SSR Motorsports

What SSR Motorsports does

SSR Motorsports is a privately held powersports distributor founded in 2002 and headquartered in the Santa Fe Springs/Norwalk area of Southern California, operating with approximately 23 employees. The company imports and distributes a multi-brand portfolio across the United States through a network of over 350 independent dealers, anchored by its own SSR brand and the exclusive North American distribution rights for Italian manufacturer Benelli (established 1911, owned by China's Q.J. Group since 2005) and QJMOTOR vehicles. Its product portfolio spans small-displacement pit bikes (70cc-140cc), dirt bikes (XD150, XD250), electric pit bikes and dirt bikes (SR-E series), dual sport motorcycles (XF250X), side-by-side UTVs (Bison series, SRU series), mopeds, electric scooters and e-bikes (including Okai distributed products), and Benelli mid-size and adventure motorcycles (TNT135, TNT300, TNT600, 302S, Leoncino, TRK502/502X, Caffenero), with MSRPs ranging from approximately $479 to $6,399.

SSR's business model is channel-partner-driven: vehicles are sold primarily through independent dealers with MSRP-based pricing, supplemented by direct e-commerce, dealer login portals, and consumer financing (promotional rates as low as 1.99% APR). Revenue is generated through one-time unit sales of new powersports vehicles, parts and accessories fulfillment from a West Coast distribution center, and bundled promotional offerings. The company's go-to-market emphasizes racing sponsorships and trade show presence, including title sponsorship of the AMA National Championship Pit Bike races (2024), the official Pit Bike role with GT Arenacross Outlaws, and multi-year AIMExpo booth participation. Manufacturing is outsourced to OEM partners (notably Q.J. Group, which operates 14,000 employees and produces over 1.2 million vehicles and 2 million engines annually), with SSR focusing on product specification, brand management, dealer relationships, and quality control.

The company serves four primary customer segments: off-road enthusiasts and racers (pit bike and dirt bike buyers), street motorcyclists and commuters, electric vehicle buyers (parents buying for youth and eco-conscious commuters), and dealers and racing organizations. Leadership includes President William Li (22+ years in the pit bike market), VP Mel Harris (previously VP at American Suzuki for 27.5 years), and General Manager Jeff Li. The company is operating actively as of late 2025, with announced 2026 product expansions and continued AIMExpo participation.

Name

SSR Motorsports

Legal name

SSR Motorsports

Website

https://ssrmotorsports.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

SSR Motorsports is a privately held Southern California powersports distributor, founded 2002, that sells SSR-, Benelli-, QJMOTOR-, and Okai-branded motorcycles, pit bikes, dirt bikes, UTVs, scooters, and e-bikes through 350+ independent US dealers.

Ownership category

akta.pro rank

Product category

Powersports Vehicles

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (423110)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

akta.pro secondary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Powersports vehicles
• Pit bikes
• Off-road motorcycles
• Electric vehicles
• Side-by-side UTVs

Headquarters

HQ city

Norwalk

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Powersports Vehicle Sales: SSR Motorsports generates revenue primarily through the sale of motorcycles, pit bikes, dirt bikes, side-by-side vehicles (UTVs), scooters, mopeds, and electric vehicles. The company distributes its own SSR brand as well as Benelli and QJMOTOR branded vehicles through its dealer network. MSRP-based pricing with destination charges and dealer fees applied at point of sale.
2. Parts and Accessories Fulfillment: SSR Motorsports maintains a West Coast distribution center stocked with readily available replacement parts for all product lines, generating revenue through parts, accessories, and gear sales. The company also offers financing through its website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

SSR Motorsports imports and distributes a full range of powersports vehicles in the United States, including SSR-branded pit bikes, dirt bikes, side-by-side UTVs, mopeds, and electric vehicles, as well as Benelli and QJMOTOR branded motorcycles. The company operates a network of over 350 independent dealers and a West Coast distribution center for parts fulfillment. Revenue is generated primarily through the sale of new vehicles, parts, accessories, and dealer-financed purchases.

Product overview

SSR Motorsports is a powersports distributor founded in 2002, headquartered in Santa Fe Springs/Norwalk, CA, serving as the exclusive North American distributor for SSR, Benelli, and QJMOTOR brands. The product portfolio includes SSR-branded pit bikes (70cc-140cc), dirt bikes (XD150, XD250), electric pit bikes and dirt bikes (SR-E series), dual sport motorcycles (XF250X), side-by-side UTVs (Bison series, SRU series), mopeds, electric scooters (NEON II, EA10 PRO), electric bicycles (STRIDE, SAND VIPER, TRAIL VIPER), and balance bikes (SPRINTER). Distributed brands include Benelli motorcycles (TNT135, TNT300, TNT600, 302S, Leoncino, TRK502/502X, Caffenero) and QJMOTOR motorcycles. The company also offers accessories, parts, financing options, and maintains a dealer network of over 350 locations nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• SSR Pit Bikes (Base Model) Small displacement motorcycles ranging from 70cc to 125cc, designed for beginners and first-time riders. Models include SR70AE, SR110SE, and SR125ME.
• SSR Pit Bikes (R-series) Performance-oriented pit bikes ranging from 125cc to 140cc, designed for the racing market. Models include SR125R, SR125RB, SR140R, and SR140RB.
• SSR SR-E500 Electric Pit Bike First electric pit bike from SSR, combining attractive design with user-friendly features for young riders. $180 promotional coupon available.
• SSR Dirt Bikes (XD Series) Mid-size dirt bikes including XD150 (150cc) and XD250 (250cc), suitable for young riders, women, and entry-level adult riders.
• SSR Electric Dirt Bikes (SR-E Series) Electric-powered dirt bikes including SR-E8 PRO and SR-E15 PRO, targeting the youth market with environmentally friendly options.
• SSR XF250X Dual Sport/Enduro 250cc dual sport motorcycle available in both off-road (XF250X) and street (XF250X | STREET) configurations.
• SSR Side x Side / UTV (Bison Series) Utility side-by-side vehicles available in multiple engine sizes: Bison 500U (500cc), Bison 400U/400U XL (400cc), Bison 200U/200P (200cc). Also available in camouflage option.
• SSR SRU170 Series Side x Side Compact 170cc side-by-side utility vehicles including SRU170RS and SRU170Z for various recreational and work applications.
• SSR Lazer 6 Moped 50cc moped designed for urban transportation and beginner riders.
• SSR Sprinter Balance Bike Electric balance bikes for young children including SPRINTER 12 S, SPRINTER 12, and SPRINTER 16 models.
• SSR Neon II Electric Scooter Electric stand-up scooter with folding steering arm, LCD dash, ambient lighting. 25-mile range, 9-inch tires. MSRP $649.
• SSR EA10 Pro Electric Scooter Sit-down electric scooter with fold-flat handlebars and seat, removable battery. 15-mph top speed, 35-mile range. MSRP $799.
• SSR Stride Electric Bicycle Step-through aluminum frame electric bicycle with 500W Bafang motor, removable Samsung battery, up to 40-mile range. MSRP $1,599.
• SSR Sand Viper 500W Electric Bicycle Fat-tire electric bicycle with 500W motor for off-road riding capabilities.
• SSR Trail Viper 500W Electric Bicycle Trail-ready electric bicycle with 500W motor for versatile terrain use.
• Benelli TNT135 Italian-designed 135cc naked street bike. Air/oil-cooled single overhead camshaft 4-valve engine, cast aluminum/steel trellis frame, 12-inch wheels, LED lights. Winner of Motorcycle.com top five under $5k. MSRP $2,499.
• Benelli TNT300 300cc twin-cylinder naked streetbike with Italian design. 38 horsepower, 6-speed transmission, trellis frame. MSRP $3,999.
• Benelli TNT600 600cc inline-three cylinder naked streetbike in Benelli's TNT family.
• Benelli 302S Sport variant in Benelli's 300cc lineup.
• Benelli Leoncino 500cc scrambler inspired by Benelli's 1950s heritage. Parallel twin engine with dual overhead cams and fuel injection, 48 horsepower. Steel lattice frame, inverted fork, Pirelli Angel ST tires. LED headlight. MSRP $6,199.
• Benelli Leoncino Trail Adventure-oriented variant of the Leoncino with enhanced off-road capabilities.
• Benelli TRK502 Adventure touring motorcycle with 499.6cc parallel twin engine, four-valve DOHC liquid-cooled. Steel-tube trellis frame, 50mm inverted fork. 17-inch cast aluminum wheels, 5.28-gallon fuel capacity. MSRP $5,999.
• Benelli TRK502X Adventure touring motorcycle with enhanced off-road capability. Wire-spoke wheels (19-inch front), Metzeler Tourance tires, 8.6-inch ground clearance, taller seat height. MSRP $6,399.
• Benelli Caffenero 150 Water-cooled 150cc scooter with Electronic Fuel Injection, automatic transmission, disc brakes, 31.5-inch seat height, 16-inch wheels. MSRP $2,399.
• QJMOTOR Motorcycles Full line of QJMOTOR motorcycles including SRF135, SRV300, SRK400, SRK400RR, SRV550, SRK700, and SRT750X distributed by SSR Motorsports in North America.
• SSR Accessories & Gear Aftermarket accessories including helmets, carburetor jet kits, headlights, King Shock suspension, training wheels, Pro Circuit exhaust systems, and SSR branded merchandise.

Quantifiable outcome

• Over 350 dealers nationwide supporting product sales and service
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Bagger Racing League (BRL)coreStrategic or Co-development Partner · 26 July 2024Bagger Racing League is the AMA-chartered promoter operating the Pit Bike racing program at AMA Vintage Motorcycle Days in partnership with SSR Motorsports. Racing took place on Friday, July 26, 2024, with four classes competing for AMA national titles and several exhibition classes.
• American Motorcyclist Association (AMA)flagshipStrategic or Co-development Partner · 22 July 2024SSR Motorsports is Title Sponsor of the first ever AMA National Championship Pit Bike races, held in conjunction with AMA Vintage Motorcycle Days at Mid-Ohio Sports Car Course, July 26-28, 2024. SSR Motorsports was also the Title Sponsor of the first ever AMA National Pit Bike races at the event. AMA Director of Marketing & Communications Joy Burgess noted SSR as 'one of the world's largest manufacturers of Pit Bikes.'
• GT Arenacross OutlawscoreStrategic or Co-development Partner · 13 December 2022SSR Motorsports is the official Pit Bike of the GT Arenacross Outlaws (General Tire Arenacross Outlaws) for the 2022/23 season. An SSR Motorsports SR125 is given away at all 8 weekends of the Tour. The series features Pro and Amateur racing with National Arenacross Championship, televised on FS1. The eight-round series hosts over 300 competitors per weekend with award-winning intro shows, freestyle stunts, and intense racing.
• General TireminorGTM or Marketing Partner · 13 December 2022General Tire is the title sponsor of the GT Arenacross Outlaws series. SSR Motorsports is the official Pit Bike of this series, creating a co-marketing relationship through the racing sponsorship.
• OkaicoreChannel Partner/ Reseller/ Distributor · 28 October 2022SSR Motorsports is the exclusive powersports distributor for the full line of Okai electric bicycles and scooters, available immediately at participating SSR Motorsports dealers nationwide. Okai is one of the best-selling EV brands at BestBuy. Products include the EB50 Ranger electric bicycle ($1,999), Stride electric bicycle ($1,599), and Neon series stand-up scooters ($499-$849) plus the EA10 Pro sit-down scooter ($799).
• Stimilon Masters of MiniminorGTM or Marketing Partner · 26 April 2019SSR Motorsports is a major sponsor of the Stimilon Masters of Mini (MoM) series, North America's longest running and best attended pit bike series with 6 rounds and 14 different pit bike classes. The series has been running annually since 2013 or earlier.
• JT PowersportsminorGTM or Marketing Partner · 14 January 2019JT Powersports promotes the SSR Motorsports National Mini MX Race and the SSR Motorsports Mini-X National Pitbike racing series. Events include the National Mini MX Race at Riverbend Ranch in Inola, OK and the National Mini MX Race at the Diesel Power Plus Riverbend Arena near Tulsa, OK.
• Legends & Heroes MuseumminorGTM or Marketing Partner · 1 January 2019SSR Motorsports is a sponsor of the Legends & Heroes Museum, which preserves and celebrates the history of motorcycling through museum exhibits and racing recognition.
• Team SSR SponsorsminorGTM or Marketing Partner · 3 February 2017Team SSR is supported by sponsors including SRE, MOTUL, 6D Helmets, Dubya, EKS Brand, FMF, Gaerne, Guts Racing, Hinson Racing, JJW, MAXXIS, Mika Metals, MotoXXX, and Oneal. These sponsors support Team SSR racer Jeff Willoh in WORCS and Big 6 Grand Prix Series competition.
• Benelli MotorcyclescoreChannel Partner/ Reseller/ Distributor · 1 January 2015SSR Motorsports is the exclusive North American distributor for Benelli Motorcycles. Benelli is a 100+ year old Italian motorcycle manufacturer (established 1911) that has been owned by Q.J. Group since 2005. SSR and Benelli Motorcycles USA display together at trade shows including AIMExpo, Barber Vintage Festival, and Clutch Control Moto Show.
• QJMOTORcoreChannel Partner/ Reseller/ Distributor · 1 January 2015SSR Motorsports handles North American distribution for QJMOTOR vehicles. QJMOTOR is a brand of the Q.J. Group (Qianjiang), a Chinese corporation that also owns Benelli. QJ Motor products are sold alongside SSR and Benelli at SSR dealers, often with bundled promotions (e.g., free electric vehicles with purchase of QJ bikes).
• Q.J. Group (Qianjiang Group)flagshipOthers · 1 December 2005Q.J. Group (Qianjiang), based in Wenling, China, is the parent company that acquired Benelli in 2005 and is the OEM manufacturer for SSR's products. The group employs 14,000 people, produces over 1.2 million vehicles and 2 million engines per year, and also distributes ATVs, electric bicycles, lawnmowers, golf carts, generators, pumps, and other gardening equipment worldwide. SSR's distribution agreement with Q.J. for Benelli products was penned in 2015.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Genuine Scooter Company: Genuine is a US distributor of imported scooters and small motorcycles, focused on the urban commuter and entry segments. Comparable to SSR's scooter and small-displacement street motorcycle portfolio (e.g., Benelli Caffenero, Razkull, TNT135, Lazer 6).
• CSC Motorcycles: CSC Motorcycles is a California-based US distributor of Chinese-manufactured motorcycles and scooters from Zongshen. Like SSR, CSC imports, brands/distributes, and sells through a US dealer network small-displacement and mid-displacement motorcycles with strong value positioning.
• Lance Powersports: Lance Powersports distributes SYM-branded scooters, motorcycles, and powersports vehicles through a US dealer network. Closely comparable to SSR as a smaller US-based importer/distributor of Asian-built powersports vehicles targeting value-conscious and entry-level buyers.

Emerging players

• Sur-Ron / Talaria: Sur-Ron and Talaria are Chinese-origin electric off-road bike brands gaining traction in the US youth and trail-riding segments. Comparable to SSR's electric dirt bike (SR-E8 PRO, SR-E15 PRO) and pit bike categories, representing a new competitive threat in the sub-$3K electric off-road market.
• Zero Motorcycles: Zero Motorcycles is a US-based manufacturer of premium electric motorcycles and powersports vehicles. Comparable to SSR's electric pit bike and dirt bike push (SR-E series) but positioned at significantly higher price points and a pure-play EV business model.

Broad incumbents

• Polaris Inc. Polaris is a major US-based powersports OEM and dealer-network operator across Indian Motorcycle, Slingshot, RZR side-by-sides, and off-road vehicles. Overlaps with SSR's side-by-side (Bison series) and off-road pit bike categories but operates at vastly greater scale as both manufacturer and brand owner.
• BRP Inc. (Can-Am): BRP manufactures Can-Am on-road and off-road vehicles, including side-by-sides and the recently launched electric motorcycle line. Comparable to SSR's side-by-side UTV category and emerging electric powersports direction, though BRP is a vertically integrated OEM rather than a distributor.
• Yamaha Motor USA: Yamaha Motor is a major Japanese OEM with deep US powersports presence across motorcycles, ATVs, side-by-sides (Wolverine, Viking), and youth products (PW50, TT-R). Competes head-to-head with SSR across off-road, youth, and small-displacement street segments.
• Kawasaki Motors USA: Kawasaki competes in motorcycles (Ninja, KLR, Vulcan), side-by-sides (Mule, Teryx), and youth off-road models. The Ninja 300 is referenced directly by SSR as a price benchmark for the Benelli TNT300, illustrating direct overlap in entry-level sport motorcycle segment.
• American Honda (Honda Powersports): Honda Powersports is one of the dominant OEMs in the US motorcycle, scooter, ATV, and side-by-side markets. Directly competes with SSR's pit bike, dirt bike, scooter, and side-by-side categories but at much higher brand premium and dealer scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SSR_Motorsports
• YouTubeyoutube.com/user/SSRMOTORSPORTS1
• Facebookfacebook.com/SSRMotorsports
• Instagraminstagram.com/ssrmotorsports
• LinkedInlinkedin.com/company/ssrmotorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SSR Motorsports