Kendal at Home

What Kendal at Home does

Kendal at Home is a Quaker-based not-for-profit continuing care at home (CCAH) program founded in 2004 and operated as a subsidiary of The Kendal Corporation. It serves healthy seniors aged 50+ across Ohio, Northern Kentucky, and Massachusetts, helping them remain independent in their own homes rather than transitioning to a residential facility. The program has accumulated 451 members, with eight dedicated care coordinators arranging over 176,500 hours of service annually, and reports that 98% of members successfully remain at home.

The core product is a unified membership that combines three elements: care coordination (each member is assigned a personal Care Coordinator who develops a customized plan, advocates during medical situations, and arranges services), lifetime care coverage (up to $15,000 in guaranteed in-home care per month with no waiting period), and planning for healthy aging (Balance Wellness Program, fall prevention, fitness classes, lifelong learning). Supporting offerings include virtual and in-person seminars, downloadable guides, eBooks, a YouTube video series, and a member community that runs virtual book clubs, social events, and educational programming. The technology layer is essentially human-delivered; no proprietary software platform, AI, or mobile app is described.

The business model is a subscription membership with a one-time entry fee plus recurring monthly maintenance fees tied to age and coverage level chosen, with discounts for two-member households. Distribution is regional and relationship-driven: free virtual seminars and in-home consultations convert prospects into members, and an education-led content marketing funnel (blog, guides, email newsletter, video series) feeds top-of-funnel awareness. The organization is supported by partnerships with Wealthquest, Childfree Trust, Village Networks, and Stewart's Caring Place, and holds BBB accreditation and LeadingAge membership. Leadership is led by CEO Lynne Tocchi Giacobbe.

Name

Kendal at Home

Legal name

Kendal at Home

Website

https://kendalathome.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Kendal at Home is a Quaker-based not-for-profit continuing care at home program, founded in 2004, that serves healthy seniors aged 50+ across Ohio, Northern Kentucky, and Massachusetts through personal care coordination, lifetime care coverage, and wellness programming.

Ownership category

akta.pro rank

Product category

Continuing Care at Home (Senior Care Services)

NAICS

Continuing Care Retirement Communities (623311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Continuing care at home
• Senior care coordination
• Aging in place
• In-home care coverage
• Senior wellness programs

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Fees: One-time membership investment based on age and membership package chosen. This is the primary upfront fee for joining the continuing care at home program.
2. Monthly Maintenance Fees: Ongoing monthly fees that vary depending on age and level of desired future care benefits. Members can choose to pay a higher upfront fee for lower monthly fees, or pay less upfront and spread costs over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Kendal at Home sells a continuing care at home membership program for healthy seniors aged 50+ that bundles personal care coordination, lifetime care coverage (up to $15,000 per month for in-home care), and proactive healthy aging and wellness programming. Members pay a one-time membership investment plus ongoing monthly fees, and receive care coordination, advocacy, vetted caregiver referrals, wellness classes, and educational seminars. The service is delivered to seniors residing in Ohio, Northern Kentucky, and Massachusetts who want to age in place rather than move to a senior living community.

Product overview

Kendal at Home is a not-for-profit continuing care at home (CCAH) program offering a single unified membership-based service for healthy seniors. The program combines three core elements: Care Coordination (personal care coordinators who advocate and arrange services), Planning for Healthy Aging (wellness programs and life-long learning), and Care Coverage (lifetime guarantee with up to $15,000 monthly in-home care coverage). Additional offerings include the Balance Wellness Program, educational Courses and Seminars, downloadable Member Resources (guides and eBooks), Virtual Seminars, and In-Home Consultations. Members pay a one-time membership fee plus monthly fees, with 98% successfully aging in place with support.

Differentiator

Problem solved

Functional benefit

Products and services

• Kendal at Home Membership (Continuing Care at Home Program) The standalone membership product Kendal at Home sells to healthy seniors aged 50+ in Ohio, Northern Kentucky, and Massachusetts, bundling personal care coordination, lifetime care coverage (up to $15,000 per month for in-home care), and proactive healthy aging and wellness programming under a one-time membership fee plus monthly maintenance fees.
• Care Coordination A core service component of the Kendal at Home membership in which each member is assigned a dedicated personal Care Coordinator who gets to know the member personally, develops a customized care plan, advocates on the member's behalf, arranges vetted services, and supports the member as needs change over time.
• Care Coverage A core service component of the Kendal at Home membership providing a lifetime guarantee of care services with up to $15,000 per month in guaranteed coverage for in-home care, with no waiting periods and coverage that follows the member if they move.
• Planning for Healthy Aging A core service component of the Kendal at Home membership delivering holistic wellness programs covering physical fitness routines, lifelong learning opportunities, and the latest medical advancements to support members through all stages of aging.

Quantifiable outcome

• 98% of members successfully remain in their homes
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• WealthquestcoreStrategic or Co-development PartnerWealthquest is a Cincinnati-based wealth management firm that collaborated with Kendal at Home to create educational content on understanding long-term care costs and planning. They provide financial planning guidance and have contributed to guides helping members understand how to talk to financial advisors about Kendal at Home membership.
• WealthquestcoreStrategic or Co-development PartnerCreated a guide in partnership with Wealthquest providing clear overview of long-term care options and costs, as well as financial tools to help older adults plan confidently for the future.
• Stewart's Caring PlaceminorStrategic or Co-development PartnerA cancer wellness center in Fairlawn, Ohio providing free non-medical services for people undergoing cancer treatment. Kendal at Home member Dick Viering volunteers there, and the center's kitchen is named for his late wife Betsy.
• Childfree TrustminorGTM or Marketing PartnerChildfree Trust is a nationwide estate planning and fiduciary representation service for childfree people. Kendal at Home hosted a joint webinar with Childfree Trust founders Bri Conn and Melissa Holcombe on estate planning for solo agers.
• Village NetworksminorStrategic or Co-development PartnerKendal at Home works with village networks and other community organizations to provide comprehensive support and services for members aging in place.
• BBB (Better Business Bureau)minorOthersKendal at Home maintains BBB accreditation, demonstrating commitment to ethical business practices and consumer trust.
• LeadingAgecoreOthersLeadingAge is a national association of mission-driven organizations serving older adults. Kendal at Home is a member, demonstrating commitment to quality senior care and industry standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cypress at Home: Cypress at Home is the Florida-based continuing-care-at-home program affiliated with Cypress Cove senior living community. It mirrors Kendal at Home's membership-based lifetime care model and competes for the same aging-in-place customer segment in a different geography.
• Pennswood at Home: Pennswood at Home is the continuing-care-at-home program affiliated with Pennswood Village in Bucks County, PA. It offers a comparable lifetime coverage and care coordination model to Kendal at Home for healthy seniors.
• Friends House at Home: Friends House at Home is a Pennsylvania-based continuing-care-at-home program associated with a Quaker-affiliated retirement community. The shared faith-based, nonprofit ethos and CCAH structure make it a near-direct peer.
• Springpoint Choice: Springpoint Choice is a continuing-care-at-home program based in New Jersey operated by the Springpoint Senior Living network. It offers members a similar combination of care coordination, lifetime coverage, and aging-in-place support, directly competing for the same healthy-50+ demographic.
• Glenmeadow at Home: Glenmeadow at Home is a Massachusetts-based continuing-care-at-home program serving western Massachusetts seniors. It offers near-identical care coordination and lifetime coverage as Kendal at Home and directly overlaps in one of its three operating states.
• Deupree House at Home: Deupree House at Home, run by Episcopal Retirement Services in Cincinnati, is a continuing-care-at-home program operating in Ohio and Northern Kentucky. It directly competes with Kendal at Home in two of its core geographies.

Broad incumbents

• Home Instead: Home Instead is the largest franchised home care provider in the US, offering non-medical in-home support services. It overlaps with Kendal at Home on the in-home caregiver delivery side but does not offer lifetime coverage or care coordination packages.
• Genworth Financial: Genworth is the leading US long-term care insurance carrier. Kendal at Home positions against traditional LTC insurance by offering lifetime coverage with no elimination period, making Genworth a primary competitive substitute in customers' planning.
• Hebrew SeniorLife (Pines at Home): Hebrew SeniorLife operates a broad aging-services portfolio including the Pines at Home CCAH program in Massachusetts. It competes with Kendal at Home in Massachusetts but is also a much larger, diversified senior services provider.

Others

• Village to Village Network: Village to Village Network is a national membership organization supporting local "villages" that coordinate neighborhood-based aging-in-place support. It is an ecosystem partner that Kendal at Home engages with and an indirect competitor in the community-aging-in-place space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kendalathome
• Facebookfacebook.com/kendalathome
• LinkedInlinkedin.com/company/kendal-at-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kendal at Home