Of Place
Of Place is a Bethesda-based multidisciplinary real estate development firm founded in 2017 that delivers placemaking, retail leasing, development management, and asset management services for urban mixed-use communities, serving enterprise developers, institutional investors, and capital providers across 15+ North American markets.
- Company typePrivate
- Founded2017
- HeadquartersBethesda, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Of Place does
Of Place is a multidisciplinary real estate development firm founded in 2017 and headquartered in the Washington, D.C. area (Bethesda, MD), specializing in what it terms the "groundplane" — the intersection of public realm and retail space in urban mixed-use communities. The firm delivers integrated placemaking services spanning development advisory (master plan strategy, market research, place vision, financial analysis), retail leasing and brokerage, development management, and ongoing asset management for completed projects. Its portfolio of 31+ projects across 15+ U.S. markets plus Toronto includes marquee engagements such as Water Street Tampa, Miami Freedom Park, The Center Atlanta, Sparkman Wharf Tampa, the YZD Hangar District in Toronto, the National Landing district surrounding Amazon's HQ2, Lyrik Boston, Pearl Square Jacksonville, and Rice Village Houston. The team's stated expertise integrates development, finance, retail, design and architecture, market research, leasing, marketing and branding, and operations disciplines under a single placemaking umbrella.
The firm operates as a B2B professional services practice targeting enterprise real estate clients, including institutional developers (Hines, Related Companies, Trammell Crow, Brookfield Properties, Howard Hughes Corporation, JBG Smith), large corporations requiring district-level placemaking (Amazon), and capital providers (JPMorgan Chase, Cascade Investments, Declaration Partners). Revenue is generated through project-based professional services fees, retail brokerage commissions on leasing transactions, and ongoing managed services for asset management and operations. Pricing is negotiated individually per engagement and is not publicly disclosed. Of Place is a privately held LLC with no disclosed institutional ownership, fundraising, or M&A activity; the firm is partner-led with Alison Williams serving as CEO & Partner, George Mosle as Partner, and Robin Mosle as Founding Partner | Advisor.
Of Place has no disclosed proprietary technology platform, API, or AI/ML capabilities; its competitive moat is built on talent, brand recognition in placemaking, and an embedded network of 34+ development and financial partners that channels deal flow. The go-to-market motion is relationship-based enterprise field sales, supported by thought leadership, a website portfolio (ofplace.com), industry events, and LinkedIn presence. Geographic footprint spans the U.S. Southeast, Mid-Atlantic, Northeast, Southwest, Midwest, and West regions plus Toronto, Canada, with no public claim of a global footprint.
Of Place firmographics
Firmographics- Name
- Of Place
- Legal name
- Of Place, LLC
- Website
- https://ofplace.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Of Place is a Bethesda-based multidisciplinary real estate development firm founded in 2017 that delivers placemaking, retail leasing, development management, and asset management services for urban mixed-use communities, serving enterprise developers, institutional investors, and capital providers across 15+ North American markets.
- Ownership category
- akta.pro rank
Of Place industry classification
Industry- Product category
- Real Estate Development Consulting
- NAICS
- Landscape Architectural Services (54132), Interior Design Services (54141)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Land & Development Site Brokerage (BPAJABAG)
- akta.pro secondary industry
- Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)
Keywords
Where Of Place is headquartered
LocationHeadquarters
- HQ city
- Bethesda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Of Place business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Development Advisory Services: Of Place provides master plan strategy, market research, place vision, and financial analysis services to real estate developers and property owners throughout the development lifecycle.
- Retail Leasing & Brokerage: The firm earns commissions through retail brokerage and leasing management services for mixed-use developments, including tenant representation and merchandising strategies.
- Development Management: Provides retail design management, public realm oversight, and development management services for groundplane execution in urban mixed-use projects.
- Asset Management: Ongoing asset management services including operations assessments, interim activation, and retail leasing management for completed developments.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Of Place product offering
Product offeringCore offering
Of Place is a multidisciplinary real estate development firm that builds maximum asset value through the creation and execution of the groundplane — where the public realm and retail spaces interact. The firm delivers integrated placemaking services spanning master plan strategy, market research, place vision, financial analysis, retail leasing and brokerage, development management, retail design, and ongoing asset management for urban mixed-use communities across North America.
Product overview
Of Place offers a unified service offering centered on placemaking strategy and groundplane development for urban mixed-use communities. Their core offering combines advisory services (market research, place vision, financial analysis) with execution services (development management, retail design, leasing, operations). The Mixed-Use Development Projects portfolio represents their completed developments across North America, demonstrating their placemaking capabilities. Services are delivered through collaborative teams of experts in development, finance, retail, design & architecture, market research, leasing, marketing & branding, and operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Placemaking & Groundplane Development Services A multidisciplinary real estate development service that builds maximum asset value through creation and execution of the groundplane — where the public realm and retail spaces interact. Services span strategy, development/design, preleasing/marketing, and leasing/operations for urban mixed-use communities, targeting real estate developers, property owners, institutional investors, and municipalities.
- Development Advisory Services Advisory service providing master plan strategy, market research, place vision, public realm framework, and financial analysis for real estate developers and property owners throughout the development lifecycle.
- Retail Leasing & Brokerage Retail brokerage and leasing management services for mixed-use developments, including tenant representation and merchandising strategies, generating commission-based revenue.
- Development Management Development management services providing retail design management, public realm oversight, and groundplane execution for urban mixed-use projects.
- Asset Management Ongoing asset management services including operations assessments, interim activation, and retail leasing management for completed mixed-use developments.
Companies that use Of Place
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Of Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Of Place partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core, significant, regional and advisory.
- HinescoreMajor international real estate firm. Of Place partners with Hines on mixed-use development projects requiring specialized placemaking and groundplane retail expertise.
- JBG SmithcoreLeading real estate investment trust focused on mixed-use development in the Washington DC metro area. Collaborative partnership on urban placemaking projects.
- Related CompaniescoreMajor real estate developer known for large-scale mixed-use projects including Hudson Yards. Of Place provides placemaking strategy for retail and public realm components.
- AmazoncoreStrategic partner for Amazon HQ2 district placemaking at National Landing in Arlington, Virginia. Involved in creating vibrant groundplane around Amazon's corporate campus.
- Trammell Crow CompanycoreLargest commercial real estate developer in the United States. Partnership on various mixed-use developments requiring retail activation and placemaking services.
- Brookfield PropertiescoreGlobal alternative assets manager with significant real estate portfolio. Collaboration on mixed-use developments with placemaking requirements.
- Howard Hughes CorporationcoreReal estate development company focused on master-planned communities. Partnership on placemaking for large-scale residential and mixed-use developments.
- CP GroupsignificantReal estate investment firm focused on commercial properties. Collaboration on retail and placemaking components of commercial developments.
- Healthpeak PropertiessignificantREIT focused on healthcare real estate. Partnership on placemaking for medical campus retail and public spaces.
- Redbrick PartnersregionalRegional real estate development firm. Collaboration on local mixed-use and placemaking projects.
- HR&A AdvisorsadvisoryReal estate and economic development consulting firm. Collaborative advisory on urban development strategies and economic analysis.
- Miller DevelopmentregionalRegional commercial real estate developer. Partnership on local mixed-use projects requiring placemaking expertise.
- TMC (The Music Center)regionalArts and entertainment venue operator. Partnership on placemaking for cultural district developments including Helix Park Houston.
- Tritec Real EstateregionalMixed-use developer focused on urban redevelopment. Long-term partnership on multiple projects including Sparkman Wharf Tampa.
- NoMa BIDadvisoryBusiness improvement district organization in Washington DC. Collaboration on public realm planning and retail activation strategies.
- Rice University (Rice)regionalUniversity with significant real estate holdings. Partnership on Rice Village mixed-use development Houston.
- Gazit HorizonsregionalInternational real estate company focused on grocery-anchored retail. Collaboration on retail-focused placemaking projects.
- Casa YborregionalHistoric entertainment district developer in Tampa. Partnership on Gasworx Ybor City redevelopment project.
- Ellison Real EstateregionalRegional real estate investment firm. Collaboration on local mixed-use developments requiring placemaking services.
- Dewitt SternadvisoryReal estate advisory and consulting firm. Collaborative project advisory and market analysis services.
- Grubb PropertiesregionalRegional developer focused on urban mixed-use properties. Partnership on southeastern US placemaking projects.
- Fowler & PRATTregionalRegional real estate firm. Collaboration on local development projects with placemaking requirements.
- Weller DevelopmentregionalRegional developer focused on urban redevelopment. Partnership on Baltimore Peninsula project.
- Dart ContainerregionalManufacturing company with real estate development interests. Collaboration on local projects.
- Gateway JacksonvilleregionalJacksonville-based development organization. Partnership on Pearl Square and other Jacksonville placemaking projects.
- Samuels & CompanyregionalRegional real estate investment and development firm. Collaboration on southeastern US mixed-use projects.
- Highland ResourcesregionalRegional real estate development company. Partnership on Houston-area mixed-use projects.
- Kettler CompaniesregionalNorthern Virginia-based real estate company. Collaboration on DC metro area developments.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Of Place competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Of Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Of Place leadership team
Management profileNumber of profiles
Profiles13 records
Of Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Of Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Of Place
What does Of Place do?
Of Place is a multidisciplinary real estate development firm that builds maximum asset value through the creation and execution of the groundplane — where the public realm and retail spaces interact. The firm delivers integrated placemaking services spanning master plan strategy, market research, place vision, financial analysis, retail leasing and brokerage, development management, retail design, and ongoing asset management for urban mixed-use communities across North America.
Is Of Place a public or private company?
Of Place is a private company. It is classified as management employee owned and is currently operating.
When was Of Place founded?
Of Place was founded in 2017. It employs 1 to 10 people.
Where is Of Place based?
Of Place is headquartered in Bethesda, United States, in the North America region.
How does Of Place make money?
Four revenue lines are on record. Development Advisory Services are the primary driver. The others are retail Leasing & Brokerage, development Management and asset Management.
Does Of Place have an API?
No public API is recorded for Of Place.
What industry is Of Place in?
Of Place's product category is Real Estate Development Consulting. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage, with a secondary code of IMAIALAF, Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding). Its NAICS code is 54132 and its SIC code is 6531.