Cross Country Cycle

What Cross Country Cycle does

Cross Country Cycle is a privately held, family-owned authorized motorcycle dealership operating two retail locations in northern New Jersey — a BMW/Ducati dual-brand store in Metuchen (headquarters) and a BMW-exclusive store in Hasbrouck Heights. The dealership's core product offering centers on new and pre-owned premium motorcycles from BMW Motorrad and Ducati, spanning adventure (BMW R 1300 GS family, Ducati Multistrada/DesertX), sport (BMW S 1000 RR/M 1000 RR, Ducati Panigale), touring, cruiser, and standard roadster segments. The lineup has been expanded with Ducati off-road models (Desmo450 MX), the entry-level RAWRR brand, and an urban-mobility/e-bike category including Ducati e-bikes.

Name

Cross Country Cycle

Legal name

Cross Country Cycle

Website

https://crosscountrycycle.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cross Country Cycle is a family-owned, authorized BMW Motorrad and Ducati motorcycle dealership operating two New Jersey locations, selling new and pre-owned motorcycles, e-bikes, parts, and service to retail consumers and government fleet buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Metuchen, New Jersey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorcycle Sales: New and pre-owned motorcycle sales including BMW Motorrad, Ducati, and RAWRR brands. Both in-stock and pre-order models available.
2. Parts and Accessories: Genuine OEM parts and accessories sales with online parts fiche, eBay store, and Amazon store presence.
3. Service and Maintenance: State-of-the-art service center providing routine maintenance, repairs, and 600-mile break-in services for BMW motorcycles.
4. E-Bike Sales: Urban mobility through e-bike inventory sales including Ducati e-bikes.
5. Financing Services: Vehicle financing through manufacturer financial services (BMW Financial Services, Ducati Financial Services) with competitive APR offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Cross Country Cycle is a family-owned authorized motorcycle dealership selling new and pre-owned BMW Motorrad, Ducati, and RAWRR motorcycles, e-bikes, and urban scooters from two New Jersey showrooms. It complements sales with a state-of-the-art service center for routine maintenance and repairs, genuine OEM parts and accessories (available via dealership portals, eBay, and Amazon), manufacturer-affiliated financing, trade-in valuation, and new-rider licensing resources.

Product overview

Cross Country Cycle is a family-owned BMW and Ducati motorcycle dealership operating two New Jersey locations (Metuchen and Hasbrouck Heights). The company offers new and pre-owned motorcycles, urban scooters, and e-bikes, with BMW and Ducati representing the core product lines. The portfolio includes adventure bikes (BMW R 1300 GS/GS Adventure, Ducati Multistrada, DesertX), sport bikes (BMW S 1000 RR/M 1000 RR, Ducati Panigale), sport tourers (BMW S 1000 XR, R 1300 RT), cruisers (BMW R 18 family, Ducati Diavel V4, XDiavel), standard roadsters (BMW F 900 R, G 310 R, Ducati Monster, Streetfighter), and off-road models (Ducati Desmo450 MX). The company also carries RAWRR motorcycles and e-bikes. Supporting services include a state-of-the-art service center for maintenance and repairs, genuine OEM parts and accessories (available through dedicated portals, eBay, and Amazon), motorcycle financing programs, trade-in valuation, and new rider license assistance. The business model combines physical dealership operations with online parts sales channels.

Differentiator

Problem solved

Functional benefit

Brands

• Cross Country Powersports: Sister store of Cross Country Cycle

Products and services

• BMW Motorrad Motorcycles New and pre-owned BMW motorcycles including adventure bikes (R 1300 GS, R 1300 GS Adventure), sport bikes (S 1000 RR, M 1000 RR), sport tourers (S 1000 XR, R 1300 RT), cruisers (R 18 family), roadsters (F 900 R, G 310 R), and urban mobility (CE 02, C 400 GT, G 310 GS). Targeted at individual riders and government/law enforcement fleet buyers in the New Jersey market.
• Ducati Motorcycles New and pre-owned Ducati motorcycles including sport bikes (Panigale V4, Panigale V2), roadsters (Monster, Streetfighter), adventure bikes (Multistrada V4, DesertX), cruisers (Diavel V4, XDiavel), supermotos (Hypermotard), classic bikes (Scrambler), and off-road models (Desmo450 MX). Targeted at individual performance and lifestyle riders in New Jersey.
• RAWRR Motorcycles RAWRR brand motorcycles including MANTIS MINI R, MANTIS MINI R17, and MANTIS X models available for sale at the dealership. Targeted at riders seeking smaller or specialty motorcycle models.
• E-Bikes Urban e-bikes (including Ducati e-bikes) offered as an alternative to traditional motorcycles, providing sustainable mobility for urban commuters. Targeted at eco-conscious city riders and commuters in New Jersey.
• Parts & Accessories Genuine OEM parts and accessories for BMW and Ducati motorcycles available for online ordering through the parts portal, eBay Store, and Amazon Store. Targeted at owners of BMW and Ducati motorcycles needing factory-spec replacement parts or upgrades.
• Motorcycle Service & Maintenance State-of-the-art service center providing routine maintenance, repairs, and 600-mile break-in services performed by expert technicians. Online scheduling available. Targeted at owners of BMW, Ducati, and other motorcycles in the New Jersey region needing factory-recommended service and warranty work.
• Motorcycle Financing Financing programs through manufacturer-affiliated services (BMW Financial Services, Ducati Financial Services) with promotional APR offers (as low as 0% on select models, up to 4.99% APR) and a 90-day deferred payment option on certain Ducati models. Online pre-approval available. Targeted at motorcycle purchasers seeking financing for new or pre-owned BMW and Ducati motorcycles.
• Trade-In Valuation Trade-in valuation service enabling customers to assess the value of their current motorcycle when purchasing a new or pre-owned bike from the dealership. Targeted at riders upgrading or replacing their existing motorcycle.
• New Rider License Assistance Resource page providing new riders in New Jersey with information and guidance on obtaining a motorcycle license, including details about the MSF Basic RiderCourse. Targeted at prospective first-time motorcycle buyers in NJ.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• BMW MotorradcoreChannel Partner/ Reseller/ DistributorAuthorized BMW Motorrad dealer providing sales, service, and parts for BMW motorcycles including adventure bikes, sport bikes, touring bikes, and cruisers. Exclusive dealer status for Hasbrouck Heights location.
• DucaticoreChannel Partner/ Reseller/ DistributorAuthorized Ducati dealer providing sales, service, and parts for Ducati motorcycles. Recently expanded to include Ducati Dirt Bikes (off-road/motocross).
• BMW Motorcycle Owners of America (BMW MOA)minorGTM or Marketing PartnerPartnership link to BMW MOA organization on website for community engagement and rider resources.
• Cross Country PowersportsminorOthersSister store operation under related ownership. Referenced as 'Visit our sister store' linking to crosscountrypowersports.com. Broader powersports dealer network.
• N2 Track DaysminorGTM or Marketing PartnerPartnership for Track Talk sessions - educational track day preparation events hosted at Cross Country Cycle location in Metuchen.
• RAWRRminorChannel Partner/ Reseller/ DistributorRAWRR motorcycle brand dealer. Sells RAWRR MANTIS MINI R and MANTIS X models in addition to BMW and Ducati.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Pro Italia Motorrad: Authorized Ducati dealer in Glendale, CA with sales, service, and parts. Closely comparable as a premium Ducati-only authorized franchise with a service-driven business model.
• Cross Country Powersports: Sister store under related ownership in New Jersey, offering a broader powersports lineup (ATVs, side-by-sides, off-road). Comparable as a related-entity multi-line powersports retailer sharing customer base and back-office operations with Cross Country Cycle.
• Max BMW Motorcycles: Multi-location BMW Motorrad authorized dealer in New Hampshire with three retail locations, a parts mail-order business, and a strong enthusiast-community focus. Highly comparable in authorized-dealer structure and multi-location premium-motorcycle retail.
• Moto Corsa: Independent authorized Ducati dealer in Portland, OR with a strong service and used-bike program. Directly comparable in authorized-Ducati retail and aftermarket service economics.
• San Jose BMW / San Jose Motorcycles: Authorized BMW Motorrad dealer in the San Jose metro with full sales, service, and parts operations. Comparable in authorized-BMW economics and metro-level retail model.
• Bob's BMW: Family-owned BMW Motorrad dealer in Jessup, MD operating a single full-line authorized BMW franchise with sales, service, and parts. Closely comparable in business model, premium-brand focus, and authorized-dealer economics to Cross Country Cycle.
• Euro Cycles of Tampa Bay: Authorized BMW Motorrad dealer in Florida offering new/used sales, service, and parts. Comparable as a premium European-brand authorized franchise serving a defined metro geography.

Emerging players

• RevZilla: Large online-first motorcycle parts, gear, and accessories retailer (now part of the Comoto Holdings group) that competes most directly with Cross Country Cycle's parts e-commerce business on eBay and Amazon. Adjacent in motorcycle aftermarket and partially overlapping in retail customer acquisition.

Regional players

• Hall's Cycles: New Jersey-based multi-line powersports dealer offering motorcycles and other powersports vehicles. Comparable in regional New Jersey competitive set, though broader in brand mix.

Others

• Cycle World (publisher / media): Major motorcycle enthusiast media outlet that drives premium-brand consideration and shapes the customer-acquisition funnel. Relevant as an influencer of demand rather than a direct competitor, with editorial reach that complements the dealership's own SEO content program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/crosscountrycycle
• Instagraminstagram.com/crosscountrycycle
• LinkedInlinkedin.com/company/cross-country-cycle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cross Country Cycle