IceBear
IceBear Powersports is a U.S. manufacturer of small-displacement (50cc–300cc) ATVs, scooters, trikes, motorcycles, and pit bikes, selling exclusively wholesale through a network of 300+ authorized U.S. dealers from its Fontana, California headquarters.
- Company typePrivate
- Founded2006
- HeadquartersFontana, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What IceBear does
IceBear Powersports (legal entity Icebear Inc.) is a U.S. powersports vehicle manufacturer founded in 2006 and headquartered in Fontana, California, with 11–50 employees. The company designs and produces small-displacement (50cc–300cc) ATVs, scooters, trikes, motorcycles, and pit bikes organized under sub-brands Maddogs, Scooters, Motorcycles, IBX Offroad, and Icebear Offroad. Every vehicle is EPA and CPSC certified, and the company holds U.S. patents on its signature trike and Maddog designs. The technology stack is mechanical and regulatory rather than software-led: vehicles use recognized supplier components and proven powertrains, with no disclosed software platform, API, or AI/ML capabilities.
IceBear operates a wholesale-only B2B distribution model, selling exclusively through a nationwide network of 300+ authorized U.S. dealers; there is no direct-to-consumer channel. Revenue derives from wholesale vehicle sales to dealers and ongoing parts/aftermarket sales supported by published parts diagrams and service manuals. Pricing is not publicly disclosed and is negotiated per dealer relationship, with dealer financing facilitated through partner Northpoint Commercial. Go-to-market emphasizes dealer profitability: vehicles ship fully equipped at base price with no add-on packages or upsells.
Marketing is conducted through the company website, YouTube, Instagram, and Facebook, complemented by trade media partnerships with Dirtbike Magazine, Dealernews, Northpoint Commercial, and Dealer Direct. The business is privately held by its founders with no disclosed institutional investors, funding rounds, M&A activity, subsidiaries, or parent company. IceBear claims a global footprint in addition to its U.S.-centric dealer channel, though operational evidence beyond the U.S. market is not detailed.
IceBear firmographics
Firmographics- Name
- IceBear
- Legal name
- Icebear Inc.
- Website
- https://icebearatv.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IceBear Powersports is a U.S. manufacturer of small-displacement (50cc–300cc) ATVs, scooters, trikes, motorcycles, and pit bikes, selling exclusively wholesale through a network of 300+ authorized U.S. dealers from its Fontana, California headquarters.
- Ownership category
- akta.pro rank
IceBear industry classification
Industry- Product category
- Powersports Vehicles
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive) (IMACAEAJ)
- akta.pro secondary industries
- Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)
Keywords
Where IceBear is headquartered
LocationHeadquarters
- HQ city
- Fontana
- HQ country
- United States
- HQ region
- North America
Markets served
IceBear business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Powersports Vehicle Sales: IceBear generates revenue by manufacturing and selling ATVs, motorcycles, scooters, trikes, and pit bikes to a network of 300+ U.S. dealers. Revenue is generated through wholesale dealer purchases, with no direct-to-consumer online sales indicated.
- Parts and Aftermarket: The company operates a dedicated parts section on its website and publishes parts diagrams and service manuals, indicating ongoing parts revenue from the existing dealer and customer base.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
IceBear product offering
Product offeringCore offering
IceBear Powersports manufactures and wholesales a full line of powersports vehicles — ATVs, scooters, trikes, motorcycles, and pit bikes ranging from 50cc to 300cc engine displacement — exclusively to a network of 300+ authorized U.S. dealers. All vehicles are EPA and CPSC certified, fully equipped with standard equipment included at the base price, and feature U.S. patented designs for the trike and Maddog product lines. The company also supplies parts, diagrams, and service manuals to support the installed dealer base.
Product overview
Icebear Powersports is a powersports vehicle manufacturer offering a diverse portfolio of ATVs, scooters, trikes, motorcycles, and offroad/pit bikes. The company operates under multiple sub-brands including Maddogs (their signature trike line), IBX Offroad (dirt bikes/pit bikes), and Icebear Offroad (entry-level offroad). Their scooter lineup spans 50cc to 300cc displacement, while motorcycles range from 50cc to 200cc. All vehicles are EPA and CPSC certified with U.S. patented designs for trike and Maddog models. The company serves U.S. dealers through a nationwide network of 300+ dealers, providing fully equipped vehicles with standard equipment included.
Differentiator
Problem solved
Functional benefit
Brands
- Scooters: Line of scooters featuring models like Vision, Bella, Rocket R2, Jax, Cali, Hawkeye, Flash, F3, Classic, Clash, Aldo, F4, Warrior 200, R9, Vlad, SHDW, T26, and Defender in various engine sizes from 50cc to 300cc
- Trikes
- Motorcycles
- IBX Offroad
- Icebear Offroad
- Maddogs
Products and services
- Maddogs Signature three-wheeled scooter/bike hybrid vehicles available in 50cc and 150cc engine sizes across multiple generations, offered to U.S. dealers for retail to end consumers. Maddog models carry U.S. patented designs.
- Motorcycles Standard motorcycles including Menace (50cc and 200cc), Fuerza 125cc, Rogue 125cc, Champion LX 125cc, and LEO 125cc models, sold wholesale to authorized U.S. dealers for retail resale to end consumers.
- Scooters Full lineup of scooters ranging from 50cc to 300cc engine displacement including Vision, Bella, Rocket R2, Jax, Cali, Hawkeye, Flash, F3, Classic, Clash, Aldo, F4, Warrior 200, R9, Vlad, SHDW, T26, and Defender models, sold wholesale to authorized U.S. dealers.
- Trikes Three-wheeled motorcycles including Maddog Trike, Trifecta, Q6, and Mojo Z models in 50cc and 150cc variants, sold wholesale to authorized U.S. dealers. Trike models carry U.S. patented designs.
- IBX Offroad Off-road dirt bikes and pit bikes including AX90 (90cc), AX125 (125cc), AX140 (140cc), Roost Fully Auto, Roost Semi Auto, Whip, GRZ70, GRZ125, GRZ125-D, GRZ125UT-D, and GRZ150 models, sold wholesale to authorized U.S. dealers.
- Icebear Offroad Entry-level off-road bikes including the Pro Mini 50cc model, sold wholesale to authorized U.S. dealers.
- Parts and Aftermarket Replacement parts, parts diagrams, and service manuals supporting the installed base of IceBear vehicles across the U.S. dealer network and end consumers, generating ongoing parts revenue.
Companies that use IceBear
Customer profileSegments1 record
Ideal customer profiles1 record
IceBear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IceBear partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Dirtbike MagazineminorDirtbike Magazine is listed as a partner on IceBear's website, indicating media coverage and editorial exposure within the powersports enthusiast community.
- DealernewsminorDealernews is listed as a partner, providing industry trade publication coverage and credibility within the powersports dealer community.
- Northpoint CommercialcoreNorthpoint Commercial is a named channel partner facilitating dealer financing and commercial support for IceBear's 300+ dealer network, enabling dealers to access financing solutions.
- Dealer DirectcoreDealer Direct is listed as a partner, serving as a distribution or channel partner within the dealer network ecosystem, likely involved in dealer support and logistics.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
IceBear competitors and assessment
Company assessmentBroad incumbents
- Honda Powersports: Honda is a global powersports incumbent with motorcycles, scooters, and ATVs sold through franchised U.S. dealers. While Honda's small-displacement offerings overlap with IceBear's scooters and entry motorcycles, it competes from a much stronger brand and broader portfolio.
- Polaris Inc. Polaris is a major U.S. powersports incumbent with Indian Motorcycle, Slingshot, RZR, and Ranger brands. While it operates at a higher price/displacement tier than IceBear, it competes indirectly for the same dealer shelf space and end consumer.
Direct peers
- Vitacci Motorsports: Vitacci sells scooters, ATVs, go-karts, and motorcycles through a U.S. dealer network in the same 50cc-300cc range as IceBear. Both brands compete directly on dealer floors for the same value-oriented recreational customer.
- BMS Motorsports: BMS Motorsports is a competing small-displacement powersports manufacturer selling ATVs, dirt bikes, scooters, and go-karts through U.S. dealers. It overlaps with IceBear on product categories, channel model, and price band.
- Tao Motor: Tao Motor is a direct competitor in entry-level powersports, selling ATVs, scooters, go-karts, and dirt bikes through a similar U.S. dealer network. Both brands target the same sub-300cc value-conscious recreational buyer with comparable price positioning.
- KYMCO USA: KYMCO is a Taiwanese scooter and powersports manufacturer selling through U.S. dealers. While more established and with broader displacement coverage, it directly overlaps with IceBear on the scooter and small motorcycle category.
- SSR Motorsports: SSR Motorsports manufactures and distributes pit bikes, dirt bikes, scooters, and ATVs through U.S. dealers. Like IceBear, SSR operates in the entry-level small-displacement segment with a comparable B2B dealer model.
- Massimo Motor Sports: Massimo manufactures and distributes UTVs, ATVs, and motorcycles through a U.S. dealer network. It shares IceBear's dealer-led GTM and competes for similar entry-level and mid-tier recreational buyers.
- Peace Sports USA: Peace Sports distributes entry-level motorcycles, scooters, ATVs, and pit bikes through a U.S. dealer network. The product mix, displacement range, and dealer GTM closely mirror IceBear's positioning.
- Roketa Motorsports: Roketa is a competing powersports brand selling scooters, mopeds, ATVs, and motorcycles through U.S. dealers. It targets the same entry-level recreational buyer as IceBear with overlapping dealer distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
IceBear social profiles
Digital presenceIceBear financial estimates
Financial estimateRevenue estimate
Valuation estimate
IceBear leadership team
Management profileNumber of profiles
IceBear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IceBear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IceBear
What does IceBear do?
IceBear Powersports manufactures and wholesales a full line of powersports vehicles — ATVs, scooters, trikes, motorcycles, and pit bikes ranging from 50cc to 300cc engine displacement — exclusively to a network of 300+ authorized U.S. dealers. All vehicles are EPA and CPSC certified, fully equipped with standard equipment included at the base price, and feature U.S. patented designs for the trike and Maddog product lines. The company also supplies parts, diagrams, and service manuals to support the installed dealer base.
Is IceBear a public or private company?
IceBear is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IceBear founded?
IceBear was founded in 2006. It employs 11 to 50 people.
Where is IceBear based?
IceBear is headquartered in Fontana, United States, in the North America region.
How does IceBear make money?
Two revenue lines are on record. Powersports Vehicle Sales are the primary driver. The others are parts and Aftermarket.
Who are IceBear's main competitors?
Broad incumbents on record are Honda Powersports and Polaris Inc.. Direct peers are Vitacci Motorsports, BMS Motorsports, Tao Motor, KYMCO USA, SSR Motorsports, Massimo Motor Sports, Peace Sports USA and Roketa Motorsports.
Does IceBear have an API?
No public API is recorded for IceBear.
What industry is IceBear in?
IceBear's product category is Powersports Vehicles. Its primary akta.pro industry code is IMACAEAJ, Powersports Powertrain & Drivetrain Manufacturing (Engines/Transmissions/Final Drive), with a secondary code of IMACAEAM, Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks). Its NAICS code is 42312 and its SIC code is 3751.