Cross Country Powersports

What Cross Country Powersports does

Cross Country Powersports is a privately held, family-owned multi-brand powersports dealership founded circa 2004 and headquartered in Metuchen, New Jersey, with a second showroom in Hasbrouck Heights, NJ. The company sells new and pre-owned motorcycles, ATVs, UTVs and side-by-sides, Polaris Slingshot three-wheelers, Can-Am Spyder/Ryker vehicles, Sea-Doo personal watercraft, Vespa and Piaggio scooters, e-bikes from Giant and Intense, and Honda power equipment including portable and standby generators. It carries 13+ OEM brand authorizations (Honda, Suzuki, Kawasaki, Triumph, Polaris, Can-Am, Royal Enfield, Vespa, Piaggio, Kayo, Sea-Doo, and via sister-store Cross Country Cycle also BMW, Ducati, and Harley-Davidson), with 700+ new vehicle models across its inventory.

The operating model combines physical retail showrooms with an authorized service department using genuine OEM parts, a multi-channel parts distribution network (in-store, eBay Store, Amazon Store, Honda Dreamshop, Online Parts Fiche), and event-based experiential marketing through demo days and N2 Track Days partnerships at New Jersey Motorsports Park. The company has 11-50 employees, no disclosed institutional capital, no parent company, and no management team information publicly available. Customer support infrastructure includes Spanish-speaking staff, trade-in valuation, pre-approval financing through lending partners, and insurance coordination.

Revenue is generated across four streams: vehicle sales (new and pre-owned markup plus dealer incentives), parts and accessories (in-store and online), service and maintenance labor and parts markup, and financing/insurance transaction commissions. The go-to-market is sales-led with event-driven customer acquisition, serving individual powersports enthusiasts as the primary segment, with secondary segments in new riders and a lightly-developed commercial/business customer base. Pricing is vehicle-specific; promotional activity includes periodic campaigns such as Slingshot cash offers of $1,000-$4,000 and special financing at 0.99% APR.

Name

Cross Country Powersports

Legal name

Cross Country Powersports

Website

https://crosscountrypowersports.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Cross Country Powersports is a family-owned, multi-brand powersports dealership operating two New Jersey showrooms in Metuchen and Hasbrouck Heights, selling new and pre-owned motorcycles, ATVs, UTVs, personal watercraft, scooters, e-bikes, and power equipment across 13+ OEM brands, complemented by service, parts, and financing.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

Keywords

• Powersports dealership
• Motorcycle retail
• ATV UTV sales
• Vehicle service repair
• Powersports parts accessories

Headquarters

HQ city

Metuchen

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new and pre-owned motorcycles, ATVs, UTVs, side-by-sides, three-wheel vehicles (Can-Am Spyder, Polaris Slingshot), scooters (Vespa, Piaggio), and personal watercraft (Sea-Doo). Revenue generated from vehicle markup and dealer incentives.
2. Parts & Accessories: Sales of OEM parts, accessories, and apparel through in-store and online channels (eBay Store, Amazon Store, Online Parts Fiche). Generates recurring revenue from maintenance and customization needs.
3. Service & Maintenance: Professional service department providing maintenance, repairs, and tune-ups using genuine OEM parts. Revenue from labor rates and parts markup.
4. Financing & Insurance: Facilitates financing through lending partners and offers insurance products, earning commissions on arranged financing and insurance products.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Cross Country Powersports is a family-owned multi-brand powersports dealership operating retail showrooms in Metuchen and Hasbrouck Heights, NJ. It sells new and pre-owned motorcycles, ATVs, UTVs/side-by-sides, three-wheel vehicles (Polaris Slingshot, Can-Am Spyder), personal watercraft (Sea-Doo), scooters (Vespa, Piaggio), e-bikes, and Honda generators from more than a dozen brands. The dealership complements vehicle sales with a service and repair department using genuine OEM parts, parts and accessories retail (in-store and online), flexible financing facilitation, trade-in valuation, insurance coordination, and test ride and track day experiences.

Product overview

Cross Country Powersports is a family-owned multi-brand powersports dealership with locations in Metuchen and Hasbrouck Heights, NJ. The company offers a comprehensive portfolio of powersports vehicles and services centered around their core product categories: new and used motorcycles from major brands (Honda, Suzuki, Kawasaki, Triumph, Polaris, Can-Am, Royal Enfield, BMW, Ducati), ATVs, UTVs/side-by-sides, Polaris Slingshot three-wheeled vehicles, Sea-Doo personal watercraft, e-bikes from Giant and Intense, Vespa and Piaggio scooters, and Honda power equipment including generators. The business model combines these vehicle sales with complementary service modules including parts & accessories sales (with online eBay and Amazon stores), professional service and repair using genuine OEM parts, flexible financing options, trade-in valuation, insurance services, and experiential offerings like scheduled test rides, demo days, and track day events at partner venues.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Pre-Owned Motorcycles

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• N2 Track DayscoreGTM or Marketing PartnerOngoing partnership for Track Day Experiences at New Jersey Motorsports Park – Thunderbolt Raceway. N2 Track Days provides professionally organized track days where customers can sharpen skills, build confidence, and experience their motorcycles at speed. Winners of dealership promotions (BUY A SPORTBIKE WIN A TRACK EXPERIENCE) receive track day slots through this partnership.
• California Superbike SchoolminorStrategic or Co-development PartnerPartnership supporting customer education through track experiences. California Superbike School provides professional instruction for customers winning dealership promotions, enhancing the experiential marketing program.
• Cross Country CyclecoreChannel Partner/ Reseller/ DistributorSister store relationship with Cross Country Cycle (crosscountrycycle.net). Cross Country Powersports serves as the powersports division while Cross Country Cycle handles additional motorcycle brands. Shared resources, combined inventory access, and coordinated operations between related family-owned dealerships.
• PolariscoreChannel Partner/ Reseller/ DistributorAuthorized Polaris dealer offering full Polaris lineup including RZR side-by-sides, Ranger utility vehicles, Sportsman ATVs, Slingshot three-wheel vehicles, and generators. Receives new inventory, promotional support, and factory service capabilities.
• Can-Am (Bombardier Recreational Products)coreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealer offering full product lineup including Spyder three-wheel vehicles, Ryker three-wheel motorcycles, Maverick side-by-sides, Outlander ATVs, and Sea-Doo personal watercraft.
• Triumph MotorcyclescoreChannel Partner/ Reseller/ DistributorAuthorized Triumph dealer with dedicated Triumph Metuchen branding and phone line (732-462-4881). Full Triumph lineup including Bonneville modern classics, Tiger adventure bikes, Speed Triple sport bikes, Trident, and new Trident 800 and Triumph Tracker 400.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sport Honda (shared facility): A Honda-focused motorcycle and powersports dealership sharing the Metuchen location with Cross Country Powersports. Directly comparable product line and customer base within the same physical footprint and staff resources.
• Cross Country Cycle (sister store): The sister-store brand of Cross Country Powersports, focusing on BMW, Ducati, and additional motorcycle marques with shared management, location synergies, and inventory. Already established as an internal peer with operating overlap.
• Green Brook Cycle & Powersports: Family-owned New Jersey powersports dealer carrying Honda, Yamaha, Kawasaki, Suzuki, and others with sales, service, and parts. Comparable in business model, brand mix, and customer base to Cross Country Powersports in the same regional market.
• Mountainside Motorcycle / Metro Triumph / regional multi-brand dealer: Other regional multi-brand powersports dealers in the Northeast (e.g., Metro Triumph, Mountainside) carrying Triumph and adjacent brands with retail sales, service, and parts. Directly comparable in customer experience model and OEM relationships.
• Cycle World of NJ (PowerSport World / similar NJ multi-brand dealers): A New Jersey multi-brand powersports dealership also offering motorcycles, ATVs, UTVs and side-by-sides from major OEMs with parts, service, and financing. Direct competitor for the same Central/New Jersey rider demographic and similar brand portfolio.

Emerging players

• CycleTrader / RumbleOn: Online marketplaces for new and used motorcycle/powersports vehicle sales. Emerging channels that bypass traditional dealerships on vehicle discovery and pricing transparency, representing a structural shift the dealership must compete against.

Broad incumbents

• Cycle Gear: National omnichannel retailer of motorcycle and powersports gear, parts, and accessories with both physical stores and a strong online presence. Competes directly with Cross Country Powersports on accessories and apparel.
• RevZilla (Comoto Holdings): Largest online powersports gear, parts, and accessories retailer in the US. Broad incumbent in the same category, competing primarily on parts/accessories price and selection rather than new vehicle sales, but a significant competitor for the dealership's parts revenue.

Others

• Can-Am (BRP): Major powersports OEM (BRP) and supplier relationship of Cross Country Powersports for Spyder, Ryker, Maverick, Outlander, and Sea-Doo. Relevant OEM/partner rather than a direct competitor.
• Polaris Slingshot (direct): Polaris's three-wheeled vehicle brand, sold through Cross Country Powersports and competing dealer networks. Relevant as the OEM whose product line the dealership depends on for the high-margin Slingshot category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/crosscountrypowersports
• Facebookfacebook.com/CrossCountryPowersports
• LinkedInlinkedin.com/company/metro-group-of-nj-motorcycle-dealerships-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Country Powersports