Sutton Coldfield Town Football Club

What Sutton Coldfield Town Football Club does

Sutton Coldfield Town Football Club Limited is a community-owned football club operating from the Domino's Arena at Coles Lane, Sutton Coldfield, in the West Midlands, United Kingdom. Founded in 1879 and incorporated as a Company Limited by Guarantee in December 2014 (company number 09080147), the club fields a men's first team in the Northern Premier League Midlands Division (Step 4 of the English football pyramid), a women's side and development squad in the Birmingham County Women's League Premier Division, and runs a youth pathway branded as Sutton Colron Town FC covering more than 60 junior teams from U7 to U17 in Central Warwickshire and Walsall leagues. The home venue features a 3G artificial pitch (replaced 2022), LED floodlighting supplied by Musco, and a refurbished main stand, with Romulus FC as a groundshare partner at Step 5.

The club monetises its activities through six identifiable revenue streams: matchday ticket sales (£12 adult, £8 concession, £3 U18), annual season tickets (£180 adult, £130 concession, £50 U18), a portfolio of sponsorship and pitch-side advertising deals anchored by Domino's as shirt sponsor and Pitching In (Entain) as official league sponsor alongside roughly twenty local business partners, function room hire at a 120-capacity venue (£150 Friday, £200 Saturday, tiered Sunday-Thursday pricing), a monthly 100 Club lottery draw, and youth participation fees via Sutton Colron Town. Distribution is direct and venue-centric: tickets, sponsorships and event hire are sold through the club office at Coles Lane and via the sctfc.com website and social channels (14,000+ combined followers, 120,000 annual website visits).

Headcount is stated at 51-100, reflecting a mix of full-time operational staff, part-time coaches, and welfare officers serving a safeguarding committee chaired by Nick Thurston, with Neil Murrall as Club Secretary. As a Company Limited by Guarantee with no shareholders, the club operates on a non-profit, member-governed basis typical of English community football clubs at its level.

Name

Sutton Coldfield Town Football Club

Legal name

Sutton Coldfield Town Football Club Limited

Website

https://sctfc.com

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

51–100 employees

Short description

Sutton Coldfield Town Football Club is a community-owned English football club (founded 1879) operating a men's first team at Step 4 of the NPL Midlands Division, a women's side, a youth pathway (Sutton Colron Town FC) with 60+ junior teams, plus a function room venue, all from the Domino's Arena in Sutton Coldfield, UK.

Ownership category

akta.pro rank

Product category

Grassroots Semi-Professional Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Semi-professional football
• Grassroots football club
• Youth football development
• Football sponsorship packages
• Function room hire

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Match Day Revenue: Revenue from individual match day ticket sales at the Domino's Arena. Adult tickets £12, concessions £8, U18s £3.
2. Season Tickets: Annual season ticket sales for first team league fixtures. Adult £180, concession £130, U18 £50.
3. Sponsorship and Advertising: Pitch-side banner sponsorships, shirt sponsorships (Domino's), club sponsorships, and partner directory advertising. Includes exposure to 14,000+ social media followers and 120,000 website visits annually.
4. Function Room Hire: Event venue hire with 120 capacity. Friday hire £150, Saturday £200, Sunday-Thursday £50 first hour plus £30 per additional hour. Includes bar service and buffet options.
5. 100 Club Lottery: Monthly lottery draw with prize money distribution. May 2026 draw: 1st prize £85.50, 2nd prize £42.75, 3rd prize £14.25.
6. Junior Teams and Development: Youth football participation fees through Sutton Colron Town covering boys and girls teams from U7 to U17, competing in Central Warwickshire and Walsall leagues.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sutton Coldfield Town Football Club operates a community semi-professional football club at Step 4 of the English football pyramid. It fields a men's first team in the Northern Premier League Midlands Division, a women's development team in the Birmingham County Women's League, and a youth pathway (Sutton Colron Town FC) with over 60 junior teams from U7 to U17 for boys and girls. Ancillary commercial offerings include function room hire (120-capacity venue) at the Domino's Arena and tiered sponsorship packages (pitch-side, shirt, and club) sold to local businesses.

Product overview

Sutton Coldfield Town Football Club operates as a multi-team football organization with its core offering being the men's first team competing in the Northern Premier League. The club also runs a women's team in the Birmingham County Women's League and operates Sutton Colron Town FC as its youth development pathway spanning boys and girls from U7 to U17. Supporting revenue streams include function room hire at the clubhouse (120 capacity venue) and sponsorship packages offering pitch-side boards and shirt sponsorships across all teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's First Team Matchday Football Competitive men's football team competing at Step 4 of the Northern Premier League Midlands Division, playing home matches at the Domino's Arena, Coles Lane. Tickets sold per match.
• Women's Football Programme Women's football team playing in the Birmingham County Women's League Premier Division, including the women's development squad.
• Sutton Colron Town Youth Football FA Charter Standard youth pathway club providing football for boys and girls from U7 to U17, with over 60 junior teams competing in Central Warwickshire and Walsall leagues. Operates as the youth development arm of Sutton Coldfield Town FC.
• Function Room Hire Venue rental service in the clubhouse with capacity for 120 guests, featuring raised platform, dance floor, bar and buffet facilities. Friday hire £150, Saturday £200, Sun-Thu from £50 first hour plus £30 per additional hour. Add-ons include bar extension, projector, and buffet.
• Sponsorship Packages Tiered sponsorship offerings including front-of-shirt sponsor (Domino's), pitch-side advertising boards, club sponsorships, and partner directory advertising. Provides brand visibility across men's, women's and junior teams with 60+ junior squads, 14,000+ social media followers, and 120,000 annual website visits.
• 100 Club Lottery Monthly lottery draw with recurring subscription entries. May 2026 draw: 1st prize £85.50, 2nd prize £42.75, 3rd prize £14.25.

Quantifiable outcome

• 57 points and 11th place finish in 2025/26 season - highest point total since 2018-19
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Pitching IncoreGTM or Marketing PartnerOfficial League Sponsor. Pitching In is Entain's multi-million-pound investment programme designed to support and promote grassroots sports. Major sponsorship at national level for the leagues in which the club competes.
• Domino'scoreGTM or Marketing PartnerShirt and Club Sponsor. The Domino's branding appears on the front of Sutton Coldfield Town and Sutton Colron Town shirts for 2026/27 season, providing primary shirt sponsorship visibility.
• Sutton Colron Town FCcoreStrategic or Co-development PartnerYouth pathway club for parent club Sutton Coldfield Town FC. Over 60 junior teams from U7 to U17 for both boys and girls. Shares the Domino's Arena facilities and represents the club's youth development strategy.
• Romulus FCminorStrategic or Co-development PartnerGroundshare partner competing at Step 5 of the Midlands Football League. Uses the Domino's Arena facilities for home matches.
• B75 BarberminorGTM or Marketing PartnerClub Sponsors - Barbers. Local barbershop providing pitch-side advertising and promotional support.
• Branded Clothing UKminorGTM or Marketing PartnerClub Sponsor providing signage, print and embroidery services. Supplies club merchandise and apparel.
• CLF Mechanical LtdminorGTM or Marketing PartnerClub Sponsor - Commercial Plumbing, Heating and Pipework. Local mechanical services company.
• Elite Player PerformanceminorGTM or Marketing PartnerBirmingham's Premier Athletic Performance Centre. Partner supporting player development and sports training.
• Gasgo Gas and Central HeatingminorGTM or Marketing PartnerClub Sponsor - Gas and Central Heating services provider.
• Haslehursts Chartered AccountantsminorGTM or Marketing PartnerClub Sponsor - Accountants providing financial services support.
• Hayward Wright Accountancy GroupminorGTM or Marketing PartnerPitch Side Board Sponsor. Accountancy firm with pitch-side advertising.
• Leamore Windows LtdminorGTM or Marketing PartnerClub Sponsor - UPVC Windows, Doors & Conservatories. Local home improvement company.
• Middleton MovingminorGTM or Marketing PartnerClub Sponsor - Local moving services company.
• Musco LightingminorGTM or Marketing PartnerSports lighting provider. Supplied LED floodlighting for the Domino's Arena pitch replacement in 2022.
• Swales DiamondsminorGTM or Marketing PartnerElite Pathway Sponsor supporting youth and development football.
• Tag SportsminorGTM or Marketing PartnerClub Sponsor - Bespoke Sports Teamwear supplier.
• The VeseyminorGTM or Marketing PartnerExpert, CQC-regulated private healthcare in the heart of Sutton Coldfield.
• Tudor Rose Cleaning ServicesminorGTM or Marketing PartnerClub Sponsor - Cleaning services provider.
• Wylde Green Rotary ClubminorStrategic or Co-development PartnerLocal Rotary Club supporting community initiatives and grassroots football.
• XL FinanceminorGTM or Marketing PartnerClub Sponsor - Mortgage and Insurance services.
• FolkloreminorGTM or Marketing PartnerIndependent Coffee and Bagel House - local business sponsor.
• Kid VillageminorGTM or Marketing PartnerClub Sponsors - Local children's services business.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Romulus FC: Step 5 Midlands Football League club that ground-shares the Domino's Arena with Sutton Coldfield Town FC for home matches. Directly comparable as a West Midlands non-league club sharing the same facility, sponsor ecosystem, and supporter geography.
• Coleshill Town FC: North Warwickshire-based Step 4/5 non-league club whose Pack Meadow ground sits in the same Birmingham commuter belt as Coles Lane. Comparable as a regional Step 4-5 community club; SCTFC's current manager Cameron Stuart was previously in charge at Coleshill before joining SCTFC.
• Stafford Rangers FC: Historically significant West Midlands non-league club operating around the same tier of the English football pyramid. Comparable in scale, community focus, and reliance on local sponsorship revenue streams.
• Coventry Sphinx FC: Coventry-based Step 5 non-league club that SCTFC defeated 3-1 in April 2026 (Coventry Sphinx 1-3 SCTFC). Comparable as a West Midlands regional non-league club competing around the same pyramid tier.
• Mickleover FC: Derby-based Step 4 non-league club in the East Midlands / Northern Premier system. Comparable as a similar-sized community football operator running multiple teams from a single facility in a competitive regional football market.
• Carlton Town FC: Nottingham-based Step 4 club that SCTFC played in 2025/26 (1-1 draw at Coles Lane, 18 April 2026) and the league's top scorer with 84 goals that season. Directly comparable Step 4 NPL Midlands Division competitor.
• Hednesford Town FC: Long-established Staffordshire-based non-league club competing in the Northern Premier League at around Step 4. Comparable as a community-anchored, regional non-league club with similar ticket pricing, sponsorship model, and volunteer-driven operating model.
• Stratford Town FC: Stratford-upon-Avon-based Step 4 non-league club playing in the Southern League / NPL system. Comparable as a community-led non-league club with similar mix of matchday, sponsorship, venue hire, and youth revenue.
• Rushall Olympic FC: Walsall-based Step 4/5 non-league club in the West Midlands pyramid. Directly comparable given overlapping geographic catchment, similar matchday pricing, and parallel community/youth team structures.
• Anstey Nomads FC: Leicestershire-based Step 4 non-league club referenced in SCTFC's 2025/26 league stats as the second-highest scoring team (80 goals). Directly comparable as a NPL Midlands Division peer at the same competitive level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SCTFC
• Facebookfacebook.com/1879SCTFC
• Instagraminstagram.com/sctfc1879
• LinkedInlinkedin.com/company/sctfc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sutton Coldfield Town Football Club