Cycle Gear
Cycle Gear is a US specialty omnichannel retailer of motorcycle helmets, riding gear, parts, accessories, and tires, operating 170+ stores across 39 states and an e-commerce platform serving individual street, dirt, women, and new riders.
- Company typePrivate
- Founded1974
- HeadquartersBenicia, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Cycle Gear does
Cycle Gear is a US specialty retailer of motorcycle gear, parts, accessories, and tires, founded in 1974 and headquartered in Benicia, California. The company operates an omnichannel model comprising more than 170 physical storefronts across 39 US states and a full e-commerce platform at cyclegear.com, offering ship-to-home, store pickup, and reserve-online options along with in-store services such as tire installation, helmet fitting, and Bluetooth installation. Cycle Gear is a wholly owned subsidiary of Comoto Holdings, which also owns RevZilla, J&P Cycles, and REVER.
Cycle Gear firmographics
Firmographics- Name
- Cycle Gear
- Legal name
- CycleGear.com
- Website
- https://cyclegear.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cycle Gear is a US specialty omnichannel retailer of motorcycle helmets, riding gear, parts, accessories, and tires, operating 170+ stores across 39 states and an e-commerce platform serving individual street, dirt, women, and new riders.
- Ownership category
- akta.pro rank
Cycle Gear industry classification
Industry- Product category
- Motorcycle Gear Retail
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Automotive Parts and Accessories Retailers (441330), Automotive Parts and Accessories Retailers (44133)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)
Keywords
Where Cycle Gear is headquartered
LocationHeadquarters
- HQ city
- Benicia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cycle Gear business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Merchandise Sales: Primary revenue from selling motorcycle helmets, riding gear, parts, accessories, and tires through physical stores and e-commerce. Products include own-brand SEDICI as well as third-party brands.
- RPM Membership: Riders Preferred Membership program generating recurring revenue at $39.99/year, offering 5% cash back, 10% off 70+ brands, free 2-day shipping, and $15 welcome cash.
- In-Store Services: Services including tire installation, helmet fitting, and Bluetooth installation generate service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | RPM Membership - $39.99/year |
| Unit Pricing | Pay-as-you-go | Standard Merchandise Pricing |
| Other | Pay-as-you-go | New Customer First Order Discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Cycle Gear product offering
Product offeringCore offering
Cycle Gear is the only omni-channel national retailer dedicated to motorsports riders and enthusiasts, operating 170+ physical stores across the United States alongside the cyclegear.com e-commerce platform. The company sells motorcycle helmets, riding gear, parts, accessories, and tires, including its own SEDICI house brand and 30+ third-party brands, and offers in-store services such as tire installation, helmet fitting, and Bluetooth installation. It also operates the Riders Preferred Membership (RPM) loyalty program at $39.99 per year.
Product overview
Cycle Gear is a specialty motorcycle gear and parts retailer operating both an e-commerce platform and over 160 physical stores across the US. The company offers a comprehensive product portfolio organized around its core e-commerce platform, which includes proprietary sub-brand SEDICI (helmets, riding gear, gloves, boots, luggage) alongside products from 30+ third-party brands. Additional offerings include the Riders Preferred Membership (RPM) loyalty program, Common Tread Blog content platform, in-store services (tire mounting, helmet fitting, Bluetooth installation), and Shop Your Ride vehicle selector tool. The product lineup spans helmets, riding gear, airbags, accessories, parts, and tires across multiple categories including full-face helmets, dirt helmets, modular helmets, jackets, pants, gloves, boots, protection gear, race suits, luggage, electronics, and motorcycle parts. The company also operates the Safety Hub educational resource and partners with REVER for ride tracking integration.
Differentiator
Problem solved
Functional benefit
Brands
- SEDICI: House brand for motorcycle helmets, riding gear, and accessories including Strada 3 helmets, jackets, pants, gloves, boots, and luggage.
Products and services
- SEDICI
- Riders Preferred Membership (RPM)
- Store Services
Quantifiable outcome
- 25,000+ riders introduced to wearable airbag technology through Airbags Save campaign
- +1 more outcomes
Companies that use Cycle Gear
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Cycle Gear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cycle Gear partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- MipscoreMips is a key industry partner in the Airbags Save campaign for Motorcycle Safety Awareness Month, providing safety technology expertise. The 2026 campaign highlights real rider impact stories and features Mips alongside Alpinestars and Progressive Insurance.
- AlpinestarscoreAlpinestars is a key industry partner in the Airbags Save campaign. The campaign features Alpinestars Tech-Air 5 Plasma airbag vests, including a testimonial from a Cycle Gear employee who survived a serious crash wearing the product.
- Progressive InsurancecoreProgressive Insurance partners with Cycle Gear on the Airbags Save campaign as a presenting sponsor, contributing to motorcycle safety awareness efforts during Motorcycle Safety Awareness Month.
- REVERminorREVER is a motorcycle ride tracking app partnered with Cycle Gear, promoted on the website as the #1 motorcycle ride tracking app. Track Your Ride functionality integrates REVER with Cycle Gear's services.
- Comoto HoldingscoreCycle Gear is owned by Comoto Holdings, a parent company that also owns RevZilla, J&P Cycles, and REVER. Comoto announced the third year of the Airbags Save campaign in April 2026.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Cycle Gear competitors and assessment
Company assessmentDirect peers
- RevZilla: RevZilla is a leading online motorcycle gear and parts retailer and a sibling brand under Comoto Holdings. It competes directly with Cycle Gear in the same product categories (helmets, apparel, parts) but differentiates through an online-first model, making it the most direct comparable for omnichannel vs. pure-play dynamics.
- J&P Cycles: J&P Cycles is a long-standing motorcycle parts, accessories, and gear retailer and another Comoto Holdings sibling brand. It overlaps substantially with Cycle Gear's catalog (V-twin and cruiser focus) and serves a similar DIY rider customer base, providing direct channel and brand portfolio comparison.
- Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is a large powersports retailer offering motorcycle, ATV, and UTV parts, gear, and accessories across both physical and digital channels. It is comparable to Cycle Gear in scope and customer overlap, particularly in off-road and dirt categories where Cycle Gear also competes.
- MotoSport: MotoSport is a motorcycle and ATV gear/parts retailer with strong e-commerce presence. It competes directly with Cycle Gear on tires, helmets, and riding apparel, and shares a similar DIY rider target customer, making it a relevant benchmark for digital-first specialty retail.
- Chaparral Motorsports: Chaparral Motorsports is a multi-line powersports dealer and retailer of motorcycle/ATV gear and parts. Its combination of dealership and accessories retail parallels Cycle Gear's broader product mix and offers a useful peer for category breadth and in-store service model.
Broad incumbents
- Harley-Davidson: Harley-Davidson is a major motorcycle OEM with branded retail dealerships selling its own gear and accessories. While not a multi-brand retailer like Cycle Gear, its dealer network and branded apparel/accessories business provide a benchmark for OEM-aligned retail scale and rider lifecycle monetization.
- AutoZone: AutoZone is a large automotive parts and accessories retailer with thousands of physical stores. While focused on passenger vehicles rather than motorcycles, it provides a comparable benchmark for specialty parts retail scale, store productivity, and omnichannel operations.
- O'Reilly Auto Parts: O'Reilly Auto Parts is a leading automotive parts retailer with a substantial store footprint and strong DIY customer base. While its core category is four-wheeled vehicles, its expertise in parts retailing, store-level service, and inventory management offers relevant operational benchmarks.
- Amazon: Amazon is the dominant general e-commerce platform that competes with Cycle Gear on commodity motorcycle parts and accessories pricing and selection. While not specialized, its marketplace presence is the primary pricing pressure for standardized gear items.
Others
- REVER: REVER is a motorcycle ride-tracking app and sibling brand under Comoto Holdings. While not a retailer, it is comparable as part of the same parent ecosystem, illustrating how Cycle Gear benefits from cross-brand integrations and shared rider community assets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cycle Gear social profiles
Digital presenceCycle Gear compliance and trust
Trust signalCompliance1 record
Cycle Gear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycle Gear leadership team
Management profileNumber of profiles
Profiles3 records
Cycle Gear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycle Gear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycle Gear
What does Cycle Gear do?
Cycle Gear is the only omni-channel national retailer dedicated to motorsports riders and enthusiasts, operating 170+ physical stores across the United States alongside the cyclegear.com e-commerce platform. The company sells motorcycle helmets, riding gear, parts, accessories, and tires, including its own SEDICI house brand and 30+ third-party brands, and offers in-store services such as tire installation, helmet fitting, and Bluetooth installation. It also operates the Riders Preferred Membership (RPM) loyalty program at $39.99 per year.
Is Cycle Gear a public or private company?
Cycle Gear is a private company. It is classified as corporate owned and is currently operating.
When was Cycle Gear founded?
Cycle Gear was founded in 1974. It employs 501 to 1,000 people.
Where is Cycle Gear based?
Cycle Gear is headquartered in Benicia, United States, in the North America region.
How does Cycle Gear make money?
Three revenue lines are on record. Merchandise Sales are the primary driver. The others are RPM Membership and in-Store Services.
Who are Cycle Gear's main competitors?
Direct peers on record are RevZilla, J&P Cycles, Rocky Mountain ATV/MC, MotoSport and Chaparral Motorsports. Broad incumbents are Harley-Davidson, AutoZone, O'Reilly Auto Parts and Amazon. REVER is listed as an others.
Does Cycle Gear have an API?
No public API is recorded for Cycle Gear.
What industry is Cycle Gear in?
Cycle Gear's product category is Motorcycle Gear Retail. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 441227.