Kendal at Home
Kendal at Home is a Quaker-based not-for-profit continuing care at home program, founded in 2004, that serves healthy seniors aged 50+ across Ohio, Northern Kentucky, and Massachusetts through personal care coordination, lifetime care coverage, and wellness programming.
- Company typePrivate
- Founded2004
- HeadquartersWestlake, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kendal at Home does
Kendal at Home is a Quaker-based not-for-profit continuing care at home (CCAH) program founded in 2004 and operated as a subsidiary of The Kendal Corporation. It serves healthy seniors aged 50+ across Ohio, Northern Kentucky, and Massachusetts, helping them remain independent in their own homes rather than transitioning to a residential facility. The program has accumulated 451 members, with eight dedicated care coordinators arranging over 176,500 hours of service annually, and reports that 98% of members successfully remain at home.
The core product is a unified membership that combines three elements: care coordination (each member is assigned a personal Care Coordinator who develops a customized plan, advocates during medical situations, and arranges services), lifetime care coverage (up to $15,000 in guaranteed in-home care per month with no waiting period), and planning for healthy aging (Balance Wellness Program, fall prevention, fitness classes, lifelong learning). Supporting offerings include virtual and in-person seminars, downloadable guides, eBooks, a YouTube video series, and a member community that runs virtual book clubs, social events, and educational programming. The technology layer is essentially human-delivered; no proprietary software platform, AI, or mobile app is described.
The business model is a subscription membership with a one-time entry fee plus recurring monthly maintenance fees tied to age and coverage level chosen, with discounts for two-member households. Distribution is regional and relationship-driven: free virtual seminars and in-home consultations convert prospects into members, and an education-led content marketing funnel (blog, guides, email newsletter, video series) feeds top-of-funnel awareness. The organization is supported by partnerships with Wealthquest, Childfree Trust, Village Networks, and Stewart's Caring Place, and holds BBB accreditation and LeadingAge membership. Leadership is led by CEO Lynne Tocchi Giacobbe.
Kendal at Home firmographics
Firmographics- Name
- Kendal at Home
- Legal name
- Kendal at Home
- Website
- https://kendalathome.org
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kendal at Home is a Quaker-based not-for-profit continuing care at home program, founded in 2004, that serves healthy seniors aged 50+ across Ohio, Northern Kentucky, and Massachusetts through personal care coordination, lifetime care coverage, and wellness programming.
- Ownership category
- akta.pro rank
Kendal at Home industry classification
Industry- Product category
- Continuing Care at Home (Senior Care Services)
- NAICS
- Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industry
- Caregiver Support & Education Programs (Center-Based) (HSABANAN)
Keywords
Where Kendal at Home is headquartered
LocationHeadquarters
- HQ city
- Westlake
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Kendal at Home business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Membership Fees: One-time membership investment based on age and membership package chosen. This is the primary upfront fee for joining the continuing care at home program.
- Monthly Maintenance Fees: Ongoing monthly fees that vary depending on age and level of desired future care benefits. Members can choose to pay a higher upfront fee for lower monthly fees, or pay less upfront and spread costs over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership based on age and coverage level |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Kendal at Home product offering
Product offeringCore offering
Kendal at Home sells a continuing care at home membership program for healthy seniors aged 50+ that bundles personal care coordination, lifetime care coverage (up to $15,000 per month for in-home care), and proactive healthy aging and wellness programming. Members pay a one-time membership investment plus ongoing monthly fees, and receive care coordination, advocacy, vetted caregiver referrals, wellness classes, and educational seminars. The service is delivered to seniors residing in Ohio, Northern Kentucky, and Massachusetts who want to age in place rather than move to a senior living community.
Product overview
Kendal at Home is a not-for-profit continuing care at home (CCAH) program offering a single unified membership-based service for healthy seniors. The program combines three core elements: Care Coordination (personal care coordinators who advocate and arrange services), Planning for Healthy Aging (wellness programs and life-long learning), and Care Coverage (lifetime guarantee with up to $15,000 monthly in-home care coverage). Additional offerings include the Balance Wellness Program, educational Courses and Seminars, downloadable Member Resources (guides and eBooks), Virtual Seminars, and In-Home Consultations. Members pay a one-time membership fee plus monthly fees, with 98% successfully aging in place with support.
Differentiator
Problem solved
Functional benefit
Products and services
- Kendal at Home Membership (Continuing Care at Home Program) The standalone membership product Kendal at Home sells to healthy seniors aged 50+ in Ohio, Northern Kentucky, and Massachusetts, bundling personal care coordination, lifetime care coverage (up to $15,000 per month for in-home care), and proactive healthy aging and wellness programming under a one-time membership fee plus monthly maintenance fees.
- Care Coordination A core service component of the Kendal at Home membership in which each member is assigned a dedicated personal Care Coordinator who gets to know the member personally, develops a customized care plan, advocates on the member's behalf, arranges vetted services, and supports the member as needs change over time.
- Care Coverage A core service component of the Kendal at Home membership providing a lifetime guarantee of care services with up to $15,000 per month in guaranteed coverage for in-home care, with no waiting periods and coverage that follows the member if they move.
- Planning for Healthy Aging A core service component of the Kendal at Home membership delivering holistic wellness programs covering physical fitness routines, lifelong learning opportunities, and the latest medical advancements to support members through all stages of aging.
Quantifiable outcome
- 98% of members successfully remain in their homes
- +2 more outcomes
Companies that use Kendal at Home
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Kendal at Home technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kendal at Home partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WealthquestcoreWealthquest is a Cincinnati-based wealth management firm that collaborated with Kendal at Home to create educational content on understanding long-term care costs and planning. They provide financial planning guidance and have contributed to guides helping members understand how to talk to financial advisors about Kendal at Home membership.
- WealthquestcoreCreated a guide in partnership with Wealthquest providing clear overview of long-term care options and costs, as well as financial tools to help older adults plan confidently for the future.
- Stewart's Caring PlaceminorA cancer wellness center in Fairlawn, Ohio providing free non-medical services for people undergoing cancer treatment. Kendal at Home member Dick Viering volunteers there, and the center's kitchen is named for his late wife Betsy.
- Childfree TrustminorChildfree Trust is a nationwide estate planning and fiduciary representation service for childfree people. Kendal at Home hosted a joint webinar with Childfree Trust founders Bri Conn and Melissa Holcombe on estate planning for solo agers.
- Village NetworksminorKendal at Home works with village networks and other community organizations to provide comprehensive support and services for members aging in place.
- BBB (Better Business Bureau)minorKendal at Home maintains BBB accreditation, demonstrating commitment to ethical business practices and consumer trust.
- LeadingAgecoreLeadingAge is a national association of mission-driven organizations serving older adults. Kendal at Home is a member, demonstrating commitment to quality senior care and industry standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Kendal at Home competitors and assessment
Company assessmentDirect peers
- Cypress at Home: Cypress at Home is the Florida-based continuing-care-at-home program affiliated with Cypress Cove senior living community. It mirrors Kendal at Home's membership-based lifetime care model and competes for the same aging-in-place customer segment in a different geography.
- Pennswood at Home: Pennswood at Home is the continuing-care-at-home program affiliated with Pennswood Village in Bucks County, PA. It offers a comparable lifetime coverage and care coordination model to Kendal at Home for healthy seniors.
- Friends House at Home: Friends House at Home is a Pennsylvania-based continuing-care-at-home program associated with a Quaker-affiliated retirement community. The shared faith-based, nonprofit ethos and CCAH structure make it a near-direct peer.
- Springpoint Choice: Springpoint Choice is a continuing-care-at-home program based in New Jersey operated by the Springpoint Senior Living network. It offers members a similar combination of care coordination, lifetime coverage, and aging-in-place support, directly competing for the same healthy-50+ demographic.
- Glenmeadow at Home: Glenmeadow at Home is a Massachusetts-based continuing-care-at-home program serving western Massachusetts seniors. It offers near-identical care coordination and lifetime coverage as Kendal at Home and directly overlaps in one of its three operating states.
- Deupree House at Home: Deupree House at Home, run by Episcopal Retirement Services in Cincinnati, is a continuing-care-at-home program operating in Ohio and Northern Kentucky. It directly competes with Kendal at Home in two of its core geographies.
Broad incumbents
- Home Instead: Home Instead is the largest franchised home care provider in the US, offering non-medical in-home support services. It overlaps with Kendal at Home on the in-home caregiver delivery side but does not offer lifetime coverage or care coordination packages.
- Genworth Financial: Genworth is the leading US long-term care insurance carrier. Kendal at Home positions against traditional LTC insurance by offering lifetime coverage with no elimination period, making Genworth a primary competitive substitute in customers' planning.
- Hebrew SeniorLife (Pines at Home): Hebrew SeniorLife operates a broad aging-services portfolio including the Pines at Home CCAH program in Massachusetts. It competes with Kendal at Home in Massachusetts but is also a much larger, diversified senior services provider.
Others
- Village to Village Network: Village to Village Network is a national membership organization supporting local "villages" that coordinate neighborhood-based aging-in-place support. It is an ecosystem partner that Kendal at Home engages with and an indirect competitor in the community-aging-in-place space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kendal at Home social profiles
Digital presenceKendal at Home financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kendal at Home leadership team
Management profileNumber of profiles
Profiles1 record
Kendal at Home funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kendal at Home M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kendal at Home
What does Kendal at Home do?
Kendal at Home sells a continuing care at home membership program for healthy seniors aged 50+ that bundles personal care coordination, lifetime care coverage (up to $15,000 per month for in-home care), and proactive healthy aging and wellness programming. Members pay a one-time membership investment plus ongoing monthly fees, and receive care coordination, advocacy, vetted caregiver referrals, wellness classes, and educational seminars. The service is delivered to seniors residing in Ohio, Northern Kentucky, and Massachusetts who want to age in place rather than move to a senior living community.
Is Kendal at Home a public or private company?
Kendal at Home is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kendal at Home founded?
Kendal at Home was founded in 2004. It employs 11 to 50 people.
Where is Kendal at Home based?
Kendal at Home is headquartered in Westlake, United States, in the North America region.
How does Kendal at Home make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are monthly Maintenance Fees.
Who are Kendal at Home's main competitors?
Direct peers on record are Cypress at Home, Pennswood at Home, Friends House at Home, Springpoint Choice, Glenmeadow at Home and Deupree House at Home. Broad incumbents are Home Instead, Genworth Financial and Hebrew SeniorLife (Pines at Home). Village to Village Network is listed as an others.
Does Kendal at Home have an API?
No public API is recorded for Kendal at Home.
What industry is Kendal at Home in?
Kendal at Home's product category is Continuing Care at Home (Senior Care Services). Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABANAN, Caregiver Support & Education Programs (Center-Based). Its NAICS code is 623311 and its SIC code is 8082.