Stadium Performance

What Stadium Performance does

Stadium Performance is a privately held strength and conditioning center headquartered in Dedham, Massachusetts, founded in 2014 by Joseph Caligiuri — a former Assistant Athletic Trainer with the New England Patriots and Director of Rehabilitation with the Los Angeles Kings. The company delivers sport-specific athletic development programs to youth (ages 8–12), high school, NCAA, professional/elite, and active adult athletes using its proprietary SP Method, an integrated 8-component framework (Strength, Power, Mobility, Endurance, Timing, Health, Open Communication, Deceleration) operationalized through a 5-pillar pipeline (Assess, Develop, Condition, Prevent, Perform). Stadium Performance reports approximately 4,000 athletes developed across its history, with alumni placed at over 250 colleges and universities and a documented track record of only 9 ACL injuries across 10+ years. Strategic partnerships with Champion Physical Therapy (on-site rehabilitation) and NextTier Athletes (Ivy League recruiting guidance) extend the service offering beyond pure strength and conditioning.

The business operates a tiered membership model billed every four weeks on 12-week commitments: Performance Unlimited ($400/4 weeks) with 24/7 access and HYROX Training included; Performance 3x ($350) and Performance 2x ($300) at decreasing training frequencies; Youth Performance ($200/4 weeks, 8-week summer window); and Private Session 12-Pack ($1,650) for one-on-one coaching with Recovery Room access. Ancillary revenue comes from a low-friction $3 trial offer, HYROX Drop-In sessions, and apparel sales through an external e-commerce partner. Go-to-market is direct-to-consumer through a single physical facility and website checkout, supported by content marketing (educational blog on athletic development, NCAA eligibility, and injury prevention), coach and parent referral networks, and event-driven community engagement. Operational infrastructure includes a Wix-powered website and a member-facing iOS application for facility access and programming.

Name

Stadium Performance

Legal name

Stadium Performance

Website

https://stadiumperformance.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Stadium Performance is a Dedham, MA-based strength and conditioning center serving youth, high school, NCAA, and adult athletes through its proprietary SP Method, delivered via tiered memberships, private training, and HYROX programs at a single facility.

Ownership category

akta.pro rank

Product category

Strength and Conditioning Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Sports Performance Personal Training (HSADAAAF), Sports-Specific Group Conditioning (HSADABAK), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE)

Keywords

• Strength and conditioning
• Athletic performance training
• Youth sports development
• Sport-specific periodization
• Injury prevention training

Headquarters

HQ city

Dedham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Performance Memberships: Recurring membership subscriptions for structured training programs including Performance Unlimited ($400/4 weeks), Performance 3x ($350), and Performance 2x ($300), billed every 4 weeks with 12-week commitments.
2. Youth Programs: Age-appropriate strength training memberships for young athletes ages 8-12, including Youth Performance at $200/8 weeks.
3. Private Training Sessions: One-on-one or small-group coaching sessions sold in packages, including Private Session 12-Pack at $1,650 for up to 2 family members per session with Recovery Room access.
4. HYROX Training: Specialized HYROX race training programs included with Performance Unlimited membership and available as standalone HYROX Unlimited or HYROX Drop-In options.
5. Trial Memberships: Low-friction entry offerings such as 3 Sessions in 3 Days trial at $3, featuring training orientation and body composition analysis for new members.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Stadium Performance operates a brick-and-mortar strength and conditioning center in Dedham, MA that sells recurring membership subscriptions and private coaching built around the proprietary SP Method. Core products are tiered memberships (Performance Unlimited, 3x, 2x, and Youth Performance) priced every 4 weeks on 12- or 8-week commitments, supplemented by 12-pack private sessions, HYROX race training, and trials. Training is delivered in person by SP coaches and supported by an iOS mobile app for programming and 24/7 facility access.

Product overview

Stadium Performance is a strength and conditioning center offering a portfolio of structured membership programs and specialized training services. The core offering consists of tiered membership plans (Performance Unlimited, Performance 3x, Performance 2x, Youth Performance) built around the proprietary SP Method—a five-pillar framework (Assess, Develop, Condition, Prevent, Perform). Additional services include private training, HYROX race training, athlete assessments, and a return-to-play program. The company also offers an SP mobile app for member access. Strategic partnerships with Champion Physical Therapy (rehabilitation integration) and NextTier Athletes (Ivy League recruiting) extend the service ecosystem beyond pure strength and conditioning.

Differentiator

Problem solved

Functional benefit

Brands

• SP METHOD: The company's proprietary athletic development methodology comprising 8 components: Strength, Power, Mobility, Endurance, Timing, Health, Open Communication, and Deceleration.
• NextTier Athletes
• Champion PT

Products and services

• Performance Unlimited Membership Premium 12-week recurring membership with 24/7 gym access, HYROX Training included, priority scheduling, and advanced programming for high school, NCAA athletes, and active adults. Billed at $400 every 4 weeks.
• Performance 3x Membership 12-week recurring membership providing three structured training days per week covering strength, speed, and consistency, including 12-week hockey and lacrosse programs. Billed at $350 every 4 weeks.
• Performance 2x Membership 12-week recurring membership providing two structured training days per week designed to build strength, durability, and consistency for middle school, high school athletes, and active adults. Billed at $300 every 4 weeks.
• Youth Performance Program (Ages 8-12) Supervised, age-appropriate strength training for athletes ages 8-12, building coordination, confidence, and movement skills in a structured 3-hour midday window, 2x per week during summer. Billed at $200 every 4 weeks on an 8-week commitment.
• Private Session - 12 Pack Twelve-pack of one-on-one or small-group private coaching sessions for up to 2 family members per session, including Recovery Room access for optimal recovery and performance. Priced at $1,650 per 12-pack.
• HYROX Training Specialized HYROX fitness race training program available as HYROX Unlimited and HYROX Drop-In standalone options, and included with the Performance Unlimited membership.
• SP App iOS mobile application for Stadium Performance members that delivers training programming, progress tracking, and 24/7 gym access management.

Quantifiable outcome

• 2-4 inch vertical jump increase after 12 weeks of training
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Champion Physical Therapy + PerformancecoreStrategic or Co-development PartnerStrategic partnership providing on-site physical therapy and rehabilitation services within the Stadium Performance facility. Champion PT leads medical and rehabilitation stages while Stadium Performance handles performance training, creating a seamless athlete development pathway from injury to competition readiness.
• NextTier AthletesflagshipGTM or Marketing PartnerStrategic alliance connecting physical preparation and durability (Stadium Performance) with academic and recruiting navigation (NextTier Athletes). NextTier Athletes is athlete-founded by current student-athletes at Harvard, Yale, Princeton, and other elite institutions, providing insider guidance on Ivy League recruiting, academic index requirements, and coach pre-reads.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IMG Academy: Large multi-sport training and education institution serving youth and elite athletes worldwide. Broader and more residential, but overlapping in athletic development, college placement outcomes, and sport-specific periodization.
• EXOS: Large-scale athletic performance and human performance company serving professional teams, military, and corporate wellness. Broadly comparable training philosophy but operates at much greater scale and corporate footprint.

Direct peers

• Velocity Sports Performance: Franchised sports performance training brand offering speed, agility, and strength training for youth athletes. Comparable target customer and franchise-able methodology.
• IFAST (Indianapolis Fitness and Sports Training): Private strength and conditioning facility offering structured training programs for athletes, with an educational content brand. Comparable coaching-first, sport-specific training model.
• Fitness Quest 10 (Todd Durkin): Performance training and fitness center offering personal training, sports performance, and group conditioning with a strong founder-brand identity. Comparable private facility model and athletic conditioning offering.
• Mike Boyle Strength and Conditioning (MBSC): Long-established New England-based strength and conditioning center serving athletes from youth through professional levels. Closely comparable operating model, geographic region, and customer segments as Stadium Performance.
• Athletic Lab: Performance training center combining sport-science testing, speed and strength programming, and athlete development services. Comparable methodology-driven, facility-based athletic training.
• Parisi Speed School: Franchised youth athletic performance training network offering speed, strength, and sport-specific programs for youth and high school athletes. Comparable target market and tiered membership structure.
• DeFranco's Training Systems: Athletic performance training center and online training brand focused on strength, speed, and conditioning for athletes. Comparable sport-specific performance training and youth-to-pro athlete focus.
• Faster Performance: Performance training center focused on speed, strength, and sport-specific development for youth and high school athletes. Comparable training philosophy and athlete demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stadium Performance