ACNZ

What ACNZ does

Age Concern New Zealand Inc. (ACNZ), operating under the te reo Māori name He Manaakitanga Kaumātua Aotearoa, is a registered charity (Charities Act 2005, Charity number CC10939) founded in 1970 and serving older New Zealanders aged 65 and over, their friends, and whānau. The organization functions as a national coordinating body for a federated network of 34 independent local Age Concerns that deliver services close to home. Its core service portfolio comprises Elder Abuse and Neglect Prevention (3,000+ contacts annually), Visiting Services (volunteer companionship), Staying Safe driver refresher courses (NZTA-funded), Steady As You Go© peer-to-peer strength and balance exercise classes (ACC-coordinated, 5,300+ participants), Health Promotion, Social Connection services, Information and Advice, and Policy and Advocacy at the national level.

ACNZ is funded through a mix of online donations (Stripe-processed, tax-credit eligible under the Income Tax Act 2007), government grants (Health NZ, NZTA, ACC, Office for Seniors), corporate partnerships (ANZ, Healthcare NZ, Public Trust, RNZ, Driving Miss Daisy), and grants from multiple trusts (Lottery Grants Board, NZ Community Trust, Four Winds Foundation, The Lion Foundation, Pelorus Trust, Pub Charity, St Joans Trust, Trillian Trust). Services are free or low-cost to beneficiaries; the national office is headquartered in Wellington (Sharp House, Level 1/79 Taranaki Street, Te Aro) and operates a national helpline (0800 65 2 105).

The underlying technology is minimal and non-proprietary: standard web infrastructure with Stripe for donation processing, Mailchimp for newsletter distribution, Google Analytics and Tag Manager for traffic analysis, and compliance with the Privacy Act 2020 and voluntarily with WCAG 2.2 Level AA. The organization is governed by a national board, with Karen Billings-Jensen serving as CEO and Liz Henry as President. The principal intellectual property is the Steady As You Go© branded program.

Name

ACNZ

Legal name

Age Concern New Zealand Inc.

Website

https://ageconcern.org.nz

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Age Concern New Zealand (ACNZ) is a national charity serving older people (65+), their friends, and whānau across New Zealand through a federated network of 34 local Age Concerns, delivering elder abuse prevention, visiting services, falls-prevention exercise classes, and policy advocacy.

Ownership category

akta.pro rank

Product category

Elder Care and Senior Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Elder care services
• Senior support programs
• Community charity services
• Elder abuse prevention
• Social connection programs

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations: Age Concern New Zealand accepts one-off and recurring online donations through its website. Donations support the work of Age Concern New Zealand in promoting the wellbeing of older people. Donations of $5 or more may be eligible for a tax credit under the Income Tax Act 2007.
2. Government Funding: Government partners including Health NZ and NZTA provide funding to support the organization's programs and services for older people.
3. Corporate Partnerships: Corporate partners including Healthcare NZ, Public Trust, RNZ, Driving Miss Daisy, and ANZ provide financial and strategic support.
4. Grant Funding: Multiple grant partners including NZ Community Trust, Four Winds Foundation, The Lion Foundation, Lottery Grants Board, Office for Seniors, Pelorus Trust, Pub Charity, St Joans Trust, and Trillian Trust provide grant funding for specific programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Age Concern New Zealand is a national charity operating a network of 34 local Age Concerns that deliver free and low-cost community services for older people aged 65 and over, including elder abuse and neglect prevention, volunteer visiting services, peer-to-peer exercise classes, driver refresher courses, health promotion, social connection programmes, and information and advice. The national body provides leadership, advocacy, and policy representation while local offices provide direct service delivery.

Product overview

Age Concern New Zealand is a national charity offering a comprehensive suite of services for older people (aged 65+), their friends, and whanau. The organization operates through a network of 34 local Age Concerns across the country. Core services include Elder Abuse and Neglect Prevention (intervention and education), Visiting Services (volunteer companionship), Staying Safe driver refresher courses, Steady as You Go strength and balance exercise classes, Health Promotion, Social Connection Services, Information and Advice resources, and Policy and Advocacy efforts. The organization also publishes multiple newsletters (Appreciating Age, Senior Matters, Senior Watch) and maintains a Resource Hub with downloadable materials. This is a service-based offering centered on direct support programmes, advocacy, and information dissemination rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Abuse and Neglect Prevention Support service providing intervention, education, and community social services to help prevent elder abuse and neglect, increase safety, and support recovery after harm. Delivered to older people aged 65+ across New Zealand.
• Visiting Services A managed friendship service where trained volunteers visit older people to support their health and wellbeing through social connection and companionship.
• Staying Safe Driver Refresher Courses NZ Transport Agency-funded refresher driving workshops delivered across New Zealand to help older drivers increase confidence, stay connected to essential services, and prepare for transition away from driving.
• Steady As You Go Peer-to-peer exercise classes providing strength and balance programmes coordinated nationwide through ACC to reduce falls and falls-related injuries among older adults.
• Health Promotion Programmes and activities promoting health and wellbeing for older people, including clinical health promotion blended with cultural celebration.
• Social Connection Services Services designed to combat loneliness and increase social connection for older people, including social activities and community engagement programmes.
• Information and Advice Practical advice and resources covering living well as you age, home and housing, thinking about money, entitlements and subsidies, health and wellbeing topics, and elder abuse and neglect.
• Policy and Advocacy National advocacy efforts to influence laws and government policies that support positive ageing and wellbeing, including position statements on ageism, housing, income, loneliness, health services, and elder abuse.

Quantifiable outcome

• Over 5,300 older people attended Steady As You Go exercise classes
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ANZcoreGTM or Marketing PartnerANZ Bank partnership to help Kiwis keep themselves and their money safe online through scam awareness education and resources.
• Healthcare NZminorStrategic or Co-development PartnerHealthcare organization partner supporting Age Concern's work with older people.
• Public TrustminorStrategic or Co-development PartnerCorporate partner providing information and support on enduring power of attorney and estate planning matters.
• RNZ (Radio New Zealand)minorGTM or Marketing PartnerNational broadcaster partner supporting awareness of Age Concern services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Age UK: National charity for older people in the United Kingdom with a similar federated structure and service portfolio (advice, social connection, advocacy). Age Concern NZ and Age UK share the same originating brand lineage and operate as direct functional analogues across jurisdictions.
• COTA Australia (Council on the Ageing): Australia's peak national body advocating for older Australians with state-level federated affiliates. COTA mirrors Age Concern NZ's national-plus-local federated model and shares its advocacy, information, and policy focus on elder wellbeing.
• Independent Age (UK): UK charity providing information, advice, and support services to older people and their families. Independent Age operates a comparable direct-service model (advice line, visiting, advocacy) to Age Concern NZ's visiting and information programmes.
• Grey Power New Zealand: New Zealand advocacy organisation for older citizens focused on superannuation, health, and policy issues affecting seniors. Grey Power NZ competes with Age Concern NZ for the same advocacy role and member base within New Zealand.

Broad incumbents

• AARP: The largest US membership organization for people 50+, providing advocacy, information, and community programs for older Americans. AARP operates at much greater scale but follows the same mission of supporting older adults through information, advocacy, and member services.
• HelpAge International: Global network of organisations dedicated to the rights of older people, with advocacy, humanitarian, and development programs. HelpAge shares Age Concern NZ's elder-rights mission but operates across multiple countries with a broader international development lens.
• National Council on Aging (NCOA): US-based nonprofit organization focused on improving the lives of older adults through community programs, advocacy, and partnerships. NCOA's mission, falls-prevention programs, and advocacy work closely parallel Age Concern NZ's portfolio.

Regional players

• Elderly Accommodation Counsel: UK-based charity focused on housing advice and information for older people, an adjacent service category to Age Concern NZ's 'Home & Housing' information offerings. Different geography but comparable elder-focused information service delivery.

Emerging players

• Carers NZ: New Zealand charity supporting family carers, including those caring for older relatives. Carers NZ serves an adjacent but overlapping audience to Age Concern NZ and partners on issues of unpaid elder care and family caregiver support.

Others

• Office for Seniors (NZ Government): New Zealand government agency within MSD responsible for policy on issues affecting older people. Office for Seniors is both a funder and partner to Age Concern NZ, operating in the same policy space but from a government rather than charity perspective.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AgeConcernNewZealand
• Xx.com/AgeConcernNZ
• LinkedInlinkedin.com/company/age-concern-new-zealand

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACNZ