1st Choice Health and Wellness

What 1st Choice Health and Wellness does

1st Choice Health and Wellness is a privately-held, multi-disciplinary healthcare practice operating from a single location at 2441 State Street, Suite 10, New Albany, Indiana. The clinic serves the New Albany / Louisville (Kentuckiana) metropolitan area, offering an integrated service portfolio that includes chiropractic care, physical therapy, spinal decompression, regenerative medicine, medical weight loss (Semaglutide), Winback Tecar therapy, dry needling, acupuncture, cold laser therapy, and extracorporeal shockwave therapy (ESWT). The practice has been in continuous operation for approximately 30 years and is Indiana's second most-reviewed chiropractic practice on Google, with over 830 reviews accumulated over that tenure.

The business operates on a fee-for-service model with most major insurance plans accepted, generating revenue from direct patient encounters across multiple specialties. Its clinical team comprises three chiropractors (Dr. Bryan Guess, Dr. L. Christopher Nunier, Dr. Christopher Wynn), a licensed physical therapist (Tim Miller, PT), and an office manager (Robin Riesenberg), with total personnel reported in the 1-10 range. The clinic is HIPAA compliant but has no proprietary technology platform, software product, or digital patient interface — all clinical care is delivered in-person at the New Albany site, with no telehealth or remote service channel disclosed.

Revenue mechanics blend insurance-reimbursed services (chiropractic adjustments, physical therapy) with higher-margin cash-pay offerings (Semaglutide weight-loss programs, Tecar therapy, regenerative protocols, and forthcoming neuropathy and skin-care services). The practice is wholly self-funded, has no external investors, no disclosed funding rounds, and shows no public signals of geographic expansion beyond its single Indiana location, indicating a mature, locally-anchored services business model.

Name

1st Choice Health and Wellness

Legal name

1st Choice Health & Wellness

Website

https://1stchoicehealthandwellness.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

1st Choice Health and Wellness is a New Albany, Indiana-based multi-disciplinary healthcare practice offering chiropractic, physical therapy, regenerative medicine, and weight loss services to patients in the Kentuckiana metro area from a single established location.

Ownership category

akta.pro rank

Product category

Chiropractic and Wellness Services

NAICS

Offices of Chiropractors (62131), Offices of Chiropractors (621310), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHSADALAA

General Chiropractic Care

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAG

Chiropractic Rehabilitation & Therapeutic Exercise

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAI

Pain Management Chiropractic (Neck/Back/Sciatica)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAE

Corrective Chiropractic & Spinal Decompression

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADALAH

Auto Injury & Personal Injury Chiropractic (Whiplash)

Home & Personal Services/Fitness, Wellness & Personal Training/Chiropractic & Spinal Care

SECONDARYHSADAIAA

Orthopedic Physical Therapy & Post-Op Rehab

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

Keywords

• Chiropractic care services
• Spinal decompression therapy
• Physical therapy services
• Medical weight loss
• Regenerative medicine

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Chiropractic and Wellness Services: Fee-for-service healthcare model where patients pay for individual treatment sessions and services. Most insurance plans accepted. No subscription or recurring revenue model disclosed.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

1st Choice Health & Wellness is a privately operated chiropractic and wellness practice in New Albany, Indiana that delivers non-surgical, drug-free care through an integrated portfolio including chiropractic adjustments, spinal decompression, physical therapy, regenerative medicine, and Semaglutide-based medical weight loss. Treatment is delivered by a multi-practitioner clinical team (chiropractors and a physical therapist) supported by advanced modalities such as Winback 4 TECAR therapy, Erchonia FX 635 cold laser, dry needling, IASTM, and Extracorporeal Shock Wave Therapy. Patients pay fee-for-service per treatment session, with most insurance plans accepted and free new-patient consultations offered.

Product overview

1st Choice Health and Wellness is a healthcare practice offering an integrated portfolio of chiropractic and wellness services from a single New Albany, Indiana location. The core offerings include Chiropractic Care, Spinal Decompression, Physical Therapy, Regenerative Medicine, Medical Weight Loss (using Semaglutide), and Winback 4 TECAR therapy. These services are supported by complementary therapies including Dry Needling, Acupuncture, Cold Laser Therapy, and Extracorporeal Shock Wave Therapy. Additional ancillary services include diagnostic imaging (X-rays), custom orthotics, and nutritional supplementation. The practice treats conditions including back pain, neck pain, sciatica, herniated discs, plantar fasciitis, sports injuries, and auto accident injuries. Two services—Neuropathy Treatment and Skin Care—are listed as upcoming. The practice operates without a technology platform or API product.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Spinal adjustments focused on pain relief, improved mobility, and overall wellness, treating underlying causes of discomfort rather than just symptoms. For patients of all ages in the Kentuckiana metro area.
• Cervical and Lumbar Spinal Decompression Non-invasive, computer-assisted spinal decompression therapy that gently stretches the spine to relieve pressure on discs and nerves, treating herniated discs, sciatica, and degenerative disc disease.
• Physical Therapy Non-invasive rehabilitation including manual therapy, therapeutic exercise, IASTM, and therapeutic modalities to restore strength, flexibility, and function after injury or surgery.
• Regenerative Medicine Non-surgical therapies using the body's natural healing abilities to repair damaged tissues, targeting osteoarthritis, tendinitis, and ligament injuries without long-term drugs.
• Winback 4 TECAR Therapy Advanced high-frequency energy therapy that stimulates natural healing by boosting circulation, relaxing muscles, reducing inflammation, and accelerating tissue repair in non-invasive 10–15 minute sessions.
• Medical Weight Loss Customized, medically supervised weight loss plans using Semaglutide combined with diet, exercise, and personalized support to help patients reach healthy weight goals.
• Auto Accident Injury Treatment Targeted chiropractic and rehabilitative care for auto accident injuries including whiplash, neck pain, back pain, and soft tissue damage, intended for faster recovery and long-term healing.
• Dry Needling Therapy Insertion of thin needles into myofascial trigger points to relieve muscle tension, reduce pain, improve blood flow, and restore muscle function.
• Cold Laser Therapy (Erchonia FX 635) FDA market-cleared Erchonia FX 635 low-level laser therapy for chronic low back pain, neck pain, and various musculoskeletal conditions, supporting pain and inflammation relief and accelerated healing.
• Extracorporeal Shock Wave Therapy (ESWT) Innovative treatment using directed sound waves to stimulate natural healing for chronic plantar fasciitis and heel pain conditions.
• Acupuncture Traditional Chinese medicine technique using thin needles inserted into specific body points to stimulate natural headache and pain relief.
• Ancillary Therapeutic Services Includes laser therapy, cupping, ultrasound, Hivamat (electrostatic therapy), massage roller beds, Graston/scraping, Kinesio taping, X-ray services, custom insoles, shockwave therapy, Electrical Muscle Stimulation (EMS), Max Gen DNA gene testing, KBMO blood testing, and nutritional supplements.

Quantifiable outcome

• Over 30 years of successful practice serving the community
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Tuck Chiropractic Clinic: Regional multi-clinic chiropractic group based in Virginia. Comparable as an established multi-doctor chiropractic practice offering spinal decompression, rehab, and wellness — similar service portfolio though geographically non-overlapping with 1st Choice.

Direct peers

• 100% Chiropractic: Multi-clinic chiropractic and wellness brand offering chiropractic adjustments, massage, and stretch therapy. Comparable consumer-focused, full-service chiropractic positioning with similar patient demographics.
• Airrosti: Provider of conservative musculoskeletal care (chiropractic + soft tissue) with in-clinic and virtual options. Directly comparable focus on resolving pain/injuries through non-surgical manual therapy with outcome-driven treatment plans.
• FYZICAL Therapy & Balance Centers: National PT franchise network offering physical therapy, balance, and rehabilitation services. Comparable to the physical therapy and rehab component of 1st Choice's offering, with similar consumer-patient model.
• HealthSource Chiropractic: Chiropractic franchise offering chiropractic care, progressive rehab, and wellness services. Directly comparable service mix to 1st Choice's chiropractic + PT + wellness model, serving similar consumer patients seeking pain relief and corrective care.
• BackFit Health + Spine: Multi-clinic chiropractic and rehab provider combining chiropractic, physical therapy, and medical services. Directly comparable integrated pain-management and rehab model serving similar patient demographics.

Broad incumbents

• ATI Physical Therapy: Large national outpatient physical therapy provider with hundreds of clinics. Comparable as a multi-clinic PT and rehab operator; 1st Choice's in-house PT is a smaller, integrated counterpart to ATI's freestanding PT model.
• The Joint Chiropractic: National chiropractic franchise chain with hundreds of locations. Comparable as a chiropractic services provider targeting retail consumers, though operating on a high-volume, lower-price membership model rather than 1st Choice's multi-modality clinical approach.
• Chiro One Wellness Centers: Multi-clinic chiropractic and wellness group in the Midwest. Comparable as a multi-location chiropractic practice with integrated wellness services, though at much larger scale than 1st Choice's single New Albany clinic.

Emerging players

• QC Kinetix: National regenerative medicine franchise offering non-surgical treatments for joint pain. Comparable to 1st Choice's regenerative medicine and sports-injury service line, operating in a similar cash-pay, conservative-care niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1st-Choice-Health-Wellness-129528213780476
• Xx.com/1stchoice_hw
• LinkedInlinkedin.com/company/1st-choice-health-and-wellness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Choice Health and Wellness