Capital B Media

What Capital B Media does

Capital B Media is a UK-based specialist communications consultancy operating as a trading name of Kate Betts Media Limited (registered in England no. 7545479, headquartered at The Hayloft, Upper Holme, Slaithwaite, HD7 5XD). Founded in 2006 by former BBC journalist Kate Betts, the firm delivers three core service lines: media training, crisis communications, and strategic public relations. The media training practice uses broadcast-quality radio and TV equipment to run realistic role-play interviews across TV, radio, and print, supported by a 4:1 participant-to-trainer ratio and bespoke session design; crisis communications covers planning, spokesperson preparation, live advisory, and scenario-based simulations delivered with partner Controlled Events; strategic PR encompasses messaging, stakeholder mapping, and media relations work for ongoing client retainers. Service delivery is in-person at client premises or studios and online via Zoom/Teams.

The firm's customer base spans three sectors: public sector organisations (including Social Work England, Care Quality Commission, Driver and Vehicle Standards Agency, The Pensions Regulator, NHS trusts, and police and fire services), private enterprises (Siemens VAI, Michelin Tyres), and charities/non-profits (Pulmonary Hypertension Association UK, ShelterBox, National Lottery Community Fund). Pricing is quote-based, varies by participant count and requirements, and operates on multi-year contract cadences. The team is small (1-10 employees), consisting of founder-led former journalists including associates Ben Rooth, Mary Murtagh, Steph Pollard, and Controlled Events' Rob Walley.

The go-to-market is sales-led, with direct client engagement initiated through website forms, phone, or email and supported by content marketing via the firm blog, CIPR trainer affiliation, and historical association with the Cabinet Office Emergency Planning College. The firm has accumulated CIPR PRide Gold awards in 2017, 2018, and 2019, plus a 2016 Barnsley and Rotherham Chamber Business Growth Award. Capital B Media is founder-owned, with no disclosed external investment, no funding rounds, no subsidiaries, and no M&A activity.

Name

Capital B Media

Legal name

Kate Betts Media Limited

Website

https://capitalbmedia.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Capital B Media is a Yorkshire-based, founder-led communications consultancy specialising in bespoke media training, crisis communications, and strategic PR for UK public sector bodies, private enterprises, and charities, delivered by former BBC and regional journalists.

Ownership category

akta.pro rank

Product category

Public Relations & Media Training Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

Keywords

• Media training services
• Crisis communications consulting
• Strategic public relations
• PR workshops seminars
• Spokesperson training

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media Training Services: Customised media training delivered to individuals and groups, including role play exercises using broadcast quality equipment. Training covers TV, radio, and print interview preparation.
2. Crisis Communications Consulting: Strategic counsel for organisations facing or preparing for crisis situations. Includes crisis communications planning, spokesperson training, and behind-the-scenes advisory support.
3. Strategic Public Relations: Ongoing PR support including messaging development, stakeholder mapping, media relations, press releases, and strategic communications planning.
4. PR Workshops and Seminars: Educational workshops teaching organisations how to handle PR in-house, including sessions on writing press releases, identifying news stories, and media awareness. Delivered face-to-face or online via Zoom/Teams.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Capital B Media is a specialist communications agency providing media training, crisis communications, and strategic public relations to organisations in the private, public, and third sectors. Services include bespoke TV, radio, and print interview preparation using broadcast-quality equipment; crisis communications planning, exercising, and active crisis response; and strategic PR covering messaging, stakeholder mapping, media relations, and PR workshops delivered face-to-face or online.

Product overview

Capital B Media is a professional services company offering three core service areas: Media Training (including customised design, presentation skills, recruitment interview services, comms team workshops, and media awareness workshops), Crisis Communications (including training, plan development, and active crisis support), and Strategic Public Relations (including planning, workshops, and campaign execution). The company operates as a consultancy delivering expert human-led services rather than a technology product or SaaS platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 100% of trainees said they felt better prepared to deal with the media following the training session
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Controlled EventscoreStrategic or Co-development PartnerCapital B Media works closely with Controlled Events and its team, led by Rob Walley, to deliver credible and immersive crisis simulation exercises. The partnership combines Capital B Media's media expertise with Controlled Events' innovative simulation tools and crisis management capabilities. Together they provide realistic scenario-based training that tests all aspects of crisis handling, including resilience testing and social media simulation.
• Chartered Institute of Public Relations (CIPR)coreStrategic or Co-development PartnerKate Betts is a member of CIPR and one of their associate trainers, running courses in media interview skills, crisis communications and writing for PR. This affiliation provides credibility and access to professional networks in the UK communications industry.
• Cabinet Office Emergency Planning CollegecoreStrategic or Co-development PartnerKate Betts was an associate at the Cabinet Office Emergency Planning College, where she ran courses on communicating in a crisis or emergency for national and international clients. This partnership enhanced Capital B Media's credibility in the emergency management and resilience sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tulchan Communications: UK strategic communications firm specialising in corporate reputation, crisis, and capital markets communications. Comparable to Capital B Media's executive-facing crisis and media training services, but at significantly larger scale.
• Brunswick Group: Global advisory firm focused on critical issues, crisis, and capital markets communications. Overlaps with Capital B Media on crisis preparedness and executive media coaching, but operates at a much larger multi-jurisdictional scale.
• Hanover Communications: Major UK and European communications consultancy with a strong crisis communications and public affairs practice serving FTSE-listed and large public sector clients. Larger and broader than Capital B Media but overlapping in the crisis comms and media training space.
• MHP Group: UK strategic communications consultancy offering corporate, public affairs, and crisis communications across multiple sectors. Overlaps with Capital B Media on corporate crisis preparedness and executive media coaching, though at significantly larger scale.
• Portland PR: Strategic communications consultancy with a crisis communications practice serving corporates, governments, and NGOs. Comparable to Capital B Media in its crisis advisory and media-facing work, though with a much larger international footprint.
• Finsbury Glover Hering: Global strategic communications and public affairs firm with a strong crisis and capital markets communications practice. A larger, broader alternative to Capital B Media for clients needing crisis and media support across multiple geographies.

Regional players

• Blueberry PR: UK regional PR and content agency serving consumer and B2B clients across the UK. Comparable to Capital B Media as a smaller, regionally rooted UK PR firm with hands-on media relations and integrated communications services.

Direct peers

• Forster Communications: UK independent communications agency focused on sustainability, social issues, and behavioural change campaigns. Comparable to Capital B Media as a mid-sized independent UK PR firm with mission-driven, public/third sector clients and hands-on media strategy work.
• Lansons Communications: UK-headquartered reputation management and media consultancy offering media training, crisis communications, and strategic PR for corporates, financial services, and public sector clients. Comparable to Capital B Media in its specialist focus on media training offered by former journalists.

Emerging players

• CNC Communications (Havas Red): UK public relations and public affairs agency offering media relations, crisis communications, and stakeholder engagement. Overlaps with Capital B Media on strategic media relations and crisis advisory, particularly for sector-specific clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/capital-b-media
• Xx.com/capitalbmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital B Media