller/ DistributorCorporate-Plus member sponsor of SUNA. UroGen Pharma develops urology-focused pharmaceutical solutions.
• AmbuminorChannel Partner/ Reseller/ DistributorCorporate sponsor for CBUNA programs
• Hollister IncorporatedminorChannel Partner/ Reseller/ DistributorCorporate sponsor for CBUNA programs
• Sagent UrologyminorChannel Partner/ Reseller/ DistributorCorporate sponsor for CBUNA programs

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wound, Ostomy and Continence Nurses Society (WOCN): Specialty nursing society offering certification, conferences, and a peer-reviewed journal — directly comparable to SUNA's CBUNA certification and Urologic Nursing Journal model, with overlapping continence-care clinical scope.
• American Nephrology Nurses' Association (ANNA): Specialty nursing association serving nephrology nurses with similar membership, certification, conference, and continuing education offerings — the closest structural analog to SUNA in a different clinical specialty.
• Oncology Nursing Society (ONS): Larger specialty nursing association offering certification, peer-reviewed journal (ONF), annual congress, and continuing education — a scaled-up structural analog of SUNA's operating model in oncology nursing.
• Society for Vascular Nursing (SVN): Specialty nursing society for vascular nurses offering certification, conferences, and a peer-reviewed journal — directly analogous to SUNA's structure in a similarly sized specialty.
• Society of Pediatric Nurses (SPN): Specialty pediatric nursing association offering certification preparation, annual conference, and a peer-reviewed journal — closely analogous to SUNA in scope, scale, and revenue mix.
• American Academy of Ambulatory Care Nursing (AAACN): Specialty nursing association with certification, publications, and ambulatory-care-focused continuing education — comparable mid-sized structural analog to SUNA's operating model.

Broad incumbents

• American Association of Critical-Care Nurses (AACN): Large, well-established specialty nursing association with certification, journals, and major conferences — comparable as a broader-incumbent analog in critical-care nursing, demonstrating SUNA's potential at greater scale.
• Association of periOperative Registered Nurses (AORN): Established specialty nursing association with certification, large annual conference, journal, and continuing education — provides a scaled-incumbent benchmark for SUNA's membership/certification model in perioperative nursing.
• American Association of Nurse Practitioners (AANP): Large nurse practitioner membership organization with certification, conferences, and continuing education — comparable to SUNA's CUNP credentialing focus at significantly larger scale.

Others

• American Urological Association (AUA): Physician counterpart urology association; SUNA is a strategic co-development partner with AUA on prostate cancer guidelines, making AUA a closely adjacent peer despite serving physicians rather than nurses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/UrologicNurses
• YouTubeyoutube.com/@societyofurologicnursesass7209/videos
• Facebookfacebook.com/UrologicNursing
• LinkedInlinkedin.com/company/suna-society-of-urologic-nurses-and-associates

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society of Urologic Nurses and Associates