Innovative Sport Medicine

What Innovative Sport Medicine does

Innovative Sport Medicine is a private, multi-disciplinary sports medicine clinic headquartered in Calgary, Alberta, operating from a single location at Mayfair Place on Elbow Drive SW. Founded in 2017, the clinic employs between 51 and 100 staff and provides comprehensive injury management and rehabilitation services to athletes (from recreational to elite), sports organizations, and active lifestyle individuals. Service delivery is structured around three flagship programs: the Rapid Access Sport Injury Clinic (RASIC), which guarantees Sport Medicine Physician access within 72 business hours without referral; the Collaborative Care (Clinical Collaboration Team) model, which pairs physicians with athletic therapists for coordinated diagnosis and home-based rehabilitation; and Precision Regenerative (Injection) Therapy, encompassing PRP, prolotherapy, tenotomy, and viscosupplementation.

The clinic's underlying offering is built on a multi-specialty practitioner roster that includes Sport Medicine Physicians, Physiotherapists, Chiropractors, Registered Massage Therapists, Athletic Therapists, Strength and Conditioning Specialists, Orthotists, Registered Dietitians, and Biomechanists, supported by clinical technology tools such as 3D Gait Analysis with motion capture, Blood Flow Restriction Training, and Shockwave Therapy. Patient access is operationalized through two third-party platforms: Jane App for self-serve rehabilitation booking and CognisantMD for RASIC intake. There are no proprietary technology platforms or AI-driven products; differentiation is derived from clinical workflow design and the credentialed practitioner base.

The business operates on a fee-for-service professional services revenue model, with pricing not publicly disclosed and revenue figures absent from available sources. The go-to-market motion is direct-to-consumer, supplemented by enterprise coverage relationships with Calgary-based professional franchises (Calgary Roughnecks, Hitmen, Wranglers, Surge, Cavalry FC), Canadian national teams (Men's Rugby, Para Hockey), and national federations (Speed Skating Canada, Canadian Lacrosse Association), as well as academic affiliations with the University of Calgary's Sport Injury Prevention Research Centre. Marketing channels are limited to organic social (Facebook, Instagram), the company website, and online booking platforms.

Name

Innovative Sport Medicine

Legal name

Innovative Sport Medicine

Website

https://innovativesportmedicine.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Sports Medicine & Injury Rehabilitation

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213), Fitness and Recreational Sports Centers (713940)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO)

Keywords

• Sports medicine clinic
• Injury rehabilitation services
• Physiotherapy services
• Athletic therapy care
• Sports injury treatment

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Services Revenue: Fee-for-service healthcare revenue from physiotherapy, chiropractic, massage therapy, athletic therapy, and sport medicine physician consultations. Services provided to individual patients, athletes, and sports organizations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Innovative Sport Medicine operates as a multidisciplinary sports medicine clinic in Calgary, Alberta, delivering comprehensive injury assessment, treatment, and rehabilitation services. The clinic provides three flagship programs (Rapid Access Sport Injury Clinic, Collaborative Care, and Precision Regenerative Injection Therapy) supported by an interdisciplinary team of sport medicine physicians, physiotherapists, chiropractors, massage therapists, athletic therapists, strength and conditioning specialists, orthotists, registered dietitians, and biomechanists, serving individual athletes and professional sports teams.

Product overview

Innovative Sport Medicine is a multidisciplinary healthcare clinic providing comprehensive sports medicine and rehabilitation services in Calgary. The clinic operates as a single integrated service organization rather than a platform-plus-modules architecture. Their core offerings include three main programs: Rapid Access Sport Injury Clinic (RASIC) for acute injuries, Collaborative Care for physician-therapist coordinated treatment, and Precision Regenerative (Injection) Therapy for biologic treatments. These programs are supported by an interdisciplinary team of Sport Medicine Physicians, Physiotherapists, Chiropractors, Massage Therapists, Athletic Therapists, Strength & Conditioning Specialists, Orthotists, Registered Dietitians, and Biomechanists. The clinic offers additional therapeutic services including Blood Flow Restriction Therapy, Shockwave Therapy, gait analysis, dry needling, and custom bracing/orthotics. Patients access services through booking platforms (Jane App for rehab appointments, CognisantMD for intake forms).

Differentiator

Problem solved

Functional benefit

Brands

• Rapid Access Sport Injury Clinic (RASIC): A program structured to assess patients with acute (new) injuries within 72 business hours.
• Collaborative Care
• Precision Regenerative (Injection) Therapy

Products and services

• Rapid Access Sport Injury Clinic (RASIC)
• Collaborative Care (Clinical Collaboration Team Model)
• Precision Regenerative (Injection) Therapy
• Sport Medicine Physician Services
• Physiotherapy
• Chiropractic
• Massage Therapy
• Athletic Therapy
• Strength & Conditioning
• Orthotics

Quantifiable outcome

• Access to Sport Medicine Physician typically within 72 business hours for acute injuries
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

15 partnerships are on record, tiered core and flagship.

• Calgary RoughneckscoreOthersProfessional lacrosse team (NLL). Dr. Marcus Robinson serves as Chief Medical Officer. Clinic provides athletic therapy coverage and medical staff for games.
• Calgary HitmencoreOthersWestern Hockey League (WHL) team. Dr. Marcus Robinson serves as Team Physician. Dr. Darrell Yip also provides team physician services.
• Cavalry FCcoreOthersCanadian Premier League soccer team. Dr. Marcus Robinson serves as Team Physician (2021-present).
• National Hockey League (NHL)flagshipOthersDr. Willem Meeuwisse serves as Medical Director of the NHL, providing high-profile industry recognition and expertise in sport injury prevention.
• SAIT TrojanscoreOthersSouthern Alberta Institute of Technology athletics. Dr. Cale Moore serves as Lead Physician.
• Calgary SurgecoreOthersCanadian Elite Basketball League team. Dr. Cale Moore serves as Team Physician; David Bertrand serves as Medical Team Lead.
• Calgary WranglerscoreOthersAmerican Hockey League team. Dr. Miles Hunter serves as Lead Emergency Physician.
• Calgary StampederscoreOthersCFL football team. Dr. Marcus Robinson served as Team Physician from 2015-2017.
• Edge School for AthletescoreOthersPrivate school for athletes. Katelyn Ternes serves as athletic therapist for U18 Female Prep hockey team; clinic staff provide services for CSSHL teams.
• Canada Men's National Rugby Union TeamcoreOthersNational rugby team. Dr. Darrell Yip provides team physician coverage.
• Canada Men's National Para Hockey TeamcoreOthersNational para hockey team. Dr. Darrell Yip provides team physician coverage.
• Speed Skating CanadacoreOthersNational governing body for speed skating. Provides sport medicine services and consulting.
• Canadian Lacrosse AssociationcoreOthersNational governing body for lacrosse. Provides sport medicine services and consulting.
• International Olympic Committee (IOC)flagshipOthersDr. Willem Meeuwisse serves as Expert Member, Medical and Scientific Group of the IOC Medical Commission. Clinic founder also established IOC-recognized Sport Injury Prevention Research Centre at University of Calgary.
• University of CalgarycoreOthersDr. Willem Meeuwisse founded the Sport Injury Prevention Research Centre in the Faculty of Kinesiology (one of four original IOC-recognized research centres globally). Clinic staff provide athletic therapy services for varsity teams.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toronto Sport Medicine Clinic: Toronto-based multidisciplinary sports medicine clinic offering physician consultations, physiotherapy, massage, and bracing/orthotics. Comparable in combining sport medicine physicians with adjunct therapy services under one roof.
• Myodetox: Canadian sports rehab and athletic therapy clinic group combining manual therapy, physiotherapy, and performance services. Comparable in athlete-focused musculoskeletal care and modern brand positioning, though it lacks physician services.
• Athlete Care: Multi-location Toronto-area sports medicine and physiotherapy clinic providing physician, physiotherapy, chiropractic, and massage therapy services. Comparable in offering a multidisciplinary sports medicine service set, but with broader geographic reach.
• Restore Sports Medicine: Canadian rehabilitation and sports medicine clinic offering physiotherapy, sport medicine physicians, and performance services. Comparable in delivering integrated rehabilitation and physician-led sport injury care.
• Glen Sather Sports Medicine Clinic: University of Alberta-affiliated sports medicine clinic in Edmonton offering physician, physiotherapy, and rehabilitation services. Comparable as a Canadian sports medicine specialist clinic with a multidisciplinary team and athletic partnership model.
• Banff Sport Medicine: Alberta-based multidisciplinary sports medicine clinic offering orthopedic surgery, sport medicine physicians, physiotherapy, and rehabilitation. Highly comparable given shared Alberta footprint, multidisciplinary model, and elite sport team affiliations.
• Appendix Sport Medicine Centre: Toronto-area sports medicine clinic offering physician-led multidisciplinary care, return-to-play programs, and rehabilitation services. Comparable multidisciplinary sport medicine model with similar patient demographic.
• Fowler Kennedy Sport Medicine Clinic: Western University-affiliated sport medicine clinic in London, Ontario providing sport medicine physicians, physiotherapy, orthopedics, and sport rehabilitation. Closely comparable integrated multidisciplinary model with elite athlete and varsity team coverage.

Broad incumbents

• CBI Health: One of Canada's largest multidisciplinary healthcare networks with physiotherapy, sport medicine, and rehabilitation services across many provinces. Comparable in service mix but significantly larger and broader in scope, providing a scaled incumbent reference.
• Cleveland Clinic Canada: Canadian arm of the Cleveland Clinic offering sports medicine and rehabilitation services in Toronto. Comparable in elite sports medicine positioning but operates as a broader health system with deeper capital and brand resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InnovativeSportMedicine
• Instagraminstagram.com/innovative_sport_medicine
• LinkedInlinkedin.com/company/innovative-sport-medicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Sport Medicine