Mountain States Wholesale Nursery

What Mountain States Wholesale Nursery does

Mountain States Wholesale Nursery is a private wholesale nursery that grows and sells water-efficient landscape plants to trade customers rather than the general public. Its catalog includes desert-native and desert-adapted trees, shrubs, ornamental grasses, succulents and accents, flowering perennials, groundcovers, and vines. Customers include retail nurseries, wholesale outlets, and landscape professionals; the company uses territory-based sales representatives across eight southwestern states and a multi-state retail and wholesale network for downstream availability.

Its production model combines cultivation of landscape plants collected from deserts worldwide with breeding of differentiated cultivars, including Desert Diva Desert Willow, Nite Lights Hesperaloe, Lionheart Hesperaloe, Desert Flamenco Hesperaloe, and Brakelights Yucca; several varieties carry plant-patent protection or pending protection. Revenue comes from one-time wholesale plant sales, while pricing and availability are restricted to trade customers. Following the November 1, 2022 sale of its Glendale nursery, the company operates solely from Cochise, Arizona and is adding propagation, potting, field, hoop-house, storage, communications, and utility capacity there.

Name

Mountain States Wholesale Nursery

Legal name

Mountain States Wholesale Nursery

Website

https://mswn.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain States Wholesale Nursery is a private wholesale supplier of drought-tolerant landscape plants, serving retail nurseries, wholesale outlets, and landscape professionals across the southwestern United States through direct regional sales representatives.

Ownership category

akta.pro rank

Product category

Wholesale Nursery and Horticultural Plants

NAICS

Nursery and Tree Production (111421), Nursery and Floriculture Production (11142)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

Keywords

• Wholesale nursery plants
• Drought tolerant plants
• Desert landscape plants
• Ornamental grasses wholesale
• Water efficient plants

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale Plant Sales: Mountain States Wholesale Nursery generates revenue through the wholesale sale of drought-tolerant plants including desert native trees, shrubs, ornamental grasses, accents, flowering perennials, groundcovers, and vines. They operate exclusively as a wholesale nursery selling to trade customers only. Plants are sold in various sizes to wholesale buyers including retail nurseries and landscape professionals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mountain States Wholesale Nursery is a wholesale nursery that grows and sells drought-tolerant landscape plants exclusively to trade customers (retail nurseries and landscape professionals). Their offering includes desert native trees, shrubs, ornamental grasses, accents/succulents, flowering perennials, groundcovers, and vines, including proprietary plant varieties developed through their in-house breeding program. The company does not sell to the general public.

Product overview

Mountain States Wholesale Nursery is a wholesale nursery specializing in drought-tolerant landscape plants. They offer a wide variety of desert native trees, shrubs, ornamental grasses, accents/succulents, flowering perennials, groundcovers, and vines to the wholesale market. The company focuses on water-efficient plants that combine beauty with water economy, sourced from deserts worldwide. Their product portfolio includes proprietary plant selections developed through their breeding program such as Desert Diva Desert Willow, Lionheart Hesperaloe, Nite Lights Hesperaloe, and Desert Flamenco Hesperaloe. They also carry hybrid varieties like Mangave Silver Fox, Inkblot, and Pineapple Express. The company operates solely from their Cochise, Arizona location following the sale of their Glendale nursery in November 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Drought Tolerant Plants (Wholesale) Wholesale offering of drought-tolerant landscape plants combining beauty and water economy for retail nurseries and landscape professionals in the Southwestern U.S.
• Desert Native Trees Wholesale desert-adapted trees including desert willow, fruitless olive, oak varieties, cypress, and palm species for Southwest landscape use.
• Wholesale Shrubs Wholesale shrubs including desert lavender, sage varieties, bird of paradise, fairy duster, and esperanza for landscape projects.
• Ornamental Grasses Wholesale ornamental grasses including blue grama, feather reed grass, sacaton, and Muhlenbergia varieties for low-water landscapes.
• Accents and Succulents Wholesale succulents and accent plants including agaves, hesperaloe varieties, mangaves, yuccas, and aloes for desert landscape design.
• Flowering Perennials Wholesale flowering perennials including salvia, skullcap, and mist flower varieties for desert gardens.
• Groundcovers Wholesale groundcover plants including prostrate acacia and pink skullcap for desert landscape use.
• Vines Wholesale vines including red queen's wreath and orchid vine varieties for arid climate trellises and structures.
• Desert Diva Desert Willow (Chilopsis linearis 'Lopur' PP #28,902) Proprietary wholesale cultivar of Desert Willow with deep emerald green leaves, velvety white buds, and deep purple burgundy flowers; little to no seed production enables abundant floriferous display.
• Lionheart Hesperaloe (Hesperaloe campanulata 'MSWNNuevo Leon' PP#32069) Proprietary Hesperaloe campanulata selection with sturdy upright flower spike to 10 feet and extended flower show lasting all summer; deep pink buds opening to iridescent white center.
• Nite Lights Hesperaloe (Hesperaloe X 'MSWNIvory Swan') Proprietary Hesperaloe interspecific hybrid combining traits of Hesperaloe parviflora and Hesperaloe funifera; fast-growing with deep green leaves covered with filaments.
• Desert Flamenco Hesperaloe (Hesperaloe parviflora Desert Flamenco) Compact Hesperaloe selection with grey-green rosette of leaves and side branching flower spikes creating waterfalls of pinkish-orange flowers; little seed production for extended bloom spring through fall.
• Brakelights Yucca (Hesperaloe parviflora 'PERPA' PP#21729) Proprietary Hesperaloe parviflora selection with vivid red flowers and compact growth; two-foot clump of narrow, leathery, blue-green leaves; thrives in full sun and reflected heat.
• Hybrid Mangave Cultivars Wholesale hybrid Mangave plants (Manfreda x Agave crosses) including Silver Fox, Inkblot, and Pineapple Express varieties combining agave structure with manfreda coloration.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Arizona Nursery AssociationcoreStrategic or Co-development PartnerMountain States Wholesale Nursery partners with the Arizona Nursery Association to establish the Mountain States Wholesale Nursery Fund, a scholarship program supporting education in the agricultural community. The partnership reflects the company's commitment to furthering education, especially in the agricultural community, and supports the next generation of industry professionals.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• San Marcos Growers: California-based wholesale nursery specializing in Mediterranean and drought-tolerant plants sold to the landscape trade. Highly comparable in climate adaptation focus, B2B wholesale model, and Southwest US customer base.
• High Country Gardens: Specialty retailer of drought-tolerant and water-wise plants for the western US, founded by David Salman (the same breeder who selected Blonde Ambition Blue Grama now carried by MSWN). Closely comparable niche and customer base, but operates as DTC/retail rather than wholesale.
• Boething Treeland Farms: Large wholesale grower of landscape trees and plants in California, serving landscape contractors and retail nurseries across the western US. Directly comparable B2B wholesale grower model with overlapping customer base in California and the Southwest.

Regional players

• Native Sons Wholesale Nursery: California Central Coast wholesale nursery producing California native and Mediterranean-climate plants for landscape professionals. Comparable B2B grower-to-trade model with a regional climate-adapted plant portfolio, but focused on California natives rather than desert/arid Southwest species.
• Desert Tree Farm: Phoenix-based wholesale grower of desert-adapted landscape trees and palms serving landscape professionals, municipalities, and wholesale buyers in the Southwest. Closely comparable in climate specialization and Southwest US trade customer base, though narrower in product breadth than MSWN.

Broad incumbents

• Monrovia Nursery Company: Large national wholesale nursery with branded, patented plant varieties sold exclusively through independent garden centers and landscape professionals. Comparable to MSWN as a wholesale grower-to-trade operator with proprietary genetics, but at substantially greater scale and broader geographic reach.
• Bailey Nurseries: Major wholesale nursery producing shrubs, perennials, and trees for the landscape trade across North America. Comparable to MSWN in B2B grower-to-trade model and breeding program, but with national rather than Southwest regional focus.
• Greenleaf Nursery Company: One of the largest wholesale nursery operations in North America, producing container-grown landscape plants for garden centers and landscape professionals. Comparable wholesale grower-to-trade model at substantially larger scale.
• Color Spot Nurseries: Large wholesale nursery producing annuals, perennials, and landscape plants for the western US market. Comparable grower-to-trade business model with overlapping landscape professional customer base in the Southwest.
• Star Roses and Plants (Conard-Pyle): Wholesale plant breeder and producer with branded, patented genetics distributed to landscape professionals and retail garden centers across North America. Comparable intellectual property-driven breeding program and trade distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mountainstateswholesalenursery
• LinkedInlinkedin.com/company/mountain-states-wholesale

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain States Wholesale Nursery