Time2play

What Time2play does

Time2play is a US-focused online gambling affiliate and editorial review platform founded in 2021 by iGaming veterans and operated under the parent company Gentoo Media. The platform distributes content via time2play.com to US consumers at no cost, generating revenue exclusively through affiliate commissions when users click through to licensed partner casinos, sportsbooks, and sweepstakes operators and subsequently deposit. Its core offering is a proprietary review methodology that evaluates operators across 60+ criteria, supported by a content library of 400+ reviews, guides, and field studies built on 100,000+ aggregated data points. The platform covers three primary verticals: sweepstakes and social casinos (its largest category, including dedicated hubs for daily login bonuses across 80+ operators and instant win games), real-money online casinos, and sportsbooks, with state-by-state legal guides across 24 regulated US jurisdictions and content spanning 30+ states where sweepstakes casinos operate.

The platform operates a product-led growth motion through SEO-optimized editorial content, organic social presence across Facebook, X, LinkedIn, Instagram, and TikTok, and a weekly email newsletter distributing exclusive promo codes. Its affiliate partner roster includes approximately 20+ named operators, ranging from major US-licensed real-money brands (BetMGM, Caesars Sportsbook, Borgata, PlayStar) to leading sweepstakes and social casinos (Stake.us, Crown Coins, WOW Vegas, MegaBonanza, Fortune Wins, Sportzino), with custom promo codes (e.g., T2PSTAKE, WOWTIME, MEGATIME, TIME2PLAY250BM) enabling referral attribution. Time2play claims 2M+ players trust its recommendations and has been featured in ABC, CBS, and Sports Illustrated. The company is licensed in 10 US states (AZ, CO, IN, LA, MI, NJ, PA, TN, VA, WV) and operates within 24 regulated US jurisdictions.

The management team includes Content Editor Paul Portanier (six years of gaming writing experience since 2021) and contributor Lisa Stanojević (nine years of marketing and freelance writing). The company is privately held under Gentoo Media, with no external funding rounds or equity investors disclosed. Headcount is not publicly disclosed but is described as a team of experienced journalists and avid gamblers.

Name

Time2play

Legal name

Time2play

Website

https://time2play.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Time2play is a US-focused affiliate and editorial platform that publishes expert reviews, ratings, and comparison content for sweepstakes casinos, real-money online casinos, and sportsbooks, earning revenue exclusively through affiliate commissions when users sign up with licensed partner operators.

Ownership category

akta.pro rank

Product category

iGambling Affiliate Reviews

NAICS

Media Representatives (541840), Other Gambling Industries (713290)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Game Reviews & Criticism (Critiques, Scores, Editorial Reviews) (MPAFAMAB)

akta.pro secondary industry

Consumer Advocacy, Fact-Checking & Standards (Ethics, Policies, Corrections) (MPAFAMAI)

Keywords

• Online casino reviews
• Sweepstakes casino reviews
• Sportsbook reviews
• IGaming affiliate platform
• Gambling bonus aggregator

Headquarters

HQ city

St-louis

HQ country

Senegal

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Commission Revenue: Time2play earns commissions when users click affiliate links and make deposits at partner casino and sportsbook sites. The company provides personalized casino and sports betting offers through affiliate links, earning commission at no extra cost to the user.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Time2play is an online gambling affiliate and editorial platform that publishes expert reviews, ratings, and comparison guides for sweepstakes casinos, real-money online casinos, and sportsbooks operating in the United States. The platform produces 400+ reviews and guides built on a proprietary methodology evaluating 60+ criteria per operator, supplemented by bonus/promo code aggregators and state-by-state legal references. End-user access is free, and revenue is generated exclusively through affiliate commissions when users sign up or deposit at partner operators via referral links.

Product overview

Time2play is an iGaming affiliate and editorial platform operated by Gentoo Media, providing expert-curated reviews, rankings, and guides for US online gambling across three primary categories: sweepstakes/social casinos (featuring dual-currency platforms with Gold Coins and Sweeps Coins for free-to-play with real prize redemption), real-money online casinos, and sports betting sites. The product portfolio centers on Time2play's proprietary review methodology, which evaluates operators across 60+ criteria, supplemented by bonus/promo code aggregators, state-by-state legal guides, slot game reviews, daily login bonus trackers, and a news blog. The platform functions as a comparison and discovery layer, directing users to affiliate-partnered operators while providing transparent, data-driven editorial analysis. The broader platform includes a Sweepstakes Casino Guide (editorial explainer), a Daily Login Bonuses Hub (bonus tracking across 80+ sweepstakes casinos), an Instant Win Games Hub (covering slots, Plinko, Crash, scratch cards), and a Blog covering iGaming industry news.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweepstakes & Social Casino Reviews Expert-curated reviews, ratings, and rankings of sweepstakes and social casino platforms in the US, covering bonuses, game libraries, payment methods, and payout terms. Aimed at US adult players looking for legal casino-style entertainment with prize redemption options.
• US Online Casino Reviews Expert reviews of regulated real-money online casinos operating in legal US states, evaluating bonuses, software providers, game counts, and withdrawal speeds. Aimed at US adult players in jurisdictions where real-money online casino play is legal.
• Sportsbook Reviews Curated recommendations and expert analysis of online sports betting platforms across US states, covering betting markets, odds quality, live betting, and promotional offers. Aimed at US adult sports bettors.
• Casino Bonuses & Promo Codes Hub Aggregator and editorial hub for casino bonus offers including no-deposit bonuses, free spins, reload bonuses, cashback, wagering requirements breakdowns, and Time2play-exclusive promo codes. Aimed at US adult players looking to maximize bonus value.
• Sweepstakes Casino Guide Comprehensive editorial guide explaining how sweepstakes casinos work, their dual-currency system (Gold Coins and Sweeps Coins), legal frameworks across US states, and strategies for maximizing bonuses and redemptions. Aimed at US adults new to or evaluating sweepstakes casinos.
• Sweepstakes Legal & State Guides State-by-state legal reference covering the legality of sweepstakes casinos, regulated gambling jurisdictions, and compliance requirements across US states. Aimed at US adult players seeking clarity on which platforms are legal where they live.
• Sweepstakes Daily Login Bonuses Hub Editorial resource tracking and comparing daily login bonus structures across 80+ sweepstakes casinos, including progressive streak systems, wheel spins, mystery boxes, and VIP reward tiers. Aimed at US sweepstakes casino players seeking recurring value.
• Slots & Casino Games Reviews Individual slot game reviews covering titles from providers such as IGT, Hacksaw Gaming, Light and Wonder, and NetEnt, including mechanics, RTP, volatility, and max win data. Aimed at US players researching specific slot games before playing.
• States Hub US state-specific portal aggregating relevant casino, sportsbook, and sweepstakes content for each jurisdiction's regulated market. Aimed at US players looking for state-specific legal and operator information.

Quantifiable outcome

• 2,000,000+ players trust Time2play for gambling site recommendations
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered parent_company, flagship, core and minor.

• Gentoo Mediaparent_companyOthersTime2play is part of Gentoo Media, a media company focused on iGaming content. This parent company relationship provides corporate structure and shared resources for the brand.
• Stake.usflagshipGTM or Marketing PartnerLeading crypto-friendly social casino featured prominently on Time2play. Time2play offers exclusive promo code T2PSTAKE providing 5% rakeback on all bets. Featured as #1 recommended sweeps casino with $25 SC + 250,000 GC sign-up bonus.
• Crown Coins CasinocoreGTM or Marketing PartnerSocial casino partner with rolling welcome deals and exclusive promotions. Crown Coins sponsors Road America racing event and runs social media competitions. Featured as #2 recommended sweeps casino.
• WOW VegascoreGTM or Marketing PartnerFeatured sweepstakes casino partner with exclusive promo code WOWTIME. One of Time2play's highest-rated operators with 2,000+ games and strong slot library. Featured as top-10 recommended sweeps casino.
• BetMGMcoreGTM or Marketing PartnerLeading real-money online casino and sportsbook featured in Time2play's US casino and sportsbook selections. Time2play provides affiliate referrals to BetMGM in regulated states (MI, NJ, PA, WV).
• Caesars SportsbookcoreGTM or Marketing PartnerMajor sportsbook partner with exclusive promo code TIME2PLAY250BM. Featured in Time2play's sportsbook recommendations with strong ratings for live betting and rewards program.
• MegaBonanzacoreGTM or Marketing PartnerSweepstakes casino partner with exclusive promo code MEGATIME. Known for exclusive Mega Jackpots tiers and gamified rewards. Featured as #5 recommended sweeps casino.
• Fortune WinsminorGTM or Marketing PartnerSweepstakes casino featured as #3 recommended with over 1,500 games and fish games. Known for fast redemptions and regular social media contests.
• SportzinominorGTM or Marketing PartnerHybrid casino and social sportsbook featured as #4 recommended sweeps casino. Offers fast redemptions and daily login bonuses with over 40 sports betting markets.
• LoneStar CasinominorGTM or Marketing PartnerSocial casino partner featuring exclusive Time2play bonuses and social-media giveaways. Listed among top daily login bonus providers.
• Zula CasinominorGTM or Marketing PartnerSocial casino from Blazesoft featuring over 1,700 games with strong VIP program and massive refer-a-friend promos. Listed among top daily bonus providers.
• Borgata CasinominorGTM or Marketing PartnerReal-money online casino featured in Time2play's US casino selection. Known for community jackpots, top-tier bonuses, and land-based comps in New Jersey.
• PlayStar CasinominorGTM or Marketing PartnerOnline casino featured in Time2play's recommendations with extensive game selection, two VIP programs, and massive welcome bonus.
• Lucky BunnyminorGTM or Marketing PartnerSweepstakes casino featuring over 6,000+ titles including 42 live dealer games. Listed as #8 recommended sweeps casino with 6,000+ casino games.
• Jumbo88minorGTM or Marketing PartnerSweepstakes casino partner with exclusive Time2play deal and 41 live games. Featured as #9 recommended sweeps casino with under 48hr redemptions.
• SweepKingminorGTM or Marketing PartnerSweepstakes casino featured as #10 recommended with best purchase packages, offering 100% bonus matches on first-purchase bundles. Known for jackpot slots and multiple responsible gaming tools.
• WinBonanzaminorGTM or Marketing PartnerNew sweepstakes casino (launched June 2026) featuring great welcome package, fish games, and tournaments with prizes each month.
• Deal or No Deal WinminorGTM or Marketing PartnerNew sweepstakes casino featuring 50 SC bonus on first coin purchase and NetEnt games. Listed among top daily bonus providers.
• DimeSweepsminorGTM or Marketing PartnerSweepstakes casino featuring 34 software providers, 2,000+ games, and Plinko with adjustable risk levels. Best for Plinko according to Time2play.
• BetRivers.NETminorGTM or Marketing PartnerSocial casino known for live dealer games. Time2play rates BetRivers.NET as best for live games with BETER Live software.
• Global PokerminorGTM or Marketing PartnerPoker-focused sweepstakes casino operated by VGW. Featured as top choice for sweepstakes poker alongside Clubs Poker.
• Clubs PokerminorGTM or Marketing PartnerPoker-focused sweepstakes casino recommended as best for poker with 20+ poker tables, bad beat jackpot bonus, and exclusive table games.
• Clubs CasinominorGTM or Marketing PartnerSweepstakes casino with high ~96.5% RTP slots and top licensed providers. Part of the clubs network alongside Clubs Poker.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AskGamblers: Direct competitor: a leading global online casino review portal with operator ratings, bonus listings, and player complaint resolution. Shares the review/rankings product structure with Time2play across the same operator set.
• Gambling.com Group: Direct competitor and publicly listed iGaming affiliate operator with US-focused casino and sportsbook review/comparison sites (including Bookies.com), running the same affiliate marketing GTM motion as Time2play at materially larger scale.
• Casino.org: Direct competitor: a long-established US-focused online casino review and affiliate site covering real-money casinos, slots, and bonuses. Operates a similar SEO-driven affiliate model targeting the same US iGaming audience.
• CasinoGuru: Direct competitor: a major casino affiliate and review platform with a global database of operators, complaint mediation services, and bonus/promo aggregators—directly comparable to Time2play's review methodology and editorial scope.
• Covers: Direct competitor: a leading US-facing sports betting and casino review/affiliate media company combining editorial content, odds comparison, and operator referrals. Closely comparable GTM motion and target vertical (US sportsbooks/casinos).
• BonusFinder: Direct competitor: a US state-licensed affiliate focused on no-deposit bonuses, promo codes, and exclusive casino offers. Mirrors Time2play's bottom-of-funnel affiliate playbook in regulated US states.

Others

• Pulsz.com: Adjacent ecosystem participant: a major sweepstakes/social casino operator that is itself one of Time2play's affiliate partners and a frequent subject of its reviews. Comparable as a key counterparty in Time2play's affiliate ecosystem rather than a competing publisher.

Emerging players

• SweepstakesCasinos.com: Emerging niche peer: a US sweepstakes-casino-focused review and comparison site that overlaps directly with Time2play's largest and fastest-growing vertical. A useful comparable for measuring share-of-voice in the sweeps segment.

Regional players

• SBC News: Regionally adjacent media/affiliate: a B2B-leaning iGaming news and affiliate media company primarily serving European markets. Comparable as a peer in the iGaming content/affiliate ecosystem but with limited US consumer-facing overlap.

Broad incumbents

• OddsChecker: Broader incumbent iGaming affiliate: a leading UK-based sports betting odds comparison and affiliate platform with growing US exposure. Comparable as an established affiliate/media leader in iGaming reviews and offers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/time2playcom
• Facebookfacebook.com/time2playmedia
• LinkedInlinkedin.com/company/time2playcom
• Instagraminstagram.com/time2playmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Time2play