What Moses does

Moses is a traditional German fashion department store operator organized as Moses AG with four wholly owned operating subsidiaries (Moses Fürstenwalde GmbH & Co. KG, Moses Strausberg GmbH & Co. KG, Moses Gotha GmbH & Co. KG, and Moses Saalfeld GmbH & Co. KG). Founded in 1901 and headquartered in Bad Neuenahr-Ahrweiler, the company operates five brick-and-mortar department stores across eastern and western Germany (Bad Neuenahr-Ahrweiler, Fürstenwalde, Gotha, Saalfeld, Strausberg), offering multi-category fashion assortments including men's, women's, and children's clothing, footwear, lingerie, sportswear (mosesSport, mosesKIDSSport), luggage, and books. Moses also runs an e-commerce storefront (moses-mode.shop) and a proprietary customer loyalty mobile app (Moses Kunden-App) that delivers exclusive vouchers, digital receipts, and VIP event invitations. Ancillary services include Personal Shopping appointments, a SUP (stand-up paddleboard) rental and sales program in Saalfeld, and an in-store Thalia-branded bookstore.

The company generates revenue through one-time retail transactions at physical stores and via its online shop, with pricing structured around standard retail prices supplemented by frequent promotional campaigns (percentage discounts of 10-50%, bundle deals, seasonal sales events such as Summer Sale and Black Deal). Its go-to-market is direct-to-consumer across both offline and online channels, supported by a multi-channel marketing approach spanning Facebook, Instagram, X, the proprietary app, email newsletters, weekly print prospectuses, and local community event participation (Gothardusfest, Autofrühling, Feierabendmarkt). Customer segments are persona-based and horizontal: general fashion consumers, families with children, and active lifestyle shoppers, all served under a single department store banner.

Moses is a privately held, family-owned German corporation (Aktiengesellschaft) with no external institutional investors. Its executive board member (Vorstand) is Martina Wittenberg, who also serves as managing director of the Fürstenwalde and Gotha subsidiaries, while Hans-Ulrich Hengst chairs the supervisory board. The company holds GDPR/CCPA-compliant data practices and maintains an appointed data protection officer via Protekto Gruppe. Technology adoption is limited to standard retail tools (Google Analytics, etracker, WordPress CMS, social media), with no disclosed AI/ML, API, or integration capabilities.

Name

Moses

Legal name

Moses AG

Website

https://moses-mode.de

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1–10 employees

Short description

Moses is a family-owned German fashion department store operator founded in 1901, running five brick-and-mortar stores plus an e-commerce shop and a proprietary loyalty app, serving regional general consumers, families, and active-lifestyle shoppers across Germany.

Ownership category

akta.pro rank

Product category

Fashion Department Store Retail

NAICS

Shoe Retailers (4582), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Sporting Goods & Outdoor Store-in-Store (CRAGAHAH)

Keywords

• Fashion department store
• Apparel retail
• Online fashion shop
• Personal shopping service
• Sportswear retail

Headquarters

HQ city

Bad Neuenahr-ahrweiler

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Fashion Sales: Traditional retail revenue through physical store sales and online shop transactions. Customers purchase fashion items including clothing, shoes, accessories, lingerie, and travel gear through one-time transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Moses is a traditional German fashion department store group operating five physical retail locations across Bad Neuenahr-Ahrweiler, Fürstenwalde, Gotha, Saalfeld, and Strausberg, complemented by an online shop and a proprietary customer mobile app. The company sells multi-category fashion and lifestyle merchandise including apparel, footwear, lingerie, sportswear, accessories, luggage, and books (via Thalia partnership). It also offers in-store Personal Shopping consultation, SUP (stand-up paddleboard) rental and sales at Saalfeld, and a local GrünCard customer loyalty program in Bad Neuenahr-Ahrweiler.

Product overview

Moses is a German fashion department store group operating five physical retail locations (Bad Neuenahr-Ahrweiler, Fürstenwalde, Gotha, Saalfeld, and Strausberg) alongside a unified e-commerce platform (moses-mode.shop). The company offers a broad fashion and lifestyle product portfolio through its flagship Moses Kunden-App mobile application, dedicated sports departments (mosesSport and mosesKIDSSport in Saalfeld), and ancillary services including Personal Shopping consultation, SUP rental/sales (Saalfeld), and book ordering via Thalia partnership. Founded in 1901, the company celebrated its 125th anniversary in 2026 and positions itself as a local fashion destination with national brand offerings. The Moses App serves as the primary digital customer engagement channel, providing exclusive promotions, digital receipts, and event invitations across all locations.

Differentiator

Problem solved

Functional benefit

Brands

• Moses Sport: Sportswear and sports equipment department
• Moses KIDSSport
• Fashion Garden

Products and services

• Moses Kunden-App (Customer Mobile App) Proprietary mobile loyalty and shopping companion app for iOS and Android, providing Moses customers with exclusive vouchers, discounts, VIP event invitations, news updates, and digital purchase receipts. Available in location-specific versions for different Moses stores.
• Moses Online-Shop (moses-mode.shop)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• ThaliaminorChannel Partner/ Reseller/ DistributorMoses partners with Thalia for book sales, operating a Thalia bookstore section within the Bad Neuenahr-Ahrweiler location. The partnership is branded as 'Thalia by Moses' offering online book shopping through thalia.de/buchhandlung/5788.
• GrünCard (Bad Neuenahr-Ahrweiler)minorGTM or Marketing PartnerMoses participates in the Bad Neuenahr-Ahrweiler city loyalty card program (GrünCard), allowing customers to collect points at Moses stores. A card exchange program was conducted in August 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Zalando: Europe's largest online fashion platform; not a direct brick-and-mortar peer but a primary substitute competitor shaping customer expectations on price, selection, and convenience that Moses' online shop must match.
• H&M: Global fast-fashion retailer with extensive German store presence; competes with Moses for the same mid-market apparel customer across categories and geographies that Moses serves.

Broad incumbents

• Galeria Karstadt Kaufhof: Largest German department store chain, the dominant incumbent in the same category as Moses; not a direct same-scale competitor but defines the competitive context for regional Modehäuser like Moses.
• Breuninger: Major German fashion and lifestyle department store group with multiple physical locations and a strong e-commerce platform; competes with Moses in multi-brand fashion retail but at significantly larger scale and broader geographic reach.
• Peek & Cloppenburg: Established European multi-brand fashion retailer with department-store-style stores in German city centers, directly comparable to Moses in offering multi-brand apparel, footwear, and accessories under one roof.
• KaDeWe Group: Premium German department store group (KaDeWe Berlin, Alsterhaus Hamburg, Oberpollinger Munich); comparable in department-store format and multi-category fashion/lifestyle positioning but at premium price tier far above Moses.

Direct peers

• Engelhorn: German family-owned multi-category fashion and sports retailer with physical department stores and online shop, comparable to Moses as a heritage Mittelstand fashion house combining apparel, sports, and lifestyle categories.
• Lengermann & Trieschmann (L+T): Family-owned German department store in Osnabrück offering fashion, sports, home, and lifestyle categories; closely comparable to Moses as a regional heritage Modehaus with multi-category assortment and personal service.
• Sinn: German family-operated fashion department store with physical locations and online shop; comparable in scale, heritage positioning, and multi-category fashion + sports assortment to Moses.

Regional players

• Dodenhof: Family-owned German fashion and lifestyle retail group combining department store, outlet, and online channels in northern Germany; comparable to Moses as a regional Modehaus with multi-category fashion focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kaufhaus.moses
• Instagraminstagram.com/mosesmode
• Xx.com/mosesmode
• LinkedInlinkedin.com/company/moses-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moses