Hard Edge Media
Hard Edge Media is a Melbourne-based creative agency that delivers brand strategy, campaign development, and video production to government agencies, corporates, and non-profits, anchored by its Re:act road safety behavior change program operating across Australia and London.
- Company typePrivate
- Founded2016
- HeadquartersPort Melbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hard Edge Media does
Hard Edge Media is a Melbourne-based creative agency that delivers brand strategy, brand identity development, campaign creative, video production, and digital services to government agencies, large corporates, and non-profit organizations. Founded and led by Managing Director Andrew Hardwick, the firm operates four service lines — Strategy, Brand, Creative, and Digital — and applies a proprietary behavior change methodology structured around four pillars: Educate, Motivate, Facilitate, and Sustain. Revenue is generated through project-based engagements, retainer arrangements, and bespoke campaign development fees, with pricing not publicly disclosed.
The agency's flagship initiative is Re:act, a road safety behavior change program launched in 2016 in partnership with Swinburne University of Technology. Re:act challenges university and TAFE students to design campaigns targeting 16-25 year old road users, and has grown into a multi-state, multi-country program operating across Victoria, NSW, Queensland, Western Australia, and London. Distribution is enabled by media partnerships with oOh!media in Australia (850+ sites, media value approaching $1.4M in 2020) and Ocean Outdoor in the UK. The client base spans Transport for NSW, the Australian Trucking Association, the Transport Accident Commission, RACV, eNett International, Mercedes-Benz Financial Services, Clean Energy Council, Australian Unity, and Note Printing Australia, with the agency operating from Port Melbourne, Victoria.
Commercially, Hard Edge pursues a sales-led motion built on long-term partnerships and discovery-led engagements. The Re:act program functions simultaneously as a thought-leadership vehicle, a content production engine, and a lead-generation channel targeting government, university, and industry stakeholders. Geographic expansion has been incremental (single Australian state 2016, multi-state by 2018, London by 2020, TAFE sector by 2021), with no external institutional investment, parent company, or M&A activity disclosed. The firm is a privately-held Pty Ltd with a headcount band of 11-50 employees.
Hard Edge Media firmographics
Firmographics- Name
- Hard Edge Media
- Legal name
- Hard Edge Media Pty Ltd
- Website
- https://hardedge.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hard Edge Media is a Melbourne-based creative agency that delivers brand strategy, campaign development, and video production to government agencies, corporates, and non-profits, anchored by its Re:act road safety behavior change program operating across Australia and London.
- Ownership category
- akta.pro rank
Hard Edge Media industry classification
Industry- Product category
- Creative Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Hard Edge Media is headquartered
LocationHeadquarters
- HQ city
- Port Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hard Edge Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Fee-for-service creative agency providing strategy, branding, campaign development, video production, and digital services to government and corporate clients. Revenue is generated through project-based engagements, retainer arrangements, and campaign development fees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Hard Edge Media product offering
Product offeringCore offering
Hard Edge Media is a Melbourne-based creative agency that helps brands shift behaviour to shape a better world. It delivers a comprehensive suite of professional services across strategy (brand discovery, research, marketing and communications planning), brand (identity and style guides), creative (advertising, copywriting, graphic design, video production), and digital (UX, website development, social media, animation). The agency also operates Re:act, a road safety behaviour change program that challenges university and TAFE students to create awareness campaigns targeting young road users.
Product overview
Hard Edge Media is a creative agency that helps brands shift behaviour to shape a better world. The company offers a comprehensive suite of professional services organized into four main categories: Strategy (brand discovery, research, marketing and communications strategy), Brand (identity and style guides), Creative (advertising, video production, copywriting, graphic design), and Digital (website development, UX design, social media, animation). The company also operates Re:act, a road safety behaviour change initiative launched in 2016 that challenges university students to create campaigns addressing road safety issues among young road users.
Differentiator
Problem solved
Functional benefit
Brands
- Re:act: Road safety behaviour change program that challenges university students to create campaigns raising awareness among 18-25 year olds about road safety issues. Founded by Hard Edge in 2016 in collaboration with university, industry and government partners.
Products and services
- Strategy Services
- Brand Services
- Creative Services
- Digital Services
- Re:act
Quantifiable outcome
- Re:act 2020 reached 5.2 million Australians with road safety messages
- +4 more outcomes
Companies that use Hard Edge Media
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Hard Edge Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hard Edge Media partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and minor.
- Curtin UniversitycoreUniversity partner for Re:act program expansion to Western Australia in 2021, running Re:act for first time with Curtin students.
- TAFE QueenslandcoreTAFE partner for Re:act TAFE program expansion, challenging graphic design students to create road safety campaigns targeting 16-24 year old road users.
- Holmesglen TAFEcoreTAFE partner for Re:act TAFE program in Victoria, running graphic design student road safety campaigns.
- North Metropolitan TAFEcoreTAFE partner for Re:act TAFE program launch in Western Australia, first TAFE partner in 2021 expansion.
- Queensland University of Technology (QUT)coreUniversity partner for Re:act program since 2020, expanding the program to Queensland with advertising copywriting students.
- University of the Arts London (UAL)coreInternational university partner for Re:act program launch in London in 2020 through London College of Communication. First international expansion of the program.
- Ocean OutdoorcoreUK Out Of Home media partner for Re:act London campaigns, providing prominent billboard locations including A40 at Gypsy Corner and Westfield London.
- oOh!mediacoreMedia partner for Re:act program, providing extensive network of digital billboards, retail, street furniture and university campus screens across Australia. Partnership exceeded $650,000 in media value for 2020 campaigns across 850+ sites.
- Swinburne University of TechnologycoreFounding university partner for Re:act behavior change program. Communication design students participate annually in creating road safety campaigns targeting 18-25 year olds.
- University of Technology Sydney (UTS)coreUniversity partner for Re:act program, running since 2019. Students develop road safety behavior change campaigns for the program.
- Transport for NSWcoreGovernment partner for Re:act program in NSW, providing feedback on student campaigns and supporting road safety behavior change initiatives.
- Transport Accident Commission (TAC)coreVictorian road safety agency partner for Re:act program, supporting student campaigns and providing industry feedback.
- Australia PostcoreIndustry partner for Re:act program, contributing to road safety initiatives and student campaign feedback.
- TransurbancoreInfrastructure partner for Re:act program, supporting road safety behavior change campaigns across multiple states.
- TelstracoreTelecommunications partner supporting Re:act program nationally, with internal use of Re:act resources for employee road safety awareness.
- IAGcoreInsurance partner providing feedback on Re:act student campaigns and supporting road safety initiatives.
- FIA FoundationcoreInternational road safety foundation supporting Re:act London program and youth road safety initiatives globally.
- WorkSafe VictoriacoreWorkplace safety agency partner for Re:act TAFE program in Victoria, addressing fatigue among young workers.
- WorkSafe QueenslandcoreWorkplace safety agency partner for Re:act TAFE Queensland program, addressing road and workplace safety risks.
- Department of Transport and Main Roads QueenslandcoreQueensland government transport agency partner for Re:act and Re:act TAFE programs, supporting road safety campaigns.
- Road Safety Commission Western AustraliacoreWA government road safety agency partner for Re:act TAFE and university programs, supporting first Re:act launch in Western Australia.
- ZurichcoreInsurance partner for Re:act London program, providing feedback on student campaigns and supporting international expansion.
- Rio TintominorMining industry partner supporting Re:act program in Queensland.
- National Road Safety Partnership ProgramminorRoad safety partnership program supporting Re:act initiatives and student engagement.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hard Edge Media competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hard Edge Media social profiles
Digital presenceHard Edge Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hard Edge Media leadership team
Management profileNumber of profiles
Profiles1 record
Hard Edge Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hard Edge Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hard Edge Media
What does Hard Edge Media do?
Hard Edge Media is a Melbourne-based creative agency that helps brands shift behaviour to shape a better world. It delivers a comprehensive suite of professional services across strategy (brand discovery, research, marketing and communications planning), brand (identity and style guides), creative (advertising, copywriting, graphic design, video production), and digital (UX, website development, social media, animation). The agency also operates Re:act, a road safety behaviour change program that challenges university and TAFE students to create awareness campaigns targeting young road users.
Is Hard Edge Media a public or private company?
Hard Edge Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hard Edge Media founded?
Hard Edge Media was founded in 2016. It employs 11 to 50 people.
Where is Hard Edge Media based?
Hard Edge Media is headquartered in Port Melbourne, Australia, in the Oceania region.
How does Hard Edge Media make money?
One revenue line is on record: creative Agency Services.
Does Hard Edge Media have an API?
No public API is recorded for Hard Edge Media.
What industry is Hard Edge Media in?
Hard Edge Media's product category is Creative Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541810 and its SIC code is 7311.