Controlled Events
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Controlled Events firmographics
Firmographics- Name
- Controlled Events
- Legal name
- Controlled Events Limited
- Website
- https://controlledevents.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Controlled Events industry classification
Industry- Product category
- Incident Management and Event Control Services
- NAICS
- Security Guards and Patrol Services (561612), Investigation and Security Services (5616), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Facilities Support Management Services (8744), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Event Security & Crowd Management (IMAIAEAD)
- akta.pro secondary industries
- Sports Security, Crowd Management & Event Medical Services (MPAGAMAL), Venue Security, Risk & Crowd Management (MPAGALAM), Event Security Management (BPABAMAC)
Keywords
Where Controlled Events is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Controlled Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Advisory & Operational Delivery: Expert advisory support, control room personnel, event control management, and readiness exercises are delivered as professional services engagements. Fees are quoted at point of purchase with service levels (one-off, retained, 24/7) and charges described at purchase. Subscriptions auto-renew monthly, annually or per mutually agreed period unless cancelled 30 days in advance. This represents the primary revenue stream.
- ECR Manager SaaS Platform: Cloud-based incident management software (ECR Manager) is provided as a subscription service. Pricing is based on service level selected (one off, retained, 24/7). Additional charges apply for data analysis support and data transfer after account closure. Payment for subscriptions is monthly, annual or per mutually agreed period.
- Accredited Training Courses: CPD-certified and SFJ Awards-accredited training courses (CROM, LIM, ACROM) delivered in-person, online, or hybrid formats. Course fees range from £220 exc. VAT (LIM, 4-hour half-day) to £650 exc. VAT (CROM, 2-day) for public bookings. Bespoke in-house courses are also offered.
- Equipment Provision and Communications Services: Radio communications equipment (UHF/VHF, Push to Talk Over Cellular), satellite connectivity, Wi-Fi, and hardware (screens, laptops, radios, wind anemometers) are provided as part of event control deployments, bundled with professional services delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Control Room Operations Management (CROM) - Two-day public course |
| One time/ perpetual license | Pay-as-you-go | Logging and Information Management (LIM) - Half-day online course |
| One time/ perpetual license | Pay-as-you-go | Advanced Control Room Operations Management (ACROM) - Two-day course at Coventry University Simulation Centre |
| Unit Pricing | Pay-as-you-go | Bronze Tier Simulation Exercise - Orientation Exercise |
| Unit Pricing | Pay-as-you-go | Silver Tier Simulation Exercise - Multi-Level Simulation Exercise |
| Unit Pricing | Pay-as-you-go | Gold Tier Simulation Exercise - Immersive Multi-Level Simulation Exercise |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Controlled Events product offering
Product offeringCore offering
Controlled Events provides resilience, readiness, control, and communications services for major events, emergency response, and critical operations. Its core deliverable combines the proprietary ECR Manager cloud-based incident management platform with structured training courses (CROM, LIM, ACROM), tiered exercise programmes, communications equipment provision, and operational consulting for control rooms and incident response.
Product overview
Controlled Events is a service-oriented company offering an integrated portfolio built around their core ECR Manager incident management platform. The platform serves as the central hub for event control, incident logging, and multi-agency coordination during live events, emergencies, and operational deployments. Complementary services include accredited training courses (CROM, LIM, ACROM) delivered at their own facilities or at partner venues like Coventry University, tiered exercise programmes (Bronze/Silver/Gold) using TeamXP and pseudo-media simulation tools, communications equipment (radio, satellite, Wi-Fi), and full-service event control room staffing. The offering is designed as a modular, consultative approach where clients can engage individual services or integrated programmes.
Differentiator
Problem solved
Functional benefit
Products and services
- ECR Manager
- CROM Course
- LIM Course
- ACROM Course
- Exercises and Simulations
- Communications Equipment and Solutions
- Event Control Room Services
- Operational Readiness Services
- Debriefs and Workshops
Quantifiable outcome
- 60,000 people evacuated safely during severe weather at America's Cup in Bermuda through coordinated event control infrastructure
- +3 more outcomes
Companies that use Controlled Events
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Controlled Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Controlled Events partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Logic WirelesscoreInternational radio equipment and support partner for SailGP and other international events. Logic Wireless provides hardware and technical support for UHF radio and Push to Talk Over Cellular (POC) solutions on overseas projects, complementing Controlled Events' event control and communications integration services.
- 2CL (Channel 2 Communications Ltd)corePrimary UK radio communications partner providing UHF and VHF Digital Mobile Radio and Push to Talk Over Cellular (POC) solutions. Supports UK events including SailGP Cowes and provides advanced radio functionality equipment for ACROM training courses. Long-term partnership since 2014.
- Attend2ITsupportingWi-Fi and satellite data solutions partner. Deploys static and vehicle-based satellite equipment for green field event data solutions and as resilience backup for existing venue connections. Supports remote Event Control Room environments.
- CrowdguardsupportingEquipment partner for ACROM training courses, providing professional alerting and public address tools used during live simulation exercises at Coventry University Simulation Centre.
- Capital B MediasupportingPseudo media partner for simulation exercises. Provides pseudo media content to replicate stakeholder, customer and public pressures during exercises, delivered directly to participants' devices via the TeamXP platform.
- TeamXP PlatformsupportingTechnology platform used to deliver simulation exercises remotely with shared scenario content and breakout rooms for different command groups, enabling real-time evaluation tools during exercises.
- Hootsuite and AwariosupportingSocial media monitoring tools integrated with ECR Manager to monitor key search strings and hashtags, providing real-time situational awareness during live events and supporting incident response.
- CrowdscansupportingLeading crowd counting solution integrated with ECR Manager to provide real-time crowd density and flow data for event control room decision-making and situational awareness.
- Holfuy (Wind and Weather Services)supportingReal-time on-site wind and weather monitoring service. Holfuy anemometer data is integrated into the ECR Manager log platform to inform decision-making and record environmental conditions during events.
- Amazon Web Services (AWS)coreCloud infrastructure provider hosting the ECR Manager platform and event control data. AWS cloud platform provides the underlying security and reliability for the SaaS incident management system.
- One PlansupportingSupported Controlled Events in coordinating and developing the pan-London Command, Control and Coordination (C3) plan for Women's EURO 2022 hosted in London. Collaborative planning partner for complex multi-agency city operations.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Controlled Events competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Controlled Events social profiles
Digital presenceControlled Events compliance and trust
Trust signalCompliance4 records
Controlled Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Controlled Events leadership team
Management profileNumber of profiles
Profiles9 records
Controlled Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Controlled Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Controlled Events
What does Controlled Events do?
Controlled Events provides resilience, readiness, control, and communications services for major events, emergency response, and critical operations. Its core deliverable combines the proprietary ECR Manager cloud-based incident management platform with structured training courses (CROM, LIM, ACROM), tiered exercise programmes, communications equipment provision, and operational consulting for control rooms and incident response.
Is Controlled Events a public or private company?
Controlled Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Controlled Events founded?
Controlled Events was founded in 2011. It employs 1 to 10 people.
Where is Controlled Events based?
Controlled Events is headquartered in London, United Kingdom, in the Europe region.
How does Controlled Events make money?
Four revenue lines are on record. Professional Services - Advisory & Operational Delivery is the primary driver. The others are ECR Manager SaaS Platform, accredited Training Courses and equipment Provision and Communications Services.
Does Controlled Events have an API?
No public API is recorded for Controlled Events.
What industry is Controlled Events in?
Controlled Events's product category is Incident Management and Event Control Services. Its primary akta.pro industry code is IMAIAEAD, Event Security & Crowd Management, with a secondary code of MPAGAMAL, Sports Security, Crowd Management & Event Medical Services. Its NAICS code is 561612 and its SIC code is 8744.