Labourly

What Labourly does

Labourly is an HR and recruitment management software platform built for HR departments, staffing agencies, and skilled-trades employers, with particular focus on the mining, manufacturing and oil and gas verticals. The product bundles candidate management, certification and licensing tracking, document storage, job board, secure internal messaging, custom tagging, a client portal and integrated background checks (powered by partner Certn) into a single subscription platform. Underpinning the product is the proprietary Smart Hire algorithm, complemented by an AI Magic / Welcome Wizard module that uses AI to parse uploaded resumes (PDF, JPEG, PNG) and auto-populate candidate profiles, eliminating manual data entry.

The platform is operated by 2202245 Ontario Inc., carrying on business as Resonant Solutions, a family-founded Ontario company that traces back to 2012 and spun Labourly out after a staffing-agency client requested HR software for the skilled trades sector. The platform is built on .NET, Azure DevOps Services and cloud services, with social-login identity via Google, Facebook, LinkedIn and Microsoft. Sales run as a hybrid inside-sales / product-led motion: prospects can self-serve a 30-day free trial of the Deluxe plan with no credit card, or book a 30-minute demo call with a Labourly expert.

Commercial mechanics are straightforward SaaS subscriptions in CAD across three tiers — Lite ($298/mo or $248/mo annually), Premium ($698/mo or $581/mo annually) and Deluxe ($998/mo or $831/mo annually), with additional admin seats at $149/mo and custom enterprise packages for tenants managing more than 2,500 candidates or requiring certification-only deployments. Pricing, marketing and demo booking are all anchored on the labourly.ca website, supported by SEO-optimised solutions and feature pages, an owned blog, organic social (Facebook, LinkedIn), accelerator and association visibility (YSpace York University, TechAlliance, ACSESS), and earned media (Rogers TV, Markets Insider). The company markets across Canada and the United States, and discloses no external funding, revenue figures or headcount beyond an approximately 8-person team.

Name

Labourly

Legal name

2202245 Ontario Inc.

Website

https://labourly.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Labourly is an HR and recruitment SaaS platform for staffing agencies and HR departments managing skilled trades workforces, offering AI-powered resume parsing, certification tracking, and integrated background checks across Canada and the United States.

Ownership category

akta.pro rank

Product category

Recruitment / Staffing Software

NAICS

Employment Placement Agencies and Executive Search Services (56131), Payroll Services (541214)

SIC

Services-Employment Agencies (7361), Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPACAPAA

Core HR & HRIS

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

Keywords

• Recruitment management software
• Workforce management platform
• Candidate management system
• Staffing agency software
• HR automation software

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly / Annual SaaS Subscriptions: Paying monthly or annual subscribers (called Tenants) subscribe to the Labourly platform for their business needs or as agents for other businesses (staffing agencies) to perform recruitment services. Three tiers (Lite, Premium, Deluxe) plus add-on admin licenses. 30-day free trial converts to recurring paid plans.
2. Freemium Trial (Deluxe Plan): 30-day free trial of the Deluxe Plan (2,500 candidates, unlimited admins) acts as a freemium/onboarding funnel to convert users to paid subscription after the trial period.
3. Custom Enterprise Pricing: Customized pricing packages for organizations managing more than 2,500 candidates or requiring specific certification-only packages, negotiated directly with the Labourly team.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Labourly is a SaaS HR and recruitment management platform built for staffing agencies and HR departments that hire skilled trades and labour workforces. It uses a proprietary Smart Hire algorithm and AI-driven resume parsing (Welcome Wizard / AI Magic) to automate candidate profile creation, certification tracking with automated expiry reminders, candidate-job matching, internal messaging, and shortlist generation. The platform is sold via monthly or annual subscription tiers (Lite, Premium, Deluxe) with a 30-day free trial of the Deluxe plan.

Product overview

Labourly is a single, unified HR / staffing software platform — not a platform-plus-modules suite sold separately — built for HR departments and staffing agencies to manage skilled trades and labour workforces. The platform bundles several core feature modules under one product: the Welcome Wizard (AI Magic) for AI-driven resume parsing, Candidate Management, Certification Management, Document Management, the Job Board, Secure Internal Messaging, Custom Filtering (Tags), a Client Portal, 24/7 Support, and an Integrated Background Checks module (powered by partner Certn). Underpinning all of this is the proprietary Smart Hire System / Smart Hire algorithm, which automates shortlist generation, candidate-job matching, and certification renewal reminders. Access is sold via three subscription tiers — Lite, Premium, and Deluxe — with a 30-day free trial that defaults to the Deluxe plan.

Differentiator

Problem solved

Functional benefit

Products and services

• Labourly HR & Recruitment Platform All-in-one SaaS HR and recruitment platform for HR departments and staffing agencies that hire skilled trades and labour workforces. Bundles AI-driven resume parsing (Welcome Wizard / AI Magic), candidate management, automated certification tracking with SMS/email expiry reminders, secure internal messaging, a multi-posting job board, custom filtering via tags, an integrated Certn background check module, and a client portal under one subscription. Sold as a single product via three tiers (Lite, Premium, Deluxe) with a 30-day free trial of the Deluxe plan and custom enterprise packages.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• CertnflagshipTechnology or Integration · 1 January 2022Integrated background check partnership. Labourly's 'NEW! Integrated Background Checks' feature leverages Certn to run common background checks online within the Labourly platform, reducing onboarding time from weeks to minutes. Announced via press release distributed on Markets Insider.
• ACSESS (Association of Canadian Search, Employment & Staffing Services)coreGTM or Marketing PartnerLabourly is listed as a 'Proud Member' of ACSESS on the home page footer with a link to acsess.org, signalling industry association membership in the Canadian staffing sector.
• TechAllianceminorStrategic or Co-development PartnerLabourly was announced as a winner of TechAlliance's second London Innovation Challenge. TechAlliance is the regional tech accelerator for the Waterloo Region / London, Ontario area.
• York University YSpaceminorStrategic or Co-development PartnerLabourly was selected for York University's YSpace 2022 Technology Accelerator cohort, providing the company with access to York U's entrepreneurship programming and visibility.
• Resonant Solutions (Resonant Business Solutions Inc.)flagshipOEM/ Whitelabel/ Licensing PartnerLabourly™ is described as 'A Product of Resonant Solutions' and the parent company of 2202245 Ontario Inc. (carrying on business as Resonant Solutions). Jane Ramachandran is President and CEO of Resonant Business Solutions Inc., which builds and operates the Labourly platform.
• Google / Facebook / LinkedIn / MicrosoftcoreTechnology or IntegrationSocial login and OAuth integrations with Google, Facebook, LinkedIn and Microsoft (via identity.labourly.ca) allow users to register and sign in to Labourly using their existing social media accounts.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vincere: Recruitment CRM specifically designed for staffing agencies, providing candidate database, job matching, and automation comparable to Labourly's Smart Hire and Candidate Management modules.
• Loxo: Recruitment CRM and talent intelligence platform that combines candidate management with AI-driven matching and automation, directly comparable to Labourly's AI Magic and Smart Hire capabilities.
• JobAdder: Recruitment CRM/ATS built for staffing agencies and in-house HR teams, with similar candidate management, job board, and workflow automation; overlaps closely with Labourly's feature set and target SMB/mid-market customer.
• Recruiterflow: Recruitment CRM/ATS designed for staffing agencies, with workflow automation, candidate database, and pipeline management features overlapping significantly with Labourly's offering.
• Crelate: Recruiting and staffing software with candidate database, automation, and pipeline tools; serves staffing agencies and HR teams with similar workflow emphasis to Labourly.
• CATS Software: Applicant tracking system built for staffing agencies and recruiters, with candidate management, job posting, and reporting features that closely parallel Labourly's core modules.
• Bullhorn: Largest dedicated staffing-agency CRM/ATS platform with automation and candidate-matching features, serving the same staffing-agency buyer as Labourly at greater scale and broader feature depth.

Broad incumbents

• Greenhouse: Established enterprise ATS serving in-house HR teams (and increasingly staffing partners) with broad recruiting workflows; competes in the same category as Labourly but at a larger scale and with a different buyer profile.
• Workable: Generalist ATS and recruitment platform used by SMB and mid-market employers; provides broader HR functionality but overlaps with Labourly's core candidate management and job board capabilities.

Others

• Certn: Background-check provider and existing Labourly integration partner; comparable as an ecosystem enabler serving staffing agencies and HR teams rather than a direct platform competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/labourlycanada
• LinkedInlinkedin.com/company/labourlycanada

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labourly