WorldConnect

What WorldConnect does

WorldConnect AG, operating under the SKROSS brand, is a Swiss-based privately held consumer electronics company founded in 2002 and headquartered at Viscosestrasse 46, Widnau, Switzerland. The company designs and manufactures travel power adapters and related accessories for international travelers, with products certified to International Electrotechnical Commission standards (IEC 60884-2-5:1995 or newer) by Electrosuisse and supporting device compatibility across more than 150 countries through plug types A through N. Its core engineering differentiator is a leading earth-connection design that closes contact before power is applied, combined with replaceable micro fuses (Slow Blow T 2.5A to 10A) and integrated USB charging on selected variants.

The product portfolio is organized into three sub-brands: SKROSS ADAPTERS (World series and country-specific travel adapters for 2-pole and 3-pole devices), SKROSS TECH (laptop power banks, portable chargers, and cables), and SKROSS TRAVEL (travel comfort accessories such as travel pillows). A fourth service line, SKROSS Power Gifts, offers a configurator-based corporate personalization program for B2B gifting. Marketing is conducted through a multilingual corporate website (English, French, German, Italian) and organic social channels on Facebook, Instagram, and LinkedIn.

WorldConnect operates an exclusively indirect B2B go-to-market model, selling SKROSS products to resellers and distributors globally under its Terms & Conditions of Sale and Supply. The company does not sell directly to end consumers; customers are required to be resellers purchasing in their own name and on their own account. Revenue figures, ownership structure, and funding history are not publicly disclosed, and no institutional investors, venture rounds, or executive leadership profiles appear in the source data.

Name

WorldConnect

Legal name

WorldConnect AG

Website

https://skross.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

WorldConnect AG, operating as SKROSS, is a Swiss consumer electronics company that designs and manufactures IEC-certified travel power adapters, USB chargers, power banks, and travel accessories, selling exclusively through a global B2B reseller and distributor network serving international travelers across 150+ countries.

Ownership category

akta.pro rank

Product category

Travel Adapters & Power Accessories

NAICS

Wiring Device Manufacturing (33593)

SIC

Electric Housewares & Fans (3634)

akta.pro primary industry

Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE)

akta.pro secondary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• Travel power adapters
• USB charging solutions
• Travel accessories
• Corporate gifting services
• Portable power banks

Headquarters

HQ city

Diepoldsau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: WorldConnect AG generates revenue through the sale of physical products including world adapters, country adapters, USB chargers, power banks, batteries, cables, and travel accessories under the SKROSS brand. Sales are made exclusively to resellers and distributors, not directly to end consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WorldConnect AG designs, manufactures and sells travel power adapters and charging accessories under the SKROSS® brand. Its core line consists of SKROSS Adapters (World and country-specific variants supporting 2-pole and 3-pole devices in 150+ countries), complemented by SKROSS TECH (USB chargers, power banks, cables) and SKROSS Travel accessories such as travel pillows. The company sells exclusively to resellers and distributors — not directly to end users — and offers a SKROSS Power Gifts corporate personalization service for branded client and employee gifts.

Product overview

WorldConnect AG operates under the SKROSS brand, offering a unified product portfolio of travel power adapters, charging solutions, and travel accessories. The core offering consists of SKROSS Adapters (available in World series for universal use and Country-specific variants), complemented by SKROSS TECH products (power banks, laptop accessories), SKROSS Travel accessories (comfort products), and standalone USB Chargers and Cables. The product ecosystem also includes a Power Gifts corporate personalization service. All adapters support both 2-pole (unearthed) and 3-pole (earthed) devices, with earth connection safety features compliant with IEC standards. SKROSS products are designed for temporary use (maximum 1 hour at full power within 6 hours) and are certified to international safety standards.

Differentiator

Problem solved

Functional benefit

Brands

• SKROSS ADAPTERS: Innovative charging options for globetrotters, including world adapters, country adapters, 2-pole and 3-pole travel adapters.
• SKROSS TECH
• SKROSS TRAVEL
• SKROSS Power Gifts

Products and services

• SKROSS Adapters Travel power adapters designed to connect electronic devices to mains power in over 150 countries worldwide. Available in World (universal) and Country-specific variants with earth-connection safety features and IEC 60884-2-5 certification. Targeted at international travelers purchasing through retail reseller channels.
• SKROSS TECH Technology products for travelers including laptop power banks, portable charging solutions, USB chargers, cables, and wireless audio adapters. Designed for international travelers needing portable power and connectivity on the go.
• SKROSS Travel Travel comfort accessories such as travel pillows and related products aimed at globetrotters seeking enhanced comfort during international travel.
• SKROSS Power Gifts Corporate gifting service that personalizes SKROSS travel adapters and accessories with customer logos, offered as a configurator-based solution for B2B client gifts and employee reward programs.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• myclimateminorOthersmyclimate is a carbon neutrality certification partner. SKROSS maintains a myclimate tracking number and displays the myclimate logo on their website, indicating commitment to environmental sustainability and carbon offset programs.
• amforiminorOthersamfori is a global trade association that SKROSS displays on their website, indicating membership in the organization focused on responsible global value chains.
• ElectrosuissecoreTechnology or IntegrationElectrosuisse is the certification body that certifies SKROSS adapters according to International Electrotechnical Commission (IEC) norms. All SKROSS adapters comply with the highest international safety standards, certified by Electrosuisse.
• International Electrotechnical Commission (IEC)coreOthersIEC develops international electrotechnical standards for electrical products worldwide. SKROSS adapters comply with IEC standard 60884-2-5:1995 (or newer). IEC was founded in 1906 and has headquarters in Geneva, Switzerland.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Bestek: Travel adapter and power converter manufacturer with comparable universal adapter SKUs and voltage converter products targeting international travelers via online marketplaces.
• EPICKA: Travel adapter specialist competing in the same universal/country adapter niche with comparable product lineups (world adapters with USB) aimed at global travelers via Amazon-led distribution.
• Orei: Travel adapter and power converter manufacturer offering universal and country-specific adapters overlapping directly with SKROSS's product matrix.
• Allocacoc: Design-led power strip and travel adapter maker with modular cube products competing in the same premium travel charger segment as SKROSS adapters.
• Unidapt: Universal travel adapter brand competing on similar all-in-one world adapter concepts with USB charging, often sold in comparable retail and online channels.
• Ceptics: US-based direct competitor in travel adapters and country converters with similar country-coverage breadth, serving retail and B2B channels for international travelers.

Broad incumbents

• Kensington (ACCO Brands): Computing and mobility accessories brand offering travel chargers and power adapters, with corporate B2B channels overlapping SKROSS's reseller and Power Gifts segments.
• Anker Innovations: Larger consumer electronics charging brand with travel adapters, power banks, GaN chargers, and cables that overlaps with SKROSS TECH and Adapters categories but at much greater scale and direct-to-consumer strength.
• Targus: Travel accessories brand spanning laptop bags, power solutions, and adapters with corporate B2B distribution that competes in the same business traveler and corporate gifting segments as SKROSS Power Gifts.
• Belkin: Established consumer electronics accessories brand offering travel adapters, surge protectors, and chargers that competes for similar retail shelf space and corporate customers as SKROSS.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SKROSSpower
• LinkedInlinkedin.com/company/worldconnect-ag
• Instagraminstagram.com/skross_power

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorldConnect