What Mullucks does

Mullucks is a multi-office estate and letting agency operating across the East of England, anchored in Bishop's Stortford, Old Harlow, and Saffron Walden. Founded over 30 years ago and now operating as part of The Property Franchise Group under the ownership of H & B Lettings Limited and MW East Anglia Ltd, the firm delivers residential sales, residential lettings and property management, commercial property services, and land/new homes transactions. In 2023 the firm reported £250m of property sold and £6.5m of rent collected, with a managed portfolio of more than 750 residential and 150 commercial properties across Essex, Hertfordshire, Cambridgeshire, and Suffolk.

The core product set is traditional estate agency work — sales progression, tenant finding, property management, commercial agency, and land/new homes marketing — supported by an in-house marketing division (Mullucks Media) that delivers HDR photography, 4K video, drone photography, and social media exposure, plus an Impact Marketing sub-brand for premium PR-led campaigns. Supporting tools include a Stamp Duty Calculator, Mortgage Calculator, Market Insights (powered by Dataloft by PriceHubble), and a quarterly Property Magazine. The underlying technology stack is non-proprietary: listings are syndicated to Rightmove, Zoopla, OnTheMarket, and PrimeLocation, lead capture runs through LeadPro, and no in-house platform or AI capability is disclosed. Regulatory standing is provided by memberships in ARLA Propertymark, RICS, The Property Ombudsman, Tenancy Deposit Scheme, Client Money Protection, Propertymark Protected, and TSI Approved.

Revenue is generated through five streams: residential sales commission (1%-2.5% of sale price plus VAT), recurring residential lettings and management fees, commercial property commissions and management fees, land/new homes transaction fees, and affiliate referral income from Genesis Financial Services for mortgage brokerage. Go-to-market is enterprise field sales delivered through the three-branch office network and the property portals, serving SMB and individual consumer segments — homeowners, buyers, landlords, tenants, commercial occupiers, and developers — across a defined regional geography.

Name

Mullucks

Legal name

H & B Lettings Limited

Website

https://mullucks.co.uk

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Mullucks is a UK estate and letting agency operating three offices across Essex and Hertfordshire, providing residential sales, lettings, property management, commercial property, and land/new homes services to individual consumers, landlords, and small businesses in the East of England.

Ownership category

akta.pro rank

Headquarters

HQ city

Bishops Strotford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Residential Property Sales Commission: Estate agent commission fees for selling residential properties, typically charged as a percentage of the sale price plus VAT.
2. Residential Lettings and Management: Property management and lettings services including tenant finding, rent collection, and property maintenance management, with over 700 properties managed across three offices.
3. Commercial Property Services: Commercial property sales, lettings, valuations, and management services, with the team managing over 150 commercial properties.
4. Land and New Homes: Land agent services for developers including land acquisition, sales valuations, and new homes sales.
5. Financial Services Referrals: Referrals to Genesis Financial Services for mortgage advice, with Mullucks acting as an introducer.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mullucks is a multi-office estate and letting agency operating across Essex, Hertfordshire, and surrounding counties. The company sells, lets, and manages residential and commercial properties, advises on land acquisitions for developers, and provides in-house marketing (Mullucks Media) and mortgage referral services through Genesis Financial Services, delivered from three physical offices in Bishop's Stortford, Old Harlow, and Saffron Walden.

Product overview

Mullucks is a multi-office estate and letting agency operating as a unified platform across residential sales, residential lettings, commercial property, and land/new homes. The core offering consists of separate specialized teams for country houses, town properties, new homes, conversion and development land, residential lettings, property management, and commercial services. Supporting the core platform are add-on modules including Mullucks Media (professional photography, video, and drone marketing), Impact Marketing (PR and editorial coverage), a Property Magazine, Market Insights powered by Dataloft by PriceHubble, financial tools (Mortgage Calculator and Stamp Duty Calculator), Sales Progression services, and Property Valuation. The company operates an introducer relationship with Genesis Financial Services for mortgage broking. Services are delivered through physical offices in Bishop's Stortford, Saffron Walden, Old Harlow, and Epping.

Differentiator

Problem solved

Functional benefit

Brands

• Genesis Financial Services: Associated independent mortgage advice service providing professional mortgage brokerage through Richard Morris. Genesis Financial Services was established in 1993 and has access to the whole market to find the best mortgage to suit client needs.
• Mullucks Media

Products and services

• Residential Sales Estate agency service facilitating the sale of residential properties including country houses, town properties, apartments, and executive homes across Essex and Hertfordshire. Includes valuations, marketing, viewings, and dedicated sales progression from offer acceptance through to completion.
• Residential Lettings Letting and tenant management services for residential landlords, offering Fully Managed, Rent Collect, and Tenant Find packages. Includes tenant referencing, deposit registration with TDS, and compliance with current lettings legislation.
• Property Management Comprehensive property management for landlords covering rent collection, maintenance coordination, asset management, inspections, and tenant relations across residential and commercial portfolios. Over 700 residential and 150 commercial properties managed.
• Commercial Property Commercial agency and management services for shops, offices, clinics, warehouses, and industrial units, including sales, lettings, valuations, lease negotiations, and professional commercial property services.
• Land & New Homes Land acquisition and new build development services, advising developers on land opportunities, sourcing sites, and marketing and selling new homes from small exclusive developments through to larger housing schemes.
• Mullucks Media In-house marketing division offering professional HDR photography, 4K video, drone photography, social media marketing, and PR/editorial coverage to maximise property exposure across major platforms and reaching over 25,000 people monthly on Facebook.
• Mortgage Referral Services Introducer service connecting clients with Genesis Financial Services for independent mortgage advice, with access to the whole market via Mortgage Advice Bureau, providing buy-to-let and residential mortgage brokerage.

Quantifiable outcome

• £250 million property sold in 2023
• +6 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Genesis Financial ServicescoreStrategic or Co-development PartnerRichard Morris at Genesis Financial Services provides mortgage advice to Mullucks clients. Genesis Financial Services was established in 1993 and is fully independent with access to the whole market. Mullucks acts as an introducer to Genesis Mortgages Ltd, which is an Appointed Representative of Mortgage Advice Bureau.
• Property Developers (Various)minorOthersWorks with local and national developers including Pelham Structures, Grange Builders, Foxley Builders, Stonebond, Bloor Homes, Amwell Homes, The Hill Group, The Croft Group, Bell Frampton, Rockhold, Marden Homes, DeVere, Osprey Homes, Peter David Homes & Pineview for land and new homes sales.
• The Property Franchise GroupcoreOthersMullucks operates as part of The Property Franchise Group, using their franchise model to operate under the Mullucks brand. The group provides operational support and branding for the estate agency network.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Savills: Global real estate services firm with a strong UK residential and country-house agency practice that overlaps directly with Mullucks' premium country-house and town-house segment in the Home Counties, though operating at much larger scale and a national/international footprint.
• Knight Frank: International property consultancy with a major UK residential sales, lettings and new-homes agency competing for the same premium Essex/Hertfordshire sellers and landlords that Mullucks serves, but with a broader global reach.
• Connells Group: Largest UK estate agency and lettings group operating multiple regional brands and full-service residential, mortgage and surveying offerings — a much larger incumbent competing for the same agents, landlords and vendors across England.

Direct peers

• Foxtons: London-centric UK estate and lettings agency with a branch network and sales/lettings proposition closely mirroring Mullucks' structure, though operating in a different (London) geography and at greater scale.
• Chestertons: Long-established UK estate agency with residential sales, lettings and property management across London and the South East, directly comparable to Mullucks in service mix and mid-market positioning, though with a stronger London tilt.
• Strutt & Parker: UK-focused premium estate agency (now part of BNP Paribas Real Estate) offering residential sales, lettings, new homes and country-house services in the same South-East geography and price points as Mullucks, with a comparable high-touch service model.
• Hunters Property Group: National UK estate agency franchise network offering residential sales, lettings and commercial services through local branches; competes head-on with Mullucks for franchisees, agents and clients in the Home Counties.
• Winkworth: Franchise-based UK estate and letting agency operating a multi-office regional network with residential sales, lettings and property management — closely analogous to Mullucks' franchise relationship with The Property Franchise Group.

Emerging players

• Purplebricks: Online/hybrid UK estate agency offering fixed-fee sales and lettings without a high-street branch; competes indirectly with Mullucks on price-conscious sellers in the same geography and shapes commission expectations across the South-East market.

Others

• The Property Franchise Group: Mullucks' own franchisor and parent platform providing operational, marketing and compliance infrastructure to UK estate agency franchisees; relevant as the structural counterpart and route for Mullucks' potential geographic expansion via additional franchise branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mulluckshunters
• Instagraminstagram.com/mullucks
• Xx.com/Mulluckshunters

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mullucks