Recipe Nutrition

What Recipe Nutrition does

Recipe Nutrition (legal name RecipeNutrition.com) operates a web-based nutrition planning platform that combines recipe building, meal planning, and nutritional analysis using the USDA Nutrient Database for Standard Reference. Founded in 2001 and headquartered in Point Roberts, Washington, the company targets health-conscious home cooks and household meal planners who want to quantify and improve the nutritional content of home-cooked meals — a use case underserved by generic recipe sites and restaurant-focused nutrition trackers. The platform's core differentiator is real-time nutritional calculation: as users add or substitute ingredients, the system recomputes calories, macros, vitamins, and minerals instantly, allowing iterative 'what-if' recipe optimization.

The product suite centers on the Recipe Nutrition Calculator and includes branded modules — LiveRecipes™ (versionable user-built recipes with per-ingredient nutrition), Food Finder™ (cascading ingredient search across ~20,000 USDA items), Power Plan™ (rapid weekly nutrition plan builder claimed to cut planning time by 90%), Smart List™ (shopping list generator with pantry awareness and ingredient rollup), Meal Matrix (drag-and-drop visual meal planner), and utility tools (BMI, glycemic index, calorie burn, unit converter, fast food comparator, nutrition profile tracker). The current product is Version 11, a 2020 HTML 5 rewrite that introduced full FDA-style nutrition labels and tablet-optimized layouts. The architecture is web-only; no native mobile app is offered. The platform hosts 33,276+ user-published recipes organized into a SEO-optimized directory, which doubles as the primary content-marketing and acquisition channel.

Recipe Nutrition runs a freemium, advertising-supported business model: registration is free, all core features are available at no cost, and the company monetizes through on-site advertising to free users. No premium tier, paid subscription, or enterprise pricing is documented. The company is privately held, founder-led, has no disclosed institutional investors or funding rounds, no listed management team, no named enterprise customers, and no documented partnerships or certifications. Growth is product-led and community-driven, reliant on user-published recipes attracting new users who in turn publish more recipes.

Name

Recipe Nutrition

Legal name

RecipeNutrition.com

Website

https://recipenutrition.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Recipe Nutrition operates a free, ad-supported web platform that lets health-conscious home cooks build recipes with real-time USDA-based nutritional analysis, plan weekly meals, and generate shopping lists.

Ownership category

akta.pro rank

Product category

Nutrition & Meal Planning Software

akta.pro primary industry

Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Recipe nutrition calculator
• Meal planning software
• Nutrition analysis tools
• Recipe builder platform
• Shopping list generator

Headquarters

HQ city

Point Roberts

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Free User Platform: Basic platform is free for all users with registration. Users can build recipes, create nutrition plans, and generate shopping lists at no cost.
2. Advertising: Website displays advertisements to free users, generating advertising revenue

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Recipe Nutrition operates a free, web-based recipe nutrition calculator and meal planning platform. Users register to build recipes from a database of approximately 20,000 ingredients backed by the USDA Nutrient Database, see nutrition facts recalculated in real time as ingredients change, plan weekly meals, and generate smart shopping lists that consolidate ingredients and account for pantry items. The platform also exposes supporting utility tools such as BMI, glycemic index, calorie burn, unit conversion, and a fast food comparator.

Product overview

Recipe Nutrition is a web-based nutrition planning platform offering a suite of interconnected tools centered around its Recipe Nutrition Calculator. The core product, LiveRecipes™, allows users to build recipes with real ingredients from the USDA Ingredient Databank and see nutrition calculations in real-time. Related tools include Power Plan™ for weekly nutrition planning, Smart List™ for shopping list generation, Meal Matrix for visual meal arrangement, and utility tools for BMI calculation, glycemic index lookup, calorie burning calculations, and unit conversion. The platform operates as Version 11 (as of 2020) and uses a directory-based recipe organization system with approximately 33,276 user-published recipes.

Differentiator

Problem solved

Functional benefit

Brands

• LiveRecipes™: User-built recipes that show nutrition of each recipe and ingredient, allowing users to create versions and modify ingredients
• Food Finder™
• Power Plan™
• Smart List™

Products and services

• Recipe Nutrition Calculator Platform Free web-based platform that lets individual home cooks build, modify, and analyze recipes with real-time nutrition calculation, plan weekly meals, and generate smart shopping lists. Integrates with the USDA Nutrient Database and hosts over 33,276 user-published recipes.

Quantifiable outcome

• Reduced meal planning time by 90% with Power Plan feature
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eat This Much: Eat This Much is an automated meal-planning platform that generates nutrition-targeted meal plans and shopping lists. It directly competes with Recipe Nutrition's Power Plan and Smart List features for the meal planner persona.
• MyFitnessPal: MyFitnessPal is the dominant consumer nutrition and calorie-tracking platform with a large food database, barcode scanning, and recipe logging. It is the closest direct competitor to Recipe Nutrition's recipe calorie and nutrition calculator, serving the same health-conscious home cook segment.
• FatSecret: FatSecret is a free nutrition tracking platform with a community-driven food database, recipes, and a calorie counter. It directly overlaps with Recipe Nutrition's recipe-and-nutrition workflow and free, ad-supported GTM motion.
• Lose It!: Lose It! is a calorie-counting and weight-management app with a large food database, barcode scanning, and meal planning features. It serves the same health-conscious home cook and meal planner segments as Recipe Nutrition.
• Cronometer: Cronometer is a nutrition tracking platform known for using the USDA Nutrient Database as its authoritative data source — the same backbone Recipe Nutrition uses. It targets serious nutrition users and competes directly for the meal-planning and macro-tracking persona.

Emerging players

• PlateJoy: PlateJoy is a personalized meal-planning service that generates grocery lists and nutrition-targeted plans based on user preferences. It overlaps with Recipe Nutrition's Power Plan and Smart List features for the meal-planner persona.
• Mealime: Mealime is a personalized meal-planning app that generates weekly meal plans and grocery lists based on dietary preferences. It overlaps with Recipe Nutrition's meal planning and shopping list workflow but emphasizes ready-to-cook recipes more than nutrition analysis.
• Whisk: Whisk (by Samsung Food) is a recipe and meal-planning platform that powers shopping lists and meal planning for publishers and retailers. It is comparable to Recipe Nutrition's planning and smart-list workflow and represents an emerging B2B2C angle.

Broad incumbents

• Yummly: Yummly is a broad recipe and meal-planning platform with nutrition filtering, smart appliance integration, and grocery list generation. It is a wider-portfolio incumbent that overlaps with Recipe Nutrition on recipe search, nutrition filtering, and shopping lists.
• Allrecipes: Allrecipes is a major recipe content platform with nutrition information and meal planning tools. It overlaps with Recipe Nutrition's recipe directory and nutrition content, though it is a much larger content-first property without Recipe Nutrition's deep nutrition calculator focus.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RecipeNutrition

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recipe Nutrition