TAG Sports

Name

TAG Sports

Legal name

TAG Sports

Website

https://tagsports.ai

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Performance Technology

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Baseball & Softball Equipment Retail (CRAMAEAA)

Keywords

• Sports radar devices
• Pitch velocity tracking
• Baseball training equipment
• AI coaching software
• Athlete performance analytics

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. TAG One Hardware Sales: One-time hardware sales of TAG One Sports Radar device and accessory bundle packages. Primary revenue stream from device sales with included accessories.
2. Accessories: Sales of complementary accessories including tripods, mounting brackets, travel cases, apparel, and bags. Upsell opportunities through bundle packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

TAG Sports manufactures and sells the TAG One Sports Radar, a pocket-sized Doppler radar device that measures pitch speed, exit velocity, ball speed, and club head speed for baseball, softball, and golf. The hardware pairs with the TAG Sports mobile app and the AiCE (Artificial Intelligence Coaching Expert) chatbot, which provides AI-powered coaching insights and session data analysis. The company also sells complementary accessories (tripods, mounting brackets, travel cases), apparel, and bags through its direct-to-consumer e-commerce store.

Product overview

TAG Sports offers a unified sports technology platform centered on the TAG One Sports Radar — a pocket-sized, AI-powered radar device that measures pitch speed, exit velocity, and ball/club head speed for baseball, softball, and golf. The system comprises the TAG One hardware device paired with the TAG Sports mobile app, which provides real-time data display, video capture with speed overlays, and access to AiCE, an OpenAI-powered AI coaching chatbot. Accessories include mounting brackets, tripods, travel cases, and a golf-specific swing capture tripod. The company also sells branded apparel including t-shirts, trucker caps, and an Under Armour backpack. A partnership with PlayMaker will integrate live radar data into PlayMaker's baseball analytics platform. All products are available through the company's e-commerce store with no subscription fees.

Differentiator

Problem solved

Functional benefit

Brands

• AiCE: Artificial Intelligence Coaching Expert - AI-powered virtual coaching system integrated into the TAG Sports app that provides personalized training tips and performance insights for baseball, softball, and golf athletes.
• TAG One

Products and services

• TAG One Sports Radar AI-powered portable Doppler radar device that measures pitch speed, exit velocity, ball speed, and club head speed for baseball, softball, and golf. Features directional filtering, Bluetooth connectivity, IP67 waterproof rating, 130-foot range with +/- 1 MPH accuracy, and integrates with the TAG Sports app for real-time data display and video capture.
• TAG Sports App Mobile application for iOS/Android that connects to the TAG One radar via Bluetooth, displays real-time speed data, captures video with speed overlays, stores session history, enables sharing with coaches and recruiters, and provides access to the AiCE AI coaching chatbot. Free to use with no subscription required.
• TAG One Mini Tripod Lightweight, ultra-portable tripod base with adjustable legs designed for stable radar mounting on turf, dirt, or concrete surfaces during solo training sessions.
• TAG One Mounting Bracket Patented bracket engineered for secure mounting of the TAG One radar on fences, nets, or other surfaces with quick setup and stable hold.
• TAG One Travel Case Hard-shell protective carrying case with moulded compartments for the TAG One device, bracket, tripod, and USB-C charger, providing protection against drops and organized storage.
• GG Golf - Swing Capture Tripod Portable phone tripod system designed for golfers featuring a magnetic phone mount and ground stake, extending to 5 feet with ground-stake or three-leg stand capability.
• TAG & Bag Bundle Product bundle combining the TAG One Sports Radar with a TAG Sports Under Armour Backpack, offering pro-level radar accuracy with organized storage for baseball, softball, and golf training gear.
• TAG Short-Sleeve T-Shirt Branded unisex t-shirt made of 100% ring-spun cotton with TAG Sports logo, available in sizes S-3XL with on-demand production.
• Trucker Cap Branded trucker cap with TAG Sports embroidery, featuring adjustable plastic snapback, curved visor, and structured 6-panel mid-profile design.
• Under Armour Backpack Water-resistant backpack with TAG Sports embroidery featuring UA Storm fabric, soft-lined laptop sleeve, expandable storage, and LEVELED strap system for balanced weight distribution.

Quantifiable outcome

• Athletes improve 4x faster with real-time radar feedback vs training without velocity data
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature7 records

Partnerships

19 partnerships are on record, tiered core and minor.

• 4APPcoreStrategic or Co-development Partner · 21 April 2026Official radar partner of 4APP, the pitching development platform built around Cy Young Award winner Trevor Bauer. Partnership integrates TAG Sports radar data with structured training programs to create a complete feedback loop connecting performance data with intentional development plans. Athletes using 4APP can pair structured training with real-time velocity tracking for immediate performance feedback.
• PlayMakercoreTechnology or Integration · 17 February 2026Partnership to integrate TAG One radar technology into PlayMaker's baseball scoring and streaming platform, enabling real-time pitch velocity and exit velocity data within live game feeds. The integration combines TAG One's radar data with PlayMaker's video and analytics capabilities to provide coaches, players, and recruiters with in-game performance data tied to actual game situations rather than isolated showcases. Integration currently in development with rollout timing to be announced.
• AinsteincoreTechnology or IntegrationTechnology provider powering TAG Sports radar and AI innovations. Ainstein's groundbreaking radar technology originally developed for aerospace, autonomous vehicles, and drone altimetry provides the foundation for TAG One's professional-grade sports radar capabilities.
• J.C. CorreaminorGTM or Marketing PartnerFormer Houston Astros professional player and operator of Correa Elite Academy, a training academy for prospective baseball athletes. Collabs partner showcasing TAG One technology through training content and academy operations.
• Elsa CarrillominorGTM or Marketing PartnerCollegiate softball pitcher at Johnson County Community College and content creator. Collabs partner creating softball-focused content demonstrating TAG One exit velocity and pitch speed tracking capabilities.
• Kyndal RuskminorGTM or Marketing PartnerCollegiate infielder and TikTok creator. Collabs partner producing softball training content and social media promotion for TAG Sports products.
• ABCA (American Baseball Coaches Association)coreChannel Partner/ Reseller/ DistributorPartnership with the American Baseball Coaches Association providing credibility through association endorsement and access to professional coaching network for product distribution and awareness.
• ScheelsminorChannel Partner/ Reseller/ DistributorRegional sporting goods retailer carrying TAG Sports products through physical store locations and online platform.
• Home Run SportsminorChannel Partner/ Reseller/ DistributorOnline specialty retailer for baseball and softball equipment selling TAG One Sports Radar and accessories.
• Smash It SportsminorChannel Partner/ Reseller/ DistributorOnline retailer specializing in baseball and softball training equipment offering TAG One Sports Radar.
• D-BAT LawrenceminorChannel Partner/ Reseller/ DistributorD-BAT baseball/softball training facility in Lawrence, KS selling TAG One products for use in training and retail.
• GovXminorGTM or Marketing PartnerVerification platform enabling 25% discount for Military, First Responders, Medical Workers, and Teachers on TAG Sports products.
• MVP AthleticsminorChannel Partner/ Reseller/ DistributorAthletic supplies retailer selling TAG One Sports Radar through online and retail channels.
• Al Anderson's Source For SportsminorChannel Partner/ Reseller/ DistributorCanadian Source For Sports retailer offering TAG One products.
• Western Cycle Source For SportsminorChannel Partner/ Reseller/ DistributorCanadian sports equipment retailer selling TAG One Sports Radar.
• Between The LinesminorChannel Partner/ Reseller/ DistributorCanadian-based softball training facility and retailer offering TAG One radar.
• JUCO PipelineminorChannel Partner/ Reseller/ DistributorOnline platform focused on junior college baseball recruiting and training resources offering TAG One products.
• Momentum BaseballminorChannel Partner/ Reseller/ DistributorBaseball training and equipment company selling TAG One Sports Radar through their platform.
• JawbatminorChannel Partner/ Reseller/ DistributorBaseball/softball training equipment brand partner selling TAG One products.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• FlightScope: Established golf launch monitor and sports tracking company using Doppler radar. Overlaps with TAG's golf use case at higher price points and broader facility deployments.
• Garmin Golf: Golf GPS watches, rangefinders, and shot-tracking products. Comparable golf-performance retail buyer and consumer brand footprint, though wearable/GPS rather than radar-centric.
• Foresight Sports: Established golf launch monitor and simulator company (GCQuad, GC3). Comparable ball/club speed and performance analytics but in the premium simulator and fitting channel.
• TrackMan: Established player in sports tracking technology (golf, baseball, football) with high-end launch monitors and analytics used by professionals and academies. Same underlying radar-based measurement but targets higher-end facilities and pro use cases.

Emerging players

• Arccos Golf: Golf shot-tracking and performance analytics platform with sensor and subscription model. Comparable AI-driven coaching and data-feedback loop, though sensor-based rather than radar-based.
• Bushnell Golf: Golf rangefinder and GPS brand with growing involvement in shot-tracking wearables. Comparable golf-performance retail channel and end-buyer; less direct overlap on radar ball-speed measurement.

Direct peers

• Blast Motion: Direct competitor in baseball/softball swing and pitch sensor technology with a mobile app and data analytics layer. Comparable buyer (amateur athletes, coaches, parents) and product positioning around performance improvement.
• Rapsodo: Direct competitor selling portable sports performance tracking (pitch velocity, exit velocity, launch monitors) for baseball, softball, and golf. Closely aligned product category, target customer (youth and amateur athletes/coaches), and price band.
• Pocket Radar: Direct competitor in portable Doppler sports radar for baseball, softball, tennis, and other sports. Overlaps on accuracy claims, target buyers (coaches, parents), and distribution through sporting goods retailers.
• Stalker Sport Radar: Direct competitor in sports Doppler radar guns for baseball and softball. Overlaps on velocity tracking use cases, coaching workflows, and pro-grade accuracy claims.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TAGSportsAI
• YouTubeyoutube.com/@TagSportsAI
• Facebookfacebook.com/TAGSportsAI
• Instagraminstagram.com/tagsportsai
• TikToktiktok.com/@tagsportsai
• LinkedInlinkedin.com/company/tag-sports-ai

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TAG Sports