NetPincér hu

What NetPincér hu does

NetPincér hu, operating under the foodora.hu brand, is a multi-service food and on-demand delivery platform active across six Hungarian cities — Budapest (with full coverage across all 23 districts), Debrecen, Győr, Szeged, Miskolc, and Pécs. The company connects individual consumers and corporate buyers to a catalog of partner restaurants and retail stores, including major QSR chains (McDonald's, KFC, Burger King, Pizza Hut, Starbucks, Subway, Costa Coffee) and local venues, alongside non-food retail partners such as Tesco, PENNY, COOP, Alma Gyógyszertárak, Gyöngy Patikák, BioTechUSA, and The Body Shop.

The product surface is organized into five interconnected offerings: the core foodora marketplace for restaurant delivery and pickup; foodora market for grocery and retail delivery; foodora PRO, a monthly subscription providing free delivery up to a 700 Ft threshold; foodora merchant, a self-serve onboarding portal for restaurants and shops; and a dedicated corporate ordering channel for businesses. The platform is delivered as a web application (foodora.hu) with native iOS and Android apps, supports credit card and SZÉP card payments, and offers contactless delivery. Operations rely on an owned rider fleet that extends delivery reach to partners lacking their own logistics infrastructure.

The business model combines three revenue streams: marketplace commissions from restaurant and retail partners, per-order delivery and service fees, and recurring subscription revenue from foodora PRO. The customer base is primarily individual urban consumers, with a secondary corporate (B2B) segment for bulk catering. The company operates as part of the Delivery Hero international food-delivery group, alongside sister foodora-branded sites in Norway, Finland, Sweden, Austria, and the Czech Republic, and is compliant with EU frameworks including GDPR and the Digital Services Act.

Name

NetPincér hu

Website

https://netpincer.hu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

NetPincér hu, operating as foodora.hu, is a Hungarian online food and on-demand delivery marketplace serving individual consumers and corporate buyers across six cities including Budapest, connecting them to thousands of restaurants, grocery, pharmacy, and specialty retail partners via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Food Delivery

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Food Stores (5400)

akta.pro primary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

akta.pro secondary industries

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Corporate/Office Catering & Group Ordering Platforms (CRAFAFAJ), Restaurant Meal Delivery Platforms (TLAAAHAA)

Keywords

• Online food delivery
• Restaurant marketplace
• Grocery delivery
• Food ordering platform
• Subscription delivery

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Restaurant Commission: Takes commission from partner restaurants for orders placed through the platform. Restaurants pay to be featured and receive delivery infrastructure.
2. Delivery Fees: Customers pay delivery fees for orders; free delivery provided for foodora pro subscribers on orders meeting minimum thresholds.
3. foodora PRO Subscription: Monthly subscription service offering unlimited free delivery from participating restaurants and stores up to 700 Ft delivery fee threshold.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NetPincér hu operates the foodora.hu online platform in Hungary, enabling consumers to order food delivery and takeaway from restaurants, purchase groceries, and access subscription-based delivery benefits. The platform also provides corporate food ordering services and a merchant portal for restaurant and retail partners to manage their listings and orders across Hungarian cities.

Product overview

NetPincér hu (operated as foodora.hu) operates as a multi-service food delivery platform offering three interconnected services: (1) the core foodora marketplace connecting diners with restaurant partners for delivery and takeaway; (2) foodora market for grocery and retail delivery; and (3) foodora pro, a subscription add-on for free/deliscounted delivery. The platform also provides separate merchant and corporate portals. Restaurants without their own delivery fleet can partner with foodora's rider network, while the foodora pro subscription enables cost-conscious users to access unlimited free deliveries from participating partners.

Differentiator

Problem solved

Functional benefit

Brands

• foodora PRO: A subscription service offering unlimited free delivery from participating restaurants and stores, with delivery fees covered up to 700 Ft, and discounted delivery beyond that threshold.

Products and services

• foodora (food ordering and delivery)

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Restaurants and StorescoreChannel Partner/ Reseller/ DistributorThousands of restaurant partners including major chains (McDonald's, KFC, Burger King, Pizza Hut, Starbucks, Subway, Costa Coffee) and local restaurants. Also partners with retail stores (Tesco, PENNY, COOP), pharmacies (Alma Gyógyszertárak, Gyöngy Patikák), health supplement retailers (BioTechUSA), and specialty stores (The Body Shop). Partners without their own delivery infrastructure benefit from foodora's delivery network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glovo: Multi-category delivery marketplace operating across Southern and Eastern Europe; acquired by Delivery Hero. As a sister Delivery Hero brand, it overlaps with foodora's platform model and q-commerce positioning.
• Bolt Food: European food delivery arm of Bolt, operating a courier-based marketplace in multiple cities including Hungary. Directly competes with foodora for riders, restaurants, and consumer orders in the same urban centers.
• Wolt: Pan-European food and grocery delivery marketplace operating a courier-based platform comparable to foodora's model. Wolt is a direct head-to-head competitor for Hungarian urban consumers, restaurants, and the q-commerce basket.
• Lieferando: Austrian food delivery marketplace owned by Just Eat Takeaway and a sister brand in the wider Delivery Hero/neighbor peer set. Compares directly because it operates the same consumer/restaurant marketplace model across a similarly-sized German-speaking market.

Others

• Tesco Online: Grocery delivery arm of Tesco Hungary — one of foodora's shop partners. As an integrated grocer-retailer doing its own delivery, it is an adjacent comparison for the q-commerce / retail delivery category foodora is expanding into.
• HelloFresh: Meal-kit and prepared-food direct-to-consumer brand with logistics overlap with foodora's q-commerce aspirations. Not a direct delivery marketplace peer but competes for share of prepared meal occasions.

Broad incumbents

• Just Eat Takeaway: European food delivery incumbent (Just Eat, Lieferando, Takeaway.com brands) operating a marketplace model for restaurants. Although not strongly present in Hungary, it is a relevant comparable for the marketplace business model and unit economics.
• Uber Eats: Global food delivery platform from Uber, operating a marketplace model broadly comparable to foodora. While not focus on Hungary, its brand and existing ride-hail rider pool create a credible competitive threat at the upper end of the market.
• Delivery Hero: Global parent/coordinator of multiple food delivery brands including foodora (Hungary) and Glovo. As the visible parent entity in the European delivery category, it is the natural broad-incumbent comparable for the foodora Hungary asset.

Regional players

• NetPincér: Predecessor Hungarian food delivery brand historically operating in the same market; demonstrates the local competitive history for online food ordering in Hungary and represents an analogous single-country peer business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/media
• Facebookfacebook.com/Netpincer
• LinkedInlinkedin.com/company/netpincer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetPincér hu