Pickala Golf

What Pickala Golf does

Oy Pickala Golf Ab operates Finland's largest golf center from a single site in Siuntio, approximately 30 minutes north of Helsinki. The venue comprises three 18-hole championship courses (Park, Forest, Seaside) and a 6-hole par-3 Garden course, supported by a clubhouse with restaurant, Pro Shop, practice facilities, sauna, gym, tennis and padel courts, and a fleet of 60 Club Car rental carts alongside 160 registered private carts.

The business runs on a multi-channel, direct-to-consumer platform: bookings, member management, and e-commerce flow through WiseGolf (WiseNetwork), with payments processed via WNPay by Adyen supporting cards, Finnish banks, MobilePay, Apple Pay, Google Pay, ePassi, Smartum, and Edenred. Course maintenance combines 20+ Husqvarna autonomous mowers covering 45% of mowable area, Rain Bird IC-technology smart irrigation, and ongoing Park course reconstruction by Nicklaus Design through 2028. Coaching integrates the Sportsbox 3D Golf AI swing analysis application under a partnership with M&R Golf School.

Revenue is generated through nine primary streams: green fees and day play across all courses, A/B/C/D-class shareholder memberships with associated Red Card benefits, golf cart rentals and the Huoleton maintenance package, coaching (MyClub, Train & Play, Sportsbox), Pro Shop merchandise, competitions and junior camps, gift cards, range balls, and clubhouse F&B plus ancillary services. Pricing varies by season, day, and player category (Red Card, Silver Card, general public), with corporate events and team-building handled by a dedicated B2B team. The company is privately held under Finnish Oy structure, with Janne Pelkonen serving as CEO and a workforce of 11-50 employees.

Name

Pickala Golf

Legal name

Oy Pickala Golf Ab

Website

https://pickalagolf.fi

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Pickala Golf is Finland's largest golf center, operating three 18-hole courses and a par-3 course in Siuntio near Helsinki. It serves individual members, shareholders, corporate clients, and junior golfers through direct-to-consumer booking, coaching, retail, and event services.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club services
• Championship golf courses
• Golf membership programs
• Golf instruction coaching
• Corporate golf events

Headquarters

HQ city

Siuntio

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Green Fees and Day Play: Revenue from non-member daily green fee play across three 18-hole courses (Park, Forest, Seaside) and a 6-hole par-3 course. Fees vary by season, day of week, and player category (Red Card holder guest, Silver Card, general public). VIP Green Fee tickets enable advanced booking via phone.
2. Annual Memberships and Shareholder Fees: Revenue from A, B, C, D share categories, each conferring defined playing rights (1-3 rights per share). A-shares can be converted to 20 day-tickets (peliliput) per year. Annual season fees and Red Card (shareholder benefits card) programs drive recurring revenue from members.
3. Golf Cart Rentals: 60 rental golf carts available for daily rental (weather permitting). Additional revenue from cart storage (summer parking 230 EUR, winter storage 370 EUR) and maintenance services (basic service 95 EUR, Huoleton package 760-895 EUR/year).
4. Golf Instruction and Coaching: Revenue from coaching services including MyClub sessions (20 EUR/hour), Train & Play sessions (50 EUR), Sportsbox 3D Golf licenses (96 EUR for 12 months), and M&R Golf School instruction booked externally.
5. Pro Shop and Merchandise: In-house Pro Shop offering golf equipment, apparel, and Pickala-branded merchandise (Pickala Collection). Sales via physical Pro Shop at club and e-commerce at kauppa.pickalagolf.fi.
6. Competitions, Events, and Junior Programs: Revenue from competition entry fees (e.g., Winter Challenge day events 15 EUR, evening 25 EUR; Men Only; Grand Opening), junior golf camps (240 EUR/child for week-long camp), and corporate event bookings.
7. Gift Cards: Gift cards sold in denominations of 50, 100, 150, and 200 EUR for use on green fees, range fees, competition entries, cart rentals, and Pro Shop purchases. Also sports-specific gift cards (ePassi, Smartum, Edenred compatible) in same denominations.
8. Range Balls: Range ball sales via the app, priced at 7 EUR per basket, 65 EUR for 10 baskets, 165 EUR for 30 baskets, and 275 EUR for 50 baskets.
9. Restaurant and Clubhouse Services: On-site restaurant (Klubiravintola) serving players and visitors. Additional ancillary services including sauna, gym, tennis & padel, massage therapy, and electric vehicle charging stations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Pickala Golf operates Finland's largest golf center in Siuntio, near Helsinki, comprising three 18-hole championship courses (Park, Forest, Seaside) and a 6-hole par-3 Garden course. The company sells green fee access, annual share-based memberships (Red Card and Silver Card), golf instruction, equipment rentals, junior camps, corporate events, Pro Shop merchandise, and ancillary clubhouse amenities (restaurant, sauna, gym, tennis/padel).

Product overview

Pickala Golf is Finland's largest golf center, operating a platform of three distinct 18-hole championship golf courses (Park, Forest, Seaside) plus a 6-hole par-3 course, located in Siuntio, 30 minutes from Helsinki. The product portfolio is organized as a unified golf lifestyle platform comprising core course facilities (Park, Forest, Seaside), integrated ancillary services (Pro Shop, Restaurant, Sauna/Wellness/Gym, Tennis & Padel, EV Charging), digital products (Pickala Online Store powered by WisePlatform, WiseGolf booking system, Sportsbox 3D AI swing analysis, eBirdie/Golf GameBook digital scoring), membership tiers (Red Card for shareholders, Silver Card for rental players), and event programs (Junior Summer Camps, Corporate Events, Competitions). The Park course is undergoing a major Nicklaus Design-led modernization (2025-2028).

Differentiator

Problem solved

Functional benefit

Brands

• Pickala Collection: Pickala's own branded products available in the online store.
• Pickala Magazine
• Golfauton Huoleton -paketti

Products and services

• Pickala Park Course

Quantifiable outcome

• Robotic mowers reduce emissions by up to 82% compared to traditional mowing equipment
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Schetelig OycoreStrategic or Co-development Partner · 27 May 2025Schetelig Oy (95-year-old Finnish family-owned company, now in its fifth generation) is Pickala Golf's long-term partner for golf course construction and maintenance equipment. Under their 2022 partnership, Schetelig is providing Rain Bird irrigation system design, delivery, and commissioning for the new Park course. Schetelig serves as the single-source provider for all golf course construction and maintenance products and solutions.
• Rain BirdcoreTechnology or Integration · 27 May 2025Rain Bird IC-technology and CirrusPRO-based irrigation control system being installed on the new Park course. The system enables water management from anywhere, precise water distribution reducing water and energy consumption, and enhanced diagnostics. Being installed by Schetelig Oy as part of the Park course redesign project.
• HusqvarnacoreStrategic or Co-development Partner · 1 January 2025Pickala Golf partnered with Husqvarna starting early 2025 to develop autonomous golf course maintenance solutions. The partnership includes deployment of Husqvarna Ceora and 580 robotic mowers for tee boxes, fore areas, fairways, and roughs. Pickala's robotic maintenance lead is Dennis Brandt. The partnership aims for 80% of course area to be robotically maintained by 2030, with potential for 82% reduction in mowing emissions.
• Nicklaus DesigncoreStrategic or Co-development PartnerJack Nicklaus-founded Nicklaus Design (world's most prolific golf course architecture firm with over 430 courses across 45 countries) is leading the redesign of the Park course. European course architect Dirk Bouts leads the design. The project aims to create a modern, player-friendly, and visually striking championship course as Finland's most responsible golf course, to be completed in phases 2025-2028.
• AudiminorGTM or Marketing PartnerAudi appears as a main partner (pääyhteistyökumppani) and park partner (Park yhteistyökumppani) in Pickala Golf's partner program. The partnership is featured on the homepage with the Audi logo displayed.
• Finnish Golf Federation (Golfliitto)coreChannel Partner/ Reseller/ DistributorPickala Golf Club is affiliated with Golfliitto (Finnish Golf Federation), which is part of the European Golf Association (EGA). All players at Pickala must be members of a golf club. Golfliitto provides official handicap indexing, eBirdie app for scoring, GameBook for competition management, and group accident and liability insurance for members.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• La Manga Club: Spanish resort with three 18-hole courses, hotel, and sports facilities. Comparable to Pickala's three-course plus multi-amenity concept, though as an internationally marketed destination rather than a domestic member club.
• Celtic Manor Resort: Welsh resort operating three 27-hole/18-hole courses plus hotels, F&B, and event facilities. Comparable to Pickala as a multi-course destination operator with corporate events, though at much larger scale and as part of a broader hospitality portfolio.
• Gleneagles: Scottish luxury resort with three championship courses, hotel, spa, and estate activities. Comparable to Pickala's multi-course plus lifestyle amenity model, but operating at destination-resort scale with international reach and broader hospitality.

Direct peers

• Tapiola Golf: One of Finland's most prestigious private golf clubs, located in Espoo in the Helsinki metropolitan area. Directly comparable to Pickala as a premium member-based club competing for the same Helsinki-area golfers, corporate events, and share-based membership dollars.
• Kytäjä Golf: Premium Finnish golf destination near Hyvinkää with multiple 18-hole courses (North and South) within a single venue. Directly comparable to Pickala in scale, multi-course premium positioning, member/share model, and distance from Helsinki.
• Aura Golf: Established Finnish golf club with full course, practice, and clubhouse facilities. Comparable to Pickala in operating model, member-based revenue, and reliance on the same Finnish golf ecosystem including Golfliitto integration.
• Linna Golf: Finnish golf club with a highly rated championship course. Comparable to Pickala as a premium Finnish course competing for the same member and corporate event market, with similar seasonality and catchment dynamics.
• St. Laurence Golf: Finnish golf club located in the Helsinki region offering a championship course and clubhouse services. Directly comparable to Pickala in product mix, customer base, and positioning as a premium member club near Helsinki.
• Nordcenter: Multi-course Finnish golf club featuring a Fream/Dale-designed championship course and a second layout. Comparable to Pickala as a destination-grade Finnish club pursuing design pedigree, premium positioning, and corporate/member events.
• Helsinki Golf Club: The oldest and one of the most established golf clubs in Finland, located in the Helsinki region. Comparable to Pickala as a legacy, member-owned club with a championship course, share-based structure, and similar catchment of Helsinki-based golfers and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PickalaGolf
• Facebookfacebook.com/pickalagolf
• LinkedInlinkedin.com/company/pickalagolf

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickala Golf