EHS Hero

What EHS Hero does

EHS Hero is the EHS compliance and safety management software suite operated by BLR (Business and Learning Resources), a division of Simplify Compliance LLC headquartered in Brentwood, Tennessee. Founded circa 1976, BLR has operated in the compliance content and training market for nearly 50 years and serves HR and EHS professionals across U.S. organizations of all sizes. The product portfolio is organized into three core suites: EHS Hero (audits and inspections, incident reporting, HazCom and SDS management, job hazard analysis, CAPA, behavior-based observations, process safety management, permit management, regulatory analysis chart builder, and EHS Hotline), HR Hero (employee handbook builder, state law chart builder, job description manager, FLSA audit tool, salary finder, HR hotline, and HR Laws subscription), and TrainingToday (an LMS with 800+ expert-verified courses). Underlying technology is a cloud-based SaaS platform that combines AI-assisted content generation with attorney-reviewed validation, supported by partnerships with Jackson Lewis P.C. and the Employers Counsel Network covering all 50 states.

The business model is primarily recurring SaaS subscriptions priced annually, augmented by legacy print publications, employment law newsletter subscriptions, and premium advisory services (HR Hotline, EHS Hotline). Revenue is generated through three go-to-market motions operating in parallel: a product-led growth motion with self-serve trials, an enterprise field sales motion targeting multi-state organizations, PEOs, and HCMs, and a channel partner network distributing white-labeled solutions through PEOs, insurance providers, safety/risk firms, consultants, and professional associations. Customer acquisition is supported by a marketing mix spanning content marketing, email nurture, webinars, referral incentives, social media, and partner co-marketing. Reported customer outcomes include 415 hours saved annually per subscriber, a 5.7x average renewal rate, 75% weekly active usage among HR Hero clients, and a 4.3 average review score across Capterra and G2.

Name

EHS Hero

Legal name

Simplify Compliance LLC

Website

https://blr.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

EHS Hero is the EHS compliance and safety management SaaS suite offered by BLR (Business and Learning Resources), a Brentwood, Tennessee-based division of Simplify Compliance LLC serving HR and EHS professionals across U.S. organizations with regulatory tools, expert-verified training, and AI-assisted compliance content.

Ownership category

akta.pro rank

Product category

EHS and HR Compliance Software

akta.pro primary industry

EHS Training, Competency & Culture Programs (BPAHAJAL)

akta.pro secondary industries

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF), EHS Auditing, Inspections & Assurance (BPAHAJAG)

Keywords

• EHS compliance software
• HR compliance tools
• Workplace safety management
• Employee training LMS
• Regulatory compliance platform

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscriptions - EHS Hero Suite: Annual subscription model for EHS management platform providing compliance tools, regulatory alerts, training management, and incident tracking. Pricing varies by organization size and feature access level.
2. SaaS Subscriptions - HR Hero Suite: Integrated HR compliance platform including Employee Handbook Builder, State Law Chart Builder, Job Description Manager, FLSA Audit Tool, Salary Finder, and HR Hotline. Bundled subscription model with multiple tools.
3. TrainingToday Platform Subscriptions: Learning management system subscriptions (Silver and Gold tiers) providing access to 800+ training courses, compliance tracking, and audit-ready reporting.
4. Print Publications and Handbooks: Physical handbooks including Family and Medical Leave Handbook, Fair Labor Standards Act guides, and employment law references. Updated publications with quarterly or annual updates.
5. HR Laws Newsletter Subscriptions: Employment law letter subscriptions covering federal and state-specific legal developments. Options include regional Employment Law Letters, Employers State Law Alert, and Federal Employment Law Insider.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

EHS Hero is a cloud-based EHS management platform that provides expert-verified compliance insights, regulatory analysis tools, and modular EHS software for streamlining reporting, audits, incident tracking, hazard communication, and safety management. It is part of BLR's integrated HR and EHS compliance suite, which also includes the HR Hero Suite (handbook builder, state law chart builder, job description manager, FLSA audit tool, salary finder, HR hotline) and the TrainingToday LMS with 800+ expert-verified courses.

Product overview

BLR operates as a full-stack HR and EHS compliance SaaS platform organized around three core product lines: EHS Hero Suite (EHS management software and safety tools), HR Hero Suite (HR compliance and workflow tools), and TrainingToday (employee training and LMS). EHS Hero Suite provides the flagship EHS management platform with modular components including Audits and Inspections, Incident Reporting and Investigation, HazCom and SDS Management, Job Hazard Analysis, CAPA, Behavior-Based Observations, Process Safety Management, Permit Management, Regulatory Analysis Chart Builder, and EHS Hotline. HR Hero Suite bundles five primary tools—Employee Handbook Builder, State Law Chart Builder, Job Description Manager, FLSA Audit Tool, and Salary Finder—alongside Federal and State Topic Analysis, HR Laws subscription, and HR Hotline access. TrainingToday delivers 800+ courses via a learning management system, supplemented by LMS Admin as a Service and Custom Learning development. The platform is built on a unified compliance expertise model with in-house attorneys and editors, supported by strategic partnerships including Jackson Lewis P.C. for legal content and SHRM for HR resources.

Differentiator

Problem solved

Functional benefit

Brands

• EHS Hero: EHS compliance management solution providing expert-verified insights, compliance tools, and EHS management software for streamlining reporting, audits, and incident tracking.
• HR Hero
• TrainingToday
• Employee Handbook Builder

Products and services

• EHS Hero Suite

Quantifiable outcome

• 415 hours saved annually streamlining critical HR compliance tasks
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Jackson Lewis P.C.coreStrategic or Co-development PartnerJackson Lewis P.C. is a national employment law firm with over 1,000 attorneys across major U.S. cities. They partner with BLR to write and review all employee handbook policies, ensuring legal compliance with federal, state, and local employment laws. This partnership provides the legal expertise foundation for the Employee Handbook Builder product.
• Employers Counsel Network (ECN)coreStrategic or Co-development PartnerNationwide affiliation of prestigious law firms, one in each state, representing management in employment law matters. Network attorneys provide guidance on state-specific employment laws and regulations. Members have extensive experience defending employers against harassment, discrimination, ADA and FMLA violations, and wage & hour claims.
• Professional Employer Organizations (PEOs)coreChannel Partner/ Reseller/ DistributorPEOs distribute Employee Handbook Builder and other BLR compliance solutions to their client bases. PEOs receive custom pricing, white-label portals, and centralized management tools for serving multiple client organizations with compliant handbooks.
• HCM Technology ProvidersmajorChannel Partner/ Reseller/ DistributorHuman Capital Management technology companies integrate BLR compliance solutions into their platforms. Partnerships enable seamless compliance workflows within HCM ecosystems.
• Insurance ProvidersmajorChannel Partner/ Reseller/ DistributorInsurance providers leverage BLR compliance solutions to offer value-added HR and EHS compliance services to their policyholders. Custom-labeled solutions help insurers differentiate their offerings.
• HR and EHS ConsultantsmajorChannel Partner/ Reseller/ DistributorHR and safety consultants incorporate BLR compliance content and tools into their consulting practice. Partnerships provide access to attorney-verified content enhancing consulting service quality.
• Safety and Risk Management FirmsmajorChannel Partner/ Reseller/ DistributorSafety and risk management firms distribute EHS compliance solutions to their clients. White-label and custom-branded options enable firms to offer comprehensive compliance management.
• Professional AssociationsminorChannel Partner/ Reseller/ DistributorProfessional associations partner with BLR to offer compliance solutions as member benefits. Partnerships enhance association value propositions while generating referral revenue.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avetta: Avetta is a broad incumbent in supply chain and contractor compliance, offering prequalification, training, and document management for EHS-relevant contractor networks. It competes for parts of the EHS/compliance buyer budget that BLR also targets, especially via insurance and PEO channels.
• ADP Compliance Solutions: ADP offers compliance, HR, and training capabilities embedded in its HCM and payroll platforms. It competes for the same mid-market and enterprise HR compliance budget as BLR, particularly with multi-state employers that already run on ADP.
• Workday: Workday is a broad HCM incumbent increasingly embedding compliance training, policy management, and audit workflows into its core HCM platform. It represents a competitive threat at the enterprise end of BLR's HR Hero and TrainingToday customer base.
• NAVEX Global (Diligent): NAVEX Global, now part of Diligent, is a broad incumbent in ethics, risk, and compliance management. Its policy management and training offerings directly overlap with HR Hero's Employee Handbook Builder and TrainingToday, especially for mid-market and enterprise compliance teams.
• Wolters Kluwer (Enablon / TeamMate): Wolters Kluwer is a broad incumbent information services firm whose Enablon and TeamMate products cover EHS, audit, and compliance management. It sells into large enterprises and competes for the same RFPs as EHS Hero, though as part of a much larger regulatory information portfolio.

Direct peers

• Intelex Technologies: Intelex is an enterprise EHS management platform offering incident, audit, training, compliance, and sustainability modules. It competes head-to-head with EHS Hero at the upper end of the mid-market and enterprise segments.
• Cority: Cority provides EHS, quality, and environmental management SaaS for mid-market and enterprise customers. Its core compliance, incident, and training functionality overlaps materially with EHS Hero's modules.
• SafetyCulture: SafetyCulture (iAuditor) is a leading EHS and operations SaaS platform covering inspections, incidents, training, and asset management. It is a direct competitor in workplace safety software and increasingly overlaps with BLR's EHS Hero modules.
• Mitratech (Compliance/PolicyHub): Mitratech offers compliance, policy management, and training solutions including PolicyHub and TeamConnect that overlap directly with BLR's Employee Handbook Builder, HR Laws, and TrainingToday offerings for legal, HR, and compliance buyers.
• VelocityEHS: VelocityEHS (formerly Velocity) is a direct EHS SaaS competitor offering incident management, audits, training, SDS/chemical management, and regulatory tracking. It targets the same mid-market and enterprise EHS buyer as EHS Hero and is the most frequently compared platform in the category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blr_inc
• YouTubeyoutube.com/channel/UCRlMs6pEessTJ3rCGqVSd1w
• Facebookfacebook.com/BusinessAndLearningResources
• LinkedInlinkedin.com/company/blr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EHS Hero