Stirling Golf Club

Name

Stirling Golf Club

Legal name

Stirling Golf Club

Website

https://stirlinggolfclub.com

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf course operations
• Golf club membership
• Professional golf coaching
• Club fitting services
• Clubhouse hospitality

Headquarters

HQ city

Stirling

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Various membership categories including Ordinary, 5 Day, Junior, Youth, Clubhouse, Country, and International members pay recurring annual subscriptions
2. Green Fees and Visitor Play: Visiting golfers pay green fees to play the course, bookable online via BRS Golf, through the Professional Shop, or via email
3. Open Competition Entry Fees: Entry fees for various open competitions including Ladies Festival Trophy, Junior Open, Ladies Senior Open, Festival Trophy, Hornall Trophy, and Gents Senior Open
4. Pro Shop Retail and Club Fitting: Well-stocked shop with retail offerings from top brands including Titleist, Callaway, Ping, Mizuno, plus comprehensive club fitting services
5. Clubhouse Food and Beverage: Restaurant and bar services with one of the best dining views in Stirling, sourcing from local ingredients. Catering for events up to 120 diners
6. Indoor Studio Hire: Indoor Performance Centre available for hire for beat the pro, nearest the pin, and long drive contests

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Stirling Golf Club operates an 18-hole championship golf course set in King's Park under Stirling Castle, originally founded 16 July 1869 with course designs historically influenced by Tom Morris Jnr, James Braid (1937), and Sir Henry Cotton (1966). The club sells memberships, visitor green fees, open competition entries, professional coaching, club fitting, pro shop equipment, clubhouse dining and events, and practice facility access including an indoor performance studio with Foresight Sports GCQuad launch monitor and Science and Motion Putt Lab.

Product overview

Stirling Golf Club operates as a traditional golf club offering a unified portfolio of golfing products and services centred on its 18-hole championship course. The core offering comprises the golf course itself, complemented by The Academy practice facilities (including an Indoor Performance Centre), professional coaching and club fitting services, a Pro Shop, and a Clubhouse with restaurant and bar. The club also offers structured Open Competitions across multiple formats and various membership tiers. All offerings are delivered directly by the club and its two on-site PGA professionals, with equipment hire and tee-time booking available as ancillary services.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course Play (18-hole Course) An 18-hole golf course set against the Old Town of Stirling, designed by Sir Henry Cotton in 1966 updating James Braid's 1937 work, offering play for both low and high handicappers with excellent greens, lush fairways, and graded rough, and recognised as a Scottish Golf Championship Venue.
• Membership Subscriptions Recurring annual membership categories including Ordinary (over 22), 5-Day (Mon-Fri play), Junior, Youth (19-22), Clubhouse, Country (over 100 miles away), and International (outside UK), each with defined playing rights and age or geography qualifications.
• Professional Golf Coaching Coaching services delivered by Head Professional Kenny Monaghan (since January 2018) and Golf Professional Scott Borrowman, including one-to-one lessons, group lessons, and corporate team-building sessions, available at the Academy, on the golf course, or in the Indoor Studio.
• Club Fitting Service

Quantifiable outcome

• Challenge for all skill levels - course is both a pleasure to play and a challenge to low and high handicappers alike
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core, major and minor.

• Scottish GolfcoreStrategic or Co-development PartnerNational governing body for golf in Scotland. The club holds SafeGolf Accreditation from Scottish Golf, demonstrating it has met standards for safeguarding young people. Scottish Golf also sanctions club open competitions and handicap systems.
• The R&AcoreStrategic or Co-development PartnerThe club is a signatory of The R&A's Women in Golf Charter, agreeing to take positive action to increase representation of women members and measures to increase participation of women and girls in golf.
• Foremost GolfcoreChannel Partner/ Reseller/ DistributorAs part of the UK's biggest golf buying group, the Pro Shop can offer price match guarantee to all members. The shop offers full fitting offerings from Titleist, Taylormade, Ping and Callaway, and organizes fitting days with leading manufacturers.
• ISPS HANDAmajorStrategic or Co-development PartnerThe club is a qualifying venue for the ISPS HANDA Senior Open, a professional golf tournament on the senior circuit.
• Foresight SportscoreTechnology or IntegrationThe Indoor Performance Studio and club fitting services utilize Foresight Sports GCQuad launch monitor technology for performance analysis and fitting.
• Science & Motion SportscoreTechnology or IntegrationThe club uses Science & Motion Putt Lab technology for putting analysis as part of the comprehensive club fitting service.
• TitleistminorChannel Partner/ Reseller/ DistributorBrand available through the Pro Shop with full fitting offerings. Fitting days organized with the manufacturer.
• CallawayminorChannel Partner/ Reseller/ DistributorBrand available through the Pro Shop with full fitting offerings. Fitting days organized with the manufacturer.
• PingminorChannel Partner/ Reseller/ DistributorBrand available through the Pro Shop with full fitting offerings. Fitting days organized with the manufacturer.
• MizunominorChannel Partner/ Reseller/ DistributorBrand available through the Pro Shop. Fitting components offered for Mizuno clubs.
• Pentland Landrover (John Clark Motor Group)minorGTM or Marketing PartnerSponsor of Stirling Golf Club, part of the John Clark Motor Group.
• Swan Golf DesignsminorStrategic or Co-development PartnerSponsor providing golf course design expertise.
• Gem ContractsminorOthersSponsor of Stirling Golf Club.
• Fraser Bruce GroupminorOthersSponsor of Stirling Golf Club.
• VimtominorOthersBeverage sponsor of Stirling Golf Club.
• Barrhead TravelminorGTM or Marketing PartnerTravel agency sponsor of Stirling Golf Club.
• Stuarts JewellersminorOthersJewellery sponsor of Stirling Golf Club.
• Alchemy DrinksminorOthersDrinks sponsor of Stirling Golf Club.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Royal Troon Golf Club: Royal Troon operates prestigious links golf, memberships, visitor play and event hospitality in Scotland. It is comparable to Stirling's championship positioning and member-plus-visitor economics, but at a larger and more globally recognized scale.
• Leven Links Golf Club: Leven Links is a traditional Fife links with member play, visitor tee times, competitions and clubhouse services. Its historic links positioning and regional customer base make it directly relevant to Stirling.
• Gullane Golf Club: Gullane Golf Club is an established East Lothian members' club with championship links, visitor access, competitions and hospitality. It overlaps with Stirling across premium links golf, memberships and event demand.
• Royal Burgess Golfing Society: Royal Burgess is a long-established members' golf club near Edinburgh with an 18-hole course, competitions, practice facilities and clubhouse services. Its membership-led, visitor-accessible model closely matches Stirling's core operations.
• Crieff Golf Club: Crieff Golf Club operates a Scottish parkland course for members, visitors and groups, supported by clubhouse and practice amenities. It is a strong operational analogue for Stirling's integrated golf and hospitality offering.
• Lundin Golf Club: Lundin Golf Club is a traditional Fife links serving members and visiting golfers through a course, competitions and club facilities. Its regional Scottish positioning and membership-plus-visitor model are closely comparable.
• The Glen Golf Club: The Glen is an East Lothian championship links offering member and visitor golf, events and clubhouse hospitality. It is comparable to Stirling in course quality, Scottish tourism exposure and diversified club revenues.
• Kingsbarns Golf Links: Kingsbarns is a premium Fife links with visitor play, practice, coaching and hospitality. It is comparable to Stirling as a Scottish golf destination, although it has a more destination-resort orientation.

Broad incumbents

• Carnoustie Golf Links: Carnoustie Golf Links provides championship golf, visitor access, practice, events and clubhouse hospitality in Scotland. It is relevant for its championship venue and diversified golf ecosystem, but operates at a materially larger scale.
• St Andrews Links: St Andrews Links operates a portfolio of Scottish links, practice facilities, tournaments and visitor services. It shares Stirling's golf and hospitality activities but is a much larger, multi-course incumbent and destination brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stirling Golf Club