Rushall Olympic Football Club

Name

Rushall Olympic Football Club

Legal name

Rushall Olympic Football Club

Website

https://rofc.co.uk

Company type

Private

Founded year

1893

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Semi-Professional Football Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Semi-professional football
• Matchday ticket sales
• Football club merchandise
• Youth football development
• Community football programs

Headquarters

HQ city

Rushall

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Matchday Admissions: Revenue from gate receipts at home matches including friendly games and competitive fixtures. Special admission prices apply for showcase friendlies.
2. Season Tickets: Annual season tickets sold for 2026-27 season with tiered pricing for adults, concessions, U18s, and U12s. Season ticket holders receive priority access and discounted rates.
3. Merchandise Sales: Sale of club merchandise including home, away, and goalkeeper kits from HOPE+GLORY. Kits available for pre-order with delivery timelines.
4. Food and Beverage: Pics Pantry provides hot and cold food and drinks at home games. Coll's Bar serves beverages. Cash payment only at Pics Pantry.
5. Pitch Bookings: Revenue from renting pitch facilities to external parties.
6. Sponsorship: Corporate sponsorship deals with multiple local and regional businesses displayed on website and around stadium.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Rushall Olympic Football Club is a semi-professional football club based in the West Midlands, England, that fields multiple competitive teams (First-Team, Reserve, Floodlit Youth, Development, Education & Football Academy, Walking Football, Ladies First-Team). The club sells matchday and season tickets, official merchandise through a kit supplier partnership, food and beverage on matchdays, and rents out its Dales Lane pitch facilities. Revenue is supplemented by corporate sponsorship deals with local businesses.

Product overview

Rushall Olympic Football Club is a non-league football club operating as a sports organization rather than a technology product company. The club's offerings consist of its football teams at various levels, matchday experiences with ticket sales, official merchandise through HOPE+GLORY partnership, and venue hire facilities at Dales Lane. The club provides food and beverage services through Pics Pantry and hospitality via Coll's Bar. All club operations are managed through the MyClubPro website platform, which provides the underlying website infrastructure including content management, ticketing, and online store capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• The Pics: Nickname for Rushall Olympic Football Club

Products and services

• Rushall Olympic FC Teams Competitive football teams across multiple age groups and genders (First-Team, Reserve, Floodlit Youth, Development, Education & Football Academy, Walking Football, Ladies First-Team) competing in various leagues.
• Match Tickets and Season Tickets

Quantifiable outcome

• Maintained Step 2 (National League North) status despite promotion being a major achievement
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Hope+Glory SportswearcoreChannel Partner/ Reseller/ DistributorOfficial kit supplier providing home, away, and goalkeeper kits for the club. Kits available for pre-order with seasonal releases. Partnership includes online store for merchandise sales.
• BSN Group ConstructionmajorGTM or Marketing PartnerMajor club sponsor with prominent branding placement on website and around stadium. Primary construction industry sponsor.
• Reliant Windows Ltd.minorGTM or Marketing PartnerLocal window and doors company sponsoring the club with branding visibility.
• SitescapesminorGTM or Marketing PartnerCommercial sponsor providing grounds maintenance and site equipment services.
• Howard Evans Roofing & CladdingminorGTM or Marketing PartnerBuilding materials and construction services sponsor.
• JJ Sports Promotions Ltd.minorGTM or Marketing PartnerSports equipment and promotions company providing pitch equipment and sports supplies.
• Sanctuary Hair & BeautyminorGTM or Marketing PartnerLocal beauty salon sponsor from Aldridge area.
• Education and Semi Professional Football Academy (ESPFA)coreStrategic or Co-development PartnerEducation partner providing football and academic programs for youth players. Club participates in ESPFA network for scholarship and development opportunities.
• A Father's FriendminorGTM or Marketing PartnerLocal charitable organization sponsoring the club.
• Martin Hart ShopfittingminorGTM or Marketing PartnerShopfitting and interior fit-out services sponsor.
• Chris Keogh Legal & Housing Services Ltd.minorGTM or Marketing PartnerLegal and housing services provider as club sponsor.
• Staffordshire Builders SuppliesminorGTM or Marketing PartnerBuilding materials supplier sponsor.
• Central AOV Fire & Security Installations LtdminorGTM or Marketing PartnerFire and security systems provider as club sponsor.
• HeinekenminorGTM or Marketing PartnerBeverage supplier for clubhouse and matchday hospitality bar.
• MyClubProcoreTechnology or IntegrationWebsite platform provider powering the club's official website. Provides ticketing, content management, and member registration systems.
• Southern Football LeaguecoreStrategic or Co-development PartnerLeague governing body for Southern League Premier Central division where club competes.
• Northern Premier Football LeaguecoreStrategic or Co-development PartnerLeague governing body for National League North division where club currently competes at Step 2.

Scale indicators9 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Chester FC: Fan-owned community non-league club with a comparable operating model (membership subscriptions, community ownership, modest matchday revenue). Benchmark for community-ownership financial sustainability.
• FC United of Manchester: Prominent supporter-owned non-league club that climbed the pyramid via community ownership and fan engagement. Comparable governance and member-driven operating structure, though at a larger trajectory stage.

Direct peers

• Hednesford Town FC: Non-league club based in nearby Cannock, Staffordshire, competing at Step 4/5 of the pyramid with a similar community-owned model and local sponsorship base. Directly comparable in scale, geography, and operational profile.
• Worksop Town FC: Step 3/4 non-league club competing in the Northern Premier League system with similar operating scale and commercial structure. Direct peer by pyramid position.
• Stafford Rangers FC: Historic Staffordshire non-league club competing at Step 4/5 with comparable matchday revenue model, ticketing tiers, and sponsor concentration in local trades. Direct geographic and tier peer.
• Stourbridge FC: West Midlands-based non-league club operating at Step 4/5 with a similar community-ticketing, sponsorship, and matchday-revenue model. Closely comparable in terms of regional economy dependence.
• Mickleover FC: Derbyshire-based non-league club competing in similar steps of the Northern Premier pyramid with comparable gate-receipt-and-sponsorship economics. Directly comparable in size and operating model.

Regional players

• Tamworth FC: National League North (Step 2) club based in Staffordshire. Operates at a tier above Rushall Olympic FC but in the same regional economy and sponsor pool — relevant for benchmarking promotion potential.
• AFC Telford United: Shropshire-based club competing at National League North level (Step 2). Comparable regional demographic and sponsor pool but operating at a higher tier, useful as a promotion-up benchmark.
• Kidderminster Harriers FC: National League North club based in nearby Worcestershire with comparable matchday-revenue and community-fanbase mechanics. Useful for understanding the Step 2 operating ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ROFCOfficial
• LinkedInlinkedin.com/company/rushall-olympic-fc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rushall Olympic Football Club