Absolute MMA
Absolute MMA is a privately held, multi-location martial arts training operator in Melbourne, Australia, offering MMA, BJJ, Muay Thai, boxing, wrestling, and conditioning classes across three facilities to everyone from beginners to professional fighters.
- Company typePrivate
- Founded-
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Absolute MMA does
Absolute MMA is a multi-location martial arts training operator headquartered in Melbourne, Australia, operating three purpose-built facilities across Melbourne CBD, Collingwood, and St Kilda. The company delivers instruction across mixed martial arts, Brazilian jiu-jitsu, Muay Thai, boxing, wrestling, and strength and conditioning, serving a customer base spanning absolute beginners through UFC-calibre professional fighters. Its coaching roster of more than 30 instructors includes UFC athletes (Jack Jenkins, Kaan Ofli), ADCC and IBJJF world champions (Lachlan Giles, Adele Fornarino), the Head Coach of the Australian National Wrestling Team (Connor Evans), and a two-time Rajadamnern Muay Thai champion (Leamthong), forming the core competitive differentiator.
The company runs no proprietary technology platform. Operations are supported by third-party SaaS — Mindbody for member bookings, class schedules, and subscription management, Keap for CRM, and branded iOS/Android mobile apps — over a backdrop of capital-intensive physical infrastructure including full-sized UFC-style cages, elevated boxing rings, and dedicated grappling and striking levels at each location. Recent facility investment (the 2026 St Kilda relocation into a state-of-the-art site with on-site retail) and content initiatives such as the 'Next Top Fighter' YouTube series indicate ongoing reinvestment in brand and member acquisition.
Revenue is generated across five streams: recurring monthly gym memberships, pay-as-you-go personal training with coach-tier pricing, customised corporate training sessions sold to businesses, structured kids and teens programs (ages 3–17), and on-site retail at St Kilda. Go-to-market is direct-to-consumer, relying on free trial classes for local residents, organic social media (location-specific Instagram accounts), word-of-mouth referrals, Google search, and offline flyers, with a small corporate direct-sales motion layered on top. The company is privately held, employs 11–50 people, and has not disclosed funding, revenue, or ownership structure in available materials.
Absolute MMA firmographics
Firmographics- Name
- Absolute MMA
- Legal name
- Absolute MMA & Conditioning
- Website
- https://absolutemma.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Absolute MMA is a privately held, multi-location martial arts training operator in Melbourne, Australia, offering MMA, BJJ, Muay Thai, boxing, wrestling, and conditioning classes across three facilities to everyone from beginners to professional fighters.
- Ownership category
- akta.pro rank
Absolute MMA industry classification
Industry- Product category
- Martial Arts Training Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Mixed Martial Arts (MMA) Training (HSADADAD)
- akta.pro secondary industries
- Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)
Keywords
Where Absolute MMA is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Absolute MMA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Gym Memberships: Recurring monthly gym memberships providing access to group classes across all locations and disciplines. Managed through the Mindbody platform with suspension and cancellation request workflows.
- Personal Training: One-on-one and small-group personal training sessions billed per session or in bulk packages. Pricing varies by coach level and session frequency, with discounts for bulk purchases.
- Corporate Training Sessions: Customised corporate training sessions sold to businesses for team building, self-defence, and wellness. Sessions are tailored to company goals and scheduled flexibly.
- Kids and Teen Programs: Structured martial arts programs for children (ages 3-15) and teens (ages 13-17), including BJJ and MMA classes, billed as part of membership or casual sessions.
- Retail Sales: On-site retail store selling clothing, martial arts equipment, drinks, and supplements at the St Kilda location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Personal Training — Coach-level pricing (not publicly disclosed) |
| Freemium | Pay-as-you-go | Free Trial — Available to local residents only |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Absolute MMA product offering
Product offeringCore offering
Absolute MMA operates three martial arts and fitness gym locations across Melbourne (CBD, Collingwood, St Kilda) delivering group classes in Mixed Martial Arts, Brazilian Jiu-Jitsu, Muay Thai, Boxing, Wrestling, Conditioning, and Functional Strength, supplemented by personal training, kids and teen programs, and tailored corporate training sessions. Revenue is generated primarily through recurring gym memberships and personal training, with members accessing classes via the Mindbody platform.
Product overview
Absolute MMA is a multi-location martial arts and fitness gym in Melbourne, Australia offering a comprehensive portfolio of combat sports and fitness programs. The core offering includes Mixed Martial Arts, Brazilian Jiu-Jitsu, Muay Thai, Wrestling, and Boxing, supported by specialized programs for teens and children. Additional services include Conditioning/FIT classes, Functional Strength training, Personal Training, and Corporate Training Sessions. The gym operates three facilities (Melbourne CBD, Collingwood, and St Kilda) and uses MindBody Online for member portal and booking management, with Keap CRM for customer communications.
Differentiator
Problem solved
Functional benefit
Products and services
- Mixed Martial Arts (MMA)
Companies that use Absolute MMA
Customer profileSegments3 records
Ideal customer profiles3 records
Absolute MMA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Absolute MMA partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Absolute MMA competitors and assessment
Company assessmentDirect peers
- Sityodtong USA: Long-running Muay Thai gym chain in the US with authentic Thai coaching lineage, group classes, and fight team development. Comparable to Absolute MMA's Muay Thai offering (including its Thailand-based head coach Leamthong) in authentic striking instruction and competition pathways.
- Gracie Barra: Global Brazilian Jiu-Jitsu franchise with hundreds of schools worldwide offering structured curricula from beginner to black belt. Directly comparable to Absolute MMA's BJJ program in offering a tiered, franchise-style grappling curriculum taught by high-level black belts.
- Tiger Muay Thai: Renowned combat-sports training camp in Phuket, Thailand offering MMA, Muay Thai, BJJ, boxing, and strength training to both professionals and tourists. Directly comparable to Absolute MMA as a multi-discipline combat-sports gym whose reputation is built on elite coaches and a fighter-development pipeline.
- 10th Planet Jiu-Jitsu: Globally recognized No-Gi BJJ system with multiple affiliated schools and a strong instructional content presence. Comparable to Absolute MMA's No-Gi BJJ offering and its emphasis on top-tier instructors (Lachlan Giles at Absolute MMA is a globally respected figure in this network).
- Xtreme Couture: Las Vegas-based MMA and fitness gym founded by Randy Couture offering MMA, BJJ, boxing, Muay Thai, and fitness classes with both amateur and pro pathways. Directly comparable to Absolute MMA in its multi-discipline combat-sports curriculum and aspirational coaching brand.
- American Top Team: One of the world's leading MMA gyms with affiliate locations and a deep fight team roster including UFC champions. Comparable to Absolute MMA as a multi-discipline combat-sports gym with multiple sites, elite coach talent, and a strong competition pedigree.
- Jackson Wink MMA Academy: Iconic Albuquerque MMA gym known for producing champion fighters across multiple weight classes. Comparable to Absolute MMA in positioning as a multi-discipline, champion-coach-led combat-sports training destination with both pro and amateur offerings.
- Straight Blast Gym (SBG): International MMA gym network founded by Matt Hume with affiliated locations across the US and abroad offering MMA, BJJ, Muay Thai, and wrestling. Comparable to Absolute MMA as a multi-location combat-sports brand built on coaching reputation.
Broad incumbents
- UFC GYM: Globally franchised fitness brand leveraging UFC's IP to offer MMA-inspired classes, strength and conditioning, and personal training in a more mass-market format. A broader incumbent comparable to Absolute MMA's combat-sports-plus-fitness positioning but operating at much larger scale and lower specialization.
Regional players
- Apex MMA & Jiu Jitsu: Australian MMA and BJJ gym operator with multiple locations offering a similar multi-discipline curriculum to Absolute MMA in the same domestic market. A regional peer with overlapping offerings and target customer base within Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Absolute MMA social profiles
Digital presenceAbsolute MMA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Absolute MMA leadership team
Management profileNumber of profiles
Profiles5 records
Absolute MMA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Absolute MMA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Absolute MMA
What does Absolute MMA do?
Absolute MMA operates three martial arts and fitness gym locations across Melbourne (CBD, Collingwood, St Kilda) delivering group classes in Mixed Martial Arts, Brazilian Jiu-Jitsu, Muay Thai, Boxing, Wrestling, Conditioning, and Functional Strength, supplemented by personal training, kids and teen programs, and tailored corporate training sessions. Revenue is generated primarily through recurring gym memberships and personal training, with members accessing classes via the Mindbody platform.
Is Absolute MMA a public or private company?
Absolute MMA is a private company. It is classified as unknown and is currently operating.
When was Absolute MMA founded?
Absolute MMA was founded in -1. It employs 11 to 50 people.
Where is Absolute MMA based?
Absolute MMA is headquartered in Melbourne, Australia, in the Oceania region.
How does Absolute MMA make money?
Five revenue lines are on record. Gym Memberships are the primary driver. The others are personal Training, corporate Training Sessions, kids and Teen Programs and retail Sales.
Who are Absolute MMA's main competitors?
Direct peers on record are Sityodtong USA, Gracie Barra, Tiger Muay Thai, 10th Planet Jiu-Jitsu, Xtreme Couture, American Top Team, Jackson Wink MMA Academy and Straight Blast Gym (SBG). UFC GYM is listed as a broad incumbent. Apex MMA & Jiu Jitsu is listed as a regional player.
Does Absolute MMA have an API?
No public API is recorded for Absolute MMA.
What industry is Absolute MMA in?
Absolute MMA's product category is Martial Arts Training Services. Its primary akta.pro industry code is HSADADAD, Mixed Martial Arts (MMA) Training, with a secondary code of HSADADAC, Grappling & Submission Arts Training (Judo, BJJ, Wrestling). Its NAICS code is 71394 and its SIC code is 7997.