Make Art

What Make Art does

Make Art (MakeArt) is a Russian digital agency founded in 2012 and operated as a sole proprietorship (ИП Овакимян Давид Саакович / Individual Entrepreneur Ovakimyan David Saakovich) under founder David Saakovich Ovakimyan. The firm is headquartered in Rostov-na-Donu at ul. Nagibina 14A and serves clients across Southern Russia and Rostov Oblast. Its service portfolio covers full-cycle website development (corporate sites from 25,000 RUB, e-commerce from 69,000 RUB, landing pages from 25,000 RUB, exclusive projects from 95,000 RUB), SEO promotion (from 15,000 RUB/month), contextual advertising via Yandex.Direct and Google Ads (from 25,000 RUB), SMM, design services, and tiered technical support (7,000-15,000 RUB/month). A specialized government vertical delivers compliance-ready websites (Government Website 3.0) on the 1С-Битрикс platform via partnership with Alfa Sistems.

Technically, Make Art builds on standard CMS-based development with adaptive/mobile-optimized design and provides CMS integration plus client training at handover. The firm follows a documented six-stage process (pre-project analytics, prototyping, design, coding, content placement, launch/testing) and assembles teams of 4-8 specialists per project drawn from in-house designers, frontend/backend developers, testers, motion designers, SEO specialists, copywriters, linkbuilders, usability specialists, and contextologists. Infrastructure is delivered through partnerships with Yandex (analytics and advertising APIs), Beget (hosting), and Aspro (CRM).

The business model combines one-time project revenue with recurring monthly subscriptions across SEO, advertising management, and support tariffs. Go-to-market is direct-to-consumer: clients submit detailed multi-step inquiry forms on makeart.pro, followed by phone/email consultation; a freemium free website audit serves as the lead-generation entry point. Customers span diverse SMB and mid-market segments — wholesale/retail, manufacturing, telecommunications (Tricolor TV dealers, NTV+ dealer), welding equipment (Intera), optics retail (Mir Optiki), IT systems integration (IT-ENGINERING), real estate, railway supplies, food production, and bakery. No external investment, funding rounds, or parent entities exist; the firm operates entirely on founder-led organic economics.

Name

Make Art

Legal name

Индивидуальный предприниматель Овагимян Давид Саакович

Website

https://makeart.pro

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Make Art is a Russian digital agency in Rostov-na-Donu offering website development, SEO, contextual advertising, SMM, design, and technical support services to small and mid-sized businesses across sectors such as telecommunications, manufacturing, retail, and government.

Ownership category

akta.pro rank

Product category

Web Development and Digital Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Creative & Brand Campaign Development (BPAFAAAB)

Keywords

• Web development services
• Search engine optimization
• Digital marketing services
• Website design services
• Contextual advertising services

Headquarters

HQ city

Russia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Website Development: Development of corporate websites, internet stores, landing pages, and exclusive/custom websites. Pricing varies by complexity: corporate sites from 25,000 rubles, internet stores from 69,000 rubles, landing pages from 25,000 rubles, exclusive sites from 95,000 rubles.
2. SEO Promotion: Search engine optimization services. Website promotion from 15,000 rubles/month, online stores from 25,000 rubles/month, exclusive sites from 40,000 rubles/month.
3. Contextual Advertising: Setup and management of Yandex.Direct and Google Ads campaigns from 25,000 rubles.
4. SMM Promotion: Social media marketing including content strategy from 12,000 rubles, targeted advertising from 15,000 rubles, and organic promotion.
5. Website Support: Technical support and site maintenance with tiered tariffs: Economy from 7,000 rubles/month, Optimal from 12,000 rubles/month, VIP from 15,000 rubles/month. One-time work from 3,500 rubles/hour.
6. Design Services: Web design from 25,000 rubles, corporate identity from 20,000 rubles, logo development from 5,000 rubles, 2D/3D animation services.
7. Site Audit: Comprehensive website audit services including SEO, technical, and usability analysis from 10,000 rubles.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Make Art is a Russian digital agency that develops websites (corporate sites, online stores, landing pages, and exclusive custom sites) and provides complementary digital promotion services including SEO, contextual advertising (Yandex.Direct, Google Ads), SMM, web design, and ongoing technical support. The agency follows a 6-stage structured development process from pre-project analytics through testing and launch, with a dedicated team of 5-8 specialists assigned to each client project.

Product overview

Make Art is a digital agency offering a portfolio of interconnected website development and digital marketing services. The core offering is Website Development (Разработка сайтов), which encompasses Corporate Websites, Online Stores (Интернет-магазин), Landing Pages, and Exclusive Custom Websites. These are complemented by promotion services: SEO Promotion (SEO-продвижение), Contextual Advertising (Контекстная реклама via Yandex.Direct and Google AdWords), SMM Promotion, and Comprehensive Promotion that bundles multiple channels together. Supporting services include Website Audit, Technical Support (Поддержка сайтов), and Web Design (Дизайн). A specialized vertical is the Government Website 3.0 (Сайт государственной организации 3.0), a ready-made solution for government organizations built on the 1С-Битрикс platform. Pricing ranges from 25,000 RUB for Landing Pages to 95,000+ RUB for Exclusive Websites, with monthly promotion services starting from 15,000 RUB.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development (Разработка сайтов) Full-service website development including corporate sites, e-commerce stores, landing pages, and custom exclusive websites. The development process follows 6 stages: pre-project analytics, prototyping, design, coding and programming, content placement, and launch/testing. Pricing: corporate sites from 25,000 RUB, landing pages from 25,000 RUB, online stores from 69,000 RUB, exclusive sites from 95,000 RUB.

Quantifiable outcome

• Organic traffic growth of 800% (8x increase) for NTV Plus dealer client over 14 months of SEO promotion
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Yandex LLC (ООО Яндекс)coreTechnology or IntegrationYandex provides web analytics services (Yandex.Metrica) for tracking website visitor behavior, traffic sources, and user engagement metrics. Make Art's websites collect technical data including IP address, device model, OS/browser version, geographic location, and usage information through Yandex.Metrica.
• Beget LLC (ООО Бегет)coreTechnology or IntegrationBeget provides virtual server hosting for Make Art's website. As the site host, Beget may have technical access to user data submitted through the website forms.
• Aspro LLC (ООО Аспро)coreTechnology or IntegrationAspro provides CRM system used by Make Art for customer relationship management. The CRM has technical access to customer data submitted through website inquiry forms.
• Alfa Sistems (Альфа Системс)minorStrategic or Co-development PartnerPartnership for offering government organization website solutions based on Gos 3.0 platform. Make Art collaborates with Alfa Sistems to provide ready-made solutions for government organizations meeting Russian legislation requirements.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WebFX: WebFX is a US-based full-service digital marketing agency offering web design, SEO, and PPC. While not Russian, it represents a broader incumbent digital agency model that Make Art competes against in concept and service delivery for SMB clients.

Direct peers

• Ingate: Ingate is a Russian digital marketing company offering SEO, contextual advertising, and web development. It is a direct competitor in the Russian digital services market with a similar full-service model.
• Demis Group: Demis Group is a Russian digital marketing agency specializing in SEO, contextual advertising, and website promotion. It competes directly with Make Art in the Russian SEO and paid search market.
• iConText: iConText is a Russian digital marketing agency specializing in contextual advertising, SEO, and SMM. It directly competes with Make Art in paid search and SEO services for Russian clients.
• RealWeb: RealWeb is a Russian full-service digital agency offering web development, SEO, contextual advertising, and SMM. It directly overlaps Make Art's service portfolio and competes in the same Russian SMB and mid-market segment.
• Elama: Elama is a Russian digital advertising platform and agency offering contextual advertising management across Yandex and Google. It overlaps with Make Art's contextual advertising and promotion services.
• Texterra: Texterra is a Russian digital agency focused on SEO, content marketing, and contextual advertising. It overlaps with Make Art's promotion services and serves similar Russian SMB and mid-market clients.
• Netpeak: Netpeak is a digital agency originally from Ukraine/Russia offering SEO, PPC, and web development. It serves similar SMB and mid-market clients in the CIS region with comparable digital marketing services.
• AGIMA: AGIMA is a Russian digital agency providing web development, SEO, and digital marketing services. It is a direct competitor in the Russian digital agency market with overlapping service offerings and customer segments.

Regional players

• LiteOrder: LiteOrder is a Russian digital agency offering web development and digital marketing services. It is a regional peer in the Russian digital agency market with similar service offerings to Make Art.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Make Art