Name

Grupo Céntrico

Website

https://grupocentrico.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo Céntrico is a privately held Quito, Ecuador-based holding company founded in 2008 that owns and operates what it describes as the most relevant online business in Ecuador, with 51-100 employees under CEO Daniel Ponce and Chairman Jorge Mejia Ribadeneira.

Ownership category

akta.pro rank

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Grupo Céntrico is a private holding company that owns and operates the most relevant online business ventures in Ecuador. It functions as a parent entity that consolidates and manages a portfolio of digital/internet-based businesses headquartered in Quito.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Others

• Globant: Globant is a large Latin American digital and technology services company headquartered in Buenos Aires, with a public listing. It is thematically comparable as a category-leading LatAm-based technology platform and a useful reference for capital markets perception of leading LatAm digital players.

Direct peers

• Tiendamia: Tiendamia is an Ecuador-founded cross-border e-commerce marketplace that became one of the country's most recognized online consumer brands. It is a direct in-country peer for any Ecuador-headquartered online retail or marketplace business under the Grupo Céntrico umbrella.

Broad incumbents

• Despegar: Despegar is the largest online travel agency in Latin America, operating across multiple Spanish-speaking countries including Ecuador. It is a relevant broad incumbent if the Grupo Céntrico portfolio includes online travel, given its category leadership, multi-country footprint, and similar B2C online transaction model.
• Booking Holdings: Booking Holdings operates Booking.com, the global leader in online accommodation and travel reservations, with deep presence in Latin America. As an ultra-large incumbent in online travel, it pressures any Ecuador-domestic OTA and is a comparable benchmark for category economics.
• Expedia Group: Expedia Group is a global online travel conglomerate operating consumer brands including Expedia, Hotels.com, and Vrbo. It is a broad incumbent peer relevant for benchmarking the scale and margin profile achievable by an online travel holding company.
• MercadoLibre: MercadoLibre is the dominant online marketplace and fintech platform across Latin America including Ecuador. If the underlying online business is e-commerce or digital services, MercadoLibre sets the competitive ceiling on category leadership and represents the most credible strategic acquirer for an Ecuadorian online leader.
• Linio (Falabella): Linio was one of the largest dedicated online retail platforms in Latin America and is now part of Falabella. It is relevant as a broad incumbent B2C e-commerce peer for any Ecuadorian online retail operation and illustrates consolidation pressure from regional incumbents.

Emerging players

• OLX Group: OLX operates consumer-to-consumer classifieds and vertical marketplaces across Latin America including Ecuador. It is relevant as a regional online classifieds peer if the underlying business competes in verticals, autos, real estate, or jobs categories.
• Tripadvisor: Tripadvisor operates a leading travel-metasearch and experiences marketplace globally, including Ecuador-relevant destinations like the Galapagos. It is relevant as a metasearch and travel-content peer if Grupo Céntrico's online business touches the travel funnel.

Regional players

• Kushki: Kushki is an Ecuador-founded digital payments platform that scaled across Latin America. It is a relevant in-country technology peer that demonstrates the founder base and talent pool available for technology-enabled online businesses headquartered in Ecuador.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Céntrico