Beautiful Minds
- Company typePrivate
- Founded2016
- HeadquartersLinwood, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
Beautiful Minds firmographics
Firmographics- Name
- Beautiful Minds
- Legal name
- Beautiful Minds
- Website
- https://beautifulmindstc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Beautiful Minds industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Child and Youth Services (62411), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
Keywords
Where Beautiful Minds is headquartered
LocationHeadquarters
- HQ city
- Linwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beautiful Minds business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Insurance-reimbursed mental health services: Beautiful Minds accepts multiple insurance providers including Aetna, AmeriHealth, Beacon, Cigna, Highmark, Independence Blue Cross, Magellan, Optum, Oxford, United Healthcare, UMR, and Wellpoint. Services are billed through insurance for in-home, in-office, and telehealth sessions. As a non-profit mental health agency, revenue is primarily derived from insurance reimbursements and potentially government contracts through the NJ Children's System of Care.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Beautiful Minds product offering
Product offeringCore offering
Beautiful Minds is a nonprofit mental health agency delivering evidence-based, trauma-informed mental and behavioral health services to children, youth, and families in New Jersey via three modalities: in-home (coordinated with PerformCare for clients aged 0-21), in-office (at Atlantic County and Camden County locations for clients of any age), and telehealth (statewide). The agency also offers Special Education Advocacy to help families navigate special education systems.
Product overview
Beautiful Minds is a nonprofit mental health agency providing comprehensive mental and behavioral health services to children, youth, and families in New Jersey. The organization operates three core service delivery modes: In-Home Services (coordinated through PerformCare for clients aged 0-21), In-Office Services (at locations in Atlantic County and Camden County), and Telehealth Services (available statewide). The organization also offers Special Education Advocacy to support families navigating educational systems. All services utilize evidence-based therapeutic approaches delivered by trauma-informed, licensed clinicians, with personalized care plans tailored to individual client strengths and needs. The service portfolio is unified under a single mission of strengthening mental health one beautiful mind at a time.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Home Services Mental health services delivered in clients' homes, coordinated through PerformCare for clients aged 0-21 years old through the New Jersey Children's System of Care.
- In-Office Services Mental health therapy sessions provided at Beautiful Minds office locations in Atlantic County and Camden County, New Jersey, available for clients of any age.
- Telehealth Services Remote mental health services delivered via video conferencing, available to clients across all of New Jersey.
- Special Education Advocacy Advocacy services to help families navigate special education systems and secure appropriate educational support for children with mental health needs.
Companies that use Beautiful Minds
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Beautiful Minds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Beautiful Minds partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- PerformCare (NJ Children's System of Care)corePerformCare coordinates in-home care for clients 0-21 years old through the New Jersey Children's System of Care. Beautiful Minds is a preferred provider that families can request when accessing services through PerformCare.
- RU Kids ResilientminorCommunity partner organization displayed on the website, indicating collaborative relationship in serving children and families.
- FSO-HSWminorCommunity partner organization displayed on the website, indicating collaborative relationship in serving children and families.
- CASAACCminorCommunity partner organization displayed on the website, indicating collaborative relationship in serving children and families.
- NJ DCF (New Jersey Department of Children and Families)coreGovernment partner organization displayed on the website. NJ DCF operates the Children's System of Care that Beautiful Minds participates in as a provider.
- FACES4AutismminorCommunity partner organization displayed on the website, indicating collaborative relationship in serving children with autism and families.
- Nurtured Heart InstituteminorCommunity partner organization displayed on the website, indicating collaborative relationship in serving children and families.
- JRI (Justice Resource Institute)minorCommunity partner organization displayed on the website, indicating collaborative relationship in serving children and families.
- NJCMO (New Jersey Care Management Organization)minorCommunity partner organization displayed on the website, indicating collaborative relationship in serving children and families.
Scale indicators1 record
Recent moves1 record
Expansion highlights6 records
Beautiful Minds competitors and assessment
Company assessmentBroad incumbents
- Hackensack Meridian Behavioral Health: One of New Jersey's largest health systems, operating inpatient and outpatient behavioral health services including youth programs. Overlaps with Beautiful Minds on outpatient mental health service delivery and NJ payer contracts, but operates at system scale.
- Atlantic Health Behavioral Health: New Jersey health system providing outpatient mental health services for children and adults across multiple counties including Atlantic. Overlaps directly with Beautiful Minds' Atlantic County catchment and similar payer panel.
- Rutgers University Behavioral Health Care: Academic-affiliated behavioral health provider operating statewide across NJ with outpatient, in-home, and CSOC services. Comparable service modalities and patient populations, with a broader institutional footprint.
- Children's Specialized Hospital (RWJBarnabas): New Jersey-based pediatric specialty health system operating outpatient mental and behavioral health services for children and adolescents across multiple counties. Overlaps on target population (youth and families) and NJ payer panels.
Direct peers
- CarePlus NJ: New Jersey mental health and substance use services provider with deep participation in the NJ Children's System of Care and a similar trauma-informed, family-focused service model. Comparable scale and same primary payer/regulatory environment.
- CPC Behavioral Healthcare: New Jersey-based nonprofit behavioral health provider offering outpatient mental health services for children, adults, and families. Directly comparable on geography, service modality mix, and CSOC participation.
- Preferred Behavioral Health Group: New Jersey behavioral health agency providing mental health, substance use, and youth services across multiple counties. Comparable as a community mental health provider serving CSOC-referred youth and commercially insured families.
- Oaks Integrated Care: New Jersey-based nonprofit behavioral health and social services agency serving children, youth, and families across the state. Directly comparable as a community mental health provider with CSOC participation, multi-site in-office and in-home service delivery, and similar payer mix.
Emerging players
- Brightside Health: National telehealth-first mental health provider serving anxiety and depression populations, accepting commercial insurance. Comparable as a direct competitor in NJ for the same commercially insured adults and families Beautiful Minds serves via telehealth.
- Lyra Health: Well-capitalized national mental health platform delivering therapy and coaching via in-person and telehealth channels to employer-sponsored populations. Comparable on modality mix (in-person + telehealth) but serves NJ through employer contracts rather than CSOC.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Beautiful Minds social profiles
Digital presenceBeautiful Minds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beautiful Minds leadership team
Management profileNumber of profiles
Profiles1 record
Beautiful Minds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beautiful Minds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beautiful Minds
What does Beautiful Minds do?
Beautiful Minds is a nonprofit mental health agency delivering evidence-based, trauma-informed mental and behavioral health services to children, youth, and families in New Jersey via three modalities: in-home (coordinated with PerformCare for clients aged 0-21), in-office (at Atlantic County and Camden County locations for clients of any age), and telehealth (statewide). The agency also offers Special Education Advocacy to help families navigate special education systems.
Is Beautiful Minds a public or private company?
Beautiful Minds is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Beautiful Minds founded?
Beautiful Minds was founded in 2016. It employs 51 to 100 people.
Where is Beautiful Minds based?
Beautiful Minds is headquartered in Linwood, United States, in the North America region.
How does Beautiful Minds make money?
One revenue line is on record: insurance-reimbursed mental health services.
Who are Beautiful Minds's main competitors?
Broad incumbents on record are Hackensack Meridian Behavioral Health, Atlantic Health Behavioral Health, Rutgers University Behavioral Health Care and Children's Specialized Hospital (RWJBarnabas). Direct peers are CarePlus NJ, CPC Behavioral Healthcare, Preferred Behavioral Health Group and Oaks Integrated Care. Emerging players are Brightside Health and Lyra Health.
Does Beautiful Minds have an API?
No public API is recorded for Beautiful Minds.
What industry is Beautiful Minds in?
Beautiful Minds's product category is Mental Health Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits. Its NAICS code is 62411 and its SIC code is 8000.